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Capture, edit, and share photos, videos, and messages

Table of Contents

Instagram - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Instagram overview

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Based on 5119 verified user reviews

What is Instagram?

Instagram is a social networking solution with key features that include user profiles, activity/news feed, reporting/analytics, content management, multi-account management, alerts/notifications, and more.

Who uses Instagram?

Reviews for Instagram come from a wide variety of industries, including Marketing and Advertising (5% of reviewers), Education Management (5%), and Computer Software (5%). The most frequent use case for Instagram cited by reviewers is social networking (62% of reviewers).

What do users say about Instagram pricing?

Some reviewers feel Instagram offers good value for money, especially for advertising, and they appreciate the low-cost, customizable ads. However, some users say ad costs can be high and organic reach is limited without paying.

What are the most popular integrations for Instagram?

The Instagram integrations most frequently cited by reviewers are: Meta for Business (a social media marketing product rated 4.5 out of 5 for its integration with Instagram), Facebook Apps and Tabs (a social media management product, 4.5), and Facebook Business Suite (a social media management product, 4.5).

Starting price

Alternatives

with better value for money


Pros & Cons

Showcasing

Navigation

Multimedia

Security

Usability

Sharing

Instagram’s user interface

Ease of use rating:

Instagram pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(39)
3-4(1,334)
5(3,746)

What do users say about Instagram?

Reviewers indicate Instagram is widely used for sharing photos, videos, and stories, allowing them to connect with friends, discover new places, and promote businesses. They appreciate its editing tools, creative features like Reels and Stories, and the ability to manage multiple accounts for personal and professional use. They find the interface intuitive and enjoy the platform’s visual focus and global reach.

Users report challenges with account security, customer support, and desktop functionality. They feel the app can be addictive and sometimes negatively impacts mental health due to social comparison. Some mention frustrations with frequent algorithm changes and advertising.

Select to learn more


Who uses Instagram?

Based on 5,119 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Education Management
Computer Software
Information Technology and Services
Others

Use cases

Social Networking
Social Media Marketing
Community
Marketing
Photo Editing

Instagram's key features

GetApp's analysis of 1,347 verified user reviews collected between July 2021 and January 2025 identifies Instagram's most critical features and summarizes user sentiment about those features.

User profiles

Reviewers appreciate Instagram's user profiles for their customization options, allowing users to express their identity through profile pictures, bios, and links. They find the ability to switch between personal and business profiles valuable for managing different content. Users also highlight the profiles' role in networking and promoting businesses, as well as the clear distinction between personal and business pages. They enjoy the aesthetic and modern design, which helps attract followers and customers. Of the 458 Instagram users who gave detailed accounts of their use of User Profiles, 95% rated this feature as important or highly important.

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“I love this feature. I run 3 pages on the Instagram and I find it very convenient to switch between profiles with out logging on every time I switch. This also enables me to manage my different content in different places. ”
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Madhura M.

Finance and Accounts Manager

“What I like about Instagram user profiles is the design in which they are presented, as it allows me to easily view the featured stories and the most current posts, I can also learn about the user description to compare tastes and know about them.”
EE

Evelyn E.

Licenciatura en Sociología


Activity/News feed

Reviewers indicate that Instagram's Activity/News Feed is essential for staying updated with the latest posts, stories, and interactions from accounts they follow. They appreciate the personalized and dynamic content curation, which includes posts from friends, influencers, and suggested content based on interests. Users find it helpful for discovering new content and trends, although some express concerns about the algorithm showing posts out of order or too many advertisements. Of the 299 Instagram users who gave detailed accounts of their use of Activity/News Feed, 94% rated this feature as important or highly important.

