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Mobile Marketing Software with A/B Testing (2026)

Last updated: March 2026

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Key features of Mobile Marketing Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • SMS Messaging: Reviewers value ease of use, instant delivery reports, and effectiveness in communication, especially where internet access is limited. 92% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Users highlight its importance in measuring campaign success, understanding user preferences, and making data-driven decisions. 89% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers appreciate the comprehensive dashboard, easy setup, and organization for managing multiple campaigns effectively. 86% of reviewers rated this feature as important or highly important.
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87 software options

CleverTap logo

CleverTap

Category Leaders

User Retention Platform for High-Growth Mobile Apps

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Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, Fandango, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and boost their mobile marketing metrics.

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EZ Texting logo

EZ Texting

Category Leaders

SMS Marketing That’s Easy to Use & Impossible to Outgrow

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EZ Texting is an SMS marketing platform that enables businesses to send mass text and multimedia messages to their audiences. The software offers features including two-way conversational texting, automated workflows, contact management tools, and compliance safeguards that align with industry regulations. EZ Texting provides analytics capabilities that allow users to track campaign performance and optimize their messaging strategies.

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Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

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Push Notifications are a powerful and engaging means of reaching your app users.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

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SlickText logo
Category Leaders

SMS marketing platform for customer engagement

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SlickText is a text message marketing platform that enables businesses to communicate with their audiences through SMS and MMS campaigns. The software includes features such as mass texting capabilities, automated workflows with a drag-and-drop builder, audience segmentation tools, and one-on-one conversational messaging through an inbox system. It offers list growth tools including website popups, web forms, QR codes, and keyword-based opt-ins for subscriber acquisition.

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Marketo Engage logo
Category Leaders

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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TXT180 logo

Bulk SMS & text marketing for all types of businesses

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Text message marketing for restaurants, retail, churches, direct sales consultants, and any size organization looking to text their group of followers/members.

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Braze logo

Customer engagement platform

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Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love.

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Drift logo
Category Leaders

Live chat & in-app messaging for sales & marketing

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Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

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Attentive logo
Category Leaders

AI-enabled SMS and email marketing platform

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Attentive is an AI-powered SMS and email marketing platform that enables businesses to deliver personalized messaging at scale. The platform combines SMS, RCS, and email capabilities with advanced AI technology to help companies connect with customers through targeted campaigns. Attentive offers tools for list growth, analytics, and compliance while supporting various industries including retail, hospitality, and entertainment across multiple countries.

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Drip logo
Category Leaders

Drip is for SMB ecommerce brands on the grow.

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Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

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Phonexa logo

Cloud-based all-in-one marketing platform

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Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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AppsFlyer logo

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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OneSignal logo

Maximize Engagement. Minimize churn.

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OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

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Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Customer.io logo

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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Emma by Marigold logo

Multi-channel marketing that works for you.

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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

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Mobile Text Alerts logo

#1 SMS Marketing Service for Businesses

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Mobile Text Alerts helps businesses grow their sales through SMS marketing. Our online dashboard and mobile app allows users to send and receive mass text messages, manage subscribers, segment lists, engage in 2-way conversations, connect integrations and interact with messaging analytics.

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MailUp logo

Email, SMS and Messaging Apps marketing solution

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MailUp is an email and SMS delivery solution. The software allows users to send and design their own promotional, newsletters, transactional emails and SMS, and features database management, email and SMS automation, landing page management, API and integrations, and more.

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Everflow logo

Partner Marketing Platform - Track, Analyze & Automate

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Everflow is a Performance Marketing Platform built to handle the massive scale of the mobile space, stop Click Fraud, and breakdown your partners by placement.

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Involve.me logo

Create high-converting funnels that turn visitors into leads

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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

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Iterable logo

Growth marketing and user engagement platform

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Iterable enables seamless mobile and multi-channel marketing campaigns.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.

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Scalify logo

Marketing automation software

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Scalify is a marketing automation software that enables businesses to launch, analyze, optimize, and scale Facebook and Instagram ads faster with game-changing automation. Key features include AI ad copy, pre-built custom audiences, bulk scaling campaigns, quickstart strategies, and metric comparison. It also allows small businesses to launch successful ad campaigns using built-in templates, statistics, and insights from the data team.

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ADA logo

ADA AI Conversational Marketing Platform

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ADA personalizes customer engagement by putting the power of AI in the hands of the people who know your business best. With ADA, it's simple for non-technical teams to build an automated, enterprise-class chatbot that solves 80% of customer inquiries.

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