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Ecwid Logo

eCommerce software for mobiles, websites and social media

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Ecwid - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Ecwid overview

Verified reviewer profile picture

Based on 582 verified user reviews

What is Ecwid?

Ecwid is an eCommerce tool with key features that include order management, shopping cart functionality, catalog management, and more.

Who uses Ecwid?

Reviews for Ecwid come from a wide variety of industries, including retail (13% of reviewers), marketing and advertising (6%), and apparel & fashion (6%). The most frequent use case for Ecwid cited by reviewers is eCommerce (76% of reviewers).

What do users say about Ecwid pricing?

Most reviewers consider Ecwid to provide strong value for money, especially for small businesses, and they appreciate the generous free plan and transparent pricing. However, some reviewers feel higher-tier plans and necessary add-ons can become expensive.

What are the most popular integrations for Ecwid?

The Ecwid integration most frequently cited by reviewers is PayPal, a payment processing product rated 4.9 out of 5 for its integration with Ecwid.

Starting price

25flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Pricing

Store Design

Small Business

Challenging store management tasks

Ecwid’s user interface

Ease of use rating:

Ecwid pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(8)
3-4(189)
5(385)

What do users say about Ecwid?

Ecwid is an eCommerce tool with key features that include order management, shopping cart functionality, catalog management, and more.

Select to learn more


Who uses Ecwid?

Based on 582 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Retail
Marketing and Advertising
Design
Writing and Editing
Others

Use cases

eCommerce
Shopping Cart

Ecwid's key features

GetApp's analysis of 34 verified user reviews collected between July 2021 and September 2024 identifies Ecwid's most critical features and summarizes user sentiment about those features.

Order management

Reviewers appreciate Ecwid's order management capabilities. They find it easy to organize items into categories, streamline orders from different channels, and automate functions. Users report that the system allows for easy tracking of order status, from processing to delivery. They highlight the ability to print orders/invoices directly from the website and apply discounts to specific products. Some users mention occasional difficulties in editing orders but overall find the system efficient and time-saving. Of the 20 Ecwid users who gave detailed accounts of their use of Order Management, 100% rated this feature as important or highly important.

See related user reviews

“Sometimes the software loads slowly in mobile phones and I feel it's a and network issue. Once I update a paid order, this would not show when and what time the update was made.”
SS

Shakthivijayan S.

Sales and Marketing

“Thanks to ecwid I am able to pay for it with my first couple orders.”
AR

Adorie R.

Owner


Shopping cart

Users report that Ecwid's shopping cart is intuitive and user-friendly. They appreciate the ability to add, remove, and manage products easily, which is especially helpful for budget planning. Reviewers highlight the integration with multiple payment platforms and social media channels like Facebook and Instagram. They find the cart abandonment capability valuable for recovering sales. The clean interface and customizable checkout process are also praised, making the shopping experience smooth and efficient for customers. Of the 21 Ecwid users who gave detailed accounts of their use of Shopping Cart, 100% rated this feature as important or highly important.

See related user reviews

“Easy to use, I was able to connect to a South African Payment Gateway, one of the biggest challenges if selecting a shopping cart software.”
DB

Dagmar B.

CEO

“I had been searching for a shopping cart solution that could work with Wix and I was so happy when I discovered Ecwid. ”
NP

Nathan P.

President


Catalog management

Reviewers indicate that Ecwid's catalog management is well-organized and easy to use. They appreciate the ability to create and arrange catalogs, categorize products, and link similar items. Users report that the platform allows for defining new categories and synchronizing catalogs across all platforms. They find the categorization helpful for both sellers and buyers, making it easier to locate products and make informed decisions. Some users mention the need for integration with other websites for additional capabilities. Of the 20 Ecwid users who gave detailed accounts of their use of Catalog Management, 95% rated this feature as important or highly important.


All Ecwid features

Features rating:

Abandoned cart saver
Activity dashboard
Alerts/Notifications
API
Bulk ordering
Channel management
Content management
Credit card processing
CRM
Customer accounts
Customizable templates
Data import/export
Data security
Discount management
eCommerce management
Email marketing
For small businesses
Inventory management
Inventory tracking
Kitting
Loyalty program
Mobile access
Mobile Commerce
Multi-Channel marketing
Multi-Currency
Order tracking
Payment options
Product configurator
Promotions management
Purchase order management
Reviews management
Sales order management
SEO management
Shipping labels
Shipping management
Social media integration
Tax management
Templates
Third-Party integrations
Website management

Ecwid alternatives

Ecwid logo

Starting from

25

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
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Shopify logo

Starting from

29

Per month

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Features
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Starting from

Free

Free trial
Free version
Ease of Use
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Customer Support
Wix logo

Starting from

17

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Ecwid pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Free

0.00

Features included:

  • Facebook Pixel
  • Mobile Responsive Shopping Cart
  • Online Store
  • Social Media Advertising
  • Unlimited Bandwidth
  • Website Integration

Venture

25

Per month

Features included:

  • Advanced SEO Tools
  • Android and Ios Store Management App
  • Automated Tax Calculations
  • Discount Coupons
  • Facebook Pixel
  • Facebook Shop
  • FB Messenger Live Chat
  • Gift Cards
  • Instagram Store
  • Inventory Management
  • Marketplaces
  • Mobile Point-of-Sale
  • Mobile Responsive Shopping Cart
  • Online Store
  • Social Media Advertising
  • Unlimited Bandwidth
  • Website Integration

Business

45

Per month

Features included:

