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Top Rated CRM Software with Engagement Tracking in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Engagement tracking allows businesses to monitor customer interactions across emails, calls, and meetings. It helps tailor marketing efforts, measure campaign effectiveness, and gain insights into customer behavior to enhance overall relationship management. Our reviewers in CRM software rated this feature as important.

3 Best CRM Software with Engagement Tracking

  • Mailchimp - Highest rated for engagement tracking
  • EngageBay CRM
  • ActiveCampaign

See other top CRM products with engagement tracking

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the crm software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for engagement tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Mailchimp logo
4.5
(17.5K)

User insights about the engagement tracking feature

Reviewers indicate that Mailchimp's engagement tracking capabilities are comprehensive and user-friendly. They appreciate the ability to track open rates, click-through rates, and unsubscribe rates, which helps them understand audience behavior and optimize email campaigns. Users find the detailed analytics and clear reports valuable for making data-driven decisions. They also mention the usefulness of real-time data and segmentation options for targeted marketing. However, some users note occasional inaccuracies in tracking data and the impact of privacy laws on tracking effectiveness.
“Mailchimp helps tremendously by providing indepth and detailed stats about who your emails were sent to, who opened and engaged with the email versus who ignored it, where they are from, how long they were engaged, and much more. All this helps provide valuable info allowing you to target those clients who are most engaged in your emails with ease!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

“This feature allows us to follow up with Open Rate, Click-Through Rate (CTR), Bounce Rate, and Unsubscribe Rate. This helps us gauge our audience and ensure we are sending out meaningful communication.”
ES

Elisha S.

Operations Manager

CRM key features coverage

Mailchimp offers 5 out of the 6 key features for CRM software identified by reviewers:

Contact Management4.4
Sales Pipeline Management4.1
Lead Management4.1
Workflow Management4.1
Lead Capture4.3
Task Management

Pros and cons based on 17,565 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,565 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

EngageBay CRM logo
4.7
(907)

User insights about the engagement tracking feature

Reviewers find EngageBay CRM's engagement tracking useful for monitoring email opens, link clicks, and user behavior. They appreciate the clear and straightforward tracking stats that help in understanding marketing strategy effectiveness. Users highlight the value of tracking engagement to stay connected with their audience and make informed decisions. However, some mention the need for improvements in segmentation tools and additional features like click rates. Overall, they find the tracking capabilities easy to use and beneficial for business follow-ups.
“The ability to track email opens, link clicks, and time spent on web pages gives a clear picture of user behavior and engagement levels.”
Sk

Shiva k.

Chief research officer

“A simplified list of click rates / # of clicks, opens etc etc. no extra "fluff" it shows you exactly what u would expect it to.”
SR

Siju R.

Administrator

CRM key features coverage

EngageBay CRM offers 6 out of the 6 key features for CRM software identified by reviewers:

Contact Management4.7
Sales Pipeline Management4.6
Lead Management4.6
Workflow Management4.6
Lead Capture4.6
Task Management4.6

Pros and cons based on 907 verified reviews

70% of users rated EngageBay CRM 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 907 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Cons:

Limited reporting capabilities

Email management limitations

See pros and cons details

Pricing

Starting price:$14.99 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

ActiveCampaign logo
4.6
(2.5K)

User insights about the engagement tracking feature

Users report that ActiveCampaign's engagement tracking is beneficial for understanding audience interactions and optimizing marketing efforts. They value the ability to track clicks, opens, and other engagement metrics in one dashboard, which saves time and money. Reviewers appreciate the detailed reports on click rates, open rates, and conversions, though some find the data accuracy and reporting tools lacking. They feel the insights provided help improve campaign performance, but mention the need for easier usability and deeper information.
“This feature allows you to monitor and analyze how subscribers interact with your emails, enabling you to make data-driven decisions. It provides valuable insights that help optimize your campaigns, improve open rates, and boost conversions. ActiveCampaign's Engagement Tracking is a game-changer for email marketers seeking measurable results.”
TR

Tarunika R.

Technology Consultant

“It's powerful tool through which user can track user engagement with their email campaign. Thus allow the user to identify contacts who are actively engaging with their content ”
HA

Haroon A.

Lead Officer

CRM key features coverage

ActiveCampaign offers 6 out of the 6 key features for CRM software identified by reviewers:

Contact Management4.5
Sales Pipeline Management4.4
Lead Management4.5
Workflow Management4.2
Lead Capture4.4
Task Management4.2

Pros and cons based on 2,560 verified reviews

67% of users rated ActiveCampaign 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,560 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Cons:

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated CRM Software with Engagement Tracking in 2026

Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more.

