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Litmus

4.6
(32)

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Email marketing, testing & tracking

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(4)

Litmus Pricing

Pricing overview

Value for money rating

4.0

/5

32

Price starts from

99

Per month

Other

Pricing options
Free plan
Subscription
Free trial

Pricing details

7 day free trial. Basic Plan: $99/month. Perfect for 1 full user; Unlimited read-only users; 1,000 Email Previews Basic Plan features include: (NEW) Quickly create on-brand emails with Litmus Builder’s Code Editor and Visual Editor; Standardize quality assurance using automated pre-send checks with Litmus Test; Save time with productivity integrations. Plus Plan: $199/month. Up to 5 full users; Unlimited read-only users; 2,000 Email Previews. Plus Plan includes: Everything in Basic, And: Test where you build with code editor integrations; Reach the inbox with pre-send Litmus Spam Testing; Eliminate manual steps with ESP integrations; Track data and share insights to improve performance.

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Reviewers who mentioned pricing said:

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Kay S.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A pricy option for a freelancer or small agency, but Litmus blows the competition away

Reviewed a year ago

Litmus vastly increased my efficiency in building and testing email campaigns and email templates.

Pros

I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.

Cons

The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.

EY
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Eleni Y.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A must-have for email sends

Reviewed 3 months ago

The platform is very versatile which is great when it comes to design and layout. The platform is easy to use - pretty much anyone can use it no matter how uncomfortable you are with platforms or even if you've never used it before. If you want indepth insights into your emails, deliverability, previews etc, this is a must.

Pros

I've used this for almost two years and I've found this to be a vital part of my email campaign strategy. All email clients and apps work differently and the way you design an email in one platform may not translate all that well to email clients, so this is a great way of working out how to optimise your emails.The UI is very clear, easy to use and no jargon. Simply send your email to your litmus...

Cons

They recently took away their subject line and preview header testing function which I really loved. Plus, it can get a little expensive for this platform, so depending on the size of your organisation, number of emails sent and how experienced you are with email marketing, you do need to take into consideration what level of plan you get. If you're experienced with email marketing (design, layout, optimisation) you probably wouldn't use this as much, but it's still a very useful tool.

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Amelia F.

Pharmaceuticals, 501-1,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Ok Software, But I Think There Are Better

Reviewed 3 years ago

For a marketing agency, is can be a useful tool; just do your research before using and be aware of the contract details regarding pricing and service.

Pros

This software is easy to use at the onset; I also particularly like the spam check feature, which helps with advising clients on how to best design emails.

Cons

In the past I've seen that if usage exceeds the plan limits, your contract is moved to the next service level/package without notification.

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Abby H.

Think Tanks, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Tool

Reviewed 4 years ago

Great tool for learning to code email without worrying about messing things up.

Pros

As an email marketer, this is one of my favorite tools. We have a small marketing team with no real developer on staff. So it is great to have this tool as we learn and try new things without fear of breaking our emails in some inboxes.

Cons

We did have Litmus integrated with Marketing Cloud, but they upped their pricing out of our range.

AR
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Verified reviewer

Computer Software, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best way to test emails across clients

Reviewed 4 years ago

Email testing across all email clients and mobile devices.

Pros

Emails not consistently great across every email client? Litmus solves that. You can easily send a test email to them or copy/paste email code to see it render across all major clients.

Cons

It's a bit more expensive than their competitor, email on acid. It would be nice if it was native to an email tool rather than a separate tool.

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Mike D.

Internet, 201-500 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good toolset by expensive

Reviewed 2 years ago

We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.

Pros

Litmus had a great set of tools to make sure you maximize your email marketing campaigns. The spam testing and email box checker are top notch and we have seen good improvements in our campaigns.

Cons

Cost, the cost is very high and it is vary hard to justify the cost to other people in the organization. Although they see the value the cost can be upwards to thousands a year depending on your needs.

AR
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Verified reviewer

Computer & Network Security, 11-50 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Nothing like Litmus for Email Testing

Reviewed 3 years ago

Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.

Pros

Litmus makes it easy to test emails before sending it to subscribers. You can generate a detailed report and work on improving your draft for better deliverability.

Cons

Litmus is a bit expensive for small teams. However, if you see great value in your email marketing efforts, you can surely give it a try.

AA
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Adam A.

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Creating emails is much easier now

Reviewed 4 years ago
Pros

- Great tools for creating email templates - Online code editor with keyboard shortcuts on board. - A very large base of previews in different email clients. - Great blog with many tips, tricks, reviews and bits of precious knowledge.

Cons

It is not for small companies, as it is expensive in my opinion. But if you can scale your sales with emails this is definitely a tool for you. Online code editor has few annoying bugs, but nothing serious.