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Top Rated CRM Software with Customizable Fields in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable fields allow businesses to tailor CRM systems to their unique needs by capturing specific data, enhancing data tracking, and improving personalized interactions. This flexibility ensures the system adapts to various industry requirements and workflows. Our reviewers in CRM software rated this feature as important.

8 Best CRM Software with Customizable Fields

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
Salesforce Sales Cloud logo
4.4
(18.7K)
25
per user/per month
Pipedrive logo
4.5
(3K)
19
per user/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
HubSpot CRM logo
4.5
(4.4K)
20
per user/per month
ClickUp logo
4.6
(4.5K)
10
per user/per month

See other top CRM products with customizable fields

How we picked the 8 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the CRM software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable fields, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 8 best products

Zoho CRM logo
Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Contact Management4.4
Sales Pipeline Management4.4

User insights about the customizable fields feature

Reviewers appreciate Zoho CRM's customizable fields for their flexibility and ease of use. They find it valuable for tailoring the platform to specific business needs, capturing relevant client information, and enhancing data management. Users report that the ability to add, remove, and personalize fields helps in creating detailed customer profiles and improving workflow efficiency.
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“The Customizable Fields feature in Zoho CRM is one of its special features, it allow us to customise the CRM to meet our unique business needs.”
Verified reviewer profile picture

Arpit P.

IT Consultant

“Customizable Fields in Zoho CRM let us tailor the platform to our needs, ensuring we capture essential data for effective interactions.”
Verified reviewer profile picture

Mohamed G.

Customer Service Manager

Starting price
14per user /
per month
Pros and Cons based on 6,964 verified reviews
Verified reviewer profile picture
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Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
Salesforce Sales Cloud logo
Reviews Sentiment
 
 
 
1-2(430)
3-4(7,985)
5(10,350)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the customizable fields feature

Reviewers indicate that Salesforce Sales Cloud's customizable fields are essential for tailoring the CRM to specific business needs. They value the extensive customization options for data collection, reporting, and inventory management. Users report that these fields enhance data accuracy and CRM effectiveness, although some find the setup process challenging without assistance.
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“Customizable fields in Salesforce Sales Cloud empower users to tailor data collection according to specific business needs. It enhances data accuracy, reporting capabilities, and overall CRM effectiveness, fostering better insights and decision-makin”
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Noer I.

UI UX Designer

“ It allows extensive customization of fields to tailor the CRM to specific business needs. So we can add, modify, and configure fields to capture relevant data, ensuring the system adapts to various industry requirements.”
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Soumiya A.

Account Manager

Starting price
25per user /
per month
Pros and Cons based on 18,765 verified reviews
Verified reviewer profile picture
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Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details
Pipedrive logo
Reviews Sentiment
 
 
 
1-2(61)
3-4(1,026)
5(1,955)
Key Features
Contact Management4.4
Sales Pipeline Management4.5

User insights about the customizable fields feature

Users appreciate Pipedrive's customizable fields for their importance in managing diverse customer profiles and industries. They find it easy to create and organize custom fields, which helps in tracking and sorting client information. Reviewers note that while customization is generally smooth, there are some limitations in editing fields after creation.
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“Very important one can select which fields for customer profiles to create, sort, and pick. Makes it easy to use this feature and sort the list.”
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Bakul B.

Sales Consultant

“Customizable fields are important when we are dealing with multiple industries and this is facilitated.”
PW

Peter W.

Onboarding Manager

Starting price
19per user /
per month
Pros and Cons based on 3,042 verified reviews
Verified reviewer profile picture

Efficient sales pipeline management

Intuitive and customizable interface

Customizable sales stages

Effective sales team management

Enhanced team collaboration

Limited reporting capabilities

Inefficient search and filter functions

Subpar contact management

Inconsistent user experience

Limited automation features

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Contact Management4.5
Sales Pipeline Management4.4

User insights about the customizable fields feature

Users find ActiveCampaign's customizable fields highly beneficial for personalizing emails and managing data. They appreciate the ease of creating and implementing new fields, which helps in targeting specific audiences and tracking lead sources. Reviewers mention that the customization capabilities enhance the effectiveness of their marketing campaigns and improve customer interactions.

