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Typeform Logo

An online form builder that lets you collect data with ease.

Typeform Reviews

Overall rating

4.7

/5

870

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.64/10

Reviews by rating

Suggested alternatives

jotform-4-0
surveylegend
surveysparrow

Pros and cons

Typeform has been a great tool to use for dedicated purposes; it is easy to subscribe when needed and then stop the subscription for a while. The customer service team is very flexible and helpful.
Typeform help me to do it with easy and the report that can be generated from all the data collected help me to interprate the raw data better.
I love how nice looking the forms are. Beautifully designed forms encourage more people to fill them out.
A few users emailed us to say they their submission was unable to go through. A few lost entries as a result of glitches.
Limited in functionality beyond a question requiring multiple answers. Severe lack of customer service wanting to resort to only to email.
We have used Typeform for years but suddenly they changed their freemium model without any notifications, no emails, no announcement and all our forms stopped working.
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870 reviews

Recommended

SA
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Sabrina A.

Managing Directoe

E-Learning, self-employed

Review source

Overall Rating

Easy to use and very tailored and engaging

Reviewed 2 years ago

Transcript

Sabrina: Hi, I'm Sabrina. I am the managing director of my company. And I rate Typeform four out of five....

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Jon T.

Cofounder

E-Learning, 1-10 employees

Review source

Overall Rating

Great UI

Reviewed 4 years ago

Transcript

Jonathan: Hi, I'm Jonathan. I am the founder of a one man creative agency, and I give Typeform five stars....

AP
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Aakash P.

Information Technology and Services, 51-200 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Intuitive but expensive

Reviewed 2 months ago
Pros

Easy to use interface that can be navigated around very quickly. It's very intuitive and fast to build and deploy surveys.

Cons

Even the basic plan is a little bit expensive especially for what it offers

AB
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Anastasia B.

Financial Services, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simple Tool for Creating Surveys of All Kinds

Reviewed 3 months ago

We use Typeform for all kinds of surveys and collecting user feedback for our products. It's an all around great and simple tool that allows you to quickly put together surveys, preview them in real time, customise the appearance and the conditional logic as well as use a variety of question types. You can analyse your survey results with the in-built analytics and organise your past surveys into folders. We have so far been satisfied with this product.

Pros

Typeform is very easy to use and has a highly intuitive interface. This allows you to create surveys within a few minutes, using a variety of question types that can be easily customised. It's also helpful for analysing survey results, providing both an overview of the results and a table with all the answers, which can easily be exported and filtered using tags.

Cons

Although you can easily embed Typeform surveys into emails, they don't always look very elegant there, but that can be solved with further customisation and adjusting the code.

JM
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Jean-Michel A.

Market Research, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A tool a bit more complex than most on the market, but easy to understand and deploy

Reviewed 5 months ago

We needed customer feedback, and to deploy a form after our monthly publications. Typeform allows for the creation of a simple questionnaire quickly, and especially with ergonomics and templates a bit more upscale than its free competitors. The tool is a bit expensive for our use. But it meets our needs.

Pros

Typeform is easy to use. Easily modifiable. And it does not require the intervention of a technical profile. Any user from marketing, management, human resources, communication can quickly get to grips with it. Its basic templates are clean and usable. And natively responsive. It's a rather complete tool and easy to adopt.

Cons

Typeform is limited or becomes complex when you start to encounter more than 3 or 4 possible scenarios in a questionnaire. Its graphical management of scenarios can become unreadable. The tool is suitable for simple scenarios, but as soon as you exceed this number of scenarios, you quickly find yourself searching for the design error in the form. This can slow down its deployment. The tool can be expensive if not used regularly: At least once or twice a month. Or connected to an automation of a quality survey, for example.

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Dylan C.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Simple, Easy, and Versatile

Reviewed 10 months ago

We run surveys after every event we run, and being able to automate Typeform into the process has saved us hundreds of hours of development time building out our own form builders and analytics tools.

Pros

Typeform is very versatile, and covers pretty much any need you might have for creating questionnaires, surveys and polls, and the various integrations and connectors make it incredibly easy to slot into your processes, apps and workflows.

