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Customer-driven product management system

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Productboard Pricing

Pricing overview

Value for money rating

4.3

/5

152

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Free trial

Pricing details

15-day free trial, no credit card required.

Essentials plan: Prioritize what your customers need and make what matters: $19 per maker/month (billed annually).

Pro plan: Align teams to drive real business outcomes: $59 per maker/month (billed annually).

Enterprise plan: For organizations to securely and scalably uplevel their entire product management processes: Custom pricing

Productboard AI (Optional Add-On): $20 per maker/month (billed annually).

What users say

Visibility of how important our customer's feature requests are considering a number of things that are important to our company ex. vision, growth, revenue etc.
Nice tool with questionable subscription policies.

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Reviewers who mentioned pricing said:

JH
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Jo H.

Information Technology and Services, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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So close to being a great product

Reviewed 9 months ago

I was the person that championed the implementation of productboard and I still really like it. But the lack of concerns for less "important" integrations and automation is making my life more miserable. I would love to continue using productboard but I am not sure if we can

Pros

1. Feedback management: we have found productboard's integration with intercom to be wonderful. They really nailed it with 95% of the features in Notes, especially for individual feedback. 2. love the diasctintion between maker and (free) viewers. This allowed us to roll out the tool to the entire company without incurring excessive costs. 3. We really like the portal feature but we are not using it yet.

Cons

1. Feature hierarchy is a difficult concept to grasp for new comers and gets messy. What I hate about the feature hiearachy is that there's not flexibility once you have listed something as a "product". You can't change it to a feature of a subfeature. This rendered us with a ginormous "product" with all features listed under one thing. integrations: 2. integration with any development platform that's...

SH
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Simon H.

Computer Hardware, 51-200 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The end of feature spreadsheets and a great single source of truth!

Reviewed 5 years ago
Pros

The ability to link customer insights directly to the different pains and feature requests. Before Productboard much of the insights we had to go on when designing/developing solutions would be anecdotal evidence from the commercial team or the few interviews we could do with select customers. Now we have the ability to see customers' own words about their requests before we start building, without...

Cons

There are some great missing pieces that would hugely improve the product, such as a CRM integrations, an API and a proper Zapier integration (in lack of the first two). Right now Productboard is valuable in itself, but it would extend the value so much further if we could properly link it to our other systems.

TP
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Thomas P.

Information Technology and Services, 51-200 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Nice tool with questionable subscription policies

Reviewed 2 years ago

The product itself is quite intuitive and clear. For roadmapping and objectivation it is useful, while missing many useful features in the so called "pro" license. The following process of negotiation did not work out for us.

Pros

First of all productboard does have a clear and intuitive UI. Things are arranged clearly and are easily found once the overall concept is clear. Productboard does give different filterable views on a given set of data on timelines and as a list. It does help with priorization by objectivizing mere words into numbers, also collecting ideas and insights.

Cons

On the downside of the product is the subscription model. The so called "pro" licence does not include basic things like visible dependencies on the roadmap or using the strongly advertised "objectives" on features. Only two of the four plans are available directly, the rest needs to be negotiated. That negotiation revealed that the "scale model" would multiply the price and the contact itself was so unpleasant that the whole product became stale for our team.

MP
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Marina P.

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great software for Product Managers

Reviewed 5 years ago
Pros

The ability to organize and prioritize my product roadmap and its features with a great deal of customization and granularity. Product Board has been instrumental in achieving our business goals and detail our product roadmap every step of the way.

Cons

The cost per user is a bit high. Still has to work some UI issues that are detrimental to user experience.

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Kaan Ö.

Information Technology and Services, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A simple yet powerful tool for managing and communicating the product roadmap

Reviewed 5 years ago

Productboard did enable us to create a manageable, customer value driven product roadmap that is in alignment with our corporate objectives and product vision. The communication of our product roadmap to different stakeholders is much easier now thanks to the customizable and stunning views.

Pros

Productboard has a very easy to use user interface, but still manages to provide you the functionality of customizable views with its powerful aggregations, filters, tags and view options. With the insights feature of productboard, it is very easy to parse the ideas and requirements of customers to product features and keep track of the customer demand for each feature in detail. The beautiful roadmap views which you can export for presentations are also a real timesaver.

Cons

An internal file viewer for common file formats (e.g. pdf, doc, xls) is needed for attachments. It would be preferred if the internal insights could be seperated from customer insights when calculating the user impact score which we utilize to measure the customer demand of features.

JB
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Jeff B.

Computer Software, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fills a major hole in most product development toolbelts

Reviewed 5 years ago

Most product and project management tools focus on 3 views: roadmap of what's ahead, kanban view of what's currently in motion, and backlog of all the things you could possibly do. What's majorly lacking in almost all of these tools is the toolset to effectively prioritize the items that go into each of those views. What you're left with is a giant list of things to do and a lot of supplemental...

