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Zapier
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Zapier makes you happier
Table of Contents
Zapier - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: January 2026
Zapier overview



Based on 3036 verified user reviews
What is Zapier?
Zapier is an integration solution offering key features such as business process automation, third-party integrations, integrations management, workflow configuration, task management, and support for multiple data sources, among others.
Who uses Zapier?
By industry, Zapier reviewers are most commonly professionals in marketing and advertising (18%). The most frequent use case for Zapier cited by reviewers is integration (60% of reviewers).
What do users say about Zapier pricing?
Some users feel Zapier offers good value for money due to its integrations, tiered plans, and time-saving automation. However, some reviewers report that pricing is high, especially as needs grow, and advanced features are costly.
What are the most popular integrations for Zapier?
The Zapier integrations most frequently cited by reviewers are: Google Sheets (a spreadsheet product rated 4.8 out of 5 for its integration with Zapier), Slack (a team communication product, 4.9), and Gmail (an email management product, 4.9).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Connectivity
Streamlining
Linkages
Affordability
Automation
Reliability
Zapier’s user interface
Zapier pros, cons and reviews insights



To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.4
Features
4.6
Ease of use
4.3
Customer support
4.3
Reviews sentiment
What do users say about Zapier?
Reviewers appreciate Zapier for its extensive app integrations, intuitive automation setup, and ability to connect tools without coding. They say it saves significant time by automating repetitive tasks, streamlining workflows, and reducing manual data entry, making it valuable for both technical and non-technical users. They find it especially useful for linking forms, sheets, and email automation across platforms.
Some mention that the free plan is limited and higher-tier pricing can be expensive for complex needs. They report occasional bugs, connection issues, and a learning curve, while noting customer support is generally helpful but could be faster.
Select to learn more
Who uses Zapier?
Based on 3,036 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Zapier's key features
GetApp's analysis of 369 verified user reviews collected between July 2021 and December 2024 identifies Zapier's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Zapier's business process automation capabilities. They highlight its ability to automate tasks like sending reminders, transferring data, and updating CRM systems, which saves time and reduces human error. Users report seamless integration with apps like Zoho CRM, Google Calendar, and Slack. They find it valuable for automating repetitive tasks, improving efficiency, and enabling focus on higher-value activities. They also mention the extensive app integrations and the ease of setting up automations without coding knowledge. Of the 110 Zapier users who gave detailed accounts of their use of Business Process Automation, 100% rated this feature as important or highly important.

Mohamed E.
Compliance Analyst
Lewis F.
Director
Reviewers indicate that Zapier's third-party integrations are a core aspect of its appeal. They value the ability to connect with over 3,000 apps, including popular tools like Mailchimp, Salesforce, Google Sheets, and Slack. Users appreciate the ease of creating workflows without technical skills and the continuous addition of new integrations. They find it helpful for automating tasks across multiple platforms, enhancing productivity, and centralizing tasks. Some users mention occasional limitations due to third-party data availability. Of the 118 Zapier users who gave detailed accounts of their use of Third-Party Integrations, 99% rated this feature as important or highly important.

See related user reviews
Esteban G.
Drafter

Robert S.
Business Development
Reviewers feel that Zapier excels in integrations management. They appreciate the user-friendly interface and the ability to connect multiple apps seamlessly. Users highlight the efficiency of managing integrations, customizing workflows, and automating data transfers. They find the extensive library of supported apps and the clear overview of connected integrations valuable. They also mention the time-saving benefits and the ability to share integrations within teams, enhancing collaboration and productivity. Of the 129 Zapier users who gave detailed accounts of their use of Integrations Management, 98% rated this feature as important or highly important.