See related user reviews

“We use Customizable Fields to drive relevant, personalized communications back to our "free" customers, helping to convert them to "paid" customers.”
BF

Bob F.

CEO

“We use customizable fields in a number of important areas ... most notably we use it to help us track sources of leads and various trigger points throughout the marketing funnel.”
BP

Brock P.

Vice President of Marketing

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Contact Management4.4
Sales Pipeline Management4.1

User insights about the customizable fields feature

Users value Mailchimp's customizable fields for their role in personalizing email campaigns and managing data. They appreciate the flexibility and ease of customizing fields to suit specific marketing needs. Reviewers mention that these fields help in organizing data, enhancing branding, and improving engagement, although some find the options limited in the free version.

See related user reviews

“It provide customizable fields for all campaigns. All can customize email templates, survey and many more thing at your own. It help your to make better your branding.”
CL

Chhagan L.

Founder

“We use Mailchimp with our employees, the customizable fields aid when scheduling the campaign while still having the audience feel appreciated for taking the extra time to see them as an individual by using tailored information. ”
SH

Samara H.

HR& Business Manager

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Contact Management4.5
Sales Pipeline Management --

User insights about the customizable fields feature

Reviewers highlight Brevo's customizable fields as crucial for personalizing email campaigns and managing customer data. They find it easy to create and use custom fields, which enhances the efficiency and personalization of their marketing efforts. Users appreciate the flexibility in adapting fields to specific needs, although some wish for more customization options.

See related user reviews

“Customizable fields are essential in building an email marketing campaign because they allow for personalization, segmentation, and automation, leading to higher engagement and conversion rates.”
JS

Jill S.

Travel Agent

“Overall, the customizable fields help enhance the personalization and efficiency of your campaigns while giving you more control over your audience's data.”
MJ

Miljana J.

Owner-Performance Specialist

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
HubSpot CRM logo
Reviews Sentiment
 
 
 
1-2(85)
3-4(1,629)
5(2,737)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the customizable fields feature

Users appreciate HubSpot CRM's customizable fields for their flexibility and ease of implementation. They find it valuable for tailoring the platform to specific business processes and collecting relevant data. Reviewers mention that while customization options are extensive, some features are limited without a paid subscription, and setting up fields can be challenging.

See related user reviews

“Our industry has not unique but our needs for a CRM were unique. And having customization was vital in meeting our requirements. Hubspot provides all the customizations you could want, and its included.”
DL

Derek L.

Marketing Manager

“The custom fields are nice, but it's hard to set them up in the appropriate areas. They don't easily translate from forms to contacts fields.”
SR

Samantha R.

Marketing Coordinator

Starting price
20per user /
per month
Pros and Cons based on 4,451 verified reviews

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details
ClickUp logo
Reviews Sentiment
 
 
 
1-2(50)
3-4(1,342)
5(3,166)
Key Features
Contact Management4.4
Sales Pipeline Management4.3

User insights about the customizable fields feature

Reviewers find ClickUp's customizable fields essential for tailoring the workspace to specific project needs. They appreciate the flexibility in adding and organizing fields, which helps in managing tasks and capturing critical details. Users report that this capability enhances project management precision and workflow efficiency, although some find the customization process could be simpler.

See related user reviews

“Customizable fields are essential for tailoring the workspace to specific needs. They allow me to capture critical details specific to each project or task. This feature is especially important for managing diverse projects with unique requirement”
ND

Naveed D.

Executive Assistant to CEO, Production Technician, Research and Lab Assistant

“"Customizable Fields" in ClickUp provide essential flexibility, allowing tailored task details for improved project management precision.”
AL

Alaaeddine L.

Customer services

Starting price
10per user /
per month
Pros and Cons based on 4,558 verified reviews

Enhanced team collaboration

Boosted productivity

Comprehensive project management

High customization and flexibility

Continuous improvements

Slow performance speed

Inconsistent bug fixes

Complex navigation

Limited mobile support

Overwhelming email notifications

See pros and cons details

Other Top Rated CRM Software with Customizable Fields in 2026

Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more.

