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Customer Loyalty Software with Reporting & Statistics (2025)

Last updated: March 2025

Key Features of Customer Loyalty Software

Based on GetApp's analysis of 1163 verified reviews collected between July, 2021 and August, 2024

  • Loyalty Program: Reviewers emphasize its role in boosting customer retention and engagement through rewards, improving customer relationships, and driving business growth. 96% of reviewers rated this feature as important or highly important.
  • Rewards Management: Users value the ability to tailor rewards, track customer behavior, and offer diverse redemption options, enhancing engagement and satisfaction. 94% of reviewers rated this feature as important or highly important.
  • Gift Card Management: Users appreciate the flexibility, variety of redemption options, and ease of tracking and managing gift cards, which aid in customer engagement. 89% of reviewers rated this feature as important or highly important.
  • Loyalty Cards: Reviewers highlight the convenience of digital cards, ease of use, and customization options, which help in maintaining customer loyalty and reducing physical card issues. 85% of reviewers rated this feature as important or highly important.
  • Member Portal: Users find it easy to navigate and manage accounts, rewards, and personal information, contributing to a favorable user experience. 83% of reviewers rated this feature as important or highly important.
  • Referral Tracking: Reviewers note the importance of tracking and managing referrals accurately, which aids in customer acquisition and retention through word-of-mouth marketing. 77% of reviewers rated this feature as important or highly important.
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119 software options

XM for Customer Experience logo

Customer experience management (CXM) platform

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Improve every key moment along the customer journey with the world's most advanced, AI-driven platform for customer loyalty.

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Preferred Patron Loyalty logo
Category Leaders

Innovative Loyalty Programs, Customer Engagement & Gift Card

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Preferred Patron provide customer loyalty and gift card management programs to businesses of all sizes, across many diverse industries

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions.

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Kangaroo logo
Category Leaders

An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

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White Label Loyalty logo

Simple solution for complex needs

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White Label Loyalty is a cloud-based loyalty platform that empowers businesses to increase their revenue by understanding, engaging and retaining their customers. Our flexible API and SDK based approach makes it easy to seamlessly integrate loyalty into your existing systems and applications.

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Giftbit logo

Simple, powerful digital rewards and incentives software.

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Use Giftbit to buy, send & track digital gift cards to attract, engage & retain your customers. Send individually or in bulk with our simple web-app, integrate directly with our API, or connect your apps to trigger via Zapier. Free account, on-demand.

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Zoho CRM Plus logo

Unified Customer Experience platform

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Zoho CRM Plus is a unified customer experience platform that brings sales, marketing, and customer service teams together on one platform to deliver amazing experiences across all stages of the customer journey. It helps businesses retain customers, increase their lifetime value, and turn them into

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SumUp logo

We believe in the everyday hero

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Whether you’re a street food vendor, a salon owner or a sales assistant, we want to make technology that anyone can use and everyone has access to. Whether you’re a one-person show or a team, we’re there for the smallest of businesses.

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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OpenTable logo

The best restaurant management platform.

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The best restaurant management platform to help you fill seats, run smoother shifts, grow guest relationships, and drive more revenue.

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Trustpilot logo

Customer review management platform for online businesses

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A customer review management tool that brings businesses and consumers together through reviews.

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Tango logo
Category Leaders

Rewards that are easy to give and awesome to receive!

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Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

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Loyverse POS logo
Category Leaders

Free point of sale software & inventory system

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Loyverse is a cloud POS system for cafes, bars or small shops that provides inventory management, loyalty program, electronic receipts, & customer communication

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Tremendous logo
Category Leaders

Rewards people love

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Tremendous is the best platform to create and run customer loyalty programs with international coverage. Use the Tremendous platform to build loyalty programs and instantly reward your recipients with gift cards, prepaid Visa® cards, cash, and more.

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ReferralCandy logo
Category Leaders

get more sales through word of mouth referrals

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Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

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Okendo logo
Category Leaders

Okendo is used by 11,000+ of Shopify's fastest-growing bran

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Okendo is the Shopify customer marketing platform that builds connections between consumers and the brands they love.

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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Influitive logo
Category Leaders

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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TapMango logo

Customer Loyalty & Marketing Platform

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TapMango is a fully branded loyalty solution offering the most advanced rewards program to retailers and restaurants. Engage customers with our powerful marketing tools, get new customers with our referral system and review boost, increase revenue with flash sales and mobile ordering and more.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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SpotOn logo

Restaurant POS for payment processing

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SpotOn Restaurant is a cloud-based point of sale (POS) solution designed to help small to medium businesses in the hospitality industry streamline online payments, tableside orders, and fraud protection. The labor management module lets users handle employee hours, gratuities, shifts, and more.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Xoxoday logo

Digital rewards and benefits platform

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Xoxoday Plum is a powerful rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users.

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Heartland Restaurant logo

Cloud-based point-of-sale (POS) solution for restaurants.

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Heartland Restaurant is a cloud-based point-of-sale (POS) software that helps businesses manage orders, payments, and guests on a unified platform.

Need to get in touch? Email our team at social@heartland.us

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LS Retail logo

We make business easy

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A unified ERP + POS software solution built on Microsoft Dynamics technology that is ideal for retailers, restaurants, hotels, pharmacies and gas stations with at least 50+ employees, or multiple locations. Ideal also for companies with ambitious growth goals.

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