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Semrush
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1.6K
4
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Reliable SEO tools for the AI Search Era
Table of Contents
Semrush - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: April 2026
Semrush overview



Based on 2316 verified user reviews
What is Semrush?
Semrush is an SEO tool with key features that include SEO management, keyword rank tracking, keyword research tools, reporting and analytics, competitive analysis, and more.
Who uses Semrush?
By industry, Semrush reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Semrush cited by reviewers is SEO (80% of reviewers).
What do users say about Semrush pricing?
Reviewers appreciate the comprehensive features and analytics offered for agencies and larger businesses, but some users report that pricing is high for freelancers and small teams. Some reviewers find advanced features require costly upgrades, and users indicate frustration with limited basic plans and frequent price increases.
What are the most popular integrations for Semrush?
The Semrush integrations most frequently cited by reviewers are: Google Analytics 360 (a web analytics product rated 4.6 out of 5 for its integration with Semrush), Google Search Console (a SEO product, 4.6), and Google Ads (a campaign management product, 4.3).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
SEO
Keyword Analysis
Competitor Analysis
Subscription
Customer Support
Pricing
Semrush’s user interface
Semrush pros, cons and reviews insights



To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.6
Ease of use
4.3
Customer support
4.4
Reviews sentiment
What do users say about Semrush?
Semrush is an SEO tool with key features that include SEO management, keyword rank tracking, keyword research tools, reporting and analytics, competitive analysis, and more.
Select to learn more
Who uses Semrush?
Based on 2,316 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Semrush's key features
GetApp's analysis of 252 verified user reviews collected between July 2021 and October 2024 identifies Semrush's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Semrush's robust SEO Management capabilities. They highlight tools for site auditing, backlink analytics, and content optimization. Users report that Semrush integrates well with platforms like Wix, making keyword checks and SEO compliance easier. They find the suite comprehensive for managing SEO tasks, from keyword research to SERP tracking. Users also value the ability to monitor multiple websites and track progress over time, noting its usefulness in improving website visibility and ranking. Of the 61 Semrush users who gave detailed accounts of their use of SEO Management, 98% rated this feature as important or highly important.
Users report that Semrush's Keyword Rank Tracking is accurate and essential for monitoring SEO performance. They appreciate the detailed insights into keyword rankings, SERP positions, and competitor performance. Reviewers find the daily updates and email notifications helpful for staying on top of keyword performance. They also value the ability to track keywords across different countries and devices, although some mention limitations in keyword search functionality on certain devices. Of the 94 Semrush users who gave detailed accounts of their use of Keyword Rank Tracking, 98% rated this feature as important or highly important.
Reviewers indicate that Semrush provides comprehensive Performance Metrics, allowing them to monitor website data, PPC traffic, and social media engagement. They find the ability to export detailed reports valuable for client presentations. Users appreciate the robust KPIs available, which help in assessing campaign results and identifying areas for improvement. They also mention the tool's usefulness in tracking SEO performance and resolving issues like bounce rates and 4xx errors. Of the 39 Semrush users who gave detailed accounts of their use of Performance Metrics, 97% rated this feature as important or highly important.
Users report that Semrush's Keyword Tracking is reliable and provides accurate data on keyword performance. They appreciate the ability to monitor keywords daily and receive detailed reports on keyword positions, CPC, and visibility. Reviewers find the tool helpful for competitor analysis and identifying new keyword opportunities. They also value the historical data analysis and the ability to track keywords across different platforms, noting its importance for improving website performance. Of the 37 Semrush users who gave detailed accounts of their use of Keyword Tracking, 97% rated this feature as important or highly important.
Reviewers highlight Semrush's Keyword Research Tools for their effectiveness in finding valuable keywords and analyzing competitiveness. They appreciate the detailed insights into keyword volume, difficulty, and trends. Users report that the tool helps in optimizing content and SEO strategies by providing comprehensive data on keywords and their performance. They also mention the tool's integration with platforms like Wix and its ability to generate new keyword ideas quickly and accurately. Of the 87 Semrush users who gave detailed accounts of their use of Keyword Research Tools, 97% rated this feature as important or highly important.
Reviewers appreciate Semrush's Competitive Analysis tools for providing in-depth insights into competitors' strategies. They highlight the ability to analyze competitor traffic, keywords, backlinks, and overall SEO performance. Users find the tool valuable for identifying new opportunities and improving their own SEO strategies. They also mention the tool's usefulness in tracking competitor performance over time and making data-driven decisions to stay ahead in the market. Of the 65 Semrush users who gave detailed accounts of their use of Competitive Analysis, 95% rated this feature as important or highly important.
All Semrush features
Features rating:
Semrush alternatives
Semrush pricing
Pricing plans
Pricing details:
User opinions about Semrush price and value
Value for money rating:
To see what individual users think of Semrush's price and value, check out the review snippets below.
Amir H.
E-Commerce Manager
Rahul G.
Digital Marketer
Semrush integrations (11)
Integrations rated by users
We looked at 2,316 user reviews to identify which products are mentioned as Semrush integrations and how users feel about them.
Integration rating: 4.6 (105)
“The integration with Google Analytics 360 is important because it provides detailed insights into website traffic, user behavior, and conversions, helping you make data-driven decisions to improve performance and marketing.”
Nikole C.
permit tech
Integration rating: 4.6 (57)
Integration rating: 4.4 (33)
“This gives us actionable conversion data tied to our google campaigns and feeds it back into Google Ads so that we can track campaign effectiveness.”
Brad M.
Sales and Marketing Technologist
Integration rating: 4.6 (17)
“We have just built a new Wordpress website and will be launching this week, so seamless flow between the new website and chat is necessary.”
Melissa H.
Director of Marketing
Integration rating: 4.7 (14)
“We use Google Docs for everyhting at our organization so it must work with monday.com”
“Definitely a requirement since everything we use and create stay on google drive.”
Brian W.
Assistant Director of Communciations
Integration rating: 4.2 (9)
“To keep track of where these leads and cases are coming from through our platforms!”
Laura P.
Online Advisor
Semrush customer support
What do users say about Semrush customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Semrush customer support.
Widely noted by reviewers, Semrush customer support is highly responsive and quick to address questions or issues.
A number of users appreciate the knowledgeable support team, who offer effective solutions and helpful guidance on platform features.
Multiple users mention the ease of reaching real people via phone or online, making problem-solving and onboarding smoother.
A limited number of users report slow response times and difficulty accessing hands-on or live support when needed.
Support options
Training options
To see what individual users say about Semrush's customer support, check out the review snippets below.
“The SEM Rush team is highly responsive and knowledgeable, providing excellent customer support and resources to help users get the most out of the platform.”

Naveen P.
Manager
“Customer service is sometimes slow to respond, but I haven't had to use them very much.”

Heather D.
SEO Manager
“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”

Suzanne C.
Small Business Owner
Semrush FAQs
Q. What is Semrush used for?
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market. Utilize reliable SEO tools for the AI Search Era to analyze your search market, enhance site performance, and connect with your ideal customers—just like the world’s top brands do. Start: Winning rankings and AI mentions before others do Finding content gaps your competitors miss Strengthening your brand where people now search Outperforming across Google, ChatGPT, and more
Q. What level of support does Semrush offer?
Semrush offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat



















