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MailerLite Logo

Advanced email marketing made easy.

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MailerLite - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

MailerLite overview

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Based on 2253 verified user reviews

What is MailerLite?

MailerLite is an email marketing solution with key features that include email campaign management, marketing automation, mobile optimization, list management, and more.

Who uses MailerLite?

Reviews for MailerLite come from a wide variety of industries, including marketing and advertising (10% of reviewers), health, wellness and fitness (8%), and writing and editing (8%). The most frequent use case for MailerLite cited by reviewers is email marketing (81% of reviewers).

What do users say about MailerLite pricing?

Most reviewers indicate that MailerLite delivers excellent value for money, especially with its generous free plan and affordable paid tiers. However, some users report dissatisfaction with feature limitations, increased costs, and restricted support for free plans.

What are the most popular integrations for MailerLite?

The MailerLite integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.8 out of 5 for its integration with MailerLite), Zapier (an integration product, 4.8), and WooCommerce (an eCommerce product, 4.6).

Starting price

10per user /
per month

Alternatives

with better value for money


Pros & Cons

Responsiveness

Affordability

Intuitiveness

Glitches

Verification

Reimbursement

MailerLite’s user interface

Ease of use rating:

MailerLite pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(42)
3-4(443)
5(1,768)

What do users say about MailerLite?

Reviewers appreciate MailerLite for its intuitive interface, affordable pricing, and robust email marketing features, including automation, campaign management, and attractive landing pages. They find the platform user-friendly, with helpful tutorials and responsive customer support that assists quickly and thoroughly, even for free plan users. They value the variety of templates and customization options for emails and forms.

Users report some limitations in advanced automation, integrations, and design flexibility, noting a learning curve for complex features. They mention occasional issues with deliverability, reporting, and template organization, but feel MailerLite is a strong choice for small businesses and beginners.

Select to learn more


Who uses MailerLite?

Based on 2,253 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Health, Wellness and Fitness
Writing and Editing
Publishing
Others

Use cases

Email Marketing
Marketing Automation
Campaign Management
Landing Page
Email Management

MailerLite's key features

GetApp's analysis of 405 verified user reviews collected between July 2021 and January 2025 identifies MailerLite's most critical features and summarizes user sentiment about those features.

Email campaign management

Reviewers appreciate MailerLite's email campaign management capabilities. They find it easy to create, schedule, and track campaigns using the user-friendly dashboard. Users report that the drag-and-drop design tools and templates simplify the creation of visually appealing emails. They highlight the ability to view analytics, such as open and click rates, which helps optimize future campaigns. Some users mention issues with customer service and account blocking, but overall, they value the organization and efficiency MailerLite provides. Of the 172 MailerLite users who gave detailed accounts of their use of Email Campaign Management, 96% rated this feature as important or highly important.

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“All standard features for managing your email campaign and seeing the results (statistics) are present in the Mailerlite dashboard and reporting section.”
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Kenny K.

Owner

“All your Email Campaigns are organized in a nice way, and help you to keep track of all emails that are sent.They also offer insights in opens, bounces and clicks.”
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Maurice H.

Online Music Protmotion Strategist


Marketing automation

Reviewers highlight MailerLite's marketing automation capabilities as a valuable aspect. They report that the automation capabilities save time by handling repetitive tasks like sending emails and tracking customer behavior. Users appreciate the ease of setting up workflows and autoresponders, which help maintain engagement with subscribers. They also mention the ability to customize automation based on triggers and actions. Some users find the setup process confusing, but customer support is praised for its helpfulness. Of the 73 MailerLite users who gave detailed accounts of their use of Marketing Automation, 96% rated this feature as important or highly important.

See related user reviews

“I have an extensive automation sequence to monitor who stays on my list. It enables me to ensure all the people on my list want to be there and open my emails. ”
EL

Emma L.

