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Top Rated Email Tracking Software with Customizable Templates in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable templates save time and allow users to create professional, brand-aligned emails without needing design skills. They accommodate different user needs and streamline the process of setting up and executing email campaigns. Our reviewers in email tracking software rated this feature as highly important.

3 Best Email Tracking Software with Customizable Templates

  • MailerLite
  • Mailchimp - Highest rated for customizable templates
  • Constant Contact

See other top Email Tracking products with customizable templates

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the email tracking software category. They also needed to have sufficient reviews about customizable templates, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for customizable templates based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

MailerLite logo
4.7
(2.2K)
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User insights about the customizable templates feature

Users find MailerLite's customizable templates helpful for saving time and matching business branding. They appreciate the drag-and-drop interface and the ability to create templates from scratch. Reviewers indicate that while the templates are generally easy to use, they would like more control over customization options and modern design elements. They value the ability to quickly create campaigns and the flexibility to personalize templates according to their needs. Some users mention occasional issues with dynamic fields but praise the responsive customer service.
“Templates that are too rigid are cumbersome and a waste of time. Creating from scratch is also not efficient. Having easy to create templates that will also function properly is of course the front face of what this is all about. It's our face and contact with our most important people to our businesses. They need to feel appreciated by receiving something that works well, so they know we will work well for them. I would like a little more ability to improve the aesthetics. The pop ups are lovely, the forms less so. It would be great to convert them between each other also because a good campaign often needs both. It would save time from having to build and rebuild. I would like more control over presets so I'm not always starting from scratch, and more modern looking options, buttons, etc. ”
BS

Birdi S.

Therapeutic Arts Counselor and Master Spiritual Life Coach

“It's important to quickly create a new campaign based on a template but not super intuitive on how to do that. It would be nice to have more control in customisation. For example, spacing between elements inside of blocks, and more layout options for blocks like the RSS list block.”
PO

Petra O.

Creative Communications

Email Tracking key features coverage

MailerLite offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.6
Contact Management4.6
Email Distribution4.8
Email Marketing4.8
Email Management4.8
Reporting/Analytics4.5

Pros and cons based on 2,256 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,256 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)
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User insights about the customizable templates feature

Reviewers appreciate Mailchimp's customizable templates for their ease of use and flexibility. They report that these templates allow for quick branding and personalization, making it easy to create professional-looking emails. Users highlight the drag-and-drop functionality and the ability to modify templates to fit specific needs. They find the variety of templates valuable, noting that even the free version offers ample options. However, some users mention that editing templates can be less intuitive and not always consistent with other platforms.
“Mailchimp provides a bunch of free templates that allow you to drag and drop images, edit text, and move items around to your liking so your email looks as professional as possible. They offer even more templates with the paid version but they still offer great customizable templates with the free version, too!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

“Loads of free templates available to get your campaign started. Even the free version has enough to get you going. You can customize the templates to comply with your branding standards to improve user engagement with your content.”
RC

Rajat C.

Account Manager

Email Tracking key features coverage

Mailchimp offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.5
Contact Management4.4
Email Distribution4.6
Email Marketing4.6
Email Management4.5
Reporting/Analytics4.4

Pros and cons based on 17,565 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,565 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Constant Contact logo
4.3
(2.9K)
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User insights about the customizable templates feature

Reviewers highlight the customizable templates in Constant Contact for their flexibility and ease of use. They appreciate the ability to create professional-looking emails that align with their brand without needing advanced design skills. Users find the templates to be a significant time saver and helpful for maintaining brand consistency. They report that the templates are mobile-friendly and offer a good variety of options. However, some users mention that customizing templates can be challenging at times, and a few have switched to other platforms for better ease of use.
“We do not have time to reinvent the wheel, do not have a designer or marketing person on staff, so this is a huge timesaver but still allows us a unique look ”
CP

Cristina P.

Director of Development

“They have tons of templates and the builder is very mobile friendly and works really well. Anyone who uses a computer on a regular biases can do it.”
BU

Ben U.

