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Whatagraph

Marketing performance monitoring and reporting made easy

Table of Contents

Is this product right for your business?

Find out with a

Whatagraph - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Whatagraph overview

What is Whatagraph?

Your marketing team manages campaigns across dozens of platforms, websites, or locations. Monitoring performance, gathering insights, and reporting results is challenging.

Your current process is tedious and frustrating. The tools are slow and hard to use. Your clients, stakeholders, and even teammates sometimes need help understanding the data and the value you provide.

Whatagraph integrates all your marketing data in one fast and easy-to-use platform.

First, it makes it easier to organize and analyze. Then, it helps teams track performance with internal dashboards and overviews and automates how they report externally. It also has excellent customer support at every step.

As a result, your team becomes more efficient, saving dozens of hours. Everyone—clients, stakeholders, or teammates—finally understands how marketing is doing. You get insights faster to optimize campaigns and provide more value.

Key benefits of using Whatagraph

• Minimize manual work and focus on what really matters: Whatagraph automatically collects data from marketing channels, which reduces the amount of manual work needed and human errors involved. 50+ fully managed integrations and intuitive data transformation. Save and reuse filters, formulas, and transformations. Automate sharing via scheduled emails or live links. Automate and schedule data transfers. Edit multiple reports in bulk using the linked template feature.

• All your cross-channel data connected in one easy-to-use solution, making it easy to track performance, measure ROI, and present results. Effortlessly bring together cross-channel data in one transformation, blend, widget, or report.

• No-code data transformations: blend, unify, aggregate, and group data points at ease without a special skillset, coding, or advanced analytics knowledge. Reuse saved transformations and blends with different sources or proceed to instant visualization.

• Create high-level overviews to track multiple campaigns, locations, clients in one tab. Whatagraph will automatically highlight reaching targets or limits.

• Tell the visual story with your data in a way stakeholders can understand. Uncover the trends with visualizations that are easy to shuffle around to reflect the metrics most valuable to each business.

• A library of diverse pre-made widget types: goal widget, media, funnel, different chart types, and multi-source tables. Build and save your own widget as a building block. Custom formulas and filters.

• Highly customizable reports. Custom branding and custom domain. Text and image widgets. Rename metrics and dimensions on a report level. Edit widget titles and descriptions.

• Save almost anything as a template. Create and reuse your own templates, link multiple reports together to edit all at once, and other time-saving features that remove effort from data-related tasks.

• Intuitive data transfer setup. Create data flows from marketing sources to BigQuery warehouse in simple steps to own your data on your terms.

• A robust marketing data platform that is easy to scale. No limits on the length, depth, and amount of data displayed. Multiple features adapted for scaling, like linked reports, transformations, and automation. Add new sources with a few clicks. Quick and easy access and team role management.

Starting price

Alternatives

with better value for money

Whatagraph’s user interface

Ease of use rating:

4.4

(84)

Whatagraph pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(4)

3-4(34)

5(46)

What do users say about Whatagraph?

Reviewers appreciate Whatagraph for its automation features, time-saving reporting, and ability to consolidate data from multiple sources into visually appealing reports. They find it easy to set up and use, with many saying it simplifies regular reporting and reduces manual errors, though some mention frustrations with report customization and occasional inaccuracies in data or report formatting.

Users report that the platform is generally intuitive and user-friendly, with a minimal learning curve for most tasks. They say customer support is responsive and helpful, though some experience delays or limited support hours, especially outside Europe. They value the broad range of integrations available.

Select to learn more

Who uses Whatagraph?

Based on 84 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Information Technology and Services

Government Administration

Others

Use cases

Reporting

Dashboard

Advertising Agency

Data Visualization

Marketing Analytics

Whatagraph's key features

Most critical features, based on insights from Whatagraph users:

Data connectors

4.3

(12)

Data visualization

4.2

(17)

Reporting/Analytics

4.5

(12)

Data import/export

4.2

(13)

Performance metrics

4.2

(11)

Customizable dashboard

4.6

(8)

All Whatagraph features

Features rating:

4.2

(84)

KPI monitoring

4.2

(5)

Real-Time data

5.0

(2)

Functions/Calculations

3.8

(4)

ROI tracking

4.5

(2)

Third-Party integrations

4.0

(1)

Customizable reports

3.5

(2)

Reporting & statistics

4.8

(4)

Campaign tracking

4.5

(2)

Multiple data sources

3.3

(3)

Client management

4.0

(2)

Dashboard creation

4.3

(4)

Search/Filter

4.3

(4)

Real-Time analytics

(0)

Real-Time reporting

(0)

Reminders

(0)

Role-Based permissions

(0)

Widgets

(0)

Public dashboards

(0)

Private dashboards

(0)

Performance management

(0)

Multi-Channel marketing

(0)

Multi-Channel management

(0)

