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Marketing Automation Software

Last updated: April 2026

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93 software options

HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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emfluence Marketing Platform logo

Built for marketers. Backed by humans.

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Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

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Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

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Pinpointe logo

Advanced-feature email marketing for less

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Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

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iPresso logo

360-degree marketing automation platform

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iPresso is a marketing automation platform which integrates communication via SMS, email, web push, printing, and more in a single platform, with Enterprise & Small Business editions available alongside industry-specific solutions for FMCG, financial services, media & entertainment, eCommerce & more

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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DOTS Lead Validation logo

Real-time contact lead scoring & verification

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DOTS Lead Validation is a real-time contact lead scoring & verification tool that helps enhance the quality of leads by cross-validating name, phone number, address, email, & IP address to confirm lead accuracy & opportunity. Ensure US and Canadian leads are genuine, accurate, and up-to-date.

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Allocadia logo

Marketing Performance Management Software

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Allocadia is cloud-based software designed to create, collaborate, and share marketing plans that align with company priorities. The solution helps marketing teams of 25 collaborate to create and manage global budgets in any currency by forecasting the ROI from plans and predicting revenue impact.

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IMPGO logo

An easy-to-use brand marketing platform

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IMPGo is an easy-to-use brand marketing platform that keeps everything you need to manage your brand in one shared place. From brand guidelines and data asset management to content creation and distribution, IMPGo offers a comprehensive suite of solutions to help marketing teams grow their brand.

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Ortto logo

Build journeys that drive revenue.

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Visually automate your marketing on a drag and drop canvas. Create a personal journey for every customer using email, in-app messaging, SMS & direct mail.

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FreshMail logo

Email marketing solution

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FreshMail is a marketing software for creating, sending and tracking targeted email campaigns.

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DailyStory logo

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Jira logo

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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OnTrack Workflow logo

Cloud-based Brand & Marketing Asset Management software

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Ontrack Workflow helps streamline the administration, control and distribution of marketing and sales assets while maintaining brand integrity

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ZoomInfo Sales logo

Lead generation and buyer intent data for B2B organizations

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ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

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Robly logo

Mobile-ready email marketing automation with smart features

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Robly is an automated email marketing tool for boosting campaign open rates & growing newsletter subscriptions with OpenGen, Robly A.I. and Exit-Intent features

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Publitrac logo

Online marketing automation and performance tracking

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PUBLITRAC is an on-demand web marketing automation suite that makes it easy to create, automate and measure your online marketing efforts to achieve the best possible ROI without the tremendous efforts and manual labor involved with traditional marketing solutions.

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ActiveCampaign logo

AI-first marketing platform

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ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to any channel or device.

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CANDDi logo

Sales & marketing automation software

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CANDDi is a sales and marketing automation software designed to help teams increase conversions, generate more leads, and close more deals by identifying website visitors and tracking their activities, including page views, case-studies, downloads, products, and more

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Thryv logo

All-in-one management solution built for small business

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Marketing automation for small business. Thryv integrates text and email marketing with contact management for a fully connected marketing automation suite.

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Lead Guerrilla logo

Advanced multi-channel marketing automation for SMBs

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Lead Guerrilla is a marketing automation solution which drives lead conversion efficiency and automates multi-channel communications (email/SMS/Twitter)

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LeadLander logo

Marketing automation and analytics

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LeadLander is Cloud-based marketing automation and analytics software that optimizes ROI on both inbound and outbound marketing efforts. It lets businesses identify website visitors, analyzes email marketing campaigns, tracks website contact forms, monitors Google AdWords accounts and more.

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SmartEngage logo

Cross-channel autoresponder for marketing automation

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The first and only cross-channel marketing automation tool that gives you the best chance to reach your list of subscribers. Boost Open rates by over 500%.

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