App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

Verified user reviews

GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.

Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Instapage

Create landing pages without limits.

Table of Contents

Is this product right for your business?

Find out with a

Instapage - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: February 2026

Instapage overview

What is Instapage?

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. Instapage is the most advanced landing page solution on the market, providing a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.

Who uses Instapage?

By industry, Instapage reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Instapage cited by reviewers is creating landing pages (85% of reviewers).

What do users say about Instapage pricing?

Some reviewers feel Instapage offers good value for money for advanced features and integrations, and they appreciate unlimited pages on paid plans. However, many users find the pricing high, with hidden costs and unclear pricing information.

Starting price

79flat rate /
per month

Alternatives

with better value for money

Pros & Cons

Customization

Assistance

Navigation

Affordability

Stability

Responsiveness

Instapage’s user interface

Ease of use rating:

4.5

(365)

Instapage pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(9)

3-4(129)

5(227)

What do users say about Instapage?

Reviewers indicate Instapage makes creating landing pages fast and easy, thanks to its intuitive drag-and-drop builder, user-friendly interface, and a wide selection of customizable templates. They say it allows non-technical users to design attractive pages, run A/B tests, and integrate with other marketing tools, saving time and agency costs. They appreciate responsive customer support and helpful tutorials.

Some report that pricing is high and cancellation policies are strict, which frustrates small businesses. They mention occasional bugs, limited customization in templates, and constraints in design flexibility, but feel the platform is reliable for most page creation needs.

Select to learn more

Who uses Instapage?

Based on 365 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Internet

Information Technology and Services

Others

Use cases

Landing Page

AB Testing

Lead Generation

Website Builder

Marketing Analytics

Instapage's key features

Most critical features, based on insights from Instapage users:

Customizable templates

4.3

(24)

Conversion Rate Optimization

4.5

(17)

Form builder

4.6

(19)

Conversion tracking

4.4

(18)

A/B testing

4.4

(17)

Real time editing

4.5

(13)

All Instapage features

Features rating:

4.3

(365)

Data visualization

2.5

(2)

Responsive web design

4.0

(6)

Segmentation

5.0

(1)

Customizable fields

4.0

(1)

Cross channel attribution

4.0

(1)

Display ad management

4.5

(2)

Content publishing options

4.0

(1)

Landing pages/web forms

4.5

(13)

Personalization

4.0

(1)

Lead generation

5.0

(1)

Campaign planning

5.0

(1)

Workflow management

4.5

(2)

Multivariate testing

5.0

(1)

Recommendations

5.0

(1)

Visual editor

4.0

(4)

Marketing automation

5.0

(2)

Website analytics

5.0

(1)

Behavior analytics

4.0

(1)

Drag & drop

4.6

(12)

Contact database

4.3

(7)

Content management

4.3

(9)

Customizable branding

4.6

(7)

Third-Party integrations

4.8

(8)

Campaign analytics

4.6

(5)

Reporting & statistics

3.5

(8)

Lead management

4.1

(7)

Data import/export

4.0

(8)

Collaboration tools

5.0

(1)

Audience targeting

4.3

(3)

Dynamic content

4.0

(4)

Split testing

4.9

(7)

Email management

4.0

(2)

Campaign management

4.3

(6)

Website personalization

4.3

(4)

SEO management

4.0

(8)

Reporting/Analytics

4.0

(3)

ROI tracking

3.3

(3)

Real-Time data

4.5

(2)

Real-Time analytics

(0)

Pre-built templates

(0)

Online store builder

(0)

Account based marketing

(0)

Real-Time reporting

(0)

Search marketing

(0)

SSL security

(0)

Tagging

(0)

Template management

(0)

Templates

(0)

Visual analytics

3.5

(2)

Web forms

(0)

Website publishing options

(0)

Widgets

(0)

WYSIWYG editor

(0)

Activity dashboard

2.0

(1)

Activity tracking

(0)

Alerts/Notifications

(0)

API

1.0

(1)

Autoresponders

(0)

Behavioral analytics

(0)

Behavioral targeting

(0)

Campaign Segmentation

5.0

(1)

Categorization/Grouping

(0)

Channel management

(0)

Click tracking

(0)

Client management

(0)

Contact management

(0)

Contextual Targeting

(0)

CRM

5.0

(1)

Customizable forms

(0)

Customizable reports

5.0

(1)

Data security

(0)

Design management

(0)

Email marketing

(0)

Engagement tracking

4.5

(2)

Experience Management

(0)

Forms creation & design

(0)

Forms management

3.0

(1)

Heatmaps

3.5

(2)

Layout & design

4.0

(1)

Lead capture

(0)

Monitoring

2.0

(1)

Multi-Campaign

(0)

Multi-Channel campaigns

(0)

Instapage awards

Personalization

81/100

Instapage alternatives

Instapage

4.5

(365)

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.3

Value for Money

4.0

Customer Support

4.3

Marketo Engage

4.3

(709)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

Wrike

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.2

Customer Support

4.3

Lucky Orange

4.7

(257)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.6

Customer Support

4.7

Instapage pricing

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Create

Per month

Features included:

Drag & Drop Builder
Visual Collaboration
Popup
AI Content Creator
Mobile Responsive

Optimize

159

Per month

Features included:

A/B Testing
Dynamic Text Replacement
Traffic Allocation
Multi-Step Forms

Convert

No pricing info

Features included:

Heatmaps
Audit Logs
Professional Services

User opinions about Instapage price and value

Value for money rating:

4.0

Of 63 reviews that provide robust commentary on Instapage's price and value, 38% mention it in a positive light.

