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Mobile Marketing Software with Behavior Tracking (2026)

Last updated: February 2026

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Key features of Mobile Marketing Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • SMS Messaging: Reviewers value ease of use, instant delivery reports, and effectiveness in communication, especially where internet access is limited. 92% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Users highlight its importance in measuring campaign success, understanding user preferences, and making data-driven decisions. 89% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers appreciate the comprehensive dashboard, easy setup, and organization for managing multiple campaigns effectively. 86% of reviewers rated this feature as important or highly important.
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50 software options

CleverTap logo

CleverTap

Category Leaders

User Retention Platform for High-Growth Mobile Apps

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Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, Fandango, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and boost their mobile marketing metrics.

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Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

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Push Notifications are a powerful and engaging means of reaching your app users.

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Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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Marketo Engage logo
Category Leaders

AI-powered marketing automation built for digital marketers

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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Textellent logo

Transform Customer Engagement to Measurable Business Growth

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Textellent is an SMS marketing solution that helps businesses manage automated campaigns, appointment scheduling, customer segmentation, and more. The platform enables managers to create separate customer bases in accordance with different attributes and send targeted messages based on specific interests or needs.

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OneSignal logo

Maximize Engagement. Minimize churn.

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OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

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Emma by Marigold logo

Multi-channel marketing that works for you.

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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

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Mobile Text Alerts logo

#1 SMS Marketing Service for Businesses

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Mobile Text Alerts helps businesses grow their sales through SMS marketing. Our online dashboard and mobile app allows users to send and receive mass text messages, manage subscribers, segment lists, engage in 2-way conversations, connect integrations and interact with messaging analytics.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.

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Scalify logo

Marketing automation software

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Scalify is a marketing automation software that enables businesses to launch, analyze, optimize, and scale Facebook and Instagram ads faster with game-changing automation. Key features include AI ad copy, pre-built custom audiences, bulk scaling campaigns, quickstart strategies, and metric comparison. It also allows small businesses to launch successful ad campaigns using built-in templates, statistics, and insights from the data team.

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iVision Mobile logo
Category Leaders

Text messaging tool for SMBs & brands in the U.S. & Canada

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Thousands of businesses and organizations across North America use iVision Mobile's text messaging software to engage their contacts with relevant mobile marketing and communications.

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Notificare logo

Customer Engagement Platform

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Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversion. Deliver engaging cross-platform push notifications. Bring the power of smarter notifications to your customer’s desk, pocket, wrist.

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WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

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Sarbacane logo

Sarbacane® - Emailing, SMS, automation & conseils marketing

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Facilité d'utilisation. Design intuitif. Efficacité. Sarbacane est un puissant logiciel d'emailing et de SMS marketing adaptée aux plus ambitieux.

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Singular logo

Next-gen marketing analytics and attribution platform

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Singular powers marketers to drive faster growth with next-gen attribution, full-funnel analytics, and best-in-class fraud prevention. By collecting and measuring your full-funnel marketing data, you will be able to prove the ROI of your mobile marketing efforts and optimize where necessary.

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hello24.ai logo

Conversational commerce platform

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DTC Brands on Shopify & WooCommerce (WordPress), Ecommerce companies, & retail brands looking to engage customers on online media.

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Kochava logo

Mobile attribution and analytics platform for app marketers

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The Kochava platform addresses all a marketer's needs. Within the platform marketers can discover new audiences, send push notifications, plus syndicate data.

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White Label Platform logo

Build Your Business by Helping Others Build Theirs

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textLIVING was founded in 2010 in Nashville, TN. We have helped over 10,000 merchants, processed over 750 million customer interactions, & produced over $192 million in additional revenue for businesses.
We believe in our product so much, we decided to white label it for others to use as well.

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Netcore Customer Engagement logo

AI-driven omnichannel growth platform

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Netcore’s Customer Engagement & Experience suite serves ad a full-stack growth platform for digital brands to boost customer engagement, conversions, retention and product experience at scale. It helps deliver the right message to the right customer through the right channel and at the right time.

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Scal-e logo

Omnichannel marketing system with customer loyalty programs

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Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

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Pushwoosh logo

Retain your valuable audience through effective messaging

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Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

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Selligent logo

Multi-channel marketing solution fusing insight & engagement

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Selligent is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports

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Branch Metrics logo

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

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AIO logo

Omnichannel marketing and digital communication software

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AIO is an on-premise and cloud-based omnichannel marketing software that helps businesses of all sizes manage digital campaigns and streamline client communication through emails, SMS and more.

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