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Personalization Software with A/B Testing (2026)

Last updated: March 2026

Why is A/B testing important for personalization software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

A/B testing allows businesses to compare different personalizations, analyze performance, and make data-driven decisions. It improves customer experience, optimizes conversion rates, and enhances overall campaign effectiveness. Of the 44 reviewers who rated A/B testing, 89% rated this feature as important or highly important.

Key features of personalization software based on insights from 484 verified reviews

  • Campaign Management: Users value tracking engagement, customizing options, multi-channel automation, and comprehensive reports for effective campaign analysis. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Reviewers appreciate easy personalization, segmentation, high deliverability, and various tools for creating and managing targeted email campaigns. 94% of reviewers rated this feature as important or highly important.
  • Website Personalization: Users highlight deep customization, tailored user experiences, geo-targeting, and improved conversion rates through personalized content. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers find visual analytics, detailed reports, and tracking of key metrics useful for understanding campaign performance and making informed decisions. 90% of reviewers rated this feature as important or highly important.
  • API: Reviewers highlight ease of integration, robust documentation, and seamless data flow for customizing and automating platform functionalities. 86% of reviewers rated this feature as important or highly important.
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144 software options

CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

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Mailchimp logo
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Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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GMass logo

Google Chrome extension for sending & scheduling emails

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GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

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Omnisend logo

Drives revenue via automated eCommerce marketing

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Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

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Campaign Monitor by Marigold logo
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Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Marketo Engage logo
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AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Luigi's Box logo

Search & product discovery tools that increase revenue

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Luigi’s Box provides personalized site search and product discovery tools for e-commerce businesses. Powered by AI and machine learning, the software understands customer behavior to provide better search results and recommend relevant products, boosting your e-shop's revenue.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Ortto logo

Build journeys that drive revenue.

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Personalize marketing with dynamic variables and engage with customers based on their behavior. Visually design your customer journey on a drag and drop canvas.

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Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Connectif logo

Cloud-based eCommerce data automation platform

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Connectif is an all-in-one marketing automation platform powered by AI. It centralizes first-party data from known and anonymous users across all channels, giving eCommerce businesses the vision to communicate with customers with emotional intelligence and context at scale.

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Emma by Marigold logo

Multi-channel marketing that works for you.

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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

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Algolia logo
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Flexible Search & Discovery Hosted APIs

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Algolia is an API-first, search and discovery platform that blends seamlessly with your product & technology stack to deliver dynamic digital experiences.

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NVECTA logo

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys.

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Personizely logo

Popups, Website Personalization and A/B Testing in one suite

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Personizely is a conversion marketing toolkit that helps websites and ecommerce stores better engage with visitors using website widgets and personalization. Personizely provides features like website widgets and personalization to improve user engagement and conversion for websites and online stores.

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Involve.me logo

Create high-converting funnels that turn visitors into leads

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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

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Shopamine logo

The One Platform to Accelerate B2B Revenue.

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Shopamine offers advanced personalization tools, allowing businesses to customize storefronts, product catalogs, pricing, and promotions for specific user groups, locations, or languages. With its powerful condition engine, it delivers tailored shopping experiences to maximize engagement and sales.

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