Author

“It allows our small outreach and sales team function like a full department on it's own. Respondents and clients no longer have to check and follow up just to confirm that a subscription was successful. With highly customizable automation options, our systems are able to confirm immediately in response to an action by a client.”
MS

Mohammed S.

Field Manager


Email marketing

Users find MailerLite's email marketing capabilities highly beneficial. They appreciate the ease of creating and customizing email campaigns using the drag-and-drop editor and templates. Reviewers mention the integration with websites and eCommerce platforms, which enhances engagement with potential customers. They value the ability to segment lists and create targeted email sequences. Users also highlight the importance of email marketing for building customer relationships and driving sales, noting MailerLite's effectiveness in this area. Of the 65 MailerLite users who gave detailed accounts of their use of Email Marketing, 94% rated this feature as important or highly important.

See related user reviews

“Email marketing is made easy on Mailer lite with templates and flexibility of using groups, lists or segments or even an uploaded list. Integration with websites and eCommerce sites also allows for email campaigns that would engage potential customers and clients from every website interaction. You can have list segments and email sequences based on the segment as well as conditional emails based on the lead/client/customers response. Very handy for warming up cold leads and fast-tracking hot leads.”
RH

Rosie H.

Lead Marketing

“Email marketing allows me to speak directly to my ideal customer, and make sure that my message reaches them. ”
RM

Rebecca M.

Founder


Mobile optimization

Reviewers emphasize the importance of MailerLite's mobile optimization capabilities. They report that emails are automatically optimized for mobile devices, ensuring a seamless and visually appealing experience for subscribers. Users appreciate the accurate mobile preview capability, which helps them design emails that fit well on smaller screens. They note that mobile optimization increases open and click-through rates, as many subscribers access emails on their phones. Some users mention occasional issues with proportions and spacing on mobile. Of the 96 MailerLite users who gave detailed accounts of their use of Mobile Optimization, 90% rated this feature as important or highly important.

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“It is without a doubt that most of my subscribers engage with my content on their mobile devices and with MailerLite, they are able to view them in an optimized, seamless manner that has great graphics/imagery. ”
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JAZE P.

Systems Administrator

“The mobile email design conversion of your email is clean and easy to use. The emails look great landing on a phone and if they don't you will know a head of time because and the mobile preview is fairly accurate. Some I have worked with have mobile previews that still leave you hoping your email will look okay when it is sent out.”
MH

Mike H.

Marketing Manager


List management

Users appreciate MailerLite's list management capabilities, noting the ease of collecting, organizing, and segmenting subscriber information. They highlight the ability to create and manage list segments and groups, which helps target specific audiences with tailored campaigns. Reviewers find the detailed statistics on subscriber activity, such as opens and clicks, useful for maintaining a high-quality email list. Some users mention occasional delays in list updates, but overall, they value the organization and efficiency MailerLite provides. Of the 78 MailerLite users who gave detailed accounts of their use of List Management, 87% rated this feature as important or highly important.

See related user reviews

“I find that MailerLite makes it easy to collect, manage, and automate my subscribers' contact information, with a great segmentation feature to keep my contact list organized and send targeted campaigns.”
PK

Patrik K.

Freelancer

“Being able to manage lists that target certain audiences is crucial for my clients who have more than one target audience. Even those with only single audiences can still segment out certain qualities of that audience. ”
MM

Monica M.

