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Automation, Marketing & Transactional Email, and SMS Service

(101)

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Brevo Features

Features Summary

Functionality

4.4

/5

2K

Total features

93

15 categories

Brevo features

A/B Testing
API
Activity Dashboard
Archiving & Retention
Autoresponders
Availability Management
CAN-SPAM Compliance
CRM

Common features of Scheduling software

API
Access Controls/Permissions
Activity Tracking
Alerts/Notifications
Appointment Scheduling
Automated Scheduling
Availability Management
Booking Management

Price starts from

18

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

2K

Price starts from

18

Per month

Total Features

93

Unique features

  • Web-based Deployment

  • SMS Messaging

  • Confirmation/Reminders

  • Preview Functionality

Functionality

4.4

/5

17.1K

Price starts from

13

Per month

Total Features

160

Features in Common

74

Unique features

  • Multivariate Testing

  • Randomization

  • Multi-Channel Management

  • Customer Activity Tracking

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

58

Unique features

  • Lead Verification/Validation

  • Real Time Editing

  • Link Management

  • Keyword Rank Tracking

Common Brevo comparisons

Reviewers who mentioned features said:

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Carmen R.

Insurance, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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E-mail marketing made easy

Reviewed 2 years ago

We use it weekly and in some cases daily. It's easy to use, easy to get data and easy to setup and change according with the reports we are able to obtain.

Pros

The platform is really user friendly and it allows us to integrate data with our in-house developed systems.

Cons

The customisation of the design of each e-mail it's a little bit tricky, but we make it work with our own designs being uploaded in the platform.

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Mike K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Sendinblue is a great email marketing platform

Reviewed 2 years ago

Overall, I have had a positive experience with Sendinblue. The platform is easy to use and the reporting features are really helpful in improving my email marketing results. I would definitely recommend Sendinblue to anyone looking for a good email marketing solution. Sadly we missed alot of other features, so we switched over to a more complete platform. But price wise sendinblue is GREAT for email marketing!

Pros

I have been using Sendinblue for a while now and I have to say that I am really happy with it. It is a great platform for sending out newsletters and other automated emails. The reporting features are also really good, and I have been able to improve my open rates and click-through rates thanks to the insights I have gained from the reports. Overall, I would highly recommend Sendinblue to anyone looking for a great email marketing platform.

Cons

I didn't really like the fact that I couldn't personalize my emails as much as I would have liked. I also found the interface a bit confusing at times.

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Daniel H.

Information Technology and Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Brevo uses hidden policies to decide who gets to be a customer

Reviewed a year ago

Brevo was easy to sign up, pay, and set up the SMTP links, but then a huge frustration to communicate except through a support agent that always had to send the information to another team. I understand the need to ensure email quality - but refusing to work with a client in any way is a horrible practice. It shows me that even if we had been a client for months, years, or since their inception (without any reason shared with us) that we could just be cut off and shunned.

Pros

Brevo appeared to have all the features we wanted

Cons

Brevo blocked us within hours of using the service without much of any notice sent to our administrator. They reviewed our email content with scrutiny and sent us screen shots asking what the intent of a specific email - which clearly based on its headers were sent to us and forwarded to a gmail account for a particular user. We also host an addiction recovery client whose emails may contain private and sometimes descriptive information about an addiction - we were also asked about those emails.

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Verified reviewer

Retail, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Brevo - leading the CRM world!

Reviewed 4 months ago
Pros

1. templates are super easy to create 2. Branding is easy to stay consistent from newsletter to newsletter 3. Easy to create and edit templates 4. Open rate, CTR rate easy to understand

Cons

To integrate BREVO to elementor, you need to bring ANOTHER product (like zapier, for example)...this is just too many things to keep track of. I wish it would integrate better to capture our leads from our site.

UL
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Ugochukwu L Fred N.

Marketing and Advertising, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Brevo: Is it worth the Investment or No

Reviewed 8 months ago

Well in summary, Brevo, formerly known as Sendinblue, presents a compelling solution for businesses that are in dire need of versatile marketing automation and an email marketing platform. I'm also one of the owners of a business in need of this service. With its user-friendly interface, robust automation capabilities, and competitive pricing, Brevo seamlessly caters to a broad spectrum of users....