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Weronika K.
CEO

Cassandra C.
Owner
Reviewers indicate that Zapier's workflow configuration is highly flexible and user-friendly. They value the ability to automate complex workflows with customizable triggers and actions. Users report that it improves efficiency by reducing manual tasks and allowing for precise automation setups. They appreciate the vast library of pre-built templates and the ease of setting up workflows without coding. Some users mention the initial learning curve but find the overall experience intuitive and beneficial for managing multiple workflows. Of the 74 Zapier users who gave detailed accounts of their use of Workflow Configuration, 96% rated this feature as important or highly important.
See related user reviews
Jay L.
Customer Success Manager
Akhil P.
Student
Reviewers highlight Zapier's task management capabilities as a significant benefit. They appreciate the automation of repetitive tasks, integration with various apps, and the ability to customize workflows. Users report that it improves organization, efficiency, and productivity by ensuring tasks are completed on time and reducing manual effort. They find it valuable for managing tasks across different platforms, sending notifications, and delegating tasks effectively. Some users mention the intuitive interface and the extensive documentation available. Of the 82 Zapier users who gave detailed accounts of their use of Task Management, 90% rated this feature as important or highly important.
See related user reviews
Josh T.
Graphics Manager
Beatrice J.
Consultant
Reviewers appreciate Zapier's ability to integrate multiple data sources. They highlight the seamless connection and automation of tasks across various apps and services. Users report that it enables comprehensive workflows, data synchronization, and efficient data transfer. They find it helpful for consolidating data from different sources, improving business insights, and reducing manual data entry. Some users mention the flexibility of multi-step workflows and the extensive range of supported data sources. Of the 75 Zapier users who gave detailed accounts of their use of Multiple Data Sources, 88% rated this feature as important or highly important.
See related user reviews
Mark R.
Customer Experience Manager
Boomer R.
UX/UI
All Zapier features
Features rating:
Zapier awards
Zapier alternatives
Zapier pricing
Pricing plans
Pricing details:
User opinions about Zapier price and value
Value for money rating:
Of 126 reviews that provide robust commentary on Zapier's price and value, 52% mention it in a positive light.
Some users think Zapier offers good value for money due to its extensive app integrations, user-friendly interface, and reliable performance. They appreciate the tiered purchasing system, which allows businesses to select plans that fit their needs, making it suitable for both small and large organizations. Reviewers find the free version useful for basic automation needs, and they value the 7-day free trial to explore features before committing to a paid plan. Some users report that Zapier saves them time and money by automating tasks and reducing the need for backend coding or hiring developers. They also mention that the premium plans provide advanced features like unlimited zaps, multi-step zaps, and custom integrations, which enhance productivity and efficiency.
However, some reviewers feel that Zapier's pricing can be a drawback, especially for small businesses or individuals with limited budgets. They note that the free plan is quite limited, and higher-tier plans can become expensive as automation needs grow. Some users report that the cost of premium plans and additional charges for each task can escalate quickly, making it less cost-effective for high-volume or complex workflows. They also mention that certain advanced features and integrations are only available on higher-tier plans, which can be restrictive and costly. Overall, while some users find Zapier's value for money satisfactory, others believe it is expensive compared to alternatives.
, and
To see what individual users think of Zapier's cost and value, check out the review excerpts below.
Zapier integrations (3,634)
Integrations rated by users
We looked at 3,036 user reviews to identify which products are mentioned as Zapier integrations and how users feel about them.
Integration rating: 5.0 (45)
“This helps us gather data in real time. Without it we used to spend hours gathering the same information. ”
“We use Google sheets for many business critical tasks particularly inventory and stock keeping ”
“this integration is essential for sending data from the google sheet to the auto responder”
“Important to automate the contact saving process to save time and minimize human error ”
“It helps you to make a Financial analysis, of the profit and losses of the company.”
“I used Zappier to connect Google Sheets to Artintech ERP and generate reports.”
“To track bookings/leads through landing pages, noting the names and phones ”

