getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Mobile Marketing Software with Behavior Tracking (2026)

Last updated: April 2026

Verified reviewer profile picture
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.

Key features of Mobile Marketing Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • SMS Messaging: Reviewers value ease of use, instant delivery reports, and effectiveness in communication, especially where internet access is limited. 92% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Users highlight its importance in measuring campaign success, understanding user preferences, and making data-driven decisions. 89% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers appreciate the comprehensive dashboard, easy setup, and organization for managing multiple campaigns effectively. 86% of reviewers rated this feature as important or highly important.
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

51 software options

Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Push Notifications are a powerful and engaging means of reaching your app users.

Read more about Xtremepush

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, Fandango, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and boost their mobile marketing metrics.

Read more about CleverTap

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Emma by Marigold logo

Emma by Marigold

Multi-channel marketing that works for you.

learn more
Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

Read more about Emma by Marigold

Users also considered
SplitMetrics Acquire logo

SplitMetrics Acquire

(0)

Unlock the Apple Search Ads potential.

learn more
An intelligent data-driven platform providing extensive automation, AI-based optimization, and deep insights and trends for easier and more profitable management and scaling of your Apple Search Ads account.

Read more about SplitMetrics Acquire

Users also considered
Appgain logo

Appgain

Customer Engagement Platform

learn more
Appgain is a Customer Engagement Platform that provides marketers with features to acquire, activate, and retain users such as marketing automation, omnichannel messaging, user segmentation, uninstall tracking, mobile landing pages, and more.

Read more about Appgain

Users also considered
Scalify logo

Scalify

Marketing automation software

learn more
Scalify is a marketing automation software that enables businesses to launch, analyze, optimize, and scale Facebook and Instagram ads faster with game-changing automation. Key features include AI ad copy, pre-built custom audiences, bulk scaling campaigns, quickstart strategies, and metric comparison. It also allows small businesses to launch successful ad campaigns using built-in templates, statistics, and insights from the data team.

Read more about Scalify

Users also considered
omniPass logo

omniPass

Wallet Pass platform to build and grow your mobile marketing

learn more
Omnibasis offers a comprehensive, all-in-one solution for businesses looking to utilize mobile wallets. With our mobile wallet builder, real-time updates, beacons integration, NFC support, and more, we provide every feature necessary to deliver engaging mobile consumer experiences.

Read more about omniPass

Users also considered
Adobe Journey Optimizer logo

Adobe Journey Optimizer

Customer engagement solution

learn more
Adobe Journey Optimizer enables brands to deliver personalized, timely experiences across channels, ultimately driving loyalty and business growth. It unifies real-time data into actionable profiles, supports complex journey orchestration, and leverages AI for optimized interactions.

Read more about Adobe Journey Optimizer

Users also considered
AIO logo

AIO

Omnichannel marketing and digital communication software

learn more
AIO is an on-premise and cloud-based omnichannel marketing software that helps businesses of all sizes manage digital campaigns and streamline client communication through emails, SMS and more.

Read more about AIO

Users also considered
Scal-e logo

Scal-e

Omnichannel marketing system with customer loyalty programs

learn more
Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

Read more about Scal-e

Users also considered
KARTE logo

KARTE

(0)

Customer experience tool for the real estate & other sectors

learn more
KARTE is a lead nurturing software designed to help businesses collect, manage, and activate customer data. The platform enables managers to track contacts across various business tools and organize them into custom-designed engagement campaigns.

Read more about KARTE

Users also considered
ROUTEE logo

ROUTEE

Unified communications & transactional emails

learn more
Routee, powered by AMD Telecom, provides Web and API Communication as a Service solutions, so as to expand and simplify communication capabilities between people, applications, corporations, and technology. Organizations are able to utilize forms of messaging, voice, and verification.

Read more about ROUTEE

Users also considered
Notificare logo

Notificare

Customer Engagement Platform

learn more
Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversion. Deliver engaging cross-platform push notifications. Bring the power of smarter notifications to your customer’s desk, pocket, wrist.

Read more about Notificare

Users also considered
Listrak logo

Listrak

Customer engagement platform.

learn more
Listrak is a marketing automation software that helps businesses personalize cross-channel interactions. Administrators can orchestrate and optimize email, SMS, push notifications, identity resolution, and more. The platform enables managers to handle data unification, identity resolution, personalization, and owned channel automation using a centralized dashboard.

Read more about Listrak

Users also considered
White Label Platform logo

White Label Platform

Build Your Business by Helping Others Build Theirs

learn more
textLIVING was founded in 2010 in Nashville, TN. We have helped over 10,000 merchants, processed over 750 million customer interactions, & produced over $192 million in additional revenue for businesses.
We believe in our product so much, we decided to white label it for others to use as well.

Read more about White Label Platform

Users also considered
Sarbacane logo

Sarbacane

Sarbacane® - Emailing, SMS, automation & conseils marketing

learn more
Facilité d'utilisation. Design intuitif. Efficacité. Sarbacane est un puissant logiciel d'emailing et de SMS marketing adaptée aux plus ambitieux.

Read more about Sarbacane

Users also considered
Netcore Customer Engagement logo

Netcore Customer Engagement

AI-driven omnichannel growth platform

learn more
Netcore’s Customer Engagement & Experience suite serves ad a full-stack growth platform for digital brands to boost customer engagement, conversions, retention and product experience at scale. It helps deliver the right message to the right customer through the right channel and at the right time.

Read more about Netcore Customer Engagement

Users also considered
WebEngage logo

WebEngage

Marketing Automation & Customer Data Platform for Enterprise

learn more
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

Read more about WebEngage

Users also considered
Pushwoosh logo

Pushwoosh

Retain your valuable audience through effective messaging

learn more
Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

Read more about Pushwoosh

Users also considered
Branch Metrics logo

Branch Metrics

Mobile attribution and linking platform

learn more
Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

Read more about Branch Metrics

Users also considered
Gleantap logo

Gleantap

Customer engagement platform for e-commerce & hospitality

learn more
Gleantap is a customer engagement and loyalty software with the aim of helping businesses to retain customers through SMS, push notifications & email campaigns

Read more about Gleantap

Users also considered
Textellent logo

Textellent

Transform Customer Engagement to Measurable Business Growth

learn more
Textellent is an SMS marketing solution that helps businesses manage automated campaigns, appointment scheduling, customer segmentation, and more. The platform enables managers to create separate customer bases in accordance with different attributes and send targeted messages based on specific interests or needs.

Read more about Textellent

Users also considered
Netmera logo

Netmera

Marketing platform to engage, convert and retain customers

learn more
Netmera is an integrated customer engagement and marketing platform that provides personalized experiences across all channels including in-app, e-mail, and SMS. It offers powerful and intelligent marketing solutions that can help businesses across various industries grow.

Read more about Netmera

Users also considered
SplitMetrics Optimize logo

SplitMetrics Optimize

An advanced A/B testing platform

learn more
A platform for testing, validating & data-driven decision-making for profitable investment in mobile app and game launch and growth. The platform provides the ability to run 30K+ types of A/B/N tests driven by one technology stack to ensure continuous optimization at any stage of the app's lifecycle

Read more about SplitMetrics Optimize

Users also considered