Owner


All MailerLite features

Features rating:

Customizable forms
Web forms
Drag & drop
Tagging
Lead generation
Mailing List Management
Search marketing
Scheduling
Monitoring
Personalization
Real-Time reporting
Activity tracking
Email Distribution
Email tracking
Email management
Campaign management
Workflow management
Reporting & statistics
Activity dashboard
Form builder
Process/Workflow automation
Reporting/Analytics
Click tracking
Campaign scheduling
Customizable templates
Engagement tracking
Design management
Newsletter management
Responsive web design
Customer segmentation
Campaign Segmentation
Email templates
Email sequences
Customizable fields
Campaign analytics
Contact management
Content management
Landing pages/web forms
Website publishing options
Template management
Campaign planning
Data import/export
Event triggered actions
Third-Party integrations
CAN-SPAM compliance
Segmentation
WYSIWYG editor
Lead capture
Subscription management
Customizable branding
Real-Time data
Spam blocker
Website management
Autoresponders
Sales analytics
ROI tracking
Alerts/Notifications
CRM
API
Drip campaigns
Image library
Multi-Campaign
Multivariate testing
Dynamic content
Customizable ctas
A/B testing
Location tracking
Social media integration
Visual analytics
Team management
Customer surveys
Conversion tracking
Real-Time analytics
Channel management
Audience targeting
Forms management
GDPR compliance
Generative ai
Geolocation
HTML editor
Social marketing
SEO management
Mobile access
Mobile app
Real-Time monitoring
Real-Time notifications

MailerLite awards

MailerLite alternatives

MailerLite logo

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10

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Per month

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Value for Money
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MailerLite pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Free Plan

0.00

Features included:

  • Drag & drop editor
  • Email automation builder
  • Unlimited websites & blogs
  • 10 landing pages
  • Signup forms & pop-ups
  • Comparative reporting

Growing Business

10

/user

Per month

Features included:

  • Sell digital products
  • Unlimited templates
  • Dynamic emails
  • Campaign auto-resend
  • Multivariate testing
  • Unlimited websites & blogs
  • Unlimited landing pages
  • Unsubscribe page builder

Advanced

20

Per month

Features included:

  • Partner discounts
  • AI writing assistant
  • Preference center
  • Enhanced automations
  • Promotion pop-ups
  • Custom HTML editor
  • Facebook integration
  • Smart sending

User opinions about MailerLite price and value

Value for money rating:

Of 146 reviews that provide robust commentary on MailerLite's price and value, 75% mention it in a positive light.

Most reviewers indicate that MailerLite offers excellent value for money, particularly highlighting its free plan, which includes a wide range of features such as automations, website setup, email campaigns, and landing pages. They appreciate that the free plan is perfect for beginners and small businesses, allowing them to grow their email list without incurring costs. Users find the paid plans affordable and customizable, with pricing tiers that scale with the number of subscribers, making it accessible for businesses of all sizes. Reviewers appreciate the intuitive interface, robust customization options, and powerful automation features, all at a competitive price compared to other email marketing platforms. They also value the responsive customer support, even for free plan users.

However, some users report dissatisfaction with the limitations imposed on the free plan, such as the subscriber cap and restricted features. They mention that the new pricing structure has increased costs, making it less cost-effective for those with larger subscriber lists. Some reviewers express frustration with the account approval process and the lack of customer support for free plan users. Others note that certain advanced features and live support are only available in higher-tier plans, which can be costly. Additionally, some users have experienced technical issues and unexpected account suspensions, which they find inconvenient and disruptive.

, and

To see what individual users think of MailerLite's cost and value, check out the review excerpts below.

“Their free plan offers a fantastic range of features, including automations so it's very useful for creating a sales funnel and delivering free ebooks if you're just starting, and don't have enough of an email list as yet to justify a paid plan. And when you do upgrade its features are great.”
TR

Tanya R.

Creative Director

“Speaking of features, Mailerlite offres users a wide range of customisation option,What's more, Mailerlite's pricing is vert affordable compared to its direct competitors,with a free option for users with less 1000 subscribers and paid plans starting at $10 per month for users with UP to 2500 subscribers”
CN

Cheikh N.

CEO

“After they launched their new platform and revised their plans, our relatively small list of subscribers (1400) was still too big to qualify for the free plan. And because it was over 1000 subs, we fell into a plan that cost $30/month.”
TD

Teddi D.