Cons

While the forms you can create in Typeform are very customisable in terms of branding, typography and colour, the interface is still very distinguishable as Typeform. Sometimes it would be nice to have a bit more control over the look and feel of the forms.

RW
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Ryan W.

Computer Software, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Best Form Builder Design

Reviewed 10 months ago

Overall, I think that Typeform is the best form builder out there in terms of user interface. However, it may be quite expensive to some users.

Pros

Compared to other form builders, I prefer Typeform since it has a very appealing user interface for me and my responders. Rather than a static survey page, a user interface like Typeform will increase my users' engagement.

Cons

I don't particularly like Typeform's pricing as it seems pretty expensive compared to the extra features I get. Notably, the amount of responses cannot be deleted if it is just a test run.

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Bill Laurel P.

Computer Software, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use

Reviewed 2 years ago

Overall, Typeform is a great tool for anyone looking for an easy way to create surveys, quizzes, and forms.

Pros

The drag-and-drop functionality allows you to easily rearrange, add, and edit questions and other content in just a few clicks. Its simple and intuitive design makes it easy to navigate and find exactly what you need without any hassle. Additionally, its integration with other platforms like Slack, Google Sheets, and Mailchimp makes it easy to send out and collect data from surveys, quizzes, and forms.

Cons

There weren't many options available to change the design and layout. Additionally, the font choices were limited, and there were no options to add custom images or logos.

MY
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Marcus Y.

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A user-friendly form management platform

Reviewed 2 years ago

So, we do not have to go to design our own form now. Typeform saves us a lot of headache designing forms which we use quite often.

Pros

Typeform is user-friendly and being survey builder, it is really helping us to collect feedback as well as doing lead generations for us. The strength of Typeform lies in the ease of usage with its drag and drop interface. We particularly like the integrations it has with the CRM tools we are using such as Vbout and Sendinblue. Furthermore, the user experience is good and better than other form builders, especially the free ones.

Cons

There is not much to complain except when we use the free tier there are various limitations. However, we are happy to upgrade to a paid version which gives us a lot more flexibility.

PO
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Portia O.

Professional Training & Coaching, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Typeform is great if you have the money to invest

Reviewed 2 years ago

I really liked Typeform and I would continue to use it if the price point was lower. I'd recommend it to people looking to capture several different types of leads!

Pros

I first started using Typeform early in my business. I think that this was back in the day when Typeform had at least 100 submissions free each month if I recall. This was really helpful when I was developing a lead generation capture form that I posted on LinkedIn. The conditional logic feature was very easy to figure out and allowed me to use one form to capture four different types of leads.I really like Typeform’s features, but it’s was too expensive for a small business owner who is trying to grow her business. It's a great product so I understand the updated price point, but there are other things that are more pressing that I need to invest in my business. other than that I would recommend Typeform to people.

Cons

The updated prices! I understand the need to increase the price, but this is the main reason why I stopped using Typeform. Also, the Workspaces were a bit challenging for me to understand when I first started.

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Alexia R.

Business Supplies and Equipment, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best survey tool for B2B SaaS

Reviewed 2 years ago
Pros

I just started using Typeform for my online surveys, and I am very happy with the site. I've noticed a big difference in how my surveys are used and how well they work overall compared to other tools like Google Surveys.One thing I like about Typeform is how easy it is to change the way my surveys look and feel. The platform lets me change a lot of things, which makes it easy to make surveys that are...

Cons

One thing I didn't like about Typeform was that there wasn't a step-by-step guide to help me figure out how to use the editing tools. I had trouble finding the right options and features to make the surveys I wanted to make. This made the process take much longer and be much more annoying than it should have been.

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Verified reviewer

Computer Software, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Typeform Review

Reviewed 2 years ago

Experience with Typeform has always been good, it is the go-to form or survey collector for startups today, and it is standardized across all experiences.Negative will always be the pricing, I don't think priced very well at all, you simply can't scale with it for larger cases, especially for startups.

