Aprimo Digital Asset Management Pricing, Features, Reviews & Comparison of Alternatives

Aprimo Digital Asset Management

Digital asset management software for enterprises

4.0/5 (3 reviews)

Aprimo Digital Asset Management overview

What is Aprimo Digital Asset Management?

Aprimo Digital Asset Management, formerly ADAM Software, helps enterprises in delivering engaging customer experiences to their market by enabling the creation, management, retention, and distribution of digital assets such as video, images, and text. Aprimo DAM services as the single source of truth for omnichannel content. These capabilities ensure marketers, brand managers, merchants, and creatives are always delivering the most up-to-date, on-brand content across customer touch points.


Pricing options
Value for money
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Business size



United States

Supported languages

Aprimo Digital Asset Management screenshot: Asset repository Aprimo Digital Asset ManagementAprimo Digital Asset Management screenshot: Asset download and sharingAprimo Digital Asset Management screenshot: Product content managementAprimo Digital Asset Management screenshot: Review, annotations, & workflowAprimo Digital Asset Management screenshot: Enterprise asset searchAprimo Digital Asset Management screenshot: Digital rights management

Aprimo Digital Asset Management user reviews

Value for money
Ease of use
Customer support

Save Your Work

Used weekly for 6-12 months
Reviewed 2020-05-27
Review Source: Capterra

Overall this program has been helpful, but it takes a while to learn. I would definitely train a small batch of people, become experts and then train further. We had a company wide session that lasted 3 hours, so its a lot.

I like that the program allows us to save content, files, images, etc in one place for the entire company. We use it with my client as a way to track what all of the agencies are producing. Based on your login, it can be set up to tag things for easy access of who worked on what.

I don't like how many steps there are, it definitely requires a learning period and training. That being said, when following the steps, it does ensure quality of saving materials, rather than just chucking them into the cloud.

Rating breakdown

Ease of use

Likelihood to recommend: 7/10

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Dana Czerwinski

Simple, Intuitive, And Easy To Use

Used daily for 2+ years
Reviewed 2019-01-04
Review Source: GetApp

UI is simple and clean. Easy to select assets to create a job, assign, create a collection, etc. User permission assigning is a simple process, allowing you to grant access to both asset and classification level. Visually easy to browse through classification structure. Connects with Aprimo MRM, carrying over all metadata. Previewing videos and images without needing to click inside a record. Limited number of clicks necessary to navigate to an asset. Mass upload functionality is ridiculously simple.

Customizing your instance isn't always as simple as you'd think it would be. Multiple clicks and poorly named tools make it difficult to know if you are in the right area. Front page widget placement takes a lot of trial and error. Rarely looks like you set it up to look, requiring multiple edits to achieve required setup. Aprimo acquired ADAM product in the last few years, so they are still rolling out new, common features that were not originally included.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 9/10

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Using Aprimo

Used occasionally for 2+ years
Reviewed 2019-05-16
Review Source: Capterra

The dam has been a great tool which is easy to use reporting was also great

Customer service was not very good and the cost to upgrade forced us to move to a new vendor

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 5/10

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Aprimo Digital Asset Management pricing

Pricing options
View Pricing Plans

Contact Aprimo for pricing information.

Aprimo Digital Asset Management features

Content Management
Third Party Integration

API (594 other apps)
Activity Dashboard (407 other apps)
Automatic Notifications (231 other apps)
Campaign Analysis (325 other apps)
Campaign Management (402 other apps)
Campaign Segmentation (225 other apps)
Customizable Branding (309 other apps)
Customizable Templates (320 other apps)
Data Import/Export (283 other apps)
Drag & Drop Interface (269 other apps)
Email Marketing Management (220 other apps)
Engagement Analytics (289 other apps)
Monitoring (265 other apps)
Multi-Channel Marketing (262 other apps)
Real Time Analytics (264 other apps)
Reporting & Statistics (401 other apps)
Social Media Integration (336 other apps)
Social Network Marketing (216 other apps)

Videos and tutorials

Additional information for Aprimo Digital Asset Management

Key features of Aprimo Digital Asset Management

  • Asset Sharing
  • Filtered Search
  • Brand Control
  • Usage Tracking / Analytics
  • Keyword Search
  • Online Proofing
  • Version Management
  • Tags & Keywords
  • Campaign Planning
  • Collaborative Review
  • Collaborative Workspace
  • Content Filtering
  • Content Library
  • Content Management
  • File Management
  • Full Text Search
  • Permission Management
  • Search Functionality
  • Third Party Integration
  • Workflow Management
  • Content Repository
  • Document Distribution
  • Role-Based Permissions
  • Multi-Channel Distribution
  • Access Control
  • Tagging
  • Version Control
  • Preview Functionality
  • Collaboration Tools
  • Asset Management
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Asset repository: store and preview content with version control.

Review, annotations, and workflow: collaborate internally or externally on digital content.

Digital rights management: control permissions and access to content.

Product content management: unify data from ERP, PLM, PIM, and other applications.

Enterprise asset search: find and re-use content easily with the advanced search tool.