Pros

User-Friendly Interface: First of all, I love the simplicity of the design of the new user-friendly and intuitive Brevo interface; particularly the light-green feel of the Homepage and dashboard. Another striking thing there is their deliberate use of abundant white spaces; this does not only make the platform appear super-classy but it also makes it very easy for both beginners and experienced marketers...

Cons

Learning Curve for Advanced Features: It is true that Brevo is user-friendly, however, mastering its more advanced features may take some time (this is the reason I'll advise avy new user to get some help from their YouTube channel. Users looking to harness the full potential of the platform may need to invest additional effort in learning and experimentation. Limited Design Flexibility: Although...

LS
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Lukas S.

Events Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Switching from Mailchimp

Reviewed 8 months ago
Pros

BREVO has been a game-changer for us since switching from Mailchimp. The features are spot-on – intuitive and just what we need to streamline email campaigns for our clients. The customer support is impressive; they're always on hand to help. Plus, the pricing is significantly lower, which is a big win for our budget. Overall, extremely satisfied!

Cons

Overall, I'm quite pleased with BREVO. However, if you rely heavily on ready-made templates, you might find the options more limited compared to Mailchimp. That said, since we craft all our client emails from scratch using pure HTML, this limitation doesn't really affect us much.

MW
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Mark W.

Information Technology and Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Brevo make Email Marketing a breeze

Reviewed 9 months ago

I have had a good experience using Brevo. It is easy to use and effective for using as our Email Marketing ESP

Pros

I like Brevo's overall user interface. In comparison to other ESPs on the market, Brevo is easy to use out of the box with no steep learn curve or in debt settings to setup before I can launch a campaign.

Cons

Brevo free tier does not allow for landing pages. I think it would be a good idea to give users an opportunity to see how the landing page feature would benefit their marketing process before they commit to a monthly subscription.

CC
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Christian C.

Events Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Brevo made lauching our newsletter easy

Reviewed 9 months ago
Pros

The drag and drop feature and templates made it easy to setup our newsletter emails. We were able to create awesome professional looking emails without the struggle of dealing with code.

Cons

We are a small business, and do not yet need the higher teir package, but this means our emails still have the brevo logo at the bottom. And we do not have budget to pay to have this removed at this time.

TG
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Thalita G.

Management Consulting, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Intuitive platform with one of the best cost-benefit ratios in the market

Reviewed 8 months ago
Pros

My startup has just launched a digitally scalable product with great potential. This means that over the next few months, it's possible that our user base could reach levels like 20,000 users. Therefore, I needed an email marketing platform that offered good cost-effectiveness to accommodate the potential growth. Currently, we use Active Campaign for our B2B projects and services, but the cost to increase our lead base would make our expenses unsustainable. Faced with this, I found Brevo. Setting up the platform was very simple, and its use was quite intuitive. I managed to send the initial campaigns without difficulty and was able to create lists and contact attributes easily. Initially, I highly recommend the tool for its excellent cost and good range of functionalities.

Cons

Up to this point, I have few negative aspects to highlight. However, when I needed to contact support (for the starter plan), the response was a bit delayed (which is always frustrating). At the same time, I've been experiencing my emails ending up in the spam or promotion folder. Therefore, I am in search of recommendations and adjustments to overcome this issue (which is quite severe and could significantly impact the message open rate).

ES
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Eero S.

Consumer Electronics, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best choice when it comes to small business email marketing

Reviewed 3 years ago

The software works well, the price is fair, I haven't had any issues at any point. Previously, I have used another (very popular) software with some earlier projects, and it was a nightmare to find what I wanted from their interface. Send in Blue interface is simple and well-thought.

Pros

We use Send in Blue to send occasional e-mail newsletters and marketing campaigns. The campaign builder works well; everything is easy to understand. I really appreciate the segmentation possibilities, that are even available for free accounts. Previously, I had to pay a lot to another software manufacturer due to ridiculous limits regarding segmentation and lists. I rather pay for the emails I send. Send in Blue is perfect from this point of view.

