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Every data point has a story to tell

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Fullstory Features

Features Summary

Functionality

4.5

/5

66

Total features

152

13 categories

Fullstory features

A/B Testing
AI/Machine Learning
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Reporting

Common features of Customer Experience software

API
Access Controls/Permissions
Alerts/Notifications
CRM
Collaboration Tools
Customer Journey Mapping
Customer Segmentation
Customizable Branding

Price starts from

Free

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

66

Price starts from

Free

Total Features

152

Unique features

  • Single Sign On

  • Incident Management

  • Conversion Rate Optimization

  • Mobile Alerts

Functionality

4.6

/5

8K

Price starts from

Free

Total Features

48

Features in Common

42

Unique features

  • Customizable Dashboard

  • Data Connectors

  • Data Management

  • Data Discovery

Functionality

4.5

/5

2.2K

Price starts from

75

/user

Per month

Total Features

135

Features in Common

63

Unique features

  • Scheduled/Automated Reports

  • ETL

  • Data Connectors

  • High Volume Processing

Common Fullstory comparisons

Reviewers who mentioned features said:

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Frank R.

Hospitality, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fullstory ushers in a new era of live data analytics

Reviewed 6 years ago

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons

There's not really anything I can knock this product for. It's exceptional.

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Bharath A.

Computer Software, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Too pricey for the features and functionality it supports

Reviewed 7 years ago
Pros

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

TC
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Thomas C.

Computer Software, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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State of the art product, but poor customer service and retention, unjustified price increase

Reviewed 5 years ago

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception. First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

KC
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Kyle C.

Transportation/Trucking/Railroad, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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LOVE this tool, helps me be so much better at my job

Reviewed 10 months ago

I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for improvement with our product...etc. I Love the weekly reports and all the benefits that this tool has brought me as a product manager.

Pros

I love the ability to go in and find specific user sessions on different products I'm working on and watch exactly what the users went and clicked, where they got stuck....etc. I also love seeing the dead clicks and the rage clicks...etc.

Cons

The difficulty in trying to find the specific sessions I'm looking for, would love some AI integration where I could just say what i'm looking for and have AI find me sessions rather than having to build out a logic tree to filter into what i'm looking for.

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Monish K.

Computer Software, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Track the User session and watch them use your product to identify there pain points

Reviewed 4 years ago

FullStory has been a really useful tool for analysing the user experience on the Website

Pros

FullStory records the live session of the user who uses the fullstory integrated web application, It records lots of other useful metrics which can be used for analysis these metrics can be customised, The integration of fullStory to the product is simple and easy due to the good documentation an good customer support, The FullStory provides some inbuilt analysis trends which is pretty useful, FullStory provides API's for data extraction,

Cons

I wold like to move the metric data collected to a analytic platform like tableau, which is not achievable right now, i recommend fullStory to provide a inbuilt environment such as tableau for further analysis on the data collected, The metrics stored dose not last for a longer than 90 to 100 days, so we had to write java code to move data from fullStory to databases, fullStory has provided api's to support this data movement

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Andrew M.

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fullstory offers real time information, automated screen capturing of system issues, and analytics

Reviewed 6 years ago

Being able to better aid support departments by viewing exact client actions as well as providing product teams, better understanding of platform usage/problem areas.

Pros

Rich visualizations while providing accurate data and allowing the admins to comb through data, view problem areas, as well as exactly what some of our client's were doing. This is tremendous from a support stand point, giving us the ability to view the exact actions/keystrokes the end user took.

Cons

No real qualms. Sometimes what the system deems as a 'Rage Click' can be inaccurate. I have investigated a large number and do not have full confidence in the accuracy.

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Verified reviewer

Gambling & Casinos, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fullstory- a complete story of what your customers are doing onsite

Reviewed 5 years ago

Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better.

Pros

Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making.

Cons

It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one.

AL
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Angel L.

Health, Wellness and Fitness, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Awesome tool for Exploring the Potential of User Experience Analytics

Reviewed a year ago

FullStory is a fantastic tool for analyzing user interactions with websites and apps. It is a crucial tool for enhancing user experiences because to its powerful capabilities, user-friendly interface, and efficient analytics. To any company or group looking to improve their online presence and please their users, I heartily recommend FullStory.

