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Web Analytics Software with Tagging (2026)

Last updated: April 2026

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82 software options

Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Squarespace logo

Cloud-based solution to build websites and online stores

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Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with Squarespace's in-depth Analytics tools.

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Pipedrive logo

Cloud-based CRM solution for salespeople

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Reveal which companies are browsing your website, how they found you and what they view using Pipedrive’s Web Visitors add-on.

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Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Marketing 360 logo

Marketing Platform For Small Business

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In-depth reporting you need to win
Say goodbye to overcomplicated analytics dashboards, and hello to simple and insightful reports and tools that focus on the things that impact your brand the most. Create your free account today to learn more and explore plans and pricing.

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Hotjar logo
Category Leaders

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

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TWIPLA logo
Category Leaders

The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

Remove data privacy concerns, with cookieless tracking, and gain access to data from 100% of your website visitors (not only a small sample).

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Pendo logo

Product usage & behavior data capture

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Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

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Adobe Analytics logo
Category Leaders

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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AgencyAnalytics is the all-in-one web analytics reporting dashboard that impresses clients and saves time. Connect to multiple data sources & easily create automated, cross-channel SEO reports. Includes a full suite of SEO tools to track backlinks, keyword rankings, website analytics and more.

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Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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ClicData logo

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify what happens between clicks.

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Mixpanel logo

Powerful, self-serve product analytics.

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Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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Brandwatch logo

Social media and reputation management platform

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Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.

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ContentKing logo

Real-time SEO auditing, content tracking & change management

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ContentKing is a real-time SEO auditing and monitoring platform that provides you with full-situational awareness so you can improve and maintain visibility.

With 24/7 Monitoring and Alerting, you’ll have the most up-to-date insights on your SEO performance without needing to waiting for a crawl.

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Happierleads logo

Identify all of your B2B website visitors that work remotely

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Reach out to companies showing high buying intent, but not converting. We are the only solution that accurately track website visitors when they work from home or while using personal devices. The system allows users to identify anonymous visitors, segment traffic, and connect with decision makers.

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Plytix logo

The central source of truth for all your product information

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Plytix is PIM software purpose-built for small and medium businesses looking to centralize product content, streamline channel distribution, and get to market faster, without the complexity or cost of enterprise tools.

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