Heap Reviews - Pros & Cons, Ratings & more

Lucky Orange

Fullstory

monday.com

Google Analytics 360

Kissmetrics

Hotjar

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Heap

Web-based

Founder

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

Full Stack Engineer

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.

Designer

Unless you have a background as a developer, using this software can be really confusing.

Analyst

Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Product Manager

I love that I can set up events at any time, without engineering involvement.

Customer Value Manager

It need basic html tagging knowledge. Sometimes it's confusing for business users.

If you need to do A/B tests or track and follow your website usage,  this is the tool to have. Not much to complain about it, just does what I need.

Great tool for user tracking and data recollection.

Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes.

The amount of configurations and customizations in the dashboards and reports is limited.

Sr. Director, Emerging Products

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate.

Product & Operations Manager

This is the product you can start using right away and you don't need to invest engineer's time to support it.

Pendo

mangools

MoEngage

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your  took box. 

A More Intuitive GA Alternative

Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

The no-brainer go-to when it comes to understanding your UX

Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited.

The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work.

also, one of the worst communications with a company  that I've experienced.

Ok analytics software if you have developer skills. There are easier to use tools out there

Every report is entirely real-time.

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested. 

A must/have tool to understand user behaviour

Great tool for product analysis

Now I really know what are my users doing on my website.

The best Analytics Tool for our startup!

Heap Unmatched Visibility for Accelerated Decision-Making

Fast implementation. 

From the sales  to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients!

Data Analytics Solutions that Pays for Itself

My first tool for analytics

Software that I disliked initially, but started liking it more and more

Overall it's very valuable but I'm not sure whats the current pricing but I've heard it may be overwhelming and it will take you some time to implement everything accordingly.

A unique tool but lack of docummentation

Finally, I can track everything that I couldn't track before

Excellent analytics tool 

Heap has helped us understand customer behavior, produce reports and dashboards, and make better decisions based on precise data and numbers.

It helps institutions understand market trends.

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Heap has paved the way for deeper analytics.

The app reviewer

My overall experience with Heap was fine. If you need to do A/B tests or track and follow your website usage,  this is the tool to have. Not much to complain about it, just does what I need.

Great tool for user tracking and data recollection

Powerful, but limited

heap review

"HEAP A powerful analytics tool" used for data segmentation of users visiting website.

Heap is the best tool to analyze web application users

Never loose your web analytics history

I've seen and tried different analytics tools. Each time our team spent to much time and efforts to support it and at the end it didn't worth the investment. Until we found Heap. Still under impression. 

Heap Reviews (2025)

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40 reviews