Wendell J.
Owner
Integration rating: 4.8 (28)
“Being able to pull specific information from a certain type of email and transfer it into other applications automatically was very useful for us and helped visibility.”
“I use a gmail to send new leads details to my clients email as soon as there is a new booking through the landing page”
“Zapier send me emails to my gmail account to notify me of critical actions taken in my business”
“I used the gmail account to send emails out as a trigger when someone filled a form. ”
“Helped improve in house workflow by connecting 2fa codes to one main account”
Britany F.
Office Manager
Integration rating: 4.9 (26)
“Slack is our primary means of internal communication. Zapier connects Slack to all our other apps to alert us of important changes or events taking place in any other place. Otherwise we would need to check half a dozen different apps to see what's going on, but instead Zapier makes sure everything is communicated to us clearly through Slack so everything is in one place.”
“Very useful to get notifications about Zaps in Slack. We have several of these Zaps set up to capture leads, alert us when videos are uploaded to Vimeo, and a few other things.”
“We are using slack for internal communications and managing team webinars and Zapier in organizing and scheduling these team meetings ”
“It allows me for sending urgent messages and create channels for different teams”
Josh T.
Graphics Manager
Integration rating: 4.8 (17)
“Use to move leads into the right MailerLite groups and trigger emails automatically. Anytime someone opts in, downloads something, or fills out a form somewhere else, Zapier tags them in MailerLite and drops them into the right automation.”
“I integrated Facebook Ads with MailerLite to automatically send a Lead Magnet to those fulfilling a Facebook Form and saved hours of manual work. It worked just perfect! ”
“It helps me with my leads and directs them to my mailing app for automation without stress”
“To take the leads data from Meta Ads and automate the reply on a further steps.”
Michelle M.
Owner
Integration rating: 4.8 (16)
“HubSpot is our CRM and at the heart of what we do. So being able to integrate it into our outbound tools for sales was key. Zapier made that possible.”
“Moves our deals in the pipeline based on the zap, undated deal amount and contract length. And attaches a signed pdf to the Hubspot record”
“Our Facebook leads went straight into Hubspot. It made it easy for us to manage the hundreds of leads we had.”
“We use Zapier to directly integrate new customers into our CRM system from WordPress/woocommerce.”
Dave S.
Marketing Assistant
Integration rating: 4.8 (28)
“Mailchimp seems more complicated since Intuit took it over but it's important to connect your email lists and Zapier makes it easy to connect to various including Mailchimp, one I still have.”
“I wanted to be able to easily add new customers and leads from Xero to Mailchimp.”
“Requires advanced knowledge of the MailChimp integration API, but works well”
MIchael F.
EP
Integration rating: 4.8 (18)
“Zapier files things for me. PDFs, form submissions, client uploads — it organizes them into the right folders and names them so I don’t lose anything. It also pushes copies of important data into Drive.”
“Allows our various apps that utilize media to be redirected directly to our google drive for easy access.”
“Collect and share data clients and our team with Google Docs, Google Sheets, PDFs, Audios and Videos”
Michelle M.
Owner
Integration rating: 4.8 (12)
“most documents must be automated and integration with google allows me to manage everything from one place and saves time.”
“Rather than manually adding items to a spreadsheet, Zapier can automatically create entries based on a trigger. ”
“An excellent way to alert several people once a prospect or employee completes a Google Docs (Questionnaire). ”

Jhon J.
Developer
Integration rating: 5.0 (10)
“use Zapier to move leads into the right MailerLite groups and trigger emails automatically. Anytime someone opts in, downloads something, or fills out a form somewhere else, Zapier tags them in MailerLite and drops them into the right automation.”
“I integrated Facebook Ads with MailerLite to automatically send a Lead Magnet to those fulfilling a Facebook Form and saved hours of manual work. It worked just perfect! ”
“I use zapier to collect the information from my wix website and import the subscribers into mailerlite which wouldnt be possible without zapier”
Michelle M.
Owner
Integration rating: 4.7 (19)
“We were able to automate the process of entering appointments manually on the calendar after entering them in our main database with zapier which eliminated errors”
“I copy my tracked time from Clockify over to Google Calendar, to have a better and central overview over my time spent.”
Britany F.
Office Manager
Integration rating: 4.9 (18)
“email list is very important, and especially when someone books their wellness breakthrough appointment with me. I have it set up where they will be put on a push to show list so they can show up for their call with me. ”
“My Clients are mostly using ActiveCampign and they always want their data to be inside of it from all other sources that they use for lead generation.”
Niki W.
Fitness & Yoga Coach Ceo Entreprenuer
Integration rating: 4.9 (11)
“After a client books a call through my Calendly, Zapier automatically sends a confirmation email with the meeting details and a link to a pre-populated questionnaire in a google form ”
“Calendly is our main appt scheduler, so everyone needs to see same data across multi platform calendars”

Anonymous R.
CEO
Integration rating: 4.9 (10)
“Zapier keeps my Trello boards updated without me dragging cards around all day. New leads create cards, clients get moved between stages automatically, and any notes from forms or inboxes get attached right to the card.”
“We also use Trello for project management and flows, and with Zapier, we can automate many things on Trello.”
Michelle M.
Owner
Integration rating: 5.0 (9)
“When a new client inquiry form is submitted on my website, Zapier automatically creates a project in my Asana with all the client details pre-filled. ”
“This was critical because we use Asana for all project management and the connection with Zapier enables many optimizations.”