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“It's a central hub for all of your activity on the platform. It shows you the latest posts from the people you follow, as well as any new activity from accounts you've recently interacted with. This includes posts, stories, and even comments and likes.”
OE

Omar E.

digital marketing specialist

“Stay Updated: The Activity/News Feed keeps you updated on the latest activities of the accounts you follow on Instagram. It provides a chronological display of actions such as likes, comments, and follows made by others on the platform. This allows you to stay connected with the content and interactions of your friends, influencers, and brands you're interested in.”
mh

mohamed h.

nurse


Reporting/Analytics

Reviewers value Instagram's reporting and analytics capabilities for providing detailed insights into engagement, reach, and audience demographics. They find these tools essential for tracking content performance and making data-driven decisions to optimize their social media strategies. Users appreciate the ability to monitor account reach and interactions, although some suggest improvements for more detailed analytics, especially for reels and videos. Of the 313 Instagram users who gave detailed accounts of their use of Reporting/Analytics, 91% rated this feature as important or highly important.

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“Instagram has a great business profile (when you have a business account). The insights not only allow you to see who you have reached, but it also shows you who shared your post, who saw what, how they interacted with it, etc. Helpful analytics for a marketer who is trying to find their customer base. ”
DB

DeAndre B.

Marketing Assistant

“With the Insights Feature I am able to monitor the Account reach the content interactions . I find this really helpful because it helps me know my demography. So with this I know what content to upload and I have an estimation of what to expect. ”
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Matthias O.

IT support


Content management

Reviewers feel that Instagram's content management capabilities are effective for organizing and sharing diverse content types, including posts, reels, stories, and live broadcasts. They appreciate the ability to schedule posts, manage comments, and maintain a consistent brand image. Users find the platform's tools for editing and archiving content helpful for maintaining an engaging and cohesive online presence. Of the 566 Instagram users who gave detailed accounts of their use of Content Management, 91% rated this feature as important or highly important.

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“I like how easily I am able to manage my content. I can easily share content in a wide variety from posts to reels and stories to live content. I especially enjoy going live on Instagram, it basically turns into a digital magazine. With Instagram's insights, I am also able to figure out how I can get maximum visibility. ”
AR

Ashlyn R.

Senior Financial Clerk

“Effective content management ensures a consistent and cohesive brand image on Instagram. By planning and organizing your content, you can maintain a consistent tone, aesthetic and messaging.Well-managed content is more likely to engage and resonate with your followers. Instagram's algorithm favors accounts that consistently produce engaging content.”
Dp

Devi p.

Transcriber


Multi-Account management

Users report that Instagram's multi-account management feature is highly convenient for managing multiple accounts from a single device. They appreciate the ease of switching between personal and business accounts without logging in and out repeatedly. Reviewers find this capability valuable for maintaining separate identities and content strategies, improving efficiency for individuals and businesses alike. Of the 396 Instagram users who gave detailed accounts of their use of Multi-Account Management, 90% rated this feature as important or highly important.

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“Multi-Account Management is one of the features that made me prefer Instagram over other sites because I can control many accounts at the same time and be able to follow the latest in each account without re-logging in from the first and again”
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Ahmed R.

data scientist

“Managing multiple Instagram business accounts is a lot easier now that the platform lets you manage all accounts from a single device.The benefit of having multiple Instagram accounts for the same brand is to customize your marketing messaging to different audience segments.”
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Enobong U.

Intern Accountant


Alerts/Notifications

Reviewers indicate that Instagram's alerts and notifications are useful for staying informed about likes, comments, new followers, and direct messages. They appreciate the ability to customize notification settings to suit their preferences, which helps manage engagement without being overwhelmed. Users find real-time updates valuable for maintaining connections and responding promptly to interactions. Of the 368 Instagram users who gave detailed accounts of their use of Alerts/Notifications, 88% rated this feature as important or highly important.

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“ I can choose which types of notifications I want to receive, and I can adjust the frequency of those notifications. This allows me to tailor my notifications to my needs and preferences”
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Salman K.

Night Auditor

“The alerts and notifications in the Instagram application are great. They let you know when someone has liked or commented on one of your photos, when you have been tagged in a photo, and when someone has followed you. You can also turn off certain notifications if you do not want to be bothered by them.”
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Abdul N.

