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AB Testing Software

Last updated: March 2026

97 software options

Zoho PageSense logo

Zoho PageSense

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Anyword logo

Artificial intelligence software for marketing agencies

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Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

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XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Poptin logo
Category Leaders

Lead capture platform for business conversion and engagement

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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Landingi logo

Landingi platform offering marketing tools and solutions.

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Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

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Unbounce logo
Category Leaders

High-converting optimization platform for teams of any size

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From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

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WiserNotify logo
Category Leaders

Social Proof Solution for eCommerce, marketing, and SaaS

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Wisernotify is a tool that helps you automate your social proof. We have been transforming the brand experience of 6000+ websites with social proof. This platform is customizable and user-friendly.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Wisepops logo
Category Leaders

Intelligent popup & onsite engagement platform

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Wisepops is an intelligent popup & onsite engagement automation platform designed to provide marketers with the tools to convert website visitors.

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Echobox logo
Category Leaders

AI-based social media management software for publishers

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Echobox is a social media management software which helps publishers track, update, and publish digital content on various social media platforms such as Twitter, LinkedIn, and Facebook. It enables marketers to rank content based on virality rate and schedule posts across multiple social accounts.

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NVECTA logo
Category Leaders

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

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Userlytics logo

Cloud-based usability testing platform for digital assets

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Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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ConvertCart logo
Category Leaders

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Proof Pulse logo

Personalized social proof notifications for your website

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Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

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Mida.so logo

AI-powered A/B testing platform

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Mida uses AI to help users test different options on the website quickly and easily. It’s faster than many similar tools and works well with popular platforms like WordPress and Shopify. Plus, it's free with up to 50,000 monthly tested users.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Monetate logo

Join the 1,000+ brands growing their revenue with Monetate

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Monetate is the leading real-time omnichannel personalization software for eCommerce businesses which offers tools including testing and experimentation, 1-1 personalization, product recommendations, segmentation and targeting, and personalized search.

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Serviceform logo

AI-powered conversations for better website conversions

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Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

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Popular ab testing comparisons

Freshsales logo
Zoho CRM logo
FreshsalesvsZoho CRM
XM for Strategy & Research logo
SurveyMonkey logo
XM for Strategy & ResearchvsSurveyMonkey
Anyword logo
Jasper logo
AnywordvsJasper
Instapage logo
Unbounce logo
InstapagevsUnbounce
Lucky Orange logo
Hotjar logo
Lucky OrangevsHotjar
Unbounce logo
Instapage logo
UnbouncevsInstapage
Landingi logo
Instapage logo
LandingivsInstapage
WiserNotify logo
Fomo logo
WiserNotifyvsFomo