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Top Rated Campaign Management Software with Landing Pages/Web Forms in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Landing pages and web forms streamline lead capture, enhance engagement, and facilitate targeted promotions. They enable quick creation and deployment, track user interactions, and support automated workflows, making campaign management more efficient. Our reviewers in campaign management software rated this feature as important.

4 Best Campaign Management Software with Landing Pages/Web Forms

  • ActiveCampaign
  • Mailchimp
  • MailerLite
  • HubSpot Marketing Hub - Highest rated for landing pages/web forms

See other top Campaign Management products with landing pages/web forms

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the campaign management software category. They also needed to have sufficient reviews about landing pages/web forms, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for landing pages/web forms based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

ActiveCampaign logo
4.6
(2.5K)
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User insights about the landing pages/web forms feature

Reviewers appreciate the ease of creating landing pages and web forms with ActiveCampaign, noting that no design or coding skills are required. They find the integration with other platforms like ClickFunnels helpful, although some users prefer using their own systems for more customization. Users highlight the effectiveness of the lead capture forms and the ability to integrate them into automated processes. However, some feel the customization options for landing pages are limited and suggest using a professional builder for more personalized designs.
“Feature to create Landing Page in Active Campaign is just awesome. No designing skills required no coding required but with this, anyone can have a beautiful start with the campaign or for any purpose of collecting information and getting people into the automated process.”
Verified reviewer profile picture

Shovon K.

Business Analyst

“Landing Page / Web Forms are not that much effective, I mean not that much level of customization. I dont like the way it works. But it is ok for those who don't need great amount of fine-tuning and are ok with the overall look.”
Verified reviewer profile picture

Mehandi I.

Director of Research & Development

Campaign Management key features coverage

ActiveCampaign offers 6 out of the 6 key features for Campaign Management software identified by reviewers:

Email Marketing4.7
Campaign Analytics4.4
Campaign Planning4.6
Contact Database4.4
Contact Management4.5
Lead Capture4.4

Pros and cons based on 2,560 verified reviews

67% of users rated ActiveCampaign 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,560 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Cons:

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)
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User insights about the landing pages/web forms feature

Users report that Mailchimp's landing pages and web forms are simple to use and effective for capturing leads and promoting products. They appreciate the variety of templates available, although some find the design options limited. Reviewers highlight the ease of integration with social media and the ability to create and customize pages quickly. They also value the seamless lead capture and the ability to maintain on-brand communications. However, some users mention the need for more customizable options and improvements in the design tools.
“Landing pages and web forms are very important pieces of my marketing strategy and I can't imagine working without them. They are amazing but I wish if we had more customizable options for forms and more landing pages for different business models. So we don't need to waste so much time designing and rewriting these default landing pages.”
KD

Kris D.

Internet Marketer

“What I like about landing pages and web forms in MailChimp is that it helps to capture leads in a seamless manner.”
Verified reviewer profile picture

Ugbede I.

Direct response Copywriter

Campaign Management key features coverage

Mailchimp offers 6 out of the 6 key features for Campaign Management software identified by reviewers:

Email Marketing4.6
Campaign Analytics4.5
Campaign Planning4.3
Contact Database4.4
Contact Management4.4
Lead Capture4.3

Pros and cons based on 17,565 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,565 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

MailerLite logo
4.7
(2.2K)
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User insights about the landing pages/web forms feature

Reviewers appreciate MailerLite's landing pages and web forms for their simplicity and ease of use. They find the templates provided are flexible and easy to customize, although some wish for more customization options. Users report that these tools are effective for promotions, subscriber sign-ups, and lead magnets. They highlight the seamless integration with websites and the ability to create professional-looking pages quickly. Users also value the reliable performance and the ability to track and provide relevant content to clients through web forms.
“Nice, clean, modern landing page designs, a nice variety of templates to choose from. Loading speed of these templates published as is, IS EXCELLENT. 1 second loading speed and under according to gmetrix speed test > https://gtmetrix.com/reports/www.subscribepage.com/UysUWHvJ/ << Proof click on this link.”
Verified reviewer profile picture

Michael D.