Pros

* At it's core, it's just a well designed & enjoyable piece of software to use every day. * Its prioritization toolset allows you to effectively sort/filter/schedule features along all sorts of different dimensions in a way that no other tool I've seen allows for. * Its "insights" inbox allows you to way more effectively manage the influx of requests/feedback than other tools.

Cons

* Though the tool is easy to use, getting started can be tricky because of needing to figure out how best to map your product to the very flexible data model that ProductBoard allows for. * I wish it had more integrations and/or a public api for syncing engineering tasks - it connects to the big ones (Jira/Pivotal/Trello) really nicely, but many folks use other tools.

WM
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Will M.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fantastic way to communicate and manage your roadmap

Reviewed 5 years ago

I have worked with productboard at multiple companies, and it's always been received well. People like the feel and organization of it and how much of the process it can help with; parts that just don't get enough attention with other products.

Pros

The best part about productboard is how teams can vet and plan improvements to their products based on how much those improvements support and achieve a company's objectives. It's so easy to get things in, annotated, and shaped that you actually do it; you don't just say you will eventually. To start, you can use just the parts that are the most important to get up and running, and then you can use more of it as your team begins to integrate productboard into their process. And it's not hard work to get your ideas and backlog in and move forward—it's cathartic.

Cons

The biggest thing for me is performance. Sometimes some parts of the UI feel a little sluggish when lots of items are displayed and clicks get delayed. It would also be a little nicer to have the Drivers feature available at the lowest level of pricing.

GB
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Guy B.

Legal Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of my favorite tools

Reviewed 5 years ago

Reallt great

Pros

helps with roadmapping and input management. Help me organize, explain my priorities, and share internally. They are also an example of how product mgmt should be - from new features, communication of value, ux and more

Cons

Slightly hard to get started. Might create duplications with Jira and other tool. Great for PMs but not always for the rest of the team

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Andrew H.

Venture Capital & Private Equity, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Curate your user feedback and manage your backlog

Reviewed 5 years ago
Pros

Productboard is an excellent tool to help you make sure your roadmap is driven by real user feedback and value to your customers.

Cons

Productboard is a fairly young company and is still building out some "no brainer" features, but they also release fantastic updates often!

AC
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Angie C.

Computer Software, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Product-led platform, built for PMs

Reviewed 2 years ago
Pros

As PMs know, the key is getting lots of insights then filtering down into the ones that bring about actual value. Productboard enables everyone in the company to contribute ideas and insights. Once PMs have done prioritization, they can visualize the plan in multiple dynamic roadmap dashboards. Overall this works well as a product-focused tool which can also integrate with other systems.

Cons

Feature-wise it's still a bit sparse. From an insight perspective, it would be nice to add constraints or templates to help structure the feedback. This would help when pruning the backlog of items.

MS
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Michael S.

Computer Software, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great product to prioritze your roadmap and features leveraging data from customer interactions

Reviewed 5 years ago

It has helped us to prioritize more objectively and get on the same page, and make sure all the feedback we got from customers was being used effectively in our process.

Pros

Ability to organizing feedback and relate that feedback from a customer and its importance to features. This allows us to trace back feedback and see it in context when prioritizing roadmap. This combined with the other prioritization features have made it the best overall tool I have found for prioritizing roadmap based on multiple factors then ability to prioritize features based on multiple factors

Cons

Nothing particularly negative, though I could see challenges scaling at a very large organization and there are a number of feature enhancements I would like to improve the value I get from it.

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Thomas B.

Automotive, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Product roadmap visualized

Reviewed 5 months ago

Very positive and a great way to share with key stakeholders our brainstorming and product roadmap.

Pros

Integration with other tools has been a great benefit. However, the collaboration, prioritisation and visualization of the product roadmap is the best and most used features.

Cons

For smaller teams / startups it could be seen as relatively expensive.

TJ
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Tobias J.

Information Technology and Services, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for planning, prioritizing and communicating product development

Reviewed 5 years ago

Planning, prioritizing and communicating product development across many individual products / modules.

Pros

Higher level planning of product features with details in Jira. Ability to link stages (e.g. Design, Dev) to their individual Jira Epics. Communication of Roadmap and easier prioritization and capacity planning. Link customer feedback to Features. Great and responsive customer support when it's needed.

Cons

Somewhat high price per admin user. We'd add more users at a different price point.

DR
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Daniel R.

Financial Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to capture the best ideas for your product

Reviewed 5 years ago

It has helped me develop a strong process for product.

Pros

Product Board allows me to capture all ideas from my users/customers and prioritize them with complex scoring drivers and weight them differently by product. It allows me to objectively decide what is the best feature to focus on and illustrate that decision with metrics.

Cons

Somewhat expensive, I'd like all people in my organization to be using it but we have to limit it to essential users.

