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SendGrid
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Delivers reliable email at scale for businesses
Table of Contents
SendGrid - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
SendGrid overview
What is SendGrid?
SendGrid is an email delivery platform that provides comprehensive solutions for both developers and marketers. The platform combines an email API for reliable delivery at scale with marketing campaign tools designed to create engaging customer communications. The email API offers developers multiple integration options through RESTful APIs and SMTP services with libraries supporting various programming languages including JavaScript, Ruby, Python, Go, PHP, Java, and C. Technical features include email validation to ensure accurate recipient addresses, deliverability insights to optimize inbox placement, dynamic templates for customizable content, and event webhooks for real-time tracking. The integration process allows developers to implement email functionality within applications while maintaining scalability for growing message volumes. For marketing professionals, SendGrid provides campaign management tools that help streamline the entire email marketing process. These include email automation, signup forms for audience building, comprehensive testing capabilities, design tools for creating professional communications, pre-designed templates, and detailed analytics for performance measurement. The platform enables marketers to build connections with audiences through tools that handle everything from initial design to final delivery and performance analysis. SendGrid offers specialized solutions customized to different user segments including developers, startups, high-volume senders, marketers, enterprises, and eCommerce businesses. The platform is complemented by expert services through Twilio Professional Services, providing setup assistance, deliverability help, and ongoing consulting to optimize email programs. The comprehensive nature of the platform makes it suitable for organizations of all sizes seeking reliable email delivery and engagement capabilities.
Who uses SendGrid?
By industry, SendGrid reviewers are most commonly professionals in computer software (21%). The most frequent use case for SendGrid cited by reviewers is email marketing (64% of reviewers).
What do users say about SendGrid pricing?
Reviewers appreciate SendGrid's affordable pricing and cost-effective solutions for small businesses, and they value the generous free plan and included APIs. However, some users report escalating costs, confusing pricing, and limited features in lower tiers.
What are the most popular integrations for SendGrid?
The SendGrid integration most frequently cited by reviewers is WordPress, a website builder product rated 4.8 out of 5 for its integration with SendGrid.
Starting price
per month
Pros & Cons
Reliability
Campaigns
Segmentation
Assistance
Access
Filtering
SendGrid’s user interface
SendGrid pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.0
Features
4.1
Ease of use
4.1
Customer support
3.7
Reviews sentiment
What do users say about SendGrid?
Reviewers appreciate SendGrid for its reliable email deliverability, robust API integration, and detailed analytics, which help them manage campaigns, transactional emails, and contact lists efficiently. They say the platform is easy to set up, offers a variety of templates, and supports both technical and non-technical users, with a free plan suitable for small-scale needs. They find integration with other tools and scalability beneficial for growing businesses.
Users report that customer support response times can be slow and sometimes unhelpful, and they feel the pricing becomes less competitive as volume increases. Some mention the user interface could be more intuitive and customizable, and note limitations in campaign automation and template editing features.
Select to learn more
Who uses SendGrid?
Based on 749 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
SendGrid's key features
Most critical features, based on insights from SendGrid users:
All SendGrid features
Features rating:
SendGrid awards
SendGrid alternatives
SendGrid
Starting from
15
Per month
HubSpot Marketing Hub
Starting from
20
Per month
Mailgun
Starting from
15
Per month
Marketo Engage
Starting from
No pricing info
SendGrid pricing
Pricing plans
Pricing details:
Custom/Premier
No pricing info
Features included:
- Source Analysis
- Dedicated IP
- Single Sign-On (SSO)
User opinions about SendGrid price and value
Value for money rating:
Of 140 reviews that provide robust commentary on SendGrid's price and value, 68% mention it in a positive light.
Some reviewers find SendGrid's pricing to be affordable and appreciate the cost-effective solutions it offers, especially for small businesses and startups. They mention that the free plan, which allows sending 100 emails per day, is beneficial for beginners and small-scale operations. Users think the availability of API and Webhooks in all plans, including the free tier, adds significant value. Some users report that the pricing model, which scales with the number of emails sent, is advantageous for those with lower email volumes. They also highlight the platform's scalability and the ability to manage email campaigns from one place as valuable features.
However, some users feel that SendGrid's pricing can become expensive, particularly for businesses with large subscriber lists or those requiring advanced features. They indicate that the tiered pricing structure may not suit all business models and that the cost can escalate quickly as the number of contacts or emails increases. Some reviewers mention that essential features like automation and dedicated IPs require higher-priced plans, which may not be feasible for small businesses. Additionally, some users report dissatisfaction with the value for money as the service becomes more costly compared to similar products, and they find the pricing model confusing and not always small business-friendly.
, and
To see what individual users think of SendGrid's cost and value, check out the review excerpts below.
Luciano Z.
ChatBot and Automation developer
Fabio E.
Owner
SendGrid integrations (342)
Integrations rated by users
We looked at 749 user reviews to identify which products are mentioned as SendGrid integrations and how users feel about them.
Integration rating: 4.7 (7)
“The integration allows seamless contact form submission management but the set up was difficult”
“All the sucriptions from my newsletters can be added to a list on Sendgrid.”
Shiva P.
Marketing Manager
Integration rating: 4.7 (6)
“By implementing these services, it is possible to execute a proper job with the help of the API.”
Orianne G.
Specialist Marketing
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
SendGrid customer support
What do users say about SendGrid customer support?
Customer support rating:
We analyzed 128 verified user reviews to identify positive and negative aspects of SendGrid customer support.
A small group of reviewers highlight that SendGrid's support team is knowledgeable, professional, and quick to provide helpful answers.
Widely noted by reviewers, customer support response times are often slow, with tickets sometimes taking days or weeks for a reply.
A significant portion of users report difficulty reaching support, with limited channels and unhelpful or automated responses.
Common user feedback mentions inconsistent follow-up, lack of resolution, and support staff lacking expertise for complex issues.
Support options
Training options
To see what individual users say about SendGrid's customer support, check out the review snippets below.
“The customer service really stands out with SendGrid in comparison to other email service providers. When you can carry a conversation with a competent professional who actually understands the software they are supporting, it makes a huge difference these days.”
Justin R.
Project Manager
“The platform, per the conversation with the customer support team, has seen a large rise in fraud and has begun banning clients regularly even when compliance hasn't completed a diligence process. ”
Garret T.
CEO
SendGrid FAQs
SendGrid has the following pricing plans:
Starting from: $15.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
Q. What are the benefits of using SendGrid?
Q. Who are the typical users of SendGrid?
SendGrid has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does SendGrid support?
SendGrid supports the following languages:
English
Q. Does SendGrid support mobile devices?
SendGrid supports the following devices:
iPhone
Q. Does SendGrid offer an API?
Yes, SendGrid has an API available for use.
Q. What other apps does SendGrid integrate with?
SendGrid integrates with the following applications:
Google Analytics 360, Microsoft Azure, WordPress, Google Cloud, Heroku, IBM Cloud
Q. What level of support does SendGrid offer?
SendGrid offers the following support options:
FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Phone Support, Knowledge Base, Chat
