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Top Rated Email Tracking Software with Event Triggered Actions in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Event triggered actions enable automated responses based on user behavior, enhancing engagement and follow-ups. They streamline complex workflows, reduce manual tasks, and provide timely, relevant communications, improving overall campaign effectiveness. Our reviewers in email tracking software rated this feature as important.

3 Best Email Tracking Software with Event Triggered Actions

  • Mailchimp
  • MailerLite - Highest rated for event triggered actions
  • GMass

See other top Email Tracking products with event triggered actions

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the email tracking software category. They also needed to have sufficient reviews about event triggered actions, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for event triggered actions based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Mailchimp logo
4.5
(17.5K)
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User insights about the event triggered actions feature

Reviewers indicate that Mailchimp's event triggered actions are valuable for automating personalized emails based on user interactions, such as purchases or sign-ups. They find it useful for creating structured workflows and improving engagement and conversion rates. Users appreciate the integration with tools like IFTTT and Zapier, and the ability to track campaign performance through analytics. However, some users mention a learning curve and the need for more intuitive design. Overall, they find it essential for efficient email marketing automation.
“It effortlessly automates personalized emails based on user interactions, from welcome messages to abandoned cart reminders. With its intuitive interface and powerful analytics, it's a must-have for boosting engagement and conversion rates”
TR

Tarunika R.

Technology consultant

“Mailchimp transactional emails, event-triggered actions can be used to send personalized, relevant messages to customers based on their interactions with your business.”
ON

Onyekachi N.

Administrator

Email Tracking key features coverage

Mailchimp offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.5
Contact Management4.4
Email Distribution4.6
Email Marketing4.6
Email Management4.5
Reporting/Analytics4.4

Pros and cons based on 17,565 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,565 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

MailerLite logo
4.7
(2.2K)
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User insights about the event triggered actions feature

Reviewers appreciate MailerLite's event triggered actions for their ability to automate responses and deliver timely content to subscribers. They find it easy to set up and use, with capabilities like sending emails based on user interactions, such as purchases or form completions. Users highlight the time-saving aspect, as it reduces manual effort and allows for efficient marketing automation. They also mention that it integrates well with other marketing tools and provides clear instructions through YouTube tutorials and customer support.
“Triggering automated events based on user interaction reduces the burden on our marketing team. Providing timely and relevant content to prospects greatly increased our lead generation.”
Verified reviewer profile picture

Matt H.

President

“One of the key benefits of Event Triggered Actions in MailerLite is the ability to deliver relevant and timely content to my subscribers”
DC

Debbie C.

Owner

Email Tracking key features coverage

MailerLite offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.6
Contact Management4.6
Email Distribution4.8
Email Marketing4.8
Email Management4.8
Reporting/Analytics4.5

Pros and cons based on 2,256 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,256 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

GMass logo
4.8
(1.3K)
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User insights about the event triggered actions feature

Reviewers find GMass's event triggered actions helpful for sending targeted and personalized follow-up emails based on specific triggers. They appreciate the automation capabilities, which reduce the need for manual intervention and make follow-ups easier. Users highlight the cost-effectiveness and the ability to track email interactions, such as opens and replies. Some users mention the need for more customization options in follow-up triggers. Overall, they value the feature for its role in drip campaigns and lead tracking.
“By sending targeted and personalized emails based on specific triggers, subscribers are more likely to make a purchase or take the desired action.”
Verified reviewer profile picture

Mani P.

Chief Manager

“It helps me send follow-ups according to the Triggered Actions, which helps me to track my clients.”
ma

manzoor a.