Pros

The extensive session replay functionality of FullStory is one of its most notable features. Real-time user interaction analysis enabled us to comprehend the user's path, pain points, and places for improvement. This amount of user behavior visibility is crucial for locating friction points and improving the user experience. Super love this feature!

Cons

None so far. Enjoying the software so much!

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Verified reviewer

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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FullStory is the leader in session replay on the web

Reviewed 3 years ago

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in.

Pros

The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner.

Cons

The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth.

PG
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Prakhar G.

Leisure, Travel & Tourism, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mind blowing product, but a little expensive

Reviewed 3 years ago

I use the free tier and sample data myself to work around the pricing. Would have loved if they gave an option to decide whether to keep a recording or not, so that i can cut down on my number of recordings and still use them.

Pros

As a fast growing startup, we make a lot of decisions in an adhoc manner and go live. A lot of times this means no time for setting up analytics, and thus having no insights on google analytics etc. Fullstory acts as a catch-all analytics tool for me, where in I can restropectively go and see what impact my changes made. 0 effort needs to be spent on analytics since it is automatically collecting all data required to make a heatmap, session and what-not.

Cons

It is very expensive for a bootstrapped startup

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Verified reviewer

Business Supplies and Equipment, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Live Replay of User Sessions - Great for CRO

Reviewed 5 years ago

We use fullstory to troubleshoot user experience issues with our site. It also guides us into making decisions on the design of the site, its great to have the video replays of multiple sessions that help to prove or disprove our hypothesis.

Pros

The ability to play back video sessions of your users using the site. The filters allow you to select users who rage clicked. It is a very powerful tool when making decisions for CRO and UX.

Cons

The paid plan comes with a premium price tag, however the free plan still gives a good level of functionality, especially for smaller sites.

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Verified reviewer

Consumer Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The must-have analysis tool

Reviewed 6 years ago

We needed a tool add another feedback channel to our product. This application gives you basically video testing of your product when you want.

Pros

It’s just perfect! You can do so many things with this application and the team keeps adding functionalities continuously. What is different and is the real value added is that you have the events connected to the videos. In this way you don’t need to watch hours of videos, but you can directly go to the interesting point and also filter to show only the interesting videos.

Cons

I really struggle to find problems. Maybe sometimes the speed of the platform is a bit slow and takes time to load a video but as said, it’s really a minor thing.

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Verified reviewer

Oil & Energy, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Better User Insight Made Easy

Reviewed 6 years ago

This is a great tool that I recommend for every website large or small. It can help you better understand users and identify frictions points that lead to more conversions.

Pros

FullStory makes it extremely easy to find specific sessions from Google Analytics, or other analytics platforms. You can dig through page flows in Google Analytics or you can just watch the users actual interactions to better understand how and why they converted (or didn't)

Cons

For whatever reason, the email lookup can spotty. Sometimes I can find someone's email in the search function easily other times, not so much.

GS
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Ganesh S.

Information Technology and Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Capture user feedback and perspective of a product

Reviewed 6 years ago

Helps understand the user behavior and steps on the product, by analyzing activities performed by users across the globe. Easier integration to cloud based solutions and manage subscriptions Can be used with specific flows in product.

Pros

Ease of access Storage options understand user behavior and steps to replicate a problem scenario avoid multiple screen capture techniques as video is captured by the full story integration search feature based on timestamp and region

Cons

storage needs to be cleared based on subscription at times new screen recordings cannot be recorded when storage is full

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Verified reviewer

Computer Software, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Amazing insights

Reviewed 6 years ago
Pros

This tool is wild. I never knew something like this existed. Our software has some problems and we often rely on clients reporting to find little bugs. This tool has revolutionized how we see what they see. Makes it a lot easier for us to prove user error over product error

Cons

Getting the product integrated with our site was not an easy goal. Our development team was able to get this integrated and going, but the regular guy off the street would not be able to.

MM
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MANAS M.

