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Top Rated Marketing Attribution Software with A b testing

Last updated: November 2026

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63 software options

Looker logo

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

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Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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Phonexa logo

Cloud-based all-in-one marketing platform

Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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WhatConverts logo

Cloud-based lead tracking & attribution platform

Cloud-based lead tracking and attribution platform for agencies and businesses, capturing calls, forms, chats, and transactions.

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SocialClimb logo

Automated growth platform for medical practices

SocialClimb's platform helps doctors, medical practices, and hospital service lines grow their business by taking charge of their online presence, sending ads targeted to the right patients, and measuring marketing campaign patient acquisition costs.

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Everflow logo

Partner Marketing Platform - Track, Analyze & Automate

Everflow is a Partner Marketing Platform for tracking, managing, & analyzing the performance of multiple marketing campaigns. Designed to aid marketers with understanding & improving their marketing techniques, Everflow offers real-time analytics to identify best & worst performing placements.

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ActiveCampaign logo

Cloud-based marketing & sales automation for SMBs

ActiveCampaign is a cloud-based marketing and sales automation platform combining email, SMS, WhatsApp, CRM, and AI-driven automation.

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Measured logo

#1 Media Mix Modeling, Powered by Incrementality

Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Affise logo

Scalable performance marketing & affiliate platform

Affise Performance delivers precise marketing attribution across web, mobile, and partner channels. Utilizing reliable S2S postback tracking, customizable attribution windows, and flexible conversion logic, it ensures every conversion is accurately credited in real time.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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RedTrack logo

First-party tracking, attribution & automation, one platform

RedTrack is a performance marketing platform for media buyers, ecommerce and DTC brands, and agencies. It unifies server-side tracking, multi-touch attribution, Conversion API, and ad automation into one source of truth, built on raw, unsampled first-party data you own.

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Voluum logo

Track all your digital campaigns in one place!

Voluum is a performance tracking software for affiliate marketers, agencies and media buyers.

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Terminus logo

Account based marketing for B2B marketers

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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DailyStory logo

Marketing automation and services for SMBs

DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Keitaro logo

Advertising tracker for media buyers and publishers

Keitaro is ideal for CPAs and digital marketers who want to manage all their data and traffic from a single, secure location while protecting sensitive content from harmful bots.

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Commanders Act CDP logo

Reconciliate offline/online data with Commanders Act CDP.

Commanders Act Customer Data Platform allows you to reconcile your (consented) clients' data in order to increase sales and loyalty through meaningful relationships.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

twik app for Shopify organizes your products catalog and navigation according to each visitor's intent (AKA personalization) automatically. No configuration needed, no coding skills nor maintenance needed. On average our client experience 2-digit conversion rate increase MoM.

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Apteco FastStats logo

Data analysis platform

Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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AppsFlyer logo

Mobile attribution and marketing analytics for app marketers

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

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Kochava logo

Mobile attribution and analytics platform for app marketers

Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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Singular logo

Next-gen marketing analytics and attribution platform

Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

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Cinch logo

A combined customer data and marketing automation platform.

Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard. Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.

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Reaktion logo

Marketing analytics solution for eCommerce businesses

Reaktion is a marketig analytics solution that helps businesses with accurate tracking, profit-driven insights, automated reporting and near real-time dashboards. Teams can track the orders with advanced plug-and-play Conversion API integrations. Users can gain eye-opening insights for increased profits and align the team as well as agency partners.

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Improvado logo

Marketing analytics and intelligence platform

Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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