getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Email Marketing Software with Customizable Templates in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Customizable templates save time by allowing businesses to personalize emails to match their branding and messaging. They enhance user engagement, ensure a consistent brand identity, and simplify the design process without needing advanced technical skills. Our reviewers in email marketing software rated this feature as important.

5 Best Email Marketing Software with Customizable Templates

Product
User rating
Starting price
MailerLite logo
4.7
(2.2K)
10
per user/per month
Squarespace logo
4.6
(3.3K)
25
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month

See other top Email Marketing products with customizable templates

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about customizable templates, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable templates, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the customizable templates feature

Users find MailerLite's customizable templates easy to use, especially with the drag-and-drop interface. They appreciate the ability to match business branding and the time saved in creating emails and landing pages. While some desire more customization options and modern designs, they value the creative starting points and the ability to personalize templates to their needs.

See related user reviews

“The templates are great starting points. The drag and drop interface is very good and has lots of options. And I can create my own templates, which is a time saver. ”
JB

Joan B.

Marketing director

“By being able to make a template look and feel like my clients business is a really important feature”
KB

Karen B.

Director

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Squarespace logo
Reviews Sentiment
 
 
 
1-2(47)
3-4(1,179)
5(2,154)
Key Features
Email Campaign Management4.5
Campaign Scheduling

User insights about the customizable templates feature

Reviewers indicate that Squarespace's customizable templates are user-friendly and aesthetically pleasing. They appreciate the variety of options available for different needs, though some find the customization limited without coding knowledge. Users report that these templates save time and help create professional-looking websites, despite occasional bugs and limitations in flexibility.

See related user reviews

“The customizable templates that Squarespace provides is critical for a small business like ours; there is little to no budget to hire a professional website designer. Squarespace provides easy-to-use customizable templates based on your industry or gives you lots of generic designs to choose from. You don't have to be a coder to use it as Squarespace has done the work for you. You just click in the boxes and fill in the information you would like on your website. If you can use Word, you can use Squarespace to design your website yourself without hiring a website designer.”
MS

Michelle S.

Executive Vice President

“I appreciate that I do not have to spend so much time trying to set up the design of a website. The only issue is that if you do need to customize the template it requires you to have some sort of knowledge on how to create websites. Otherwise you will be lost ”
CB

Christina B.

Chair woman

Starting price
25flat rate /
per month
Pros and Cons based on 3,380 verified reviews

Ideal for small businesses

Efficient client website creation

Professional website appearance

User-friendly website creation

Diverse and customizable templates

Customization constraints

Frequent technical issues

Limited page design flexibility

Short and restrictive free trials

High cost concerns

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the customizable templates feature

Reviewers appreciate Mailchimp's customizable templates for their ease of use and variety. They find the drag-and-drop functionality helpful for creating professional emails quickly. Users report that these templates support branding and creativity, although some find customization less intuitive compared to other platforms. They value the time saved and the ability to personalize communications to match their brand identity.

See related user reviews

“Loads of free templates available to get your campaign started. Even the free version has enough to get you going. You can customize the templates to comply with your branding standards to improve user engagement with your content.”
RC

Rajat C.

Account Manager

“Mailchimp provides a bunch of free templates that allow you to drag and drop images, edit text, and move items around to your liking so your email looks as professional as possible. They offer even more templates with the paid version but they still offer great customizable templates with the free version, too!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,392)
5(3,742)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the customizable templates feature

Reviewers appreciate HubSpot Marketing Hub's customizable templates for their flexibility and professional design. They find these templates useful for creating landing pages and emails quickly, though some mention restrictions in modifying templates. Users value the ability to stay on brand and the variety of features available, despite occasional challenges for smaller companies.
Verified reviewer profile picture

See related user reviews

“Customizable templates are very beautiful and functional. There are features to add forms, buttons, images, texts, texts, social media icons, payment systems, and many more features to create a perfect landing page.”
Verified reviewer profile picture

Prabhakar U.

CMO

“Having templates that we can customize on our own gives us greater flexibility. Hubspot includes many templates through the marketplace, but many restrictions are in place when it comes to modifying or building a new template.”
SM

Skott M.

Head of Digital Marketing

Starting price
15per user /
per month
Pros and Cons based on 6,216 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the customizable templates feature

Reviewers highlight Constant Contact's customizable templates as a significant time-saver, allowing users to create professional emails that align with their brand. They find the templates flexible and easy to manipulate, though some users experience initial learning curves. Users appreciate the variety and mobile-friendly design, despite occasional difficulties in customization.

See related user reviews

“We do not have time to reinvent the wheel, do not have a designer or marketing person on staff, so this is a huge timesaver but still allows us a unique look ”
CP

Cristina P.

Director of Development

“They have tons of templates and the builder is very mobile friendly and works really well. Anyone who uses a computer on a regular biases can do it.”
BU

Ben U.

Mailer

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Other Top Rated Email Marketing Software with Customizable Templates in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Squarespace logo

Cloud-based solution to build websites and online stores

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Nimble logo

Contact management & social relationship solution

Send targeted group messages to groups of contacts with detailed reporting on Opens & Clicks.

Read more about Nimble

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo
Category Leaders

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Improve Your Email Marketing With Keap
Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Reviewers highlight customizable templates, automation, scheduling, campaign tracking, and segmentation to create, plan, and manage effective campaigns. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Users appreciate scheduling for precise timing, time management, and targeting across time zones, ensuring optimal engagement and efficiency. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers value contact segmentation, organization, data syncing, and detailed tracking to streamline targeting and improve customer interactions. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight customizable forms, landing pages, and integrations for efficiently collecting and organizing leads, enhancing marketing efforts. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers emphasize responsive design, mobile previews, and easy customization, ensuring emails look great on various devices. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users appreciate built-in compliance tools like unsubscribe links and opt-out options, ensuring legal adherence and protecting sender reputation. 84% of reviewers rated this feature as important or highly important.