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Product Analytics Software with Conversion Tracking (2026)

Last updated: February 2026

Why is conversion tracking important for product analytics software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Conversion tracking provides insights into user behavior, tracks how users interact with ads and websites, and measures key metrics like conversion rate and cost per conversion. It helps businesses optimize marketing efforts and understand customer journeys. Of the 110 reviewers who rated conversion tracking, 91% rated this feature as important or highly important.

Key features of product analytics software based on insights from 455 verified reviews

Engagement Tracking: Users appreciate robust tracking of interactions, auto-capture features, and insights into user journeys and engagement levels. 98% of reviewers rated this feature as important or highly important.
Usage Tracking/Analytics: Reviewers value detailed insights into user interactions, custom reporting, and the ability to track and optimize user experiences. 98% of reviewers rated this feature as important or highly important.
Data Visualization: Reviewers highlight the ability to create clear, insightful visual representations of data, aiding in pattern recognition and decision-making. 92% of reviewers rated this feature as important or highly important.
Product Data Management: Reviewers emphasize the importance of maintaining accurate, up-to-date product data for analysis, customer behavior tracking, and informed decision-making. 91% of reviewers rated this feature as important or highly important.
Customer Segmentation: Users value the ability to segment customers based on various criteria, aiding in targeted marketing and improving service offerings. 90% of reviewers rated this feature as important or highly important.