App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Ecwid
5
385
4
168
3
21
2
3
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
eCommerce software for mobiles, websites and social media
Table of Contents



Is this product right for your business?
Find out with a
Ecwid - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Ecwid overview

Based on 582 verified user reviews
What is Ecwid?
Ecwid is an eCommerce tool with key features that include order management, shopping cart functionality, catalog management, and more.
Who uses Ecwid?
Reviews for Ecwid come from a wide variety of industries, including retail (13% of reviewers), marketing and advertising (6%), and apparel & fashion (6%). The most frequent use case for Ecwid cited by reviewers is eCommerce (76% of reviewers).
What do users say about Ecwid pricing?
Most reviewers consider Ecwid to provide strong value for money, especially for small businesses, and they appreciate the generous free plan and transparent pricing. However, some reviewers feel higher-tier plans and necessary add-ons can become expensive.
What are the most popular integrations for Ecwid?
The Ecwid integration most frequently cited by reviewers is PayPal, a payment processing product rated 4.9 out of 5 for its integration with Ecwid.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Pricing
Store Design
Small Business
Challenging store management tasks
Ecwid’s user interface
Ecwid pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.6
Features
4.3
Ease of use
4.6
Customer support
4.6
Reviews sentiment
What do users say about Ecwid?
Ecwid is an eCommerce tool with key features that include order management, shopping cart functionality, catalog management, and more.
Select to learn more
Who uses Ecwid?
Based on 582 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Ecwid's key features
GetApp's analysis of 34 verified user reviews collected between July 2021 and September 2024 identifies Ecwid's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Ecwid's order management capabilities. They find it easy to organize items into categories, streamline orders from different channels, and automate functions. Users report that the system allows for easy tracking of order status, from processing to delivery. They highlight the ability to print orders/invoices directly from the website and apply discounts to specific products. Some users mention occasional difficulties in editing orders but overall find the system efficient and time-saving. Of the 20 Ecwid users who gave detailed accounts of their use of Order Management, 100% rated this feature as important or highly important.
Shakthivijayan S.
Sales and Marketing
Adorie R.
Owner
Users report that Ecwid's shopping cart is intuitive and user-friendly. They appreciate the ability to add, remove, and manage products easily, which is especially helpful for budget planning. Reviewers highlight the integration with multiple payment platforms and social media channels like Facebook and Instagram. They find the cart abandonment capability valuable for recovering sales. The clean interface and customizable checkout process are also praised, making the shopping experience smooth and efficient for customers. Of the 21 Ecwid users who gave detailed accounts of their use of Shopping Cart, 100% rated this feature as important or highly important.
See related user reviews
Dagmar B.
CEO
Nathan P.
President
Reviewers indicate that Ecwid's catalog management is well-organized and easy to use. They appreciate the ability to create and arrange catalogs, categorize products, and link similar items. Users report that the platform allows for defining new categories and synchronizing catalogs across all platforms. They find the categorization helpful for both sellers and buyers, making it easier to locate products and make informed decisions. Some users mention the need for integration with other websites for additional capabilities. Of the 20 Ecwid users who gave detailed accounts of their use of Catalog Management, 95% rated this feature as important or highly important.
All Ecwid features
Features rating:
Ecwid alternatives
Ecwid pricing
Pricing plans
Pricing details:
User opinions about Ecwid price and value
Value for money rating:
To see what individual users think of Ecwid's price and value, check out the review snippets below.

Vincenzo B.
Freelance
Nicholas L.
Operations Manager
Ecwid integrations (38)
Integrations rated by users
We looked at 582 user reviews to identify which products are mentioned as Ecwid integrations and how users feel about them.
Integration rating: 4.9 (12)
“Yes, I integrated SuiteDash with PayPal for payments and with Zapier to connect a few external tools (email marketing and calendar sync). The PayPal integration handled invoices and subscriptions directly; Zapier filled gaps for apps that don’t have”

Nagur B.
Marketing Consultant
Integration rating: 4.7 (8)
“Many donors prefer to make donations online or pay invoices online. This provides them another venue to donate.”

Andrea B.
Finance Manager
Integration rating: 5.0 (7)
“Integration with WordPress is not very important on its own because WordPress is mainly used for content, not payments. PayPal usually works through plugins, so the direct integration is less important. It is useful, but not essential for most users.”

Hana Ř.
Leader of Inventory
Integration rating: 4.5 (4)
“Embedding calendars into our main website.”
Dan E.
Senior Coordinator
Integration rating: 5.0 (4)
“It did not have a good impact with my customers”
Fary a.
Home Cleaning Services
Integration rating: 5.0 (4)
Ecwid customer support
What do users say about Ecwid customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Ecwid customer support.
Widespread user sentiment highlights Ecwid's customer support as responsive, friendly, and quick to resolve issues.
A fair number of users praise the support team's professionalism and willingness to help with individual needs.
Multiple users appreciate the availability of helpful support resources, including guides, forums, and tutorials.
A portion of reviewers note that support staff are knowledgeable and provide clear, concise assistance.
Support options
Training options
To see what individual users say about Ecwid's customer support, check out the review snippets below.
“One of the standout features of Ecwid is its customer support. Whenever I have an issue or question, the Ecwid support team has responded quickly and is extremely helpful.”
Bereket T.
CEO
“Ecwid has been very easy to use and their customer service is great. While there are still a couple things we would like to see, overall we are very happy with the available features they offer.”
Nicholas L.
Operations Manager
“I ended up having myself and 2 other team members trying to figure out their system & get the results we needed, and it was impossible, limited, and poor customer support. ”
Brienne H.
Founder
“My only issue is response times and the availability of support resources.”
Winnie N.
Event director
Ecwid FAQs
Ecwid is an ecommerce tool for freelancers and small businesses who want to set up a quick and fully functionable online store in minimal time. The web-based software easily integrates with existing websites and blogs such as Wordpress, Drupal and Joomla, and also enables users to create a Instagram or Facebook store within minutes. Upgrades, SSL-certificates, security and server configuration is all taken care of by Ecwid so business owners don’t need to worry about the technological side of owning and managing an online store. Users can easily personalize their storefront designs by changing colors, fonts, margins and images to match the look of their website. In the online store, products can be categorized based on features including sizes and colors. Product quantity is automatically updated when an item has been purchased and store owners will get automatic email notifications when an item is low or out of stock. Ecwid also enables users to sell e-goods like software, audio and video files (mp3s), e-books and graphics by sending a download link to the customer after an order takes place. Ecwid is fully optimized for iPhone, iPad and Android for quick and easy access to the store’s inventory. The cloud-based software integrates with various POS (point of sale) services such as PayPal and 2Checkout, which makes transactions by debit or credit fast and simple.
These products have better value for money
