Incharge


All Instagram features

Features rating:

Social sharing
Social advertising
Mobile access
Photos/Images
Image editing
Content sharing
Filtering
@mentions
Commenting/Notes
Chat/Messaging
Real-Time notifications
Social media integration
Monitoring
Social promotion
Search/Filter
Customer engagement
Social media monitoring
Tagging
Real time editing
Image library
Content import/export
Brand tracking
Engagement tracking
Campaign analytics
Post scheduling
Campaign management
Live chat
Collaboration tools
Customizable branding
Automated publishing
Discussions/Forums
Blogs
Automated scheduling
Reporting & statistics
Group management
Drag & drop
File sharing
Media management

Instagram awards

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HubSpot Marketing Hub logo
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Empty state illustration for "No pricing info"

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Free version
Ease of Use
Features
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Instagram pricing

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Instagram price and value

Value for money rating:

Of 213 reviews that provide robust commentary on Instagram's price and value, 69% mention it in a positive light.

Some reviewers feel that Instagram offers good value for money, particularly for businesses looking to advertise. They appreciate the relatively low cost of ads and promotions compared to other social media platforms, and the ability to customize ads to suit their budget and target audience. Users think the platform's free features, such as posting content and accumulating followers, provide significant benefits without any cost. They also value the various advertising options available, including sponsored posts and stories, which help in reaching a broad audience effectively. Some users report that even without paying for ads, they receive substantial traffic and engagement.

However, some users say that the cost of using Instagram's promotion features can be high, especially for small businesses and artists who may struggle to afford ads. They indicate that the algorithm favors paid content, making it difficult to achieve organic growth without investing in ads. Some reviewers find the platform's ad costs to be higher than expected, and they express frustration with the limited reach of ads compared to other platforms. Additionally, users mention that the saturation of similar content on Instagram can necessitate a higher budget to stand out. Some users also note that the platform's integration with Facebook can complicate the ad management process and increase costs.

, and

To see what individual users think of Instagram's cost and value, check out the review excerpts below.

“The cost for ads and promotions is relatively cheap compared to other social media platforms and gives a lot of customization to give the best suited options for my business.”
LV

Lena V.

Owner

“You can sponser your posts separately and pricing is also not too much, and many options are available to choose as per your audience.”
MS

Meenu S.

Senior engineer

“I don't like how expensive it is to use the promote feature, and also how it ties directly into old Facebook accounts.”
LV

Lena V.

Owner

Instagram integrations (788)

Integrations rated by users

We looked at 5,119 user reviews to identify which products are mentioned as Instagram integrations and how users feel about them.

Integration rating: 4.6 (160)

It directs traffic from my posts on Instagram to my Facebook business page where clients can see information about my business, pricing and other contact information for them to make an appointment for a consultation.

Being able to connect to my audience on Facebook is important, because it widens my reach. Some people may not see it on Instagram first, but may see it on Facebook and respond. These two programs work well together.

We post similarly to both platforms right now because our team doesn't have the bandwidth to divide them. To be able to post to both at the same time is a huge time and effort saver.

Best in house content strategy, user analysis and develops schedule posts for each brand and business you want to manage requires more in depth knowledge about Meta business suite.

It is important to share across multiple platforms to reach the biggest audience. Instagram allows me to do this without having to leave the app or make multiple posts.

to get your activity together and that enables you to save time and repost things for example when you post the same photo in Instagram and Facebook at the same time.

Facebook and Instagram business pages can very easily be connected and managed all from one page, making it very easy to post from both and manage both pages.

Meta for Business allows you to track engagement in more details, as well as running and managing the ads you create on your account and the posts you boost.

The integration is important because both of this software are commonly used by a lot of people. So it's faster and easier on both ends of the line.

I use meta business to schedule posts and run ads on Instagram, to reach my followers on both Instagram and Facebook. The integration is easy

The integration is important so we don't miss any of our viewers. Not all viewers are on both platforms and this helps us reach everyone.

To connect Facebook business pages with Instagram and make posts simultaneously as well as manage posts from both social networks.

Track all of Facebook and Instagram engagement, post products, track revenue, etc without having to bounce between the two apps.