  • Abandoned Cart Emails
  • Advanced SEO Tools
  • Android and Ios Store Management App
  • Automated Tax Calculations
  • Call Support
  • Chat Support
  • Create Orders
  • Discount Coupons
  • Ebay Integration
  • Facebook Pixel
  • Facebook Shop
  • FB Messenger Live Chat
  • Gift Cards
  • Instagram Store
  • Inventory Management
  • Marketplaces
  • Mobile Point-of-Sale
  • Mobile Responsive Shopping Cart
  • Online Store
  • Product Dimensions
  • Product Filters
  • Product Variations
  • Social Media Advertising
  • Staff Accounts
  • Unlimited Bandwidth
  • Website Integration
  • Wholesale Pricing Group

Unlimited

105

Per month

Features included:

  • Abandoned Cart Emails
  • Advanced SEO Tools
  • Alice POS
  • Android and Ios Store Management App
  • Automated Tax Calculations
  • Clover POS
  • Create Orders
  • Discount Coupons
  • Ebay Integration
  • Facebook Pixel
  • Facebook Shop
  • FB Messenger Live Chat
  • Gift Cards
  • Instagram Store
  • Inventory Management
  • Marketplaces
  • Mobile Point-of-Sale
  • Mobile Responsive Shopping Cart
  • Online Store
  • Product Dimensions
  • Product Filters
  • Product Variations
  • Social Media Advertising
  • Square POS
  • Staff Accounts
  • Unlimited Bandwidth
  • Website Integration
  • Wholesale Pricing Groups

User opinions about Ecwid price and value

Value for money rating:

To see what individual users think of Ecwid's price and value, check out the review snippets below.

“I used it many years ago when I got my first clients for website/ecommerce development and me as a non-dev person (marketing) didn't have a stable partnership with a web developer”
Verified reviewer profile picture

Vincenzo B.

Freelance

“Their "New Gen" site editor gave us improved tools and design features to work with that really helped our site's aesthetics and include more information as well.”
NL

Nicholas L.

Operations Manager

Ecwid integrations (38)

Integrations rated by users

We looked at 582 user reviews to identify which products are mentioned as Ecwid integrations and how users feel about them.

PayPal logo
PayPal

Integration rating: 4.9 (12)

Yes, I integrated SuiteDash with PayPal for payments and with Zapier to connect a few external tools (email marketing and calendar sync). The PayPal integration handled invoices and subscriptions directly; Zapier filled gaps for apps that don’t have

Verified reviewer profile picture

Nagur B.

Marketing Consultant

Stripe logo
Stripe

Integration rating: 4.7 (8)

Many donors prefer to make donations online or pay invoices online. This provides them another venue to donate.

Verified reviewer profile picture

Andrea B.

Finance Manager

Integration rating: 5.0 (7)

Integration with WordPress is not very important on its own because WordPress is mainly used for content, not payments. PayPal usually works through plugins, so the direct integration is less important. It is useful, but not essential for most users.

Verified reviewer profile picture

Hana Ř.

Leader of Inventory

Drupal logo
Drupal

Integration rating: 4.5 (4)

Embedding calendars into our main website.

DE

Dan E.

Senior Coordinator

Integration rating: 5.0 (4)

It did not have a good impact with my customers

Fa

Fary a.

Home Cleaning Services

Instagram logo
Instagram

Integration rating: 5.0 (4)

Ecwid customer support

What do users say about Ecwid customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Ecwid customer support.

Widespread user sentiment highlights Ecwid's customer support as responsive, friendly, and quick to resolve issues.

A fair number of users praise the support team's professionalism and willingness to help with individual needs.

Multiple users appreciate the availability of helpful support resources, including guides, forums, and tutorials.

A portion of reviewers note that support staff are knowledgeable and provide clear, concise assistance.

Support options

Faqs/forum
24/7 (live rep)
Knowledge base
Chat
Email/help desk
Phone support

Training options

Documentation
Webinars
Live online
Videos

To see what individual users say about Ecwid's customer support, check out the review snippets below.

“One of the standout features of Ecwid is its customer support. Whenever I have an issue or question, the Ecwid support team has responded quickly and is extremely helpful.”

BT

Bereket T.

CEO

“Ecwid has been very easy to use and their customer service is great. While there are still a couple things we would like to see, overall we are very happy with the available features they offer.”

NL

Nicholas L.

Operations Manager

“I ended up having myself and 2 other team members trying to figure out their system & get the results we needed, and it was impossible, limited, and poor customer support. ”

BH

Brienne H.

Founder

“My only issue is response times and the availability of support resources.”

WN

Winnie N.

Event director

Ecwid FAQs

Q. What is Ecwid used for?

Ecwid is an ecommerce tool for freelancers and small businesses who want to set up a quick and fully functionable online store in minimal time. The web-based software easily integrates with existing websites and blogs such as Wordpress, Drupal and Joomla, and also enables users to create a Instagram or Facebook store within minutes. Upgrades, SSL-certificates, security and server configuration is all taken care of by Ecwid so business owners don’t need to worry about the technological side of owning and managing an online store. Users can easily personalize their storefront designs by changing colors, fonts, margins and images to match the look of their website. In the online store, products can be categorized based on features including sizes and colors. Product quantity is automatically updated when an item has been purchased and store owners will get automatic email notifications when an item is low or out of stock. Ecwid also enables users to sell e-goods like software, audio and video files (mp3s), e-books and graphics by sending a download link to the customer after an order takes place. Ecwid is fully optimized for iPhone, iPad and Android for quick and easy access to the store’s inventory. The cloud-based software integrates with various POS (point of sale) services such as PayPal and 2Checkout, which makes transactions by debit or credit fast and simple.

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