Read more about Salesforce Sales Cloud

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.

Read more about Zoho CRM

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
LiveAgent logo

Multichannel Help Desk Solution with Powerful AI Features

LiveAgent is a web-based help desk solution with a built-in CRM functionality and AI features. It manages support tickets from channels like email, VoIP, live chat, and social media. Its CRM platform supports task automation, data organization, and integration with 200+ tools.

Read more about LiveAgent

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
Bigin by Zoho CRM logo
Category Leaders

Pipeline-centric CRM system for small businesses

Bigin is a pipeline-centric CRM that helps small businesses move away from spreadsheets and get started with a CRM system for their business easily.

Read more about Bigin by Zoho CRM

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Keap is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more

Read more about Keap

Users also considered
The Magazine Manager logo

Magazine management solution for digital & print publishers

The Magazine Manager is a digital magazine software. This web-based CRM is designed to manage sales, production, and marketing in a centralized platform that includes email marketing, customer relationship management, invoice processing, live notifications, and custom statements and proposals.

Read more about The Magazine Manager

Users also considered
Copper logo

The CRM designed for Google Workspace

Designed for businesses using Google Workspace (formerly G Suite), Copper keeps business relationships in one place, automates repetitive tasks, and helps you stay organized with projects and deadlines. Get started in minutes!

Read more about Copper

Users also considered
Nutshell logo

Sales, marketing and engagement platform

Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals, and doesn’t require a full-time admin to manage. Every Nutshell subscription comes with unlimited CRM contacts, data migration assistance, and world-class live support, all at an unbeatable price.

Read more about Nutshell

Users also considered
Pipeline CRM logo

A Sales CRM Built by Salespeople for Salespeople

PipelineDeals is the #1 ranked CRM for mid-market businesses, empowering sales teams across a breadth of industries to build game changing relationships.

Read more about Pipeline CRM

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

The powerful small business CRM for B2B with everything you need to manage your sales and marketing. Find every customer, contact and communication instantly. Track your leads and automate your sales process. Keep on the ball by setting tasks and appointments so you never miss another sale.

Read more about Spotler CRM

Users also considered
NiceJob logo

Reputation marketing with reviews, social & SEO tools

NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

Read more about NiceJob

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Podium logo

AI-enabled lead management and conversion platform

Podium is an AI-powered platform that helps businesses manage and convert leads. The platform is designed for a range of industries, such as automotive, healthcare, home services, and retail. It includes a virtual assistant that can drive leads, schedule appointments, and market the business. The system consolidates leads from various channels, including phone calls, text messages, website forms, and third-party sources, into a unified AI-powered inbox.

Read more about Podium

Users also considered
Front logo

AI-enabled customer service platform for collaboration

Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Read more about Front

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Read more about Salesforce Marketing Cloud

Users also considered
VipeCloud logo
Category Leaders

Sales CRM With Marketing Suite That Builds Rapport With You

98% of customers rate VipeCloud's Value For Money at 4 stars and above!

The Sales CRM With A Refreshing Human Touch. CRM, Email Marketing, Social Posting, Texting, Video Email, And More. Easy Human Access.

Read more about VipeCloud

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Key features for CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers value the ability to customize and manage extensive contact data, track interactions, segment contacts, and automate follow-ups for better customer engagement and strategic decision-making. 93% of reviewers rated this feature as important or highly important.
  • Sales Pipeline Management: Users highlight the visual representation and customizable stages of the sales pipeline, which helps track deal progress, forecast revenue, and improve collaboration and efficiency in closing sales. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers appreciate the ability to prioritize, score, and automate follow-ups for leads, along with comprehensive tracking and interaction history, which enhances conversion rates and productivity. 90% of reviewers rated this feature as important or highly important.
  • Workflow Management: Users find workflow automation essential for streamlining tasks, improving efficiency, and ensuring consistency in processes, from lead generation to task completion and follow-ups. 88% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers emphasize the importance of capturing leads from various sources, automating follow-up actions, and maintaining data accuracy to ensure no potential opportunities are missed. 86% of reviewers rated this feature as important or highly important.
  • Task Management: Users value the ability to organize, prioritize, assign, and track tasks, which enhances productivity, collaboration, and ensures timely completion of activities across teams. 85% of reviewers rated this feature as important or highly important.