Mailer

Email Tracking key features coverage

Constant Contact offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.6
Contact Management4.4
Email Distribution4.6
Email Marketing4.5
Email Management4.7
Reporting/Analytics4.4

Pros and cons based on 2,911 verified reviews

52% of users rated Constant Contact 5 out of 5 stars, while 3% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,911 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Cons:

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Pricing

Starting price:$12 usage based/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Email Tracking Software with Customizable Templates in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Constant Contact logo
Category Leaders

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Freshsales logo

Sales management solution

learn more
Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

Read more about Freshsales

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Campaign Monitor by Marigold logo
Category Leaders

Cross-channel marketing made simple and stress-free

learn more
Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Read more about Campaign Monitor by Marigold

Users also considered
HubSpot Sales Hub logo
Category Leaders

Freemium email productivity & tracking for sales teams

learn more
HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE email marketing and email tracking CRM. Cloud, mobile, open source. 12 million companies worldwide. Send emails in bulk, see who's open your emails, clicked links and run automation rules based on email triggers.

Read more about Bitrix24

Users also considered
Copper logo
Category Leaders

The CRM designed for Google Workspace

learn more
Copper is a CRM tool that’s designed for and recommended by Google. Get set up in minutes thanks to its seamless integration with Google Workspace (formerly G Suite) and beautiful user experience. Automate repetitive tasks, stay on top of projects and deadlines, and build more valuable, long-lasting relationships.

Read more about Copper

Users also considered
SendGrid logo

Delivers reliable email at scale for businesses

learn more
SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

Read more about SendGrid

Users also considered
SMTP2GO logo

Fast, reliable mail delivery and management solution

learn more
SMTP2GO is a cloud-based email management solution which helps businesses track emails and generate visual reports. Key features include data management, email monitoring, blacklisting, email authentication, and an API.

Read more about SMTP2GO

Users also considered
Front logo

AI-enabled customer service platform for collaboration

learn more
Front is more than email tracking. We're a customer operations platform that enables customer-facing teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Read more about Front

Users also considered
GetResponse logo

Cloud-based email marketing platform

learn more
An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

Read more about GetResponse

Users also considered
Mixmax logo

Email communication & sales productivity application

learn more
Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

Read more about Mixmax

Users also considered
Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

learn more
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
Agile CRM logo
Category Leaders

Sales and marketing CRM for growing businesses

learn more
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

Read more about Agile CRM

Users also considered
Zoho Campaigns logo
Category Leaders

Simplified email and SMS marketing management software

learn more
Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

Read more about Zoho Campaigns

Users also considered
Close logo

The conversation-first CRM for small, scaling sales teams

learn more
Close is a conversation-first CRM designed for founders and small, scaling sales teams to manage every conversation in one place — with built-in calling, email, and SMS built natively inside the platform.

Read more about Close

Users also considered
Groove logo

The first sales platform to make sales strategy actionable

learn more
Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Read more about Groove

Users also considered
Acumbamail logo

Cloud-based tool for email and SMS marketing campaigns

learn more
Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

Read more about Acumbamail

Users also considered
Selzy logo
Category Leaders

Affordable email marketing software

learn more
Selzy is an intuitive email marketing platform that suits any business needs. It offers a wide range of integrations with your favorite tools, an easy-to-use drag&drop editor, and email templates for any occasion.

Read more about Selzy

Users also considered
GlassHive logo
Category Leaders

Sales and marketing platform for IT industry

learn more
GlassHive assists businesses in the IT industry such as MSPs, MSSPs, VARs, and more. It caters to businesses of all sizes. It enables teams to manage marketing and sales efforts using intuitive tools, pre-built content, and insightful data.

Read more about GlassHive

Users also considered
Yesware logo

Sales Engagement Made Easy

learn more
How sales teams do meaningful email outreach at scale.

Read more about Yesware

Users also considered

Key features for Email Tracking software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Engagement Tracking: Reviewers value tracking open rates, clicks, and responses to measure email campaign effectiveness and adjust strategies for better engagement. 95% of reviewers rated this feature as important or highly important.
  • Contact Management: Users highlight the ease of segmenting contacts, managing detailed information, and organizing lists for targeted email marketing. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Reviewers appreciate the ability to easily send emails to targeted groups, manage large volumes, and track delivery and engagement. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users find automated campaigns, customizable templates, and analytics essential for engaging subscribers and improving marketing efforts. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Reviewers highlight the convenience of managing multiple email accounts, automating sequences, and ensuring compliance with regulations. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users value detailed insights into email performance, including open rates and click-throughs, to refine strategies and improve engagement. 88% of reviewers rated this feature as important or highly important.