Pros

The ease of setup, the designs make your forms stand out. Also the API service is something Typeform does better than everyone else.

Cons

It's too expensive, as a startup it is almost impossible to scale with it.I think most people would just settle on a Google forms or other alternatives once you start to get a deeper look into the pricing, because it is borderline unaffordable.

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Verified reviewer

Internet, 501-1,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Modernizes the age-old online form filling experience

Reviewed 2 years ago

Overall my experience both as a creator of surveys on Typeform and someone taking the survey as a customer has always been net positive and have enjoyed the interface a lot.

Pros

I like how Typeform essentially focuses a person on one question at a time. The shortcuts to toggle between questions and answer each question by pressing the enter key seems really intuitive for a mobile device experience obsessed world of today.

Cons

I sometimes feel that the Typeform UI was slower when it moved from one question to the next. It goes away too fast to the next question. The speed of shuffling from one question to the following can be reduced so it doesn't alarm someone taking the survey or filling a live form.

EH
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Emily H.

Management Consulting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Typeform Review

Reviewed 2 years ago

I love Typeform. I love that it integrates with our CRM and how easy it is to create forms. They consistently make updates to improve the software and make it even better as a marketing tool for its users.

Pros

Skip logic! Building forms with Typeform is almost like a game or a test because you have to think through situations and different paths people can go through filling out your form. The skip logic is crucial to having different pathways in one form for a custom experience.

Cons

The matrix-type of question isn't as customizable as I wish it would be. I guess it serves a different purpose than I assumed.

ND
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Naomi D.

Writing and Editing, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Typeform is a very helpful tool for gathering information

Reviewed 2 years ago

Overall, it is a good experience, although I find it expensive. I have had to look elsewhere for something less expensive.

Pros

What I like most is that it is very easy to use and easy to customize forms to suit my business needs.

Cons

What I like least is that there is no way to alert me when someone submits the form. That would be so helpful. As it is, you just have to keep checking back, and that is time consuming and easy to forget to do.

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Ömer Faruk Y.

Education Management, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Typeform has one of the most natural UI to design human centered forms and survey.

Reviewed 2 years ago

I have an extensive experience with software from the times of start-up to today. I would like to mention a specific case where we used software for an academic extensive survey. During the days of the Pandemic, Typeform supported the community extensively by providing pro accounts to the researchers specific to COVID-19. With the help of Typeform we have collected 11k of feedback from academics about their perceptions on how COVID changed their teaching in higher education. Thanks to the Typeform we collected a massive data that is used extensively for academic articles in Turkey.

Pros

As the title suggests, Typeform is for people who would like to ask opinions with style, rather than outdated web alternatives with boring designs. In social research, the first step to impress someone is to show them that the form or survey is specifically tailored to the user experience. With Typeform you can create this feeling from the introduction to the end of the survey. UI is very friendly and compatible with almost any device capable of web browsing. It is one of the true-responsive web applications out there. Not just user experience, but designing forms is also a breeze which provides new learners easy to control. Also for experienced form designing, logic system provides all the essential tools that one can possibly need.

Cons

Apart from the all responsive nature of user interface. Designing and editing form is currently for desktop browsers. Ablility to transform surveys into exams or quizez with audit support may extend the functionality further.

PE
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Pius E.

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Typeform

Reviewed 2 years ago

Typeforms are awesome! It's been really easy to use from the start and is extremely reliable when it comes to third-party integrations working smoothly without regular errors. It's easy to collaborate and manage with fellow team members and as a team, we love it. It has its shortcomings but with a few improvisations of extra fields and third-party integrations here and there, you can get the best out of Typeforms.

Pros

What I like most is the opportunity to extremely personalize forms. You can do this with the data the user has just filled in or with data you have coming with from third-party apps, in my case Airtable. This gives you an opportunity to connect better with your lead and get a higher form completion rate.

Cons

Typeform needs to expand its integration with Airtable. You can create forms within Typeforms from tables on AIrtable but it has shortcomings for me. I have my data stored in Airtable but it's not possible to bring all multi-select field types or linked records when creating a form. I can easily export the responses to Airtable and add missing records later, manually, but It would be much better if I could have all fields on the form as it is on Airtbale with linked records. Also, it's sustainable to keep doing this manually if you collect a lot of data.

