getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Customer Data Platform Software with Activity Tracking (2026)

Last updated: March 2026

Key features of Customer Data Platform Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customer Database: Users find it essential for centralizing and managing comprehensive customer information, enhancing data accuracy, and supporting targeted marketing efforts. 99% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the effective management and quick retrieval of contact information, aiding in lead generation and maintaining organized client details. 98% of reviewers rated this feature as important or highly important.
  • Customer Segmentation: Users highlight the ability to tailor marketing efforts to specific groups based on various criteria, improving communication, customer satisfaction, and sales conversions. 90% of reviewers rated this feature as important or highly important.
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

115 software options

CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Read more about CleverTap

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

Read more about Xtremepush

Users also considered
ZoomInfo Sales logo

ZoomInfo Sales

Lead generation and buyer intent data for B2B organizations

visit website
ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Read more about ZoomInfo Sales

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

learn more
Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
monday CRM logo

Customer relationship management solution

learn more
monday CRM is the best customer data software to help you track, store, and manage all your customers' information. Easily share your clients' customer data with relevant stakeholders, and automatically turn your business contacts list into an organized address book inside your CRM.

Read more about monday CRM

Users also considered
ContactPigeon logo

Omnichannel customer engagement for eCommerce and Retail

learn more
ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
Apollo.io logo

Find ideal prospects and convert them into customers.

learn more
End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

Read more about Apollo.io

Users also considered
NiceJob logo

Reputation marketing with reviews, social & SEO tools

learn more
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

Read more about NiceJob

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

learn more
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Read more about Salesforce Marketing Cloud

Users also considered
SALESmanago Marketing Automation logo

AI Customer Engagement Platform

learn more
Provide Omnichannel Customer Experience, segment your customers to enhance your campaign results and use AI to predict customer actions. Manage the marketing activities, with a wide range of data and information about your customers you are able to measure and analyze customers’ behavior.

Read more about SALESmanago Marketing Automation

Users also considered
Jobin.cloud logo

All-In-One tool to Find and Engage People

learn more
Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

Read more about Jobin.cloud

Users also considered
Lusha logo

Lead capture and generation solution

learn more
Lusha is an AI-based sales intelligence platform that provides sales professionals with fully compliant global B2B data to uncover business opportunities. The platform offers comprehensive prospecting capabilities through its contact and company search functionality, allowing users to discover ideal prospects using advanced filters including buyer intent and funding information.

Read more about Lusha

Users also considered
Ortto logo

Build journeys that drive revenue.

learn more
Your customer data, marketing automation & analytics, together.

Read more about Ortto

Users also considered
Adobe Experience Manager logo

Enterprise content management system

learn more
Built on an AI-based foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers teams to deliver the right content to customers when and where they need it, all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system.

Read more about Adobe Experience Manager

Users also considered
Lead411 logo

Lead411 is the Only Unlimited B2B Lead Generation Platform!

learn more
Lead411 acts like a customer data platform by centralizing real-time verified contact info, intent signals, and firmographic data—giving your sales and marketing teams the insights they need to target, personalize, and convert more effectively.

Read more about Lead411

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

learn more
Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
servis.ai logo

Powerful, easy-to-use BOMP your whole team will love.

learn more
FreeAgent CRM is a fully-featured CRM. Understand your business at a glance with visual reporting on what matters most.

Read more about servis.ai

Users also considered
Bloomreach logo

Bloomreach personalizes the e-commerce experience

learn more
Bloomreach's Customer Data Platform (CDP) goes beyond simply unifying customer data. It provides advanced e-commerce analytics, omnichannel orchestration, and product personalization. It also ensures marketers can take meaningful action with the collected data.

Read more about Bloomreach

Users also considered
Jahia logo

Digital experience and content management platform

learn more
Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

Read more about Jahia

Users also considered
Efficy CRM logo

Pay-less for more. Europe's most flexible CRM

learn more
Known as Europe’s most flexible CRM, Efficy offers a completly customisable Customer Relationship Management solution. With us, you'll centralize your customer data, empower your employees, and grow your business.

Read more about Efficy CRM

Users also considered
Meiro logo

Creating actionable customer profiles from data

learn more
Meiro is an AI-powered, composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure.

Read more about Meiro

Users also considered
Planhat logo

Customer success platform

learn more
Planhat is a Customer Success Platform that empowers organizations to acquire, service, and grow lifelong customers. This comprehensive customer platform serves as a single source of truth, providing sales, service, and success teams with an intuitive, action-first interface to streamline their workflows and drive successful outcomes.

Read more about Planhat

Users also considered