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Free Marketing Analytics Software

Last updated: February 2026

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119 software options

Mailchimp logo

Email and advertising marketing automation platform

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Free
Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month

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Jira logo

Project management and work tracking software

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Free
Jira Software offers flexible pricing. Small teams: $0 per user/month for up to 10 users Growing teams: $7.53 per user/month for 11 to 10,000 users

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Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

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Free
Available from 1.3 million Yen per month.

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monday.com logo

Project management software

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Free
Monday.com offers a free forever plan for up to 2 seats, after which pricing scales based on the number of seats, as well as functionality needed. Paid plans start at $9/seat/month, billed annually, for the Basic plan and include a minimum of 3 seats. Other plans are outlined below: Basic plan: starting at $9/seat/month billed monthly Standard plan: starting at $12/seat/month billed monthly Pro plan: starting at $19/seat/month billed monthly Enterprise: contact Monday.com for enterprise pricing 14 days free trial, no credit card needed. 30-day money back guarantee.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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Free
Monthly pricing: Starter: $15/month/seat Professional: $890 per month (includes 3 core seats, additional core seat starts at $45 per month) Enterprise: $3,600 per month (includes 5 core seats, additional core seats start at $75 per month)

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Zoho Social logo
Category Leaders

Social media marketing for growing businesses

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Free
FREE: includes 1 team member, 1 brand, default Zoho Social URL shortener, and zShare browser plugin. Standard: $15/month (or $10/month when billed annually) for 2 team members, 1 brand (7 channels), 6 social channels (1 Twitter profile, 1 Instagram profile, 1 Facebook page, 1 LinkedIn company page, 1 LinkedIn profile, and 1 Google My Business listing.), and standard features. PROFESSIONAL: $35/month (or $25/month when billed annually) for 3 team members, 1 brand (7 channels), 8 social channels, Standard features + publishing calendar, custom audience targeting, bulk scheduler, and more. AGENCY: $275/month (or $200/month when billed annually) for 10 brands (60 channels), 5 team members, Professional features + agency name, logo, favicon, and custom domain, personalized client invite emails, agency-branded reports, and more. AGENCY PLUS: $400/month (or $300/month when billed annually) for 20 brands (120 channels) 5 team members, and all Agency features.

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Google Cloud logo

Modular platform for computing, hosting, storage and more

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Free
All customers get free hands-on experience with 20+ Google Cloud products including Compute Engine, Cloud Storage, and BigQuery free of charge, within specified monthly usage limits. When clients stay within the Free Tier limits, these resources are not charged against Free Trial credits or to the Cloud Billing account's payment method after the trial ends. Each product has its specific pricing and is usually charged per usage per month. Please refer to the specific product pricing page on Google cloud Website for more details.

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Semrush logo

Reliable SEO tools for the AI Search Era

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Free
Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo

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Tableau logo
Category Leaders

Business intelligence & analytics

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Free
For Individuals Tableau Creator: $70 USD/user/month, billed annually For Teams & Organizations (On-premises or public cloud) Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $35 USD/user/month, billed annually Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required Fully hosted by Tableau Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $42 USD/user/month, billed annually Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required

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Wrike logo

AI powered workflow management platform

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Free
Free: Wrike’s FREE basic plan is available for unlimited users. Team: $10 user/month Business: $25 user/month Pinnacle: Please contact Wrike directly for pricing details. Apex: Please contact Wrike directly for pricing details.

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Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

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Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

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Free
Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.

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Hotjar logo

Digital experience insights for any business selling online

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Free
Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing

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Missinglettr logo

Social media marketing software for content marketers

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Free
Missinglettr is offered across three pricing plans, outlined below. A 14-day free trial is available and a discount is given for annual commitments. Free: $0 per month Solo: $9 per month (billed monthly) and $7 per month (billed annually) Pro: $39 per month (billed monthly) and $32 per month (billed annually)

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The Brief logo

The AI agency every marketer deserves

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Free
Free - 0$ Pro - $49 per user/mo. billed monthly, then $29 every additional seat Team - $79 per user/mo. billed monthly, then $59 every additional seat Enterprise - custom offer Agency Package - custom offer

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Cyberimpact logo

Create professional emails in just a few clicks

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Free
Pricing is based on the number of unique contacts in the account.

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Similarweb logo
Category Leaders

Website & app traffic data analysis

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Free
Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration.

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Power My Analytics logo
Category Leaders

Automate your marketing reports

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Free
Pricing is based on usage, features, and users. No credit card required to get started.

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Coupler.io logo
Category Leaders

Accelerate growth with data-driven decisions

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Free
Coupler.io offers a free trial to test before subscribing to a paid plan.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Free
Free: 3,000 sessions/month Pro: 200,000 sessions/month Ultimate: 1,000,000 sessions/month

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Mixpanel logo
Category Leaders

Powerful, self-serve product analytics.

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Free
FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

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Hevo  logo

No-code, data pipeline for advanced ETL, ELT and Reverse ETL

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Free
Hevo offers a Free Plan and a 14-day free trial for all the Paid Plans.

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AppsFlyer logo
Category Leaders

Mobile attribution and marketing analytics for app marketers

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Free
Contact AppsFlyer for pricing details.

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Dataslayer logo
Category Leaders

Streamline Data, Amplify Insights.

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Free
Dataslayer charges on API calls per day, not per user, connectors, rows or login.

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Affise logo

Affiliate marketing and mobile attribution platform

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Free
Affise Performance: Ideal for Networks and Agencies that want to manage their network of partners Entry - $500/per month For those who are open to try Scale - $800/per month A rapid way to multiply ROI for those who are open to more Custom - $1500/per month Take your business to the next level Affise Reach: Ideal for brands who want to discover new partners and build their own network Starter - $500/per month A proven way to grow your brand and increase product sales Growth - $800/per month A rapid way to multiply ROI for those who are open to more Custom - $1500/per month Take your business to the next level

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