Some reviewers feel that Instapage offers good value for money, particularly for users who need advanced features like dynamic content functionality for paid advertising. They say the platform's pricing is competitive, especially when considering the extensive features and integrations available. Some users report that the flexibility and ease of use justify the cost, and they appreciate the ability to create unlimited pages with paid plans. However, many users find the pricing to be high, especially for small businesses and startups. They indicate that recent price increases and hidden costs have made the platform less affordable. Some users mention that the value does not match the high cost, and they are frustrated by the lack of clear pricing information and the auto-renewal practices. Reviewers also note that the cost can be prohibitive without a large marketing budget, and they feel that there are more affordable alternatives available with similar features.

, and

To see what individual users think of Instapage's cost and value, check out the review excerpts below.

“At that point I was prompted to upgrade to use a custom domain name, the pricing was right and I became a paying customer. If you're non-techincal and want to quickly create legit landing pages that convert traffic to leads, Instapage does a great job.”

John S.

Director

“Instapage brings to the table value for money, great functionality as well as good integrations with most popular apps.”

Sean F.

“They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not.”

Aaron F.

Product Marketing

Instapage integrations (89)

Integrations rated by users

We looked at 365 user reviews to identify which products are mentioned as Instapage integrations and how users feel about them.

Mailchimp

Integration rating: 4.7 (3)

“Ability to send emails to nurture leads and provide further information/value.”

Steven F.

Owner

Salesforce Sales Cloud

Integration rating: 4.5 (2)

“Store all our leads and opportunities and has a deep native integration with Marketo”

Ed S.

CVO

OptinMonster

Integration rating: 4.0 (1)

“We need more creative popups and we don't have top rebuild the popup over and over again. ”

Bao T.

Web designer

Zapier

Integration rating: 5.0 (3)

Google Analytics 360

Integration rating: 4.5 (2)

Google Ads

Integration rating: 5.0 (2)

WordPress

Integration rating: 4.5 (2)

ActiveCampaign

Integration rating: 5.0 (2)

HubSpot CRM

Integration rating: 4.5 (2)

Kit

Integration rating: 5.0 (1)

Stripe

Integration rating: 5.0 (1)

Iterable

Integration rating: 5.0 (1)

Instapage customer support

What do users say about Instapage customer support?

Customer support rating:

4.0

We analyzed 44 verified user reviews to identify positive and negative aspects of Instapage customer support.

A significant portion of users praise Instapage support for being fast, responsive, and genuinely helpful with resolving issues.

Multiple users highlight the knowledgeable and friendly support staff, who provide clear guidance and effective solutions.

A fair number of users appreciate the ease of contacting support through various channels and the proactive follow-up they receive.

A minority of users report slow response times, unhelpful service, and difficulties getting their issues taken seriously by support.

Support options

Faqs/forum

24/7 (live rep)

Knowledge base

Phone support

Email/help desk

Chat

Training options

Documentation

Live online

Videos

Webinars

To see what individual users say about Instapage's customer support, check out the review snippets below.

“No, you contact Instapage support, explain your situation and not only support helps you implement it, they do what it needs to make it WORK! How awesome is that, its like buying not just a product but a real service too! When I say real”

Cosimo D.

freelance

“World-class customer support (was genuinely amazed at how quickly, professionally and intelligently they've answered all my questions (which have been few given the great UX/UI.) ”

Kevin L.

Director of Copy

“Support is horrible, takes days for them to respond.”

Madhav B.

CTO

Instapage FAQs

Q. What type of pricing plans does Instapage offer?

Instapage has the following pricing plans:
Starting from: $79.00/month
Pricing model: Subscription
Free Trial: Available

These products have better value for money

Q. What are the benefits of using Instapage?

Understand exactly what you're spending to generate a new lead with easy-to-use advertising attribution.

Give access to anyone - designers, copywriters, marketers and even clients within the platform to make collaboration easy.

A/B test all aspects of your landing pages such as button/image clicks, text link clicks, form submissions, and external conversions influenced.

Use the real-time analytics dashboard to compare the performance of all published pages.

Implement hundreds of integrations, including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact, and many more!

Publish to custom domains (e.g. existing websites/standalone pages,WordPress, Facebook) or set up your own free sub domain.

Manage your campaigns more efficiently by modifying previously published landing pages/URLs and by grouping similar pages into campaign categories.

Track campaign performance with a dashboard that shows all leads generated from your landing pages.

Q. Who are the typical users of Instapage?

Instapage has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

Q. What languages does Instapage support?

Instapage supports the following languages:
English

Q. Does Instapage offer an API?

No, Instapage does not have an API available.

Q. What other apps does Instapage integrate with?

Instapage integrates with the following applications:
Wufoo, Kit, HubSpot Marketing Hub, Constant Contact, CallRail, Drupal, PayPal, Google Analytics 360, Marin Software, Zoho CRM, Campaign Monitor by Marigold, ActiveCampaign, Salesforce Marketing Cloud, AdRoll ABM, Sumo, Zapier, WordPress, Freshdesk, Twitter/X, Stripe, Salesforce Sales Cloud, Google Ads, GetResponse, Heap, LiveChat, Taboola, GoTo Webinar, LinkedIn for Business, Meta for Business, Olark, Mixpanel, Kissmetrics, Keap, Iterable, OptinMonster, Mailchimp, Trustpilot, Marketo Engage, AdRoll, AWeber, Shopify, Zendesk Suite

Q. What level of support does Instapage offer?

Instapage offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support, Email/Help Desk, Chat