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Hotjar
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Digital experience insights for any business selling online
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Hotjar - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: November 2025
Hotjar overview
What is Hotjar?
Hotjar is a comprehensive behavior analytics platform that provides website owners with detailed insights into user behavior and interaction patterns. The platform combines multiple analytical tools into a unified system, allowing businesses to observe real user sessions through recordings and heatmaps that visualize where visitors click, move, and spend time on web pages. These visualization tools help identify which page elements drive conversions and which areas users ignore, enabling data-driven optimization decisions without relying on assumptions. The platform extends beyond passive observation by incorporating active feedback collection mechanisms. Through customizable surveys and feedback widgets, organizations can gather direct input from users about their experiences, preferences, and pain points while navigating the website. This combination of observational data and user-provided feedback creates a holistic understanding of the customer journey, highlighting friction points and opportunities for improvement. Hotjar also offers interview functionality for conducting one-on-one sessions with users to test prototypes, validate hypotheses, and refine designs based on real user interactions. Hotjar integrates with popular analytics and marketing tools including Google Analytics, Unbounce, and Zapier, allowing teams to connect behavioral insights with other data sources for comprehensive analysis. The platform includes additional analytical capabilities such as funnels for tracking user paths, dashboards for centralized data visualization, and trend analysis for monitoring changes in user behavior over time. These features support various team functions across organizations, providing specialized insights for marketing teams optimizing campaigns, product managers making roadmap decisions, designers refining user experiences, and researchers conducting usability studies.
Who uses Hotjar?
By industry, Hotjar reviewers are most commonly professionals in marketing and advertising (24%). The most frequent use case for Hotjar cited by reviewers is heatmap analysis (73% of reviewers).
What do users say about Hotjar pricing?
Some reviewers find Hotjar's free version valuable and appreciate the range of affordable pricing plans for small businesses. However, some users report that advanced features are costly, and they feel pricing tiers can be confusing and restrictive.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Interaction
Optimization
Visualization
Playback
Diagnostics
Latency
Hotjar’s user interface
Hotjar pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.4
Features
4.5
Ease of use
4.6
Customer support
4.5
Reviews sentiment
What do users say about Hotjar?
Reviewers appreciate Hotjar for providing valuable insights into user behavior through heatmaps, session recordings, and click tracking, which help them optimize website design and user experience. They find it easy to implement and use, with intuitive dashboards and clear visualizations that make data analysis accessible even for beginners. Most say it is helpful for identifying pain points and making data-driven decisions to improve conversion rates.
Users report that while the free plan offers useful features, advanced capabilities and higher usage limits require paid plans, which some consider expensive. They mention occasional limitations with filtering, customization, and compatibility with certain website frameworks, but overall value the actionable feedback Hotjar provides.
Select to learn more
Who uses Hotjar?
Based on 538 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Hotjar's key features
Most critical features, based on insights from Hotjar users:
All Hotjar features
Features rating:
Hotjar awards
Hotjar alternatives
Hotjar
Starting from
39
Per month
CustomerHero
Starting from
No pricing info
Survicate
Starting from
0
Alchemer
Starting from
55
Per month
Hotjar pricing
Pricing plans
Pricing details:
User opinions about Hotjar price and value
Value for money rating:
Of 91 reviews that provide robust commentary on Hotjar's price and value, 67% mention it in a positive light.
Some reviewers find Hotjar's free version valuable, offering essential features and the ability to record up to 100% of all accesses, which is particularly beneficial for small websites and personal users. They appreciate the range of pricing plans that cater to different budgets and needs, including affordable options for startups and small businesses. Users think the software provides excellent ROI and valuable insights at a relatively low cost compared to competitors. They say the clear pricing structure and ease of deployment add to its value.
However, some users report that advanced features are reserved for higher-tier plans, making it difficult for those on a budget to fully utilize the tool. They indicate that the pricing can be steep, especially for small businesses and startups with limited traffic. Some reviewers feel the cost is hard to justify given the competition offering similar features at lower prices. They also mention that the pricing tiers can be confusing and that the free trial is limited in features and quantity.
, and
To see what individual users think of Hotjar's cost and value, check out the review excerpts below.
Lucas P.
Creative Director
Hotjar integrations (130)
Integrations rated by users
We looked at 538 user reviews to identify which products are mentioned as Hotjar integrations and how users feel about them.
Hotjar support options
Typical customers
Platforms supported
Support options
Training options
Hotjar FAQs
Hotjar has the following pricing plans:
Starting from: $39.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. What are the benefits of using Hotjar?
Q. Who are the typical users of Hotjar?
Hotjar has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Hotjar support?
Hotjar supports the following languages:
English, French, German, Portuguese, Spanish
Q. Does Hotjar offer an API?
No, Hotjar does not have an API available.
Q. What other apps does Hotjar integrate with?
Hotjar integrates with the following applications:
Firebase, Tray.io, Wix, Appcues, Kit, HubSpot Marketing Hub, Drupal, Microsoft Outlook, Freshpaint, Contentsquare, WooCommerce, Google Analytics 360, Todoist, Jira, Webflow, Miro, PrestaShop, Zapier, Instapage, Tealium Customer Data Hub, Gmail, HelpDocs, Segment, HubSpot Content Hub, Unbounce, OneDrive, Airtable, ClickFunnels, Trello, Google Drive, Pipedrive, Amplitude, QuickSilk, Omniconvert, Microsoft Teams, WordPress, Freshdesk, MySQL, Kameleoon, Salesforce Marketing Cloud Account Engagement, Squarespace, Slack, RudderStack, Kartra, Drip, Basecamp, Weebly, Kajabi, Mixpanel, Kissmetrics, Leadpages, ClickUp, Mailchimp, Aha!, Trustpilot, Joomla, Asana, Podio, AB Tasty, HubSpot Sales Hub, Smartsheet, HubSpot CRM, Intercom, BigCommerce, Productboard, Shopify, Zendesk Suite, Microsoft Excel
Q. What level of support does Hotjar offer?
Hotjar offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
