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Litmus Logo

Email marketing, testing & tracking solution

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Litmus - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Litmus overview

What is Litmus?

Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.

Litmus's web-based drag & drop email editor enables teams to build their own emails from scratch or select one from Litmus's gallery of fully customizable templates. Changes made to emails can't be lost thanks to Litmus's timeline view. Contributors can see who made changes and when, and restore previous versions at any time.

Users can preview emails simultaneously in mobile and desktop as they build them, ensuring that they're optimized for both dimensions. HTML changes can be applied and viewed immediately and in real-time, eliminating the need for "guessing and checking".

After building and previewing emails, users can send them to Litmus for rendering testing with Litmus's one-click email testing. Litmus's comprehensive spam testing then checks your authentication, IP addresses & reputation and provides feedback and scores for ISP and corporate filters to ensure that your emails reach inboxes.

Once emails are sent, Litmus's engagement summary reports to users on not just open rate, but whether the emails were deleted, glanced at, skimmed over or properly read. Geolocation tells users where emails were opened, too.

Key benefits of using Litmus

  • With Litmus, email campaigns can be previewed across over 40 email clients and devices. View emails with images on or off, see how they'll look in a notification box, and realistically scroll through your email on a mobile device.

  • Litmus's spam testing feature not only generates a spam score, it also explains this score and gives actionable advice on how email content can be adapted to improve delivery rates.

  • See who read and who deleted your emails, know what device they used and whether they printed or forwarded it. Understand engagement levels, client popularity and geolocation with Litmus's email analytics.

  • Litmus works alongside existing email software such as MailChimp, Silverpop, VerticalResponse, CampaignMonitor and ExactTarget.

  • In addition to email previews, Litmus provides cross-browser page testing so users can see how their URLs appear in popular browsers.
  • Starting price

    500flat rate /
    per month

    Alternatives

    with better value for money


    Pros & Cons

    Verified reviewer profile picture

    Email Marketing

    Email Preview

    Cloud Integrations

    Features

    User Experience

    Bugs and Issues

    Litmus’s user interface

    Ease of use rating:

    Litmus pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(1)
    3-4(12)
    5(39)

    What do users say about Litmus?

    It is a good for handling email email bursts for email sending and receiving overall email management and marketing

    Select to learn more


    Who uses Litmus?

    Based on 52 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Marketing and Advertising
    Information Technology and Services
    Computer Software
    Consumer Services
    Others

    Use cases

    Email Marketing
    Marketing
    Email Tracking
    Small Business Marketing

    Litmus's key features

    Most critical features, based on insights from Litmus users:

    Reporting/Analytics
    Email campaign management
    A/B testing
    List management
    Email tracking
    Email management

    All Litmus features

    Features rating:

    Third-Party integrations
    Template management
    Email templates
    Dynamic content
    Audience targeting
    Real-Time analytics
    Campaign management
    Email Distribution
    Personalization
    Event triggered actions
    Geolocation
    Email marketing
    Drag & drop
    Location tracking
    Monitoring
    Preview functionality
    Team management

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    Litmus pricing

    Value for money rating:

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Litmus Core

    500

    Per month

    Features included:

    • 5 Full Users
    • 2,000 Email Previews Per Month
    • 500,000 Analytics Opens Per Month
    • 50,000 Litmus Personalize Impressions Per Month
    • Automated QA Checks And Previews On 100+ Email Clients And Devices
    • Easy To Use Email Builder (With Or Without Code)
    • Personalization Templates (Custom Images, Countdown Timers, Etc.)
    • Customizable Email Testing Profiles (Provided By Litmus)
    • Code Editor Integrations To Test Where You Build
    • Email, Phone, And Chat Support

    Litmus Enterprise

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Custom Number Of Full Users
    • Custom Number Of Email Previews
    • Custom Number Of Analytics Opens
    • Custom Litmus Personalize Impressions
    • More Personalize Features (Custom Scratch Offs, Rule-Based Images)
    • Enterprise-Level ESP Integrations
    • Advanced Security Settings And User Permissions
    • Unique Email Analytics And Insights Not Found In ESP Alone
    • Dedicated Account Management And Customer Success Manager

    Deliverability Add-On

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Inbox Placement Insights By Mailbox Provider
    • 24/7 Reputation And Deliverability Monitoring
    • Visibility Into Competitors’ Sending Practices
    • Deep Engagement Analytics Filtered By Platform, Location, Mailbox Provider
    • Exclusive Data Feeds From Mailbox Providers And Security Companies
    • Easy Tracking Of SPF, DKIM, And DMARC Results

    User opinions about Litmus price and value

    Value for money rating:

    To see what individual users think of Litmus's price and value, check out the review snippets below.

    “Our QA process is powerful and we have different stakeholders. All the email marketing issues have been solved and a great deal of our time has been saved through the usage of this app.”
    JC

    James C.

    Digital Marketing Manager

    “Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.”

    Verified reviewer

    Anonymity request

    Litmus integrations (50)

    Integrations rated by users

    We looked at 52 user reviews to identify which products are mentioned as Litmus integrations and how users feel about them.

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Litmus support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    FAQs/Forum
    Phone Support
    Chat

    Training options

    Live Online
    Documentation
    Webinars
    Videos

    Litmus FAQs

    Q. Who are the typical users of Litmus?

    Litmus has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    These products have better value for money


    Q. What languages does Litmus support?

    Litmus supports the following languages:
    English


    Q. Does Litmus offer an API?

    No, Litmus does not have an API available.


    Q. What level of support does Litmus offer?

    Litmus offers the following support options:
    Knowledge Base, Email/Help Desk, FAQs/Forum, Phone Support, Chat

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