Digital Marketing Consultant

“I use web forms like crazy. Because my business is very diversified this helps me track and provide the right content at the right time for my clients. ”
KO

Kathie O.

CEO

Campaign Management key features coverage

MailerLite offers 5 out of the 6 key features for Campaign Management software identified by reviewers:

Email Marketing4.8
Campaign Analytics4.6
Campaign Planning4.6
Contact Database
Contact Management4.6
Lead Capture4.5

Pros and cons based on 2,256 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,256 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot Marketing Hub logo
4.5
(6.2K)
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User insights about the landing pages/web forms feature

Reviewers indicate that HubSpot Marketing Hub's landing pages and web forms are user-friendly and integrate well with the CRM for lead tracking and analytics. They find the templates and builder tools easy to use, though some mention the interface can be clunky. Users appreciate the professional appearance of the pages and the ability to capture and manage client information effectively. They also value the ability to customize and track the performance of landing pages, although some feel the customization options could be improved.
“This makes creating a landing page easy. Once you have your template set, it is very easy to customize a landing page to your audience. The fact that I can then track the performance of that page from a campaign makes it the ideal tool to track offers.”
SS

Shelly S.

Digital Marketing Strategist

“HubSpot it's great with creating landing pages by giving you great startup templates that you can just go with the flow and customize for whatever purpose you need. Just click on the landing page tab in hub spots dashboard from the menu bar.”
JW

Jeffrey W.

Owner

Campaign Management key features coverage

HubSpot Marketing Hub offers 6 out of the 6 key features for Campaign Management software identified by reviewers:

Email Marketing4.5
Campaign Analytics4.4
Campaign Planning4.3
Contact Database4.6
Contact Management4.5
Lead Capture4.5

Pros and cons based on 6,217 verified reviews

60% of users rated HubSpot Marketing Hub 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,217 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

Cons:

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Campaign Management Software with Landing Pages/Web Forms in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

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Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE CRM with campaign management and marketing automation. Over 12 million clients. Cloud, mobile, open source.

Read more about Bitrix24

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
Instapage logo

Create landing pages without limits.

learn more
With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Read more about Instapage

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

learn more
Use Salesforce Pardot to create triggered email campaigns, build landing pages & forms, manage search campaigns, assign leads, report on activity, & more.

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
Similarweb logo

Website & app traffic data analysis

learn more
Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

learn more
Use Salesforce Marketing Cloud to create personalized, timely campaigns with triggered messages; multichannel, multi-device content; and audience segmentation.

Read more about Salesforce Marketing Cloud

Users also considered
GetResponse logo

Cloud-based email marketing platform

learn more
An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

Read more about GetResponse

Users also considered
Thryv logo

All-in-one management solution built for small business

learn more
Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow.

Read more about Thryv

Users also considered
AWeber logo

Powerfully-simple online marketing solution

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Turn passive prospects into loyal customers with our easy-to-use email marketing and automation tools with live customer support

Read more about AWeber

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate the unlimited email sends, customizable templates, automation, audience segmentation, and analytics for optimizing campaigns. Integration with various platforms is also valued. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users value detailed insights into open rates, clicks, and conversions, aiding in data-driven decisions to optimize campaigns. Visualization of key metrics is also highlighted. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers highlight the importance of customizing audiences, setting clear objectives, and using tools like keyword planners for strategic ad placements and effective campaign scheduling. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers mention easy management, segmentation, and import/export of contacts, along with the ability to store detailed customer information for targeted campaigns. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Users appreciate advanced features for organizing, tagging, and segmenting contacts, which help tailor messages and track engagement for efficient marketing efforts. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers value customizable forms, landing pages, and integration with various platforms for effectively capturing leads from websites and social media, aiding in building extensive contact lists. 87% of reviewers rated this feature as important or highly important.