Cons

The software could have more integration options to the other tools I use, but I am aware that those are not the most common so I understand.

KV
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Kaitlyn V.

Apparel & Fashion, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Free but limited

Reviewed 2 years ago

Sendinblue is free and effective. The ironic thing is that we grew so much from using sendinblue that we needed a bigger and better platform.

Pros

It's free until you go over a certain amount of emails per month and your contact storage is unlimited, no restrictions! Custom templates, automation/auto responders, custom CTAs, and click tracking are all pros. APIs for integration with your website. The reporting is pretty well detailed. Customer support is very responsive and polite. I was able to set up sendinblue very quickly and I had no problems using it.

Cons

Sendinblues free version is limited and when you go over the email limit you need to buy a subscription to keep using the service. The customizable templates are there but they're limited.. Sendinblue could be slow and glitchy at times, most often when sending emails with attachments.

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Andrey B.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Reliability of emailing service and deliverability

Reviewed 3 years ago
Pros

We have been using this tool for several cases: transaction emails (notifications and conformations ) for our software service, email marketing campaigns, Analytics&Logs. These tools are very useful for us, as we need to provide various important notifications + instant alerts. Thus, reliability with deliverability is an important metric for us. The system shows about 94% delivered emails, which is a good number. Support is also very good.

Cons

We often experience issues with the reliability of service. The system got down or degraded each month, sometimes twice per month. So, our notifications were delayed for a couple of hours, and our customers didn’t receive instant emails with notifications. This is not so much important for email marketing campaigns, but for the transactions, this is the #1 priority, especially if you provide your service around the world. Hope, Sendinblue will improve its infrastructure and reliability.

DG
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Diego G.

Marketing and Advertising, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Incredible tool

Reviewed 4 years ago

It helps very much in my automations using JS scripts on my site or scripts (via API) in my computer. Very good to send newsletters too, with a high send limit. And I use to all my transactional e-mail of my Wordpress website using the plugin. Much better than PHP mail.

Pros

Great free tier Marketing Automation tool with many types of workflows Great limit to send e-mail marketing and transactional emails Nice plugins for Wordpress Easy to make e-mail templates and preview then with many options Connection with other tools using API Simple API with many functions JS to automation easy to setup Great support (even in portuguese)

Cons

Sometimes the platform is a little slow, but I think it's temporary because the suddenly increase of users.l

MB
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Martin B.

Philanthropy, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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A short discussion about Sendinblue

Reviewed 3 years ago

I use Sendinblue to send out transactional emails for the platforms I develop on. I stay away from the marketing feature.

Pros

In terms of getting started to get a mailing server, for free, I don't think you'll find better. Sendinblue is an effective option to automate your email setup, and it's hassle free. If you've worked with API before, this will be no problem at all. Even if you haven't they take care of you with starter templates.

Cons

The website is incredibly slow. You will sit there just waiting for the page to load, even if it's simple data. Additionally, sendinblue does a horrible job documenting and announcing their own vetting process. I once purchased SIB Credit and had no feedback as to why it wasn't credited to my account. All of the top support docs just told me to look into my account or buy credit. It turns out, you have to contact support to get your account activated. Additionally, there are a few API contact adding handlers that could work a little bit better, and handle errors better.

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Shahila A.

Financial Services, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Manage email campaign easily

Reviewed 3 years ago

This marketing software really has help us managing and planning our email marketing campaign and its effectiveness to the maximum. I really like that all the report for the marketing campaign is filled with useful analytics report that we have use it to measure the marketing campaign rate of successful.

Pros

I really like all the marketing feature and option that are provided by Sendinblue. It has all i need for automation marketing process, like email marketing manager and newsletter builder. The inboxes help to store customer's previous email history, so we can serve and response to their inquiries email better.

Cons

The customer service is not as active as it should be, they are not operation for 24/7 and as our company is on difference time zone, it is difficult to have a real-time chat session with them. An integration with other outside service like Gmail also will add more flexibility to our marketing process.

