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Marketing Automation Software with Content Library (2026)

Last updated: April 2026

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Key features of Marketing Automation Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
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66 software options

Mailchimp logo

Email and SMS marketing automation platform

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MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Wrike logo

AI powered workflow management platform

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Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

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Marketing 360 logo

Marketing Platform For Small Business

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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

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Levitate logo

Relationship marketing as authentic as you are.

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Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

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iContact logo

Email marketing , automation, and landing page software

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iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

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Bitrix24 logo

All in one business management workspace

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Bitrix24 is #1 FREE CRM and marketing automation software used by over 12 million companies worldwide. Cloud, mobile, open source.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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The Brief logo

The AI agency every marketer deserves

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Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to any channel or device.

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neuroflash logo

AI-powered text and image creator for marketing teams.

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neuroflash is an AI copywriter that creates short- and long-form copy within a few clicks.
Choose amongst 100+ different text types and 21 languages, use the SEO tool to optimize texts, create unique AI Images and overall save time while generating content.

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Jobin.cloud logo

All-In-One tool to Find and Engage People

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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

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Deltek Vision logo

Project management tool for professional services managers.

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Deltek Vision is a project management solution, which helps businesses in the professional services sector manage customer relationship management (CRM), project planning, document tracking, resource planning, payroll processes, and more. It improves project profitability and streamlines client relationships by managing the complete lifecycle of a project, from identifying opportunities to estimating costs.

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Campaigner logo

Powerful Email Marketing & Automation platform

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Advanced yet easy-to-use email marketing platform featuring automation workflows, contact segmentation, multivariate experiments and A/B split testing, drag & drop and HTML email editors, pre-built templates. conversion tracking and real time reporting.

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Benchmark Email logo
Category Leaders

Effortless email marketing, zero B.S.

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Benchmark helps busy marketers move faster and make a bigger impact with email. Our next-generation platform combines simplicity with serious capability.

We’re redefining what modern email marketing feels like: clean, flexible, and built to keep up with you.

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Post Planner logo

You'll look like a social media genius

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Every industry (including yours) has content that is proven to increase engagement.

You just need to FIND this proven content and POST it.

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Oktopost logo

We make it measurable

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Oktopost integrates with marketing automation platforms Act-On, Marketo, Salesfusion, Pardot, Hubspot and more. All social clicks are automatically synced.

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CoSchedule Marketing Suite logo

The only software to organize your marketing in one place.

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CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Bloomreach Engagement makes marketing automation work for your brand by seamlessly connecting your customer insights with every channel your customers are using — this way, you can personalize the experience no matter where they are.

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Customerly logo

AI-first customer service: Automate, engage, and retain cust

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Customerly is the first-in-class AI customer service platform that combines advanced automation, NPS & CSAT surveys, and email marketing. With customizable workflows and intent-based AI Agents, it helps SaaS companies automate support, engage customers, and drive retention effortlessly.

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emfluence Marketing Platform logo

Built for marketers. Backed by humans.

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Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

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Propago logo

Intelligent Marketing Asset Management Platform

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Consolidate disconnected platforms, remove manual processes, boost productivity and return focus to your customers.

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Plezi logo

B2B marketing automation solution

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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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