Marketing and Tech Director, Co-Founder

MailerLite integrations (218)

Integrations rated by users

We looked at 2,253 user reviews to identify which products are mentioned as MailerLite integrations and how users feel about them.

WordPress logo
WordPress

Integration rating: 4.8 (72)

I need to be able to collect email subscribers from my website, and MailerLite's integration with WordPress (through their forms plugin) makes this possible. Sometimes the plugin has bugs, and sometimes an update means I have to redo my forms. But I can't complain; the forms always look great and work really, really well.

Integrating with my website is important. People who search and find me via my website can then easily sign up to my mailing list without me having to export or upload CVS files, therefore cutting down on my workload

I use it to collect subscribers from a few different types of subscription options on my site and it has worked very well to connect any new subscribers based on what they sign up for.

Extremely easy integration, although with a small impact on website technical performances (that you can manage and/or may be negligible in your context)

I needed MailerLite on my WordPress site, so the official MailerLite plugin was used. It works perfectly and is easy to setup.

The integration is very simple, it works but its not as good as adding the snippet codes into the individual pages.

Being able to connect seamlessly with your website is an important thing for making promotions and marketing easier.

With wordpress we can send clients targeted campaigns based on what they've purchased which is a real plus point.

The embedded forms allow subscriber data to be fed straight to Mailerlite for segregation and automation.

Because I need to link my lists to my web pages (www.psyctc.org/psyctc/ and www.coresystemtrust.org.uk)

My website was created using WordPress, so any email marketing program needed to work well with it.

because I have pop-up forms in my website and this integrations works really well and easy to use.

To import directly into the mail system without having a third party - that's gold.

People can now subscribe to my newsletter from my website by using a pop-up form

Visitors to my website can sign up to be on the mailing list. Pretty important.

NH

Nicole H.

Owner & Publisher

1/15
Zapier logo
Zapier

Integration rating: 4.8 (39)

Mailerlite is designed to manage subscribers and email marketing all-in-one, but sometimes you may need to use a tool like Zapier to automate tasks outside of Mailerlite, such as importing or exporting subscribers, etc.

Because I need to use proper multi option forms on my site and mailerlite doesn't have that ability to be completely customisable on forms

Creating personalized coupons on the fly with Coupon Carrier (Zapier not needed in the MailerLite classic version).

Zapier allows me to integrate Mailerlite with other programs that don't necessarily have a direct link.

Integration with zapier allows email subscribers to be collected when they sign up with my products

Zapier requires a paid subscription to use for Facebook Ads when I can use a pixel for free

Zapier allows me to connect MailerLite and Teachable so I can add students to my list.

very easy to connect with another app without doing the complex technical process

I use Zapier to integrate my lead ad campaigns between Facebook and MailerLite.

To get an App I use on Facebook (Group Collector) to subscribed new members.

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Kathryn R.

Founder

1/10
WooCommerce logo
WooCommerce

Integration rating: 4.8 (28)

This is how I am able to connect with the people who purchase my products. Without this integration, it would be a lot more difficult for me. (And a lack of integration with eCommerce is a BIG reason I wanted to leave Aweber, though this may have improved since then.)

Again tracking and knowing that we can follow up with the appropriate email based on the client or customer's journey is helpful because the integration means the communication between WooCommerce and Mailer Lite is seamless.

I was selling products with WooCommerce and I needed MailerLite to customize the communications with my clients.

NH

Nicole H.

Owner & Publisher

1/3
Elementor logo
Elementor

Integration rating: 5.0 (14)

The embedded forms allow subscriber data to be fed straight to Mailerlite for segregation and automation.

I use Elelemntor on some of my websites and being able to integrate with those is vital.

With Elementor forms we capture new subscribers and add them to the corresponding lists

DB

Dale B.

SEO Affiliate Marketer

1/3
Stripe logo
Stripe

Integration rating: 4.6 (16)

This is how we process payment, so without this integration we wouldn't be making any revenue and our system wouldn't work.

monetization, having the opportunity to integrate with paypal at the basic paid plan works very well for me

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Jamie A.