Read more about Salesforce Sales Cloud

Users also considered
ClickUp logo

Productivity platform for marketing agencies

ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM.

Read more about HubSpot CRM

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.

Read more about Zoho CRM

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Users also considered
Zendesk Suite logo

AI powered customer service across all channels

Zendesk offers an AI-powered service platform that unifies conversations from multiple channels. It features AI agents for resolving inquiries, ticketing for support requests, and analytics for tracking service quality. Its Resolution Learning Loop technology enhances automation by integrating AI, human agents, and knowledge resources on one platform.

Read more about Zendesk Suite

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
LiveAgent logo

Multichannel Help Desk Solution with Powerful AI Features

LiveAgent is a web-based help desk solution with a built-in CRM functionality and AI features. It manages support tickets from channels like email, VoIP, live chat, and social media. Its CRM platform supports task automation, data organization, and integration with 200+ tools.

Read more about LiveAgent

Users also considered
Clio logo

Cloud-based legal practice management tool for law firms.

Clio is a comprehensive legal practice management software that helps law firms streamline their operations. The platform offers case management, client intake, document automation, and legal accounting features, all integrated into one system. With built-in AI capabilities through Clio Duo, legal professionals can efficiently summarize documents and access matter details while maintaining client communication through a dedicated portal.

Read more about Clio

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Nimble logo

Contact management & social relationship solution

Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts.

Read more about Nimble

Users also considered
Any.do logo

A simple and poweful workspace to manage your team's work

Any.do CRM adapts to your business: launch in minutes with free templates, custom fields, live dashboards, and time-saving automations. Track every lead on Kanban boards, sync with 6 000+ apps, and close deals faster—inside the workspace 40 million users trust.

Read more about Any.do

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
Less Annoying CRM logo
Category Leaders

For small businesses outgrowing spreadsheets.

A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.

Read more about Less Annoying CRM

Users also considered
Bigin by Zoho CRM logo
Category Leaders

Pipeline-centric CRM system for small businesses

Bigin is a pipeline-centric CRM that helps small businesses move away from spreadsheets and get started with a CRM system for their business easily.

Read more about Bigin by Zoho CRM

Users also considered
Kylas Sales CRM logo
Category Leaders

#TheBetterCRM

Kylas is an enterprise-grade sales CRM uniquely designed and engineered for growing businesses. It is built and priced for collaboration, allowing businesses to onboard unlimited users and work seamlessly with their entire team without incurring per-license costs.

Read more about Kylas Sales CRM

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite’s CRM software is the only cloud solution that delivers a real-time 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead to opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support.

Read more about NetSuite

Users also considered
SendPulse logo

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
Ploomes CRM logo

CRM platform that automates sales and business workflows

Ploomes CRM centralizes contacts, deals, and communications in one cloud platform. Automate tasks, follow-ups, and approvals while gaining visibility through customizable dashboards and analytics. Plans start at $22/user/month with optional modules like CPQ and Workflow Automation.

Read more about Ploomes CRM

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered

Key features for CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers appreciate consolidating all contact information in one place, customizing fields, tracking customer interactions, and easily segmenting and tagging contacts for better management. 93% of reviewers rated this feature as important or highly important.
  • Sales Pipeline Management: Users value the ability to visualize sales stages, customize pipeline stages, track deals, and forecast revenue, which enhances sales strategy and decision-making. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the importance of prioritizing leads, using advanced scoring and nurturing capabilities, and tracking interactions to improve conversion rates and customer relationships. 90% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users find customizable reports and dashboards valuable for tracking performance metrics, making data-driven decisions, and analyzing sales and marketing efforts. 87% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers emphasize the efficiency of capturing leads from various sources, automating follow-ups, and integrating lead data for better management and conversion. 86% of reviewers rated this feature as important or highly important.
  • Task Management: Users appreciate organizing tasks, setting priorities, assigning responsibilities, and tracking progress to enhance productivity and collaboration. 85% of reviewers rated this feature as important or highly important.