Anonymous R.
CEO
Integration rating: 4.9 (8)
“Most of my business depends on a quiz on Typeform and when someone fills out the quiz, Zapier takes care of sending them the email with the answers and also sets up the workflow for inviting them to take the course. ”
“Collect data from qualifying questionnaires with prospects applying to work with us and build a detailed profile for our sales reps to reference inside our crm”
Angela A.
Content creator
Integration rating: 4.4 (7)
“During vacations and collective golidays, we need the critical tickets flowing in a nd reaching us in a specific manner. Zapier allows that in conjuncture with Zendesk.”
“For every form entries sent by customer, an equivalent ticket on Zendesk is being created hence really critical for processing and documentation purposes.”
Djordje S.
Client Manager
Integration rating: 4.2 (5)
“Good integration with some social like Twitter/X to post automatically from blog or rss feed”
“Zapier is used to fetch new Tweets from our Twitter account and forward them to Discord”

Alfredo d.
CTO - Tech lead
Integration rating: 5.0 (4)
“Anytime someone fills out a form or books through Squarespace, Zapier routes those submissions into my workflows. I don’t have to export spreadsheets or check email notifications; everything gets stored, tagged, and acted on automatically.”
“We design and build Squarespace sites; this was critical for client automation.”
Michelle M.
Owner
Integration rating: 4.0 (9)
“Dropbox has been the biggest letdown when it comes to Zapier. Their integration doesn't work with any of our Teams folders, which is what our entire Dropbox infrastructure is built on. If we could use our Teams folders in Zapier, it would be a HUUUGE benefit. But as it, it is virtually useless to connect to Dropbox with Zapier.”
Josh T.
Graphics Manager
Integration rating: 4.8 (8)
“We need to pull data from Pipedrive CRM to automate a handmade workflow. Zapier handle it.”

Anonymous R.
Sales Strategy and Operations
Integration rating: 4.3 (4)
“Because I can capture leads and hand them off to other apps for different reasons.”
Kristy C.
Resource Marketer
Integration rating: 4.0 (2)
“Quickbase is a database that can be used for virtually anything, and being able to connect to that data to other applications is vital.”
Britany F.
Office Manager
Integration rating: 5.0 (1)
“Sugar CRM integration with Zapier is important because it allows Sugar CRM users to automate their workflows and streamline their business processes by connecting Sugar CRM with over 2,000 other apps. This can save time and reduce errors by eliminating the need for manual data entry and allowing data to flow automatically between different apps. With Zapier, users can create custom integrations without needing to know how to code, and can set up triggers and actions that automate tasks and help teams work more efficiently.”
Stephen P.
freelancer
Integration rating: 4.0 (1)
“The integration with AllBooked is good but they have limited information that can be pulled into Zapier which doesn't allow for much customization.”
Josiah P.
Aquatics Administrator
Integration rating: 5.0 (1)
“It was essential to have Zapier with Breely to make sales and management integrations and automations with Zapier.”

David K.
President
Zapier customer support
What do users say about Zapier customer support?
Customer support rating:
We analyzed 231 verified user reviews to identify positive and negative aspects of Zapier customer support.
Widespread user sentiment highlights Zapier's support team as responsive, helpful, and able to resolve issues quickly.
A fair number of users appreciate that support provides clear, understandable explanations and guidance for complex problems.
Multiple users note the support center is well-documented, making it easy to self-serve or find answers without direct contact.
A limited number of users are frustrated by the lack of live chat or phone support, leading to slow or delayed responses via email.
Support options
Training options
To see what individual users say about Zapier's customer support, check out the review snippets below.
“Its support staff are reasonably quick to respond (within 1 business day, typically) and will go into the specific zap that you are having trouble with and explain what needs to be done to fix things. As the current champion of this type of solution Zapier has by far the largest stable of integrated apps and services compared to the competitors that I have evaluated.”

Russell B.
CEO
“I gave four stars for ease of use - some of the parameters required to set up can be confusing, but I gave 5 stars for customer service as they helped me in terms I could understand, and very quickly.”