Community Manager

1/2
Shopify logo
Shopify

Integration rating: 4.3 (11)

Shopify is my main site and where I sell my books, share my recipes, and have my e-commerce store.

It's my newsletter for the shop customers so it was vital that this was included

TK

Terra K.

VP Publishing

1/2
Make logo
Make

Integration rating: 4.9 (9)

We use facebook lead generation campaings in facebook and through integromat, we have a seamlessly integration of facebook ads/mailerlite. Its almost instantly.

This is how we connect ClickFunnels and Stripe with MailerLite so we wouldn't be able to bring in the revenue we do without it.

Verified reviewer profile picture

Marcos M.

Partner

1/2
Google Forms logo
Google Forms

Integration rating: 4.7 (9)

Google forms & website data collection forms to automate this part of the business and same me time

PR

Paula R.

Director

Integration rating: 4.6 (8)

It is important to be able to track the metrics of the campaigns sent and integration with Google analytics is vital.

RH

Rosie H.

Lead Marketing

Integration rating: 5.0 (6)

Exporting data for storage as a spreadsheet is made easier with integrations rather than downloading a file and then having to upload it to another file.

RH

Rosie H.

Lead Marketing

OptinMonster logo
OptinMonster

Integration rating: 4.7 (3)

I needed to be able to use OptinMonster's powerful exit-intent technology to build my subscriber list. If MailerLite could not integrate with OptinMonster I would not have considered joining MailerLite

VA

Victor A.

Founder & Managing Editor

ClickFunnels logo
ClickFunnels

Integration rating: 4.7 (3)

This gives us the options to increase revenue because we can add product bumps with each campaign.

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Jamie A.

Community Manager

Jotform logo
Jotform

Integration rating: 5.0 (2)

I had an existing scheduling form which I integrated through Zapier to MailterLite. Now I can collect subscribers from Jotform into a MailerLite subscriber list... Perfection!

Verified reviewer profile picture

zoie y.

Coach

OptiMonk logo
OptiMonk

Integration rating: 5.0 (1)

Because of its nice gamification apps for email list building (like the lucky spinning wheel!)

AB

Al B.

Founder

Delenta logo
Delenta

Integration rating: 5.0 (1)

Seamless integration saving me time - I don't have to import client data into Mailerlite.

BN

Blyde N.

Founder

Integration rating: 5.0 (1)

MailerLite customer support

What do users say about MailerLite customer support?

Customer support rating:

We analyzed 946 verified user reviews to identify positive and negative aspects of MailerLite customer support.

Widespread user sentiment highlights MailerLite's customer support as fast, responsive, and available even on weekends.

A number of users value the detailed, step-by-step answers and annotated screenshots provided by support staff.

Multiple users appreciate the friendly, patient, and knowledgeable team that goes above and beyond to resolve issues.

A significant portion of users note that support is helpful for both beginners and advanced users, offering real-time chat and thorough follow-up.

Support options

Knowledge base
Chat
24/7 (live rep)
Email/help desk
Faqs/forum

Training options

Documentation
Videos
Webinars

To see what individual users say about MailerLite's customer support, check out the review snippets below.

“The ease at which I've been able to create these assets has been fantastic - and when I've hit a roadblock and asked Customer Support for assistance the responses I've received have been very prompt and detailed - providing sufficient information - including annotated screenshots - to help me resolve my issue quickly and efficiently.”

VP

Vince P.

Videographer

“Apart from having the easiest ever UI/UX, the software is beginner-friendly and has outstanding customer support - they reply within minutes, and most importantly, help solve issues so fast!”

RG

Ruta G.

Head of Marketing

“Brilliant customer service - I am a small account just starting to grow my list and received the highest quality support regardless; swift responses, and they stayed with me until my issue was resolved.”