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Verified reviewer

Computer Software, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A revolution inside

Reviewed 5 years ago

Experience fluid about this tool, many promises, easy to sale for team members and third parties

Pros

This tool organize everything about product : features and insights It's very powerfull to help us to know what to do

Cons

Warning about the visious pricing model...

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David B.

Real Estate, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great organization tool for those in the product function

Reviewed 5 years ago
Pros

Helps in Keeping everything organized in a way that allows me to easily communicate priorities to the rest of the business (eg they have built in graphs and visualizations that I use often to help me show why certain things should be prioritized over others)

Cons

SSO is only enabled for higher pricing tiers

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Verified reviewer

Computer & Network Security, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Product-led product planning tool with great planning twists

Reviewed 6 years ago

Fast roadmapping, dynamic roadmapping, feature organization, release planning, feedback organization.

Pros

productboard makes it obvious and easy to coordinate feedback, features, and roadmap. Instead of investing in "power" features for more complex roadmaps, productboard focuses on ease of use and straightforward roadmap creation. The ability to tie features and releases to discrete pieces of feedback or single customers is a tremendous value add.

Cons

More integration support in the future would be a big value add. What exists now gets the job done, but could be expanded. Otherwise, it's a great product!

HT
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Hana T.

Cosmetics, 5,001-10,000 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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The billing mechanism of individual plan is awful experience

Reviewed 4 years ago

After spending some time on working with the tool and really enjoying its quality, I was sure that I would stay with it. But experiencing tricky non-transparent billing is just cold shower making the tool same as any other, just half way through to full value.

Pros

It is for sure well thought through tool.

Cons

It is not mandatory or sole source ... so charging individual for adding member without any alert or notice that just selecting someone as member from drop down menu automatically apply charging to your card is really awful experience ruining any value for the product

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Dylan E.

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Prettiest service for product management and development tracking

Reviewed 6 years ago

An all-in-one solution for our feature requests, development roadmap and customer feedback.

Pros

It contains a number of good tools to view all your entries/tickets in different ways (grouping by categories, creating a roadmap etc.) and all of them have proper sorting and filtering options. The design is quite striking and elegant and it is easy to get started with it; the user experience is quite intuitive.

Cons

There is no free version and it can quickly become quite expensive if you want multiple 'contributor' accounts.

AC
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Alex C.

Computer Software, 1,001-5,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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You need to go all in to get value for money

Reviewed 8 months ago

Great product but you need to use all of it or else you risk multiple tools.

Pros

It is intuitive and a great solution to manage product roadmap,.

Cons

It is not always easy to see the dependencies and for that reason gets difficult buy in from engineering.

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Chris T.

Staffing and Recruiting, 1-10 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Not sure I see the full value prop for the money

Reviewed 3 years ago
Pros

It has a pretty UI and can handle a lot of data, plus give you the ability to really organize it effectively. Does a good job for early customer discovery.

Cons

It seems to be too expensive for what it does (at the tier we use it at anyway, which is in the middle). For someone who is great in Microsoft Excel, you could organize a lot of the same inputs it for a fraction of the cost of Productboard.

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James B.

Computer Software, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simple onboarding, yet powerful tool

Reviewed 6 years ago

Enabling a structured capture of large amounts of customer data, as well as the prioritization of features. ProductBoard saves us 10s if not 100s of hours every month.

Pros

I can see everything at once, and then pivot or filter the data depending on the problem I'm investigating.

Cons

It's fairly expensive. The value is there for the money, but gaining access to this much budget is a bigger process than just "sign up and pay".

AG
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Aleksander G.

Internet, 11-50 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Worth its price

Reviewed 5 years ago
Pros

Simple to use. Let you inform all the stakeholders about the features in backlog and their status. Good integration with Jira. Helps a lot when discussing the plans for the nearest weeks/months with the main stakeholder.

Cons

I had some problems with Jira integration, but they all have been solved with the latest update.

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Ramona E.

Industrial Automation, 11-50 employees

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Pricey, but extensive roadmapping software

Reviewed 5 years ago

This tool has helped us reimagine our workflow for entering, planning and roadmapping new features. It helped us to communicate changes easily with all members of our team.

Pros

This tool can be used to for product management and roadmapping new development. The interface is modern and easy on the eyes. One handy feature is the ability for anyone to send an email to a specific email-adres and it will end up automatically in the 'Inbox' of ProductBoard. This allows us to restrict the access to the software to only those that need it, while our other employees can still contribute easily.

Cons

It is quite expensive, so it is mostly suited for middle- to large companies.

DH
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David H.

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best comprehensive product management tool on the market today.

Reviewed 7 years ago

Feature prioritization; feedback tracking and analysis; roadmap communication

Pros

- Seamless feedback integration - Incredibly flexible prioritization and planning tools - Outstanding customer support

Cons

- Roadmap tools are the best of any all-in-one tool, but still limited - The price is steep for my small start-up's needs