Founder

Email Tracking key features coverage

GMass offers 5 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.7
Contact Management
Email Distribution4.7
Email Marketing4.8
Email Management4.8
Reporting/Analytics4.6

Pros and cons based on 1,366 verified reviews

85% of users rated GMass 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 1,366 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effortless installation process

Effective marketing outreach

Cons:

Challenges with spam management

See pros and cons details

Pricing

Starting price:$25 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Email Tracking Software with Event Triggered Actions in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
GMass logo

Google Chrome extension for sending & scheduling emails

learn more
GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo
Category Leaders

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

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Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Freshsales logo

Sales management solution

learn more
Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

Read more about Freshsales

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Campaign Monitor by Marigold logo
Category Leaders

Cross-channel marketing made simple and stress-free

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Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE email marketing and email tracking CRM. Cloud, mobile, open source. 12 million companies worldwide. Send emails in bulk, see who's open your emails, clicked links and run automation rules based on email triggers.

Read more about Bitrix24

Users also considered
Copper logo
Category Leaders

The CRM designed for Google Workspace

learn more
Copper is a CRM tool that’s designed for and recommended by Google. Get set up in minutes thanks to its seamless integration with Google Workspace (formerly G Suite) and beautiful user experience. Automate repetitive tasks, stay on top of projects and deadlines, and build more valuable, long-lasting relationships.

Read more about Copper

Users also considered
SendGrid logo

Delivers reliable email at scale for businesses

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SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

Read more about SendGrid

Users also considered
SMTP2GO logo

Fast, reliable mail delivery and management solution

learn more
SMTP2GO is a cloud-based email management solution which helps businesses track emails and generate visual reports. Key features include data management, email monitoring, blacklisting, email authentication, and an API.

Read more about SMTP2GO

Users also considered
Front logo

AI-enabled customer service platform for collaboration

learn more
Front is more than email tracking. We're a customer operations platform that enables customer-facing teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Read more about Front

Users also considered
GetResponse logo

Cloud-based email marketing platform

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An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

Read more about GetResponse

Users also considered
Mixmax logo

Email communication & sales productivity application

learn more
Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

Read more about Mixmax

Users also considered
Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

learn more
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
Boomerang for Gmail logo

Email management software for Gmail users

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Boomerang for Gmail is an email management software designed to help organizations handle inbound and outbound electronic mails in real-time. It enables employees to set up follow-up reminders, schedule meetings, display read receipts, and configure delivery exception settings via a unified portal.

Read more about Boomerang for Gmail

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Agile CRM logo
Category Leaders

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Users also considered
Mailsuite logo
Category Leaders

Email Tracking for Gmail

learn more
MailTrack is a free email tracking solution designed to help users manage their emails across Gmail. View email activity, receive real-time notification on updates within emails and track which emails have been opened with MailTrack.

Read more about Mailsuite

Users also considered
Zoho Campaigns logo
Category Leaders

Simplified email and SMS marketing management software

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

Read more about Zoho Campaigns

Users also considered
Groove logo

The first sales platform to make sales strategy actionable

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Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Read more about Groove

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Mailshake logo
Category Leaders

Sales engagement platform for email, phone & social outreach

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Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

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Users also considered
Acumbamail logo

Cloud-based tool for email and SMS marketing campaigns

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Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

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Selzy logo
Category Leaders

Affordable email marketing software

learn more
Selzy is an intuitive email marketing platform that suits any business needs. It offers a wide range of integrations with your favorite tools, an easy-to-use drag&drop editor, and email templates for any occasion.

Read more about Selzy

Users also considered

Key features for Email Tracking software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Engagement Tracking: Reviewers value accurate data on email interactions like opens, clicks, and responses, helping refine and improve future campaigns. 95% of reviewers rated this feature as important or highly important.
  • Contact Management: Users find it easy to organize, segment, and update contact information, aiding in targeted and effective email marketing. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Reviewers appreciate the ease of sending emails to large audiences with options for personalization and scheduling. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users highlight customizable templates, automation, and analytics for creating effective and engaging email campaigns. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Reviewers note the ability to manage multiple accounts, schedule emails, and automate follow-ups as key benefits. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users appreciate detailed insights and metrics on email performance, helping to optimize future campaigns and strategies. 88% of reviewers rated this feature as important or highly important.