90 % of music artists have an Instagram page and that makes a big difference in getting your music heard or businesses exposed

This because i mostly use both of these platforms to market my business so it makes it very easy for me to use both platforms.

Great integration for posting schedules, customer/lead management, and keeping track of analytics, especially on ads.

Using Meta to post ads on Facebook and Insta is not easy and I don't like how you need a personal account connected.

It is one brand so when you switch from post to post it is free, and if you liked your account you share at once.

It makes my life easier, i put up a post in one, its also published in the other which saves me time ultimately.

Instagram blocks us automatically if Facebook blocks. That's wrong. I have personally faced this difficulty.

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Bennaire G.

Editor

1/20

Integration rating: 4.6 (58)

Facebook integration to Instagram makes the use of the two social platforms feel uniform and helps identify users on the platforms. It also eases posting across both social media platforms.

Everyrhing that IS transmitted is for both partes that makes a greater reach for the público and reduces our daily time

I like the ability to integrate the text content of Facebook with the image content of Instagram.

I need to have the ability to integrate FB and Insta for my brand to save time and resources.

Most of my social media is on Facebook integrating with Instagram made my reach more complete

Because it allows account coordination and profiles for a variety of options for each member

The feature is a part of the tabs to whether share in the Instagram platform as an option

It's important to be able to share on different platforms besides Instagram

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Charles R.

Software engineer

1/8

Integration rating: 4.4 (48)

I use Facebook Business Suite and Instagram together mainly to streamline managing both platforms. I schedule posts, check insights, and reply to messages from one place, which saves time and keeps things consistent across both.

FB Business Suite didn't work too good at first and was losing draft posts we would make. One day it just was fixed and worked better but still left us confused. Meta changes too much too often.

By integrating with Facebook Business Suite, it allows creators and social media managers to manage postings of posts and IG stories easily with the power of scheduling posts.

Fast communication and good integration between Facebook and Instagram, with a key point being the agility of creating ads for both on a single platform.

We can make dual posts easily and quickly and get twice as much "bang for our buck" in terms of time spent.

Because it allows you to see the insights of your profile and schedule or manage posts.

Not that easy to use. I get frustrated with the interface. Drives me crazy.

JW

Jonathan W.

Artistic Director and Producer

1/7
Twitter/X logo
Twitter/X

Integration rating: 4.4 (47)

I like how you can integrate Twitter/X with Instagram because it allows you to quickly post on multiple social media websites.

Some audience are best on Instagram's content platform only so it can seem like an uphill battle build community on Twitter.

Not all people use Instagram so integration is important because it helps me get more customers

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Jose L.

Inside Salesman

1/3
TikTok logo
TikTok

Integration rating: 4.8 (10)

The videos in Tiktok are short form and this rhythm matches the fast life that we are currently living and is more fun to watch.

I honestly, uses both of the applications, this has editing photo features that you can compile and turn it into video.

TikTok has a huge hit to marketing and integrating it's power of reach with Instagram really helps to grow my audience.

TK

Tarek K.

Psychologist

1/3
WhatsApp logo
WhatsApp

Integration rating: 4.7 (14)

In my opinion they are two software that go hand in hand due to their common features, such as the messaging or video chat service.

To retain friends and customers. It's a more personal messaging app. It's like letting one into your personal space

EF

Emanuela F.

Student

1/2
Canva logo
Canva

Integration rating: 5.0 (7)

Integrating Canva is helpful when posting graphic design content. It eliminates the need to download content and upload to a different platform, saving me a ton of time.

Making posts is easier in Canva and using them with Instagram is simple and fast

CH

Crystal H.

Executive Business Growth Strategist

1/2
Shopify logo
Shopify

Integration rating: 5.0 (5)

Direct links to the products I sell. Each post allows me to promote the specific Shopify link and products.

For selling products on Instagram it is necessary to integrate them to each other

MP

Marco P.

Owner

1/2

Integration rating: 4.8 (4)

Perfect for digital ventures to have this connected to Instagram to easily switch and posts in between the two platforms.

