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Marketing Analytics Software

Last updated: April 2026

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130 software options

Adverity logo

Adverity

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Clear Ring logo

Clear Ring

Clarity with every call.

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Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

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Trialfire logo

Trialfire

Marketing attribution platform

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Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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Demandbase One logo

Demandbase One

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Sprout Social logo

Sprout Social

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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XCAMPAIGN logo

XCAMPAIGN

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Industry-independent solution for email marketing.

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XCAMPAIGN is an email marketing solution designed to support companies wishing to acquire new customers and/or maintain existing customers. Various functions for analysis, dispatch, and addressing target groups are available for this purpose.

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Adobe Campaign logo

Adobe Campaign

Cross-channel marketing application for customer engagement.

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Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement.

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AiTrillion logo

AiTrillion

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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monday.com logo

monday.com

Project management software

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monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

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Leadtosale logo

Leadtosale

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All-in-one conversion tracking software

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Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics.

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Marketo Measure logo

Marketo Measure

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Zoho Social logo

Zoho Social

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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Oktopost logo

Oktopost

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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Appgain logo

Appgain

Customer Engagement Platform

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Appgain is a Customer Engagement Platform that provides marketers with features to acquire, activate, and retain users such as marketing automation, omnichannel messaging, user segmentation, uninstall tracking, mobile landing pages, and more.

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Q:chi ) Harmoni logo

Q:chi ) Harmoni

Marketing planning and channel management solution

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Q:chi Harmoni is a marketing operations automation platform designed for enterprise marketing teams seeking enhanced control and visibility. The solution enables organizations to run hierarchical marketing campaigns that align with corporate strategy while providing real-time budget management capabilities. Marketing departments can plan and control budgets with agility, prevent underspend, and respond to changing market conditions within an intuitive workspace environment.

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Basis Technologies logo

Basis Technologies

Transform data silos into revenue growth

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QuanticMind is the industry’s first unified system of record that ties together all of a brand's marketing data. Our breakthrough machine learning technology, including campaign optimization, predictive analytics, and full-funnel reporting, allows brands to engage through the entire customer journey

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Percolate logo

Percolate

Leading Marketing Orchestration Platform for the Enterprise

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Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale.

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Liine logo

Liine

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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Factors.ai logo

Factors.ai

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Adsmurai Marketing Platform logo

Adsmurai Marketing Platform

Born from necessity

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Adsmurai Planning & Dashboards help brands and agencies move faster, smarter, and with greater impact.

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Wigzo logo

Wigzo

Hyper Ecommerce growth with performance marketing automation

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Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Its powerful automation workflows deliver performance-driven personalization across all channels and help retain more customers with better CLTV.

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