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Table of Contents
Top Rated Lead Generation Software with Interaction Tracking in 2025
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: April 2025
Interaction tracking helps monitor communication with leads, identify engaged prospects, and optimize follow-ups. It enables efficient management of emails, calls, and messages, ensuring timely and relevant responses to potential clients. Our reviewers in lead generation software rated this feature as important.
4 Best Lead Generation Software with Interaction Tracking
- Pipedrive
- Zoho CRM
- ActiveCampaign
- Salesforce Sales Cloud
See other top Lead Generation products with interaction tracking
How we picked the 4 top rated products
We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the lead generation software category. They also needed to have sufficient reviews about interaction tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for interaction tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.
Details for the 4 best products
Pipedrive
User insights about the interaction tracking feature
Reviewers appreciate Pipedrive's interaction tracking capabilities, highlighting its ease of use and efficiency in documenting conversations and tracking customer interactions. They find it valuable for maintaining detailed notes and accessing complete lead history. Users report that Pipedrive helps them stay organized by logging all activities and tracking customer communication across departments. They say it is particularly helpful for understanding customer positions in the sales funnel and ensuring timely follow-ups with clients.Lead Generation key features coverage
Pipedrive offers 6 out of the 6 key features for Lead Generation software identified by reviewers:
Pros and cons based on 3,047 verified reviews
64% of users rated Pipedrive 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,047 reviews and identified the topics where users expressed positive and negative sentiment.
Pros:
Efficient sales pipeline management
Intuitive and customizable interface
Customizable sales stages
Effective sales team management
Enhanced team collaboration
Cons:
Limited reporting capabilities
Inefficient search and filter functions
Subpar contact management
Inconsistent user experience
Limited automation features
Pricing
Starting price:$14 per user/per month|Free version:Not available|Free trial:Available
Prices may vary depending on the number of users and features.
Zoho CRM
User insights about the interaction tracking feature
Users report that Zoho CRM's interaction tracking is helpful for managing customer interactions and keeping detailed records of communications. They appreciate the ability to log emails, calls, and notes, and find it useful for tracking sales activities and customer engagement. Reviewers indicate that Zoho CRM compiles conversation threads from various sources, making it easier to follow up with clients. They also mention the integration with SalesIQ for tracking customer journeys on their website, although some users find the interface could be more user-friendly.
Dedre Muller
Freelance Writer and Blogger
Lead Generation key features coverage
Zoho CRM offers 6 out of the 6 key features for Lead Generation software identified by reviewers:
Pros and cons based on 6,945 verified reviews
51% of users rated Zoho CRM 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,945 reviews and identified the topics where users expressed positive and negative sentiment.
Pros:
Comprehensive sales management
Efficient client management
Effective customer tracking
Robust lead management
Scalable for various business sizes
Cons:
Frequent user issues
Inadequate customer support
Outdated user interface design
Need for performance improvements
Complicated navigation
Pricing
Starting price:$14 per user/per month|Free version:Not available|Free trial:Available
Prices may vary depending on the number of users and features.
User insights about the interaction tracking feature
Reviewers appreciate ActiveCampaign's interaction tracking for its ability to monitor email engagement and customer journeys. They find it useful for understanding user behavior and customizing follow-ups. Users report that the automation builder is effective for integrating tracking with other systems. However, some mention that setting up website tracking can be complicated and that the reports need improvement. They say it is valuable for tracking leads and ensuring customer satisfaction, despite some challenges with cost and complexity.Lead Generation key features coverage
ActiveCampaign offers 6 out of the 6 key features for Lead Generation software identified by reviewers:
Pros and cons based on 2,522 verified reviews
67% of users rated ActiveCampaign 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,522 reviews and identified the topics where users expressed positive and negative sentiment.
Pros:
Effective sales funnel creation
Supports business growth
Robust automation features
Efficient client management
Comprehensive lead management
Cons:
Frequent performance issues
User experience problems
Limited landing page options
Complex navigation and switching
High costs and complexity
Pricing
Starting price:$15 flat rate/per month|Free version:Not available|Free trial:Available
Prices may vary depending on the number of users and features.
User insights about the interaction tracking feature
Reviewers indicate that Salesforce Sales Cloud's interaction tracking is crucial for maintaining detailed records of client communications. They appreciate the automatic logging of emails and calls, especially with integrations like Fonality and Outlook. Users report that it helps in tracking customer support tickets, sales activities, and ensuring no interactions are missed. They find it useful for collaboration, planning, and improving customer satisfaction. However, some users mention the need for better integration with other software and more detailed tracking options.Lead Generation key features coverage
Salesforce Sales Cloud offers 6 out of the 6 key features for Lead Generation software identified by reviewers:
Pros and cons based on 18,815 verified reviews
55% of users rated Salesforce Sales Cloud 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 18,815 reviews and identified the topics where users expressed positive and negative sentiment.
Pros:
Comprehensive tracking capabilities
Effective client management
Robust CRM functionalities
Advanced sales management tools
Enhanced organizational capabilities
Cons:
Slow performance speed
Complex setup and configuration
Steep learning curve
Challenging user experience
Not ideal for small businesses
Pricing
Starting price:$25 per user/per month|Free version:Not available|Free trial:Available
Prices may vary depending on the number of users and features.
Other Top Rated Lead Generation Software with Interaction Tracking in 2025
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Key features for Lead Generation software
Based on GetApp's analysis of verified user reviews collected between July, 2021 and August, 2024
- Lead Capture: Reviewers find lead capture crucial for gathering detailed information and quickly growing contact lists through forms, landing pages, and social media integration. 95% of reviewers rated this feature as important or highly important.
- Search/Filter: Users value search and filter functions for quickly locating relevant data, improving productivity, and targeting specific audiences based on various criteria. 94% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers highlight lead management for tracking, nurturing, and organizing leads with features like tags, scoring, and automated workflows, enhancing sales efficiency. 93% of reviewers rated this feature as important or highly important.
- Contact Database: Users appreciate contact databases for storing, organizing, and updating contact details, enabling personalized interactions and supporting marketing automation. 92% of reviewers rated this feature as important or highly important.
- Campaign Management: Reviewers emphasize the importance of campaign management for planning, creating, and optimizing marketing campaigns, with features for automation, tracking, and real-time adjustments. 92% of reviewers rated this feature as important or highly important.
- Email Marketing: Users highlight email marketing tools for creating, personalizing, and automating email campaigns, tracking performance, and integrating with other marketing channels for effective communication. 87% of reviewers rated this feature as important or highly important.