AH

Amy H.

Director

MailerLite FAQs

Q. What type of pricing plans does MailerLite offer?

MailerLite has the following pricing plans:
Starting from: $10.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What is MailerLite used for?

From subscriber to lifelong customer—MailerLite allows you to achieve more with your email marketing without breaking a sweat (or the bank).  Build stunning newsletters: Our Drag and drop editor puts you in control of your newsletter design, with interactive elements that engage subscribers. Choose from over 90 templates, save your favorite templates and content blocks, and apply your brand styles globally to keep every email on-brand. Simple, stable pricing: Send unlimited emails with every plan. With plans starting at $10/month it’s never been more affordable to build a loyal community with email.  Lead generation made beautiful: Stop visitors in their tracks with stunning landing pages, forms, websites, and pop-ups that capture attention—and subscribers! Choose from a range of pixel perfect templates that are fully customizable. You can also whip up landing pages, copy, and images with some AI magic. 🪄 Monetize with 0% commission: Sell digital products and paid newsletters without giving us a cut of your revenue. Connect your ecommerce store to showcase products in emails, track sales, and convert subscribers.  Advanced automations, executed effortlessly: Powerful automations don’t have to be complicated. Choose from multiple triggers, add custom fields, create multi-trigger workflows, and enjoy unlimited audience  segmentation. Plus, use dynamic content and features like Deliver by Timezone to personalize every email for higher engagement.  Data-driven decisions: Track clicks, open rates, and conversions with detailed reports. Go further with A/B and multivariate tests on emails, forms, and landing pages to fine-tune performance. Try MailerLite free and get expert support to help you grow!


Q. What are the benefits of using MailerLite?

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.


  • Q. Who are the typical users of MailerLite?

    MailerLite has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does MailerLite support?

    MailerLite supports the following languages:
    English, Polish, Spanish


    Q. Does MailerLite support mobile devices?

    MailerLite supports the following devices:
    iPad, iPhone


    Q. Does MailerLite offer an API?

    Yes, MailerLite has an API available for use.


    Q. What other apps does MailerLite integrate with?

    MailerLite integrates with the following applications:
    Kommo, Google Forms, Drupal, GitHub, Adobe Commerce, WooCommerce, PayPal, Google Analytics 360, YouCanBook.me, Todoist, Ghost, MailMunch, Zoho CRM, Kickbox Email Verification, MyFormData, Beacon, Sumo, Lumeer, Teamwork.com, PrestaShop, Zapier, Involve.me, Tidio, Google Docs, Unbounce, Airtable, Mokapen, MailerCheck, ClickFunnels, Trello, Poptin, Pipedrive, Landingi, Zoom Workplace, InvoiceBerry, Elementor, Fyrebox, Salesflare, OptiMonk, WordPress, Twitter/X, Gravity Forms, GrowSurf, Stripe, LeadsBridge, Jotform Sign, DreamApply, Ycode, Squarespace, OttoKit, MakePlans, Slack, Hyperise, Getsitecontrol, ARMember, Mail Designer 365, Canva, Basecamp, Personizely, Relay.app, Partnero, Outfunnel, Divi, OnePageCRM, LinkedIn for Business, Eventbrite, Meta for Business, Convertful, Leadpages, Outgrow, Privy, mailparser.io, Skyvia, OptinMonster, Stripo.email, Mailchimp, Bouncify, NeverBounce, Wrike, Instagram, Marketo Engage, 500Apps, Digioh, Paperform, Figma, ProjectManager, Carrd, n8n.io, Bookingmood, Google Sheets, Intercom, LearnWorlds, BigCommerce, Operations Hub, Payhip, Shopify, Zendesk Suite


    Q. What level of support does MailerLite offer?

    MailerLite offers the following support options:
    Knowledge Base, Chat, 24/7 (Live rep), Email/Help Desk, FAQs/Forum

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