Cath H.
Owner and Senior Consultant
“The least enjoyable aspect about Zapier is when something does not work, and technical support is unable to provide guidance on what steps may be taken to make it work.”
Khaled A.
Manager
Zapier FAQs
Zapier has the following pricing plans:
Starting from: $29.99/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. What is Zapier used for?
Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs. Zapier moves info between your web apps automatically, so you can focus on your most important work. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. With a 99.9% uptime as well as SOC 2 Type II and SOC 3 compliance, you can count on Zapier for your business-critical workflows. Working with a larger team? Zapier for Companies offers collaboration and security features that let you unlock the power of automation for your entire organization. Work with a dedicated Customer Success Manager to get live onboarding and strategy support to help you plan your automation strategy. Fine-tune your security settings with advanced administrative features like SAML single sign-on (SSO), account consolidation, app restrictions, and more. A Company plan gives you more security, control, and support, making it ideal for businesses that want to automate tasks across multiple teams or with more advanced administrative control.
Q. What are the benefits of using Zapier?
- Easily automate work without writing any code
- Automate repetitive tasks so you can focus on work that matters
- Connect all the software you rely on with 3,000+ ready-to-use integrations
- Anyone can build custom automation solutions in minutes, using the apps they work in every day
- Get 24/7 help from a team of experts who understand small business automation
- Hire an expert to get tailored automations built for you
- Use pre-built workflows from Zapier, our experts, and your coworkers, so you can solve problems fast without reinventing the wheel
- Create custom workflows that fit the way you work, using the apps that are integral to your business
- The most integrations of any automation platform, with dozens of new integrations and improvements added every month
- Automation that happens in the background without your intervention
- Flexible logic features and filters that let you customize your automation so it works exactly the way you need it to.
Q. Who are the typical users of Zapier?
Zapier has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Zapier support?
Zapier supports the following languages:
English
Q. Does Zapier offer an API?
Yes, Zapier has an API available for use.
Q. What other apps does Zapier integrate with?
Zapier integrates with the following applications:
Wufoo, Capsule, HubSpot Marketing Hub, Constant Contact, Google Forms, GitHub, Microsoft Outlook, Convo, Adobe Commerce, WooCommerce, PayPal, Todoist, Microsoft OneNote, Dropbox Business, Zoho CRM, Insightly, Jira, ValueOps, Campaign Monitor by Marigold, UserVoice, Planview AgilePlace, IBM Targetprocess, ActiveCampaign, Quickbase, Discord, Formstack Forms, MailerLite, 123FormBuilder, Calendly, Webflow, Teamwork.com, Pivotal Tracker, Recurly, Google Docs, Gmail, Knack, Unbounce, OneDrive, Airtable, Google Workspace, Streak, ClickFunnels, Trello, Google Drive, Box, Square Point of Sale, Pipedrive, FreshBooks, Pingdom, Zoom Workplace, Buffer, Microsoft Viva Engage, Alchemer, Geckoboard, Acuity Scheduling, Kanban Tool, WordPress, Freshdesk, Brevo, Contactually, Twitter/X, Gravity Forms, Help Scout, Stripe, Jotform, Nutshell, Salesforce Sales Cloud, SugarCRM, Harvest, Close, Squarespace, SendGrid, Slack, Toodledo, Microsoft 365, Redbooth, GoTo Meeting, Typeform, Google Ads, Nimble, Basecamp, GetResponse, ChatGPT, Microsoft To Do, Zendesk Sell, GoTo Webinar, LinkedIn for Business, Bitbucket, Eventbrite, Zoho Creator, Meta for Business, QuickBooks Online, Clio, Mailgun, Highrise, monday.com, SurveyMonkey, Keap, ClickUp, Chargebee, Google Calendar, Mailchimp, Twilio, Emma by Marigold, Wrike, Instagram, Asana, Podio, FreeAgent, Notion, Xero, YouTube, AWeber, Smartsheet, HubSpot CRM, Cyfe, Evernote Teams, Toggl Track, Google Sheets, Intercom, BigCommerce, Zoho Invoice, Shopify, Zendesk Suite, Microsoft Excel
Q. What level of support does Zapier offer?
Zapier offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum, Chat











































