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Salesforce Marketing Cloud
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer relationship management solution
Table of Contents
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Salesforce Marketing Cloud - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Salesforce Marketing Cloud overview
Based on 526 verified user reviews
What is Salesforce Marketing Cloud?
Reviews for Salesforce Marketing Cloud come from a wide variety of industries, including computer software (10% of reviewers), marketing and advertising (9%), and information technology and services (7%). The most frequent use case for Salesforce Marketing Cloud cited by reviewers is email marketing (49% of reviewers).
What do users say about Salesforce Marketing Cloud pricing?
Reviewers indicate that Salesforce Marketing Cloud is expensive compared to alternatives, and some users report that high upfront and ongoing costs, unclear fees, and required expertise can be prohibitive. Some reviewers feel discounts help, but value depends on fully leveraging features.
What are the most popular integrations for Salesforce Marketing Cloud?
The Salesforce Marketing Cloud integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 4.7 out of 5 for its integration with Salesforce Marketing Cloud.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Email Campaigns
Reporting
Marketing and Customer Engagement
Email Management
Email Issues
Slow and clunky performance
Salesforce Marketing Cloud’s user interface
Salesforce Marketing Cloud pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.8
Features
4.3
Ease of use
3.8
Customer support
3.9
Reviews sentiment
What do users say about Salesforce Marketing Cloud?
Reviews for Salesforce Marketing Cloud come from a wide variety of industries, including computer software (10% of reviewers), marketing and advertising (9%), and information technology and services (7%). The most frequent use case for Salesforce Marketing Cloud cited by reviewers is email marketing (49% of reviewers).
Select to learn more
Who uses Salesforce Marketing Cloud?
Based on 526 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Salesforce Marketing Cloud's key features
Most critical features, based on insights from Salesforce Marketing Cloud users:
All Salesforce Marketing Cloud features
Features rating:
Salesforce Marketing Cloud awards
Salesforce Marketing Cloud alternatives
Salesforce Marketing Cloud
Starting from
25
/user
Per month
Brevo
Starting from
No pricing info
Mailchimp
Starting from
No pricing info
ActiveCampaign
Starting from
No pricing info
Salesforce Marketing Cloud pricing
Pricing plans
Pricing details:
User opinions about Salesforce Marketing Cloud price and value
Value for money rating:
Of 54 reviews that provide robust commentary on Salesforce Marketing Cloud's price and value, 24% mention it in a positive light.
Reviewers indicate that Salesforce Marketing Cloud is generally perceived as expensive, especially when compared to other similar platforms. Some users report that the high upfront and ongoing costs, including additional fees for setup, maintenance, premium support, and hiring consultants, can be prohibitive—particularly for small businesses or those not utilizing the full range of features. Users think that the value for money depends heavily on a company’s ability to leverage the platform’s extensive functionalities; they say that if all features are fully utilized, the investment can deliver a strong return and support business scaling through automation. Some reviewers feel that extra costs for onboarding, configuration, and support are not always clear upfront, which impacts their perception of value. Reviewers appreciate discounts when available and note that, for businesses with larger budgets or complex needs, the platform’s capabilities can justify the higher price. Some users say that for organizations with limited budgets or simpler requirements, alternative solutions may offer better cost-benefit. They find that the lack of included services in the base price and the need for technical expertise can further increase total costs.
, and
To see what individual users think of Salesforce Marketing Cloud's cost and value, check out the review excerpts below.
Imran H.
Team Coordinator
Salesforce Marketing Cloud integrations (246)
Integrations rated by users
We looked at 526 user reviews to identify which products are mentioned as Salesforce Marketing Cloud integrations and how users feel about them.
Integration rating: 4.6 (8)
“I introduced it as a customer and project information management tool on the sales site, and I think the search function is excellent. Even if the customer you register with is not direct, you can see the deal if the customer's name is written on another deal. I find it useful to share information on sites with many sellers.”
Richard G.
Communication and Media Analyst
Integration rating: 5.0 (1)
“Deliver personalized video messaging to pipeline opportunities based on list segmentation and engagement data”
Ed S.
CVO
Integration rating: 4.0 (2)
Integration rating: 4.0 (1)
Integration rating: 4.0 (1)
Integration rating: 4.0 (1)
Integration rating: 4.0 (1)
Integration rating: 5.0 (1)
Salesforce Marketing Cloud customer support
What do users say about Salesforce Marketing Cloud customer support?
Customer support rating:
We analyzed 52 verified user reviews to identify positive and negative aspects of Salesforce Marketing Cloud customer support.
A small group of reviewers highlight helpful, responsive, and friendly customer support from Salesforce Marketing Cloud.
Broad user base frequently report slow response times and delays in issue resolution from customer support.
Widespread user sentiment notes difficulty reaching support, with some finding the process cumbersome or inaccessible.
A significant portion of users mention support staff often provide vague answers and lack product knowledge or initiative.
Support options
Training options
To see what individual users say about Salesforce Marketing Cloud's customer support, check out the review snippets below.
“The support team is very helpful and answers question in a timely fashion.”
Caitlin M.
Senior Associate Acquisition Marketing, Strategy and Planning
“Hard to pick what was worst - terrible customer service, despite paying for Premiere Support it often took days to get problems solved (and updates were constantly causing new problems), or the fact that the answer to every question was either no or an upsell.”
Cat M.
VP of Operations
“Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.”
Noel E.
Computer Specialist
Salesforce Marketing Cloud FAQs
Salesforce Marketing Cloud has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
These products have better value for money
Q. What is Salesforce Marketing Cloud used for?
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships. The platform offers a range of capabilities to drive growth, including unified profiles and analytics to action data faster, Agentforce to deploy smarter campaigns and personalize content, and real-time personalization powered by contextual customer data. Businesses can create impactful campaigns more quickly with the help of AI-based tools that optimize every step of the campaign process. The platform also enables seamless engagement across the customer lifecycle, from email and mobile to advertising and web, to drive growth and loyalty. Salesforce Marketing Cloud is suitable for businesses of any size or industry. It provides a connected suite of tools built on the Salesforce platform, allowing for the unification and activation of first-party customer data, audience segmentation, campaign management and automation, performance insights, and cross-channel personalization. With the platform's proven ability to increase marketing ROI, customer lifetime value, and engagement while decreasing customer acquisition costs, Salesforce Marketing Cloud empowers organizations to achieve marketing and growth goals.
Q. What are the benefits of using Salesforce Marketing Cloud?
Q. What languages does Salesforce Marketing Cloud support?
Salesforce Marketing Cloud supports the following languages:
Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish
Q. Does Salesforce Marketing Cloud support mobile devices?
Salesforce Marketing Cloud supports the following devices:
Android, iPad, iPhone
Q. Does Salesforce Marketing Cloud offer an API?
Yes, Salesforce Marketing Cloud has an API available for use.
Q. What level of support does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following support options:
Knowledge Base, 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Phone Support
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