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Verified reviewer

Consumer Services, 1,001-5,000 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fresh Take on Better Surveys

Reviewed 3 years ago

Great. Makes the boring old survey chore, more of a fun choice. Allows us to be more creative and put out more engaging surveys with easier interfaces that result in improved completion rates. The back end is slick. The builder works. It is easy to implement conditional logic and the overall experience feels like an actual advancement over older software.

Pros

After years of using older software, we gave Typeform a try. It is more engaging, more modern and has more user-friendly options when crafting internal and external surveys. Ease of set up is there, and it has great logic and intelligence behind the pretty interface.

Cons

Not a lot to not like, however would like to see some additional analytics. This depends on your goal and purpose, as well as the way you set up the tool. However I would have liked to segment my inbound data slightly different. Not a deal breaker by any means,

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Smeetha S.

Marketing and Advertising, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My favourite survey tool

Reviewed 3 years ago

Typeform makes it possible to create surveys that people want to complete. The process of answering is engaging, fun and pleasant. The data collection and view of overall results is also incredible!

Pros

The layout of questions on Typeform is incredible! It is certainly the most aesthetically appealing survey I have ever created. I have used the free version only!

Cons

It takes a bit of playing around and time to familiarise yourself with the question tools; this is not a major issue and is outweighed by the beauty of the end product.

KS
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Ken S.

Design, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great design and UX

Reviewed 3 years ago

I like creating and sending forms, and feel good about my recipients' experience with Typeform.

Pros

I love Typeform's stripped-down UX and the simplicity of use, both for creating a form and capturing responses. It's different from other in that it forces the respondent to consider one question at a time, so for long, complex forms it might be the wrong choice. But I like the forced simplicity.

Cons

It's a little pricey. You're paying for a the UX not necessarily features, which are substantially fewer than competitors.

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Verified reviewer

Design, self-employed

Used other for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Typeform has missed the boat

Reviewed 3 years ago

Once a real pioneer in terms of surveys, now simply overpriced and overtaken by better and, above all, cheaper alternatives.

Pros

Typeform offers many different question types and possibilities to design the surveys individually and intuitively. With dynamic fields you can target the user. Through the calculation function it is even possible to create a kind of order page.

Cons

The biggest problem with Typeform, in my opinion, is the prices. It offers great features, but especially smaller companies can't afford to invest that much just in a survey tool. Especially since there are now much cheaper alternatives that can fully keep up. In addition, last year even the functions for existing users were reduced, which in my opinion is an absolute no-go. This is an attempt to get users to choose a more expensive plan. Also, I find Typeform's advertising in Survey very intrusive.

JL
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Jonathan L.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Forms That Feel Great

Reviewed 5 years ago

In my online marketing business, we use forms a lot. We sign-up customers, get logo requests, receive feedback, and more. And being a marketing business, we try our best to make the customer's experience working with us as easy and genial as possible. Forms often break that experience, but Typeform provided an excellent solution. This is one of those try it and you'll see type products. The form builder is simple, the form logic is robust and also very easy to implement, and their export options to gsuite integrates with our businesses flawlessly. And by the numbers, we converted more customers to clients at form-time.

Pros

Very few businesses don't require some sort of form, and yet when you ask a customer to "please fill out this form," they clam up, feel annoyed, and sometimes think of bureaucracy. In my business, we try to avoid forms wherever possible, but it's inevitable. Typeform elegantly solved this problem (my favorite thing about their product) by making forms an experience, and providing us a way to build forms that our customers don't mind completing. The form interface focuses on one question at once, then smoothly flows to the next, giving our customers a sense of completion, and-dare I say it-fun. Typeform also lets us customize forms with graphics/images to make them more gorgeous rather than a bland white or grey background.

