Convertful - 2026 Pricing, Features, Reviews & Alternatives

Convertful is an on-site conversion tool which enables marketers to create and target personalized offers based on a visitor’s segment and stage using a range of tools like a sign-up forms editor, responsive templates, advanced targeting, lead recovery, email marketing integration, A/B split testing, and more. Convertful works in three simple steps. Firstly, users select one of Convertful’s 50+ pre-built templates to customize it how they want using the drag-and-drop editor. Then, users can target the right visitors by defining where and when the message should be seen. Finally, Convertful’s real-time analytics allow users to track any conversions accurately.

Convertful provides users with the tools to build any modern sign-up form type, including exit intent pop-ups, floating bars, embedded inline widgets, slide-in scroll boxes, fullscreen welcome mats, yes/no forms, and survey widgets. These sign-up forms help marketers build email lists, promote their webinars, grow followers, offer content upgrades and welcome discounts, qualify leads, show sales deadlines, broadcast notifications, and more. Convertful works on all CMS and eCommerce platforms like Wordpress, Shopify, Magento, and Drupal, and supports integration with all major email marketing platforms like Platformly, Mailchimp, Klaviyo, and ActiveCampaign. Email marketing integration tools allow users to target widgets by subscriber lists, tags and custom fields.

Convertful offers a range of responsive templates which users can design and customize how they like using the drag-and-drop editor. Users can add or edit texts, images, buttons, videos, form fields, page sharing controls, and more, customizing everything from style to layout, positioning and fields. Convertful enables users to create white-label widgets without any watermarks and copyrights. To ensure the offer appears to visitors at the right time, Convertful supports a number of triggers, including exit intent, inactivity time, time on page, page scroll and element click triggers. Advanced targeting tools ensure offers appear to the right people, enabling marketers to target people by visit source, page URL, time on site, and more.