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Sales Engagement Platform Software with Campaign Management (2026)

Last updated: February 2026

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Why is campaign management important for sales engagement platform software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Campaign management enables tailored workflows, efficient multi-campaign handling, and performance tracking. It simplifies email marketing, client segmentation, and automated outreach, enhancing overall sales strategy and client engagement. Of the 70 reviewers who rated campaign management, 96% rated this feature as important or highly important.

Key features of sales engagement platform software based on insights from 461 verified reviews

  • Lead Generation: Reviewers value personalized outreach, social selling, and automation for efficient lead capture and engagement. 99% of reviewers rated this feature as important or highly important.
  • Communication Management: Reviewers highlight the centralization of communication channels and ease of managing client interactions across multiple platforms. 91% of reviewers rated this feature as important or highly important.
  • Sales Pipeline Management: Users find it easy to organize and track leads, customize pipelines, and gain insights into sales progress. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers emphasize the importance of detailed metrics and customizable reports for tracking engagement and campaign success. 86% of reviewers rated this feature as important or highly important.
  • Workflow Management: Users like the organizational benefits, task tracking, and productivity enhancements provided by streamlined workflows. 81% of reviewers rated this feature as important or highly important.
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109 software options

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SalesLoft logo
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