DS
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Daniel S.

Staffing and Recruiting, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Anyone can use this!

Reviewed 3 years ago

We were looking at email marketing and automation of our daily tasks as our candidate base had gotten very large and we needed a solution. We used others like Sendgrid and Mailchimp, but either their features were too limiting or you had to scale up and pay quickly to get the solution you wanted or it was too difficult to navigate around as an end user.

Pros

As an end user and no training in IT whatsoever, I would say that it has made email marketing easy and accessible for those who are looking at a feature filled but simple dashboard with excellent analytics to boot. Far better than any other email marketing solution out there and it does the thinking for you, they've really thought out the end user here and made things simple.

Cons

I'd say the pricing is fairly steep for a start up like ours, but at the moment we're becoming so reliant on this service and the paid features look like true added value so I might be being a bit miserly!

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Verified reviewer

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sendinblue - so cool and easy!!

Reviewed 4 years ago

The overall experience with them is great, I always discover new things and manage to give the best for myself and my clients. I'm glad I'm leaning on a strong, veteran company that knows how to respond and feedback on every action I take. The good support network gives me the confidence that I can continue to grow and grow together, in the businesses I do and the services I offer to other businesses.

Pros

I just love them! The amount of features offered, the great support, on each question answer, and plenty of resources for self-learning. I use their API with node.js and it is easy and intuitive and also their interface is very nice and short processes. The feedback I have for every action I do is great.

Cons

the support RTL for Hebrew and Arabic lng's in the SMS not exist at all, and the text editors needs some more adjustments in order to keep it easy.

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Anant M.

Information Technology and Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SendinBlue - Perfect for Transaction Emails!

Reviewed 4 years ago

Basically we wanted an email service for our WooCommerce store which integrates well with WPMail SMTP and is free as we are just a medium service and its our first time testing such a store. SendinBlue is perfect and I won't leave it for anything!

Pros

- The best thing is the ease of use. Just email them your requirements and they activate your account in a day. - You can add your custom domains in no time, and add as many of them you want. - There is no delay in the emails being sent, everything is instant! - All emails are tracked fully, the openings and clicks can be seen on your dashboard for each email. - All design elements of the emails are intact. - The 300 emails a day and 40 emails an hour limit for the Free plan is enough for a small to medium business. - Integrates with most plugins on Wordpress (which we use), especiall WPMail SMTP which is the gold standard.

Cons

- There was no notification when the account was activated, so we only got to know about it when our site sent an email during testing and we received it. Opening our dashboard, we could see our emails being sent but still no kind of notification about when our account got approved. - Sometimes emails are delayed but it is probably the end users email service responsible for that. - Need separate activation and approval for marketing email campaigns.

CH
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Clément H.

E-Learning, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great service at a justified price.

Reviewed 2 years ago
Pros

Sendinblue is honestly the solution I've been looking for since the beginning when it comes to emailing and marketing automation. It gives you the ability to organize your contacts in a very granular way through their list and tag management. With their marketing automation system, you can send very specific emails to these users and add even more tags based on their actions (opened or read, for...

Cons

Honestly, there's not much I don't like about their service. The chatbot is expected to become a paid option in the future, and that's a bummer. Their integrations with other services are also not as developed as it can be with other market leaders. Check on your end to see if Sendinblue is compatible with your other critical services, they still have plenty of integrations.

AE
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Alaa E.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A low-cost, comprehensive system for organizing your email marketing operations.

Reviewed 2 years ago

Sendinblue has given us the tools we need to manage and arrange our email marketing campaigns. We've reduced a lot of procedures and improved the effectiveness of our advertising efforts thanks to Sendinblue. We may repeat them again and over again within a particular time frame, all at a minimal cost.

Pros

Sendinblue is a low-cost tool for effective email marketing and campaign management. I enjoy how simple it is to create and organize contact lists, as well as divide them into sub-groups, which makes mailing fliers to them much easier. Sendinblue's ability to increase our contact lists without charging any more fees is something I like. I appreciate Sendinblue's ready-to-use concepts and templates,...