Cons

Sharing Typeforms is similar to other form products: embed in websites, share via email, send a link. We use those often and we're accustomed to it. However, we'd love to see more integrations with popular online web-builders like Wix, Weebly, and Squarespace. Often, these web builders interferes with or doesn't correctly present the embed code we get from Typeform. Additionally, it would be fantastic to have a responsive embed code. With so many devices and screen sizes, embedding a fixed size creates problems for some customers-yes, you can work around this with a popup, but sometimes we don't want that particular experience.

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Verified reviewer

Telecommunications, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Typeform makes forms fun!

Reviewed 5 years ago

We love creating new forms and seeing how much fun we can make them. This is a great platform and is a must have!

Pros

The customization and flow of forms makes forms more engaging and easier to complete. We have noticed more individuals filling out forms once we switched to Typeform due to the uniqueness and not overwhelming the individual with all the questions at once.

Cons

There was a bit of a learning curve when creating new forms. Changing an existing template when you are creating a new form will alter any saved forms using that template. The system should send a notification informing you if you make changes it will change other forms using that template.

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Ciera H.

Media Production, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Limited but reliable and clean

Reviewed 5 years ago

Typeform is very user friendly, especially on the presentation end (your surveys appear clean and professional - which I find makes people more inclined to complete). On the back end, it is relatively easy to navigate through creating what you need and tailoring it, but can be a bit confusing and limited when exporting and analyzing the data gathered.

Pros

The best thing about Typeform is how clean, nice and professional your surveys turn out without doing too much work on your part in formatting the look of it. Reliable as a fairly quick to use aesthetically pleasing presentation.

Cons

The one hang up that I continue to find frustrating in using this platform for surveys is the way that you are able to access and view the data collected. I feel that Xcel style spreadsheets and somewhat outdated and an inefficient form of collecting and analyzing your data. For my usage, I have had trouble in finding other options as far as formatting to export your data.

PD
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Paulo D.

Legal Services, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best form site I've ever used.

Reviewed 5 years ago

Excellent site with innovative UX and great service overall. Can't live without it.

Pros

I absolutely love Typeform. In my opinion, it's got the best User Experience overall. Its forms are customisable, but the best thing about it is the one-question-per-time structure. Specially great for long answers, although all kinds of answers work well. Also for when you, for some reason, don't want the person to peek into the other questions, or have some sort of "surprise" promo or something on one of the next questions. Also, the way the responses are shown makes it easy to find specific information. It's also got integration with Zapier to save you time, and offers many ready to use gorgeous templates.

Cons

Only 10 (ten) questions on free mode. Getting only 100 responses is already bad enough. Come on, if you at least offered a plan between free and Pro, more people would get it (specially in countries w/ less 'powerful' exchange rates).

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Jared D.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Modern, Smart Form Builder!

Reviewed 5 years ago

Typeform allows us to learn more about new customers about to start the onboarding process while also saving us time by collecting the info we need from them using their logic jumps.

Pros

Typeform has developed a tool with not only a modern, engaging design, but also extremely powerful. You can create a map of logic jumps depending on answers submitted by the registrant.

Cons

Typeform can be a bit complex to use and it's hard to tell if something has saved automatically or not.

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Jamie D.

Machinery, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Elegant and effective forms for many different uses.

Reviewed 7 years ago

Typeform is very inexpensive for the features it offers and people are very impressed with the end result. We have been able to use it for much more than just a simple form or survey. They seem to be improving the product with v2 and it comes with no additional cost.

Pros

Form or surveys built with Typeform have a unique look that is easy to navigate and compatible with any device. Responsive design makes your form work on both desktop and mobile. Additionally, there are several ways to deploy your form. Their copy/paste code makes it very easy to create popups or overlays on your website. Typeform v2 just launched and it is a drastic change from v1, but with a...

Cons

There are two aspects of Typeform that I do not like. First, each "question" only allows you to upload one image and embed one video. I realize that this keeps it clean and elegant looking, but I would like the choice to use more if I want. Second, it would be nice if it supported basic HTML code for things like embedding a video from your own video service. Currently, I have to re-upload videos that we use to an unlisted YouTube account in order to use them in Typeform.