Multi-Channel data collection

(0)

Multi-Channel attribution

(0)

Monitoring

(0)

Mobile dashboards

(0)

Marketing reports

(0)

Website visitor tracking

(0)

Website analytics

(0)

Visual discovery

(0)

Visual analytics

(0)

Trend analysis

(0)

Templates

(0)

Template management

(0)

Task scheduling

(0)

Tagging

(0)

Status tracking

4.0

(3)

Social media monitoring

(0)

Social media integration

(0)

Social marketing

(0)

Single sign on

(0)

Single page view

(0)

Search marketing

(0)

Scheduled/Automated reports

(0)

Sales trend analysis

(0)

Sales reports

(0)

Sales analytics

(0)

Marketing automation

(0)

Customizable fields

(0)

Customizable ctas

(0)

Customizable branding

(0)

CRM

(0)

Conversion tracking

(0)

Conversion Rate Optimization

(0)

Commenting/Notes

(0)

Collaboration tools

4.0

(1)

Click tracking

(0)

Charting

(0)

Campaign Segmentation

(0)

Campaign planning

(0)

Campaign management

(0)

Campaign analytics

4.0

(1)

API

(0)

Alerts/Notifications

(0)

Ad hoc reporting

5.0

(1)

Ad hoc Analysis

(0)

Activity dashboard

(0)

Access controls/permissions

4.0

(1)

Integrations management

(0)

Historical reporting

(0)

Financial reporting

(0)

File sharing

(0)

Event triggered actions

(0)

ETL

(0)

Engagement tracking

4.0

(2)

Email marketing

(0)

Dynamic content

(0)

Drag & drop

(0)

Data warehouse

(0)

Data transformation

(0)

Data source connectors

(0)

Data mapping

(0)

Data integration

(0)

Data discovery

(0)

Data capture and transfer

4.0

(1)

Data analysis tools

(0)

Dashboard

4.0

(1)

Customizable templates

(0)

Whatagraph alternatives

Whatagraph

4.4

(84)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.2

Customer Support

4.6

Jira

4.5

(15.2K)

visit website

Starting from

7.91

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.4

Value for Money

4.3

Customer Support

4.2

Wrike

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.2

Customer Support

4.3

Smartsheet

4.5

(3.4K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.3

Value for Money

4.4

Customer Support

4.3

Whatagraph integrations (42)

Integrations rated by users

We looked at 84 user reviews to identify which products are mentioned as Whatagraph integrations and how users feel about them.

Google Analytics 360

Integration rating: 5.0 (1)

Meta for Business

Integration rating: 5.0 (1)

Google Ads

Integration rating: 4.0 (1)

Google Sheets

Integration rating: 4.0 (1)

Whatagraph customer support

What do users say about Whatagraph customer support?

Customer support rating:

4.2

We analyzed 24 verified user reviews to identify positive and negative aspects of Whatagraph customer support.

Widespread user sentiment highlights fast, responsive, and friendly customer support that is easy to reach and helpful.

A small group of reviewers report slow response times, limited support hours, or unhelpful interactions, especially outside Europe.

Support options

Phone support

Email/help desk

Chat

Knowledge base

Faqs/forum

24/7 (live rep)

Training options

Webinars

Videos

Live online

Documentation

To see what individual users say about Whatagraph's customer support, check out the review snippets below.

“Instant responses on chat from the whatagraph team, always very helpful and on hand.”

Charlotte F.

Digital Project Manager

“The customer support team has been responsive to all of our needs.”

Brent N.

Director of Operations

“The customer service has extremely slow.”

Ibrahim A.

CEO

Whatagraph FAQs

Q. Who are the typical users of Whatagraph?

Whatagraph has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Whatagraph support?

Whatagraph supports the following languages:
English

Q. Does Whatagraph offer an API?

Yes, Whatagraph has an API available for use.

Q. What other apps does Whatagraph integrate with?

Whatagraph integrates with the following applications:
HubSpot Marketing Hub, SE Ranking, CallRail, CTM, WooCommerce, Google Analytics 360, Piwik PRO, Campaign Monitor by Marigold, ActiveCampaign, SEOmonitor, Pinterest, Ahrefs, Magento BI, AccuRanker, Simpli.fi, Twitter/X, Google Search Console, Snapchat for Business, Klaviyo, Google Ads, Microsoft Advertising, Google Cloud BigQuery, TikTok, Matomo, Taboola, Amazon API Gateway, LinkedIn for Business, Meta for Business, Semrush, Basis Technologies, Mailchimp, Criteo, Instagram, Facebook Business Suite, AdRoll, YouTube, HubSpot CRM, Google Sheets, BigCommerce, Shopify

Q. What level of support does Whatagraph offer?

Whatagraph offers the following support options:
Phone Support, Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, 24/7 (Live rep)