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Marketing Automation Software with Conversion Rate Optimization (2026)

Last updated: April 2026

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117 software options

Mailchimp logo

Email and SMS marketing automation platform

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MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

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ActiveCampaign logo

AI-first marketing platform

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ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

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EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Marketing 360 logo

Marketing Platform For Small Business

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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

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Meritto logo

Purpose-built to grow your enrollments

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From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

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ClickFunnels logo

Cloud based marketing automation software for SMBs

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ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

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Poptin logo

Lead capture platform for business conversion and engagement

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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

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Keap logo

An all-in-one CRM, sales and marketing automation solution

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Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Instapage logo

Create landing pages without limits.

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With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to any channel or device.

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Unbounce logo

High-converting optimization platform for teams of any size

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From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Automate your marketing to generate, Score, Nurture and Segment leads. Drag and Drop Designer, Autoresponders, Newsletters, Drip Marketing and many more.

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E-goi logo

From marketer to superhuman. From chaos to growth.

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E-goi’s omnichannel Marketing Automation unifies journeys across email, SMS and push. With a drag-and-drop builder, brands automate lead nurturing and cart recovery. AI-driven segmentation and behavioural triggers power personalised campaigns that drive measurable conversions and ROI.

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Jobin.cloud logo

All-In-One tool to Find and Engage People

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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Act-On logo

Growth marketing automation platform

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Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers.

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Drip logo

Drip is for SMB ecommerce brands on the grow.

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Whether you want to welcome new email subscribers with a time-limited discount, reduce cart abandonment, or reward first-time buyers, Drip’s simple but powerful rule engine automation platform empowers brand-driven marketers to deliver the right emails to the right people at the right time.

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Adobe Campaign logo

Cross-channel marketing application for customer engagement.

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Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement.

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Phonexa logo

Cloud-based all-in-one marketing platform

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Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Wisepops logo

Intelligent popup & onsite engagement platform

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Wisepops is an intelligent popup & onsite engagement automation platform designed to provide marketers with the tools to convert website visitors.

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Dotdigital logo

Cross-channel customer engagement platform

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AI-powered marketing automation software that helps businesses worldwide create, send and report on cross-channel marketing campaigns.

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