Easy to login from Facebook account, no need to remember password to login each time.

GP

Gift P.

Singer Songwriter

1/2
Pinterest logo
Pinterest

Integration rating: 4.7 (3)

As it's okay to depend on different types of content; educational and inspirational not just entertainment to get reach and followers.

Pinterest collaborates nicely with Instagram. Both are innovative and very useful.

MS

Marwa S.

Social media specialist

1/2
YouTube logo
YouTube

Integration rating: 5.0 (4)

I also love YouTube because I take some educational courses such as Photoshop, learn programming, and follow up on gaming content.

AM

Abdallah M.

Graphic Design

Zapier logo
Zapier

Integration rating: 4.0 (2)

Connections to other platforms that may not be directly available with Meta Business

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Jared K.

CMO

Linktree logo
Linktree

Integration rating: 5.0 (2)

Link tree allows for a consolidation of links, that's readable and accessible compared to the link feature that Instagram has.

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Anonymous R.

Tier III Technician

Buffer logo
Buffer

Integration rating: 4.0 (1)

if a business want to make connections to other platforms without Meta Business connected.

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Jared K.

CMO

IFTTT logo
IFTTT

Integration rating: 5.0 (1)

Helps automate posting content to the other platforms; however, there is no integrations currently to post to Instagram directly from those other platforms.

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Jared K.

CMO

Thryv logo
Thryv

Integration rating: 5.0 (1)

I set up weeks worth of social media content through Thryv and the software auto-posts it for me.

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April J.

Senior Client Service Specialist/Mulitmedia

OptiSigns logo
OptiSigns

Integration rating: 5.0 (1)

This program allows us to connect our social media to our screens in the residence halls through their screen share feature.

ZR

Zach R.

Assistant Director of Community Development

Integration rating: 4.5 (2)

FeedHive logo
FeedHive

Integration rating: 5.0 (1)

Instagram customer support

What do users say about Instagram customer support?

Customer support rating:

We analyzed 69 verified user reviews to identify positive and negative aspects of Instagram customer support.

A small group of reviewers mention that Instagram support helped recover accounts quickly, sometimes within 48 hours.

A significant portion of users report that Instagram customer support is slow, unresponsive, or hard to reach when issues arise.

Widely noted by reviewers, there is no live chat or direct phone support, making it difficult to contact a real person.

Broad user base complains that most support responses are automated, with limited help for account recovery or technical problems.

Support options

Faqs/forum
Knowledge base

Training options

Videos

To see what individual users say about Instagram's customer support, check out the review snippets below.

“Instagram customer support got my account back up and running again in my hands within 48 hours.”

AA

Alexander A.

Owner

“I think the only bad thing about this platform is the customer support, if I have a problem with my account I don't have a phone number to call, I have to enter through Facebook to some automated tool that will take several days to give me an answer.”

MS

Moises S.

CEO

“The worst thing about the app is the lack of customer service. If you forget both your email and password or Instagram deletes your account mistakenly, especially given the recent pandemic it is nearly impossible to reach an actual agent. ”

JG

Jordan G.

Social Media Manager

Instagram FAQs

Q. What type of pricing plans does Instagram offer?

Instagram has the following pricing plans:
Pricing model: Free

These products have better value for money


Q. What is Instagram used for?

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android. Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content. The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.


Q. What are the benefits of using Instagram?

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.


  • Q. Who are the typical users of Instagram?

    Instagram has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Instagram support?

    Instagram supports the following languages:
    English


    Q. Does Instagram support mobile devices?

    Instagram supports the following devices:
    Android, iPad, iPhone


    Q. Does Instagram offer an API?

    No, Instagram does not have an API available.


    Q. What other apps does Instagram integrate with?

    Instagram integrates with the following applications:
    Workplace from Meta, WhatsApp, Facebook Apps and Tabs, Twitter/X, Canva, TikTok, Meta for Business, Facebook Business Suite, Hootsuite


    Q. What level of support does Instagram offer?

    Instagram offers the following support options:
    FAQs/Forum, Knowledge Base

    Related categories