Retail, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Tracking the user session of your web product, to further analyse on the data collected

Reviewed 4 years ago

FullStory has been a great tool that helps in collecting the user session data on our web product, it has been a great experience with the tool

Pros

Fullstory tracks the user sessions and useful datas such as time duration place of use and many useful infos, these data that it collects can be customised , they have a clear documentations which helps in setting up and integration, fullstory has server that holds these datas and offers some analysis on them , and they also have some use-full api's from integration , such as data extraction and data retrieval

Cons

it could have offered more analytical front and custom analyses scope like tableau, and the data storage is for a short period i think 12 months, if you have to retain the data then you have to extract it and store it in some place else

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Verified reviewer

Construction, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of a Kind

Reviewed 5 years ago
Pros

It provides insight into traffic and user behavior unlike any product I've seen before. My favorite feature is being able to search and segment sessions based on clicks and sequences of events.

Cons

The limited window of time that sessions are available for review, and it is quite expensive.

NA
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Natasha A.

Computer Software, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best software ever!

Reviewed 5 years ago

Amazing! I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues

Pros

Allows me to investigate bugs and user error super quickly within a fun to use interface

Cons

sometimes I cannot find old footage, i do not know if the footage is saved forever?

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Verified reviewer

Computer Software, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good software but not intuitive

Reviewed 6 years ago
Pros

Fullstory is great for what its made for, gathering data on users coming across your site and watching their interactions with your site. Its very helpful for UX designers to see how users are interacting with their designs.

Cons

Its not very intuitive to search. There are many different variables you are able to customize for the search but its not clear how at all to bring up the results you want. It takes practice to figure out what you need to type in to get the search results you want. Also it would be SO helpful if there was a visual indicator on videos you have already watched so you don't waste time rewatching.

NR
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Nicole R.

Consumer Goods, 501-1,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Get the Full Story on your Users

Reviewed 5 years ago

They have been very nice and helpful to work with, from implementation to troubleshooting and determining a plan that might work for my company. It provided unique insights and revealed places where we could optimize in our usability and design of the product.

Pros

I love not only how it records your users' sessions so you can literally watch what they did on your website, but also how it then provides you analytics on their habits. It breaks down device usage, what browser they were on, clicks, error clicks, page load times, and more. It also helps determine where there are issues in your funnel and what a potential solution might be to improve it.

Cons

What I like least is how expensive it is. It is very useful and robust software, but pretty expensive if you get a lot of users visiting your site per month. It also charges by session, not unique users, so if someone comes back again after 30 mins, it counts as another session.

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Verified reviewer

Computer Software, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The Fullstory - Super indepth view of customer data and actions

Reviewed 6 years ago
Pros

The ability to find customer actions by searching with various filters and specific parameters. As a support agent, I'm constantly figuring out how my customers encountered problems and bugs, fullstory helps bring that to life by showcasing those actions through their tremendous search.

Cons

Getting help to use the product better is hard. There is a lot you can do and it's not necessarily aimed for support agents like me. More simple guides and maybe tutorials would really go a long way.

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Yaniv V.

Computer Software, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing tool for debugging customers' sessions and understanding user-behavior

Reviewed 3 years ago

It lets us help our users in the highest level of investigation and debugging capabilities in case of problems

Pros

The tool records everything the user does, allowing us (R&D & Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session.

Cons

Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best

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Uroš Z.

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for qualitative behavior analysis, not so much for quantitative

Reviewed 5 years ago
Pros

It is pretty powerful to have such a deep insight into what exactly your users are doing while using your product. You can actually see the user frustration in action at some painful parts of your user flow.

Cons

Sometimes it takes a lot of step-by-step work to extract the insights from FullStory, because you mostly have to go through all the recordings by hand. It really craves more powerful quantitative reporting. If it had that, it would be a perfect tool.

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Paco S.

Human Resources, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Crazy helpful

Reviewed 6 years ago

Overall though this has been extremely helpful in fixing bugs, and improving the design of our web app.

Pros

Fullstory is amazing. I can go in and see everything I need to know about our web app. I work with a team of developers and as a designer, I can pin point exactly where the issues are and more credibly give recommendations.

Cons

The filtering system is super cool. It lets me see exactly what I want to see, but sometimes it can be a bit confusing. It will take some time to get used to.

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Verified reviewer

Computer Software, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Invaluable tool

Reviewed 5 years ago

This product is fantastic for breaking down how your user interface is faring among your users. It shows some statistics that other analytics do not. I've used it on my last several projects and it has been phenomenal.

Pros

I love that fullstory shows interesting stats like rage clicks, showing in an easy to view list what kind of device each user is loading the page on, and what site they were referred here by.

Cons

I honestly have yet to find anything to dislike about this product.