Cons

I found nothing to dislike about Sendinblue because it is really basic and straightforward to use. But I think it needs to be improved even more so that we can get more reports and analyses, which would help us improve the way we do email marketing.

CA
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Caner A.

Education Management, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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One of the best email marketing platforms out there

Reviewed a year ago

I've been a loyal user of the platform for the past six years for my company's email needs. I primarily use Sendinblue for transactional emails, but I occasionally utilize it for email marketing campaigns as well.One of the things I appreciate the most about Sendinblue is how reliable it is for transactional emails. I never have to worry about whether my important emails will be delivered or not -...

Pros

Reliability of their transactional emails system

Cons

Their Wordpress plugin needs some more features and polish.

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Maisarah S.

Telecommunications, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very impactful in managing email marketing

Reviewed 3 years ago
Pros

Sendinblue has a lot of marketing features and options that I truly appreciate. It has everything I need for marketing automation, such as an email marketing and advertising manager, as well as a newsletter builder. The inboxes aid in the storage of a customer's prior email history, allowing us to better service and respond to their requests via email.

Cons

The customer support department is not as engaged as it should be, they are not accessible 24/7 a day, seven days a week, and it is impossible to have a real-time live chat with them because our companies are in different time zones. Integration with other third-party services, such as Gmail, will help increase the flexibility of our marketing strategy.

GP
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George P.

Computer Software, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Brevo is flexible, usable, complete - everything we needed in a tool.

Reviewed 8 months ago
Pros

It's so simple to use. Even if you're not a marketer or particularly tech literate, the layout and design of the platform is excellent and nothing feels off limits or too technical. We are relatively new to email marketing and it doesn't feel you need loads of previous experience to get going to take advantage of the great feature set. It is also extremely flexible, you can pay for the bits you need...

Cons

I guess the only thing I would change/add is more templates for email. It does a great job of giving you basic layouts and letting you build your own library, but the it would be great to introduce a template marketplace like has been done with Webflow. I would probably pay for templates as I am no designer.

MN
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Maryam N.

Education Management, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It enables us to expand the scope of marketing campaigns and target a larger number of customers.

Reviewed a year ago

Sendinblue helped us expand the reach of our marketing campaigns by enabling us to create content that's suitable for various communication channels. Additionally, the data captured was helpful in understanding customer trends better.

Pros

Sendinblue is a dependable platform for effortlessly managing email campaigns and communication across various channels. I appreciate how Sendinblue provides a central location to oversee and monitor all stages of marketing campaigns. Their premium templates help initiate and organize campaign content, while the drag-and-drop campaign block builder makes it easy to insert multimedia elements. Sendinblue...

Cons

While I haven't encountered many challenges with Sendinblue, setting up email templates can be tricky without proper guidance. A bug in the settings may cause campaigns to end up in the spam email list.

RG
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Robin G.

Leisure, Travel & Tourism, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sendinblue. For those that want an all in one solution for mail, marketing, list management

Reviewed 2 years ago

Before Send in blue I had dabbled with mailchimp and found it so hard to do anything and all the time being punished with the financial hits of the charges. Once I signed up for Sendinblue the whole mailshot, landing page, website to data opt in became a breeze. Anytime I faltered I went back to the sendinblue videos or course. Everything is a delight to do and creating a campaign less painful than before and the deliverability is high. A true winner of an experience.

Pros

Send in Blue makes is easy to mark out and make a plan of action so you know what you want to do. From the campaign email through to the landing page, to the sign ups and all integrated nicely with my wordpress website and Elementor. As it is all in one place you can skip in and out and work on components and filter and sort the emails. Make a list of what you want and Send in Blue has it somewhere. I even took a certified course in send in blue on marketing automation using send in blue (free course).

Cons

The only downside to Sendinblue for me was my lack of knowledge. However Sedin blue top the rescue with their free courses. Now I invested a few days of y time doing them and in the process the light bulb came on on what I needed to do. Once I got it, those training courses were the perfect tutor, they not only taught me automation and everything else, better, they did it so I could do what I learnt in the Sendinblue dashboard. Win win