Litmus Pricing Plan & Cost Guide

Litmus

Email marketing, testing & tracking

4.62/5 (26 reviews)

Litmus Pricing

Starting from: $99.00/month

Pricing model: Subscription

Free Trial: Available

7 day free trial. Basic Plan: $99/month. Perfect for 1 full user; Unlimited read-only users; 1,000 Email Previews Basic Plan features include: (NEW) Quickly create on-brand emails with Litmus Builder’s Code Editor and Visual Editor; Standardize quality assurance using automated pre-send checks with Litmus Test; Save time with productivity integrations. Plus Plan: $199/month. Up to 5 full users; Unlimited read-only users; 2,000 Email Previews. Plus Plan includes: Everything in Basic, And: Test where you build with code editor integrations; Reach the inbox with pre-send Litmus Spam Testing; Eliminate manual steps with ESP integrations; Track data and share insights to improve performance.

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Litmus Pricing Reviews

Pros

  • Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.Verified ReviewerRead the full review
  • The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.Verified ReviewerRead the full review
  • Litmus had a great set of tools to make sure you maximize your email marketing campaigns. The spam testing and email box checker are top notch and we have seen good improvements in our campaigns.Mike D.Read the full review

Cons

  • We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.Mike D.Read the full review
  • There should really be a quick unsub option on each checklist. Spam tests are not quick to set up.James W.Read the full review
  • Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature. No notification system for when campaign approvals are finished.James W.Read the full review
88%
recommended this to a friend or a colleague

7 reviewers had the following to say about Litmus's pricing:

Mike D.

Good toolset by expensive

Used weekly for less than 6 months
Reviewed 2021-02-08
Review Source: Capterra

We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.

Pros
Litmus had a great set of tools to make sure you maximize your email marketing campaigns. The spam testing and email box checker are top notch and we have seen good improvements in our campaigns.

Cons
Cost, the cost is very high and it is vary hard to justify the cost to other people in the organization. Although they see the value the cost can be upwards to thousands a year depending on your needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Nothing like Litmus for Email Testing

Used occasionally for less than 6 months
Reviewed 2020-01-09
Review Source: GetApp

Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.

Pros
Litmus makes it easy to test emails before sending it to subscribers. You can generate a detailed report and work on improving your draft for better deliverability.

Cons
Litmus is a bit expensive for small teams. However, if you see great value in your email marketing efforts, you can surely give it a try.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Abby H.

Great Tool

Used weekly for 1-2 years
Reviewed 2018-12-04
Review Source: Capterra

Great tool for learning to code email without worrying about messing things up.

Pros
As an email marketer, this is one of my favorite tools. We have a small marketing team with no real developer on staff. So it is great to have this tool as we learn and try new things without fear of breaking our emails in some inboxes.

Cons
We did have Litmus integrated with Marketing Cloud, but they upped their pricing out of our range.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Amelia F.

Ok Software, But I Think There Are Better

Used occasionally for 2+ years
Reviewed 2020-03-29
Review Source: Capterra

For a marketing agency, is can be a useful tool; just do your research before using and be aware of the contract details regarding pricing and service.

Pros
This software is easy to use at the onset; I also particularly like the spam check feature, which helps with advising clients on how to best design emails.

Cons
In the past I've seen that if usage exceeds the plan limits, your contract is moved to the next service level/package without notification.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Anonymous

The best way to test emails across clients

Used monthly for 2+ years
Reviewed 2019-08-22
Review Source: Capterra

Email testing across all email clients and mobile devices.

Pros
Emails not consistently great across every email client? Litmus solves that. You can easily send a test email to them or copy/paste email code to see it render across all major clients.

Cons
It's a bit more expensive than their competitor, email on acid. It would be nice if it was native to an email tool rather than a separate tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Adam A.

Creating emails is much easier now

Used monthly for less than 6 months
Reviewed 2018-11-03
Review Source: GetApp

Pros
- Great tools for creating email templates - Online code editor with keyboard shortcuts on board. - A very large base of previews in different email clients. - Great blog with many tips, tricks, reviews and bits of precious knowledge.

Cons
It is not for small companies, as it is expensive in my opinion. But if you can scale your sales with emails this is definitely a tool for you. Online code editor has few annoying bugs, but nothing serious.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Great customer support

Used occasionally for free trial
Reviewed 2017-09-18
Review Source: GetApp

Pros
I made a mistake by signing up for a 'free' trail on litmus and misread some of the terms that came with that. One of them being that i would be signed up for a annual account costing me a considerable amount of money. However i missed this vital information since i was assuming this was a free/trail account. I contacted the support team of Litmus explaining my situation and they were very understanding and considerate. They said to refund my money and were sorry for the anxiety this mistake has caused me. Very helpful and very understanding. So for customer support i would give them a 10 out of 10!

Cons
Perhaps a little less use of the word ' free' during the sign up process. To prevent any mixups. You could also but a '*' after the word 'free' and clarify what 'free' in this context means.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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