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MailerLite
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Advanced email marketing made easy.
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MailerLite - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: January 2026
MailerLite overview



Based on 2253 verified user reviews
What is MailerLite?
MailerLite is an email marketing solution with key features that include email campaign management, marketing automation, mobile optimization, list management, and more.
Who uses MailerLite?
Reviews for MailerLite come from a wide variety of industries, including marketing and advertising (10% of reviewers), health, wellness and fitness (8%), and writing and editing (8%). The most frequent use case for MailerLite cited by reviewers is email marketing (81% of reviewers).
What do users say about MailerLite pricing?
Most reviewers indicate that MailerLite delivers excellent value for money, especially with its generous free plan and affordable paid tiers. However, some users report dissatisfaction with feature limitations, increased costs, and restricted support for free plans.
What are the most popular integrations for MailerLite?
The MailerLite integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.8 out of 5 for its integration with MailerLite), Zapier (an integration product, 4.8), and WooCommerce (an eCommerce product, 4.6).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Responsiveness
Affordability
Intuitiveness
Glitches
Verification
Reimbursement
MailerLite’s user interface
MailerLite pros, cons and reviews insights



To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.7
Features
4.5
Ease of use
4.6
Customer support
4.8
Reviews sentiment
What do users say about MailerLite?
Reviewers appreciate MailerLite for its intuitive interface, affordable pricing, and robust email marketing features, including automation, campaign management, and attractive landing pages. They find the platform user-friendly, with helpful tutorials and responsive customer support that assists quickly and thoroughly, even for free plan users. They value the variety of templates and customization options for emails and forms.
Users report some limitations in advanced automation, integrations, and design flexibility, noting a learning curve for complex features. They mention occasional issues with deliverability, reporting, and template organization, but feel MailerLite is a strong choice for small businesses and beginners.
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Who uses MailerLite?
Based on 2,253 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
MailerLite's key features
GetApp's analysis of 405 verified user reviews collected between July 2021 and January 2025 identifies MailerLite's most critical features and summarizes user sentiment about those features.
Reviewers appreciate MailerLite's email campaign management capabilities. They find it easy to create, schedule, and track campaigns using the user-friendly dashboard. Users report that the drag-and-drop design tools and templates simplify the creation of visually appealing emails. They highlight the ability to view analytics, such as open and click rates, which helps optimize future campaigns. Some users mention issues with customer service and account blocking, but overall, they value the organization and efficiency MailerLite provides. Of the 172 MailerLite users who gave detailed accounts of their use of Email Campaign Management, 96% rated this feature as important or highly important.

Kenny K.
Owner

Maurice H.
Online Music Protmotion Strategist
Reviewers highlight MailerLite's marketing automation capabilities as a valuable aspect. They report that the automation capabilities save time by handling repetitive tasks like sending emails and tracking customer behavior. Users appreciate the ease of setting up workflows and autoresponders, which help maintain engagement with subscribers. They also mention the ability to customize automation based on triggers and actions. Some users find the setup process confusing, but customer support is praised for its helpfulness. Of the 73 MailerLite users who gave detailed accounts of their use of Marketing Automation, 96% rated this feature as important or highly important.
See related user reviews
Emma L.
Author
Mohammed S.
Field Manager
Users find MailerLite's email marketing capabilities highly beneficial. They appreciate the ease of creating and customizing email campaigns using the drag-and-drop editor and templates. Reviewers mention the integration with websites and eCommerce platforms, which enhances engagement with potential customers. They value the ability to segment lists and create targeted email sequences. Users also highlight the importance of email marketing for building customer relationships and driving sales, noting MailerLite's effectiveness in this area. Of the 65 MailerLite users who gave detailed accounts of their use of Email Marketing, 94% rated this feature as important or highly important.
See related user reviews
Rosie H.
Lead Marketing
Rebecca M.
Founder
Reviewers emphasize the importance of MailerLite's mobile optimization capabilities. They report that emails are automatically optimized for mobile devices, ensuring a seamless and visually appealing experience for subscribers. Users appreciate the accurate mobile preview capability, which helps them design emails that fit well on smaller screens. They note that mobile optimization increases open and click-through rates, as many subscribers access emails on their phones. Some users mention occasional issues with proportions and spacing on mobile. Of the 96 MailerLite users who gave detailed accounts of their use of Mobile Optimization, 90% rated this feature as important or highly important.

See related user reviews

JAZE P.
Systems Administrator
Mike H.
Marketing Manager
Users appreciate MailerLite's list management capabilities, noting the ease of collecting, organizing, and segmenting subscriber information. They highlight the ability to create and manage list segments and groups, which helps target specific audiences with tailored campaigns. Reviewers find the detailed statistics on subscriber activity, such as opens and clicks, useful for maintaining a high-quality email list. Some users mention occasional delays in list updates, but overall, they value the organization and efficiency MailerLite provides. Of the 78 MailerLite users who gave detailed accounts of their use of List Management, 87% rated this feature as important or highly important.
See related user reviews
Patrik K.
Freelancer
Monica M.
Owner
All MailerLite features
Features rating:
MailerLite awards
MailerLite alternatives
MailerLite pricing
Pricing plans
Pricing details:
User opinions about MailerLite price and value
Value for money rating:
Of 146 reviews that provide robust commentary on MailerLite's price and value, 75% mention it in a positive light.
Most reviewers indicate that MailerLite offers excellent value for money, particularly highlighting its free plan, which includes a wide range of features such as automations, website setup, email campaigns, and landing pages. They appreciate that the free plan is perfect for beginners and small businesses, allowing them to grow their email list without incurring costs. Users find the paid plans affordable and customizable, with pricing tiers that scale with the number of subscribers, making it accessible for businesses of all sizes. Reviewers appreciate the intuitive interface, robust customization options, and powerful automation features, all at a competitive price compared to other email marketing platforms. They also value the responsive customer support, even for free plan users.
However, some users report dissatisfaction with the limitations imposed on the free plan, such as the subscriber cap and restricted features. They mention that the new pricing structure has increased costs, making it less cost-effective for those with larger subscriber lists. Some reviewers express frustration with the account approval process and the lack of customer support for free plan users. Others note that certain advanced features and live support are only available in higher-tier plans, which can be costly. Additionally, some users have experienced technical issues and unexpected account suspensions, which they find inconvenient and disruptive.
, and
To see what individual users think of MailerLite's cost and value, check out the review excerpts below.
MailerLite integrations (218)
Integrations rated by users
We looked at 2,253 user reviews to identify which products are mentioned as MailerLite integrations and how users feel about them.
Integration rating: 4.8 (72)
“I need to be able to collect email subscribers from my website, and MailerLite's integration with WordPress (through their forms plugin) makes this possible. Sometimes the plugin has bugs, and sometimes an update means I have to redo my forms. But I can't complain; the forms always look great and work really, really well. ”
“Integrating with my website is important. People who search and find me via my website can then easily sign up to my mailing list without me having to export or upload CVS files, therefore cutting down on my workload”
“I use it to collect subscribers from a few different types of subscription options on my site and it has worked very well to connect any new subscribers based on what they sign up for.”
“Extremely easy integration, although with a small impact on website technical performances (that you can manage and/or may be negligible in your context)”
“I needed MailerLite on my WordPress site, so the official MailerLite plugin was used. It works perfectly and is easy to setup.”
“The integration is very simple, it works but its not as good as adding the snippet codes into the individual pages. ”
“Being able to connect seamlessly with your website is an important thing for making promotions and marketing easier.”
“With wordpress we can send clients targeted campaigns based on what they've purchased which is a real plus point.”
“The embedded forms allow subscriber data to be fed straight to Mailerlite for segregation and automation.”
“Because I need to link my lists to my web pages (www.psyctc.org/psyctc/ and www.coresystemtrust.org.uk)”
“My website was created using WordPress, so any email marketing program needed to work well with it.”
“because I have pop-up forms in my website and this integrations works really well and easy to use.”
“To import directly into the mail system without having a third party - that's gold. ”
“People can now subscribe to my newsletter from my website by using a pop-up form ”
“Visitors to my website can sign up to be on the mailing list. Pretty important.”
Nicole H.
Owner & Publisher
Integration rating: 4.8 (39)
“Mailerlite is designed to manage subscribers and email marketing all-in-one, but sometimes you may need to use a tool like Zapier to automate tasks outside of Mailerlite, such as importing or exporting subscribers, etc.”
“Because I need to use proper multi option forms on my site and mailerlite doesn't have that ability to be completely customisable on forms”
“Creating personalized coupons on the fly with Coupon Carrier (Zapier not needed in the MailerLite classic version).”
“Zapier allows me to integrate Mailerlite with other programs that don't necessarily have a direct link.”
“Integration with zapier allows email subscribers to be collected when they sign up with my products”
“Zapier requires a paid subscription to use for Facebook Ads when I can use a pixel for free”
“Zapier allows me to connect MailerLite and Teachable so I can add students to my list.”
“very easy to connect with another app without doing the complex technical process”
“I use Zapier to integrate my lead ad campaigns between Facebook and MailerLite.”
“To get an App I use on Facebook (Group Collector) to subscribed new members.”

Kathryn R.
Founder
Integration rating: 4.8 (28)
“This is how I am able to connect with the people who purchase my products. Without this integration, it would be a lot more difficult for me. (And a lack of integration with eCommerce is a BIG reason I wanted to leave Aweber, though this may have improved since then.) ”
“Again tracking and knowing that we can follow up with the appropriate email based on the client or customer's journey is helpful because the integration means the communication between WooCommerce and Mailer Lite is seamless.”
“I was selling products with WooCommerce and I needed MailerLite to customize the communications with my clients.”
Nicole H.
Owner & Publisher
Integration rating: 5.0 (14)
“The embedded forms allow subscriber data to be fed straight to Mailerlite for segregation and automation.”
“I use Elelemntor on some of my websites and being able to integrate with those is vital.”
“With Elementor forms we capture new subscribers and add them to the corresponding lists”
Dale B.
SEO Affiliate Marketer
Integration rating: 4.6 (16)
“This is how we process payment, so without this integration we wouldn't be making any revenue and our system wouldn't work.”
“monetization, having the opportunity to integrate with paypal at the basic paid plan works very well for me”

Jamie A.
Community Manager
Integration rating: 4.3 (11)
“Shopify is my main site and where I sell my books, share my recipes, and have my e-commerce store.”
“It's my newsletter for the shop customers so it was vital that this was included ”
Terra K.
VP Publishing
Integration rating: 4.9 (9)
“We use facebook lead generation campaings in facebook and through integromat, we have a seamlessly integration of facebook ads/mailerlite. Its almost instantly. ”
“This is how we connect ClickFunnels and Stripe with MailerLite so we wouldn't be able to bring in the revenue we do without it.”

Marcos M.
Partner
Integration rating: 4.7 (9)
“Google forms & website data collection forms to automate this part of the business and same me time”
Paula R.
Director
Integration rating: 4.6 (8)
“It is important to be able to track the metrics of the campaigns sent and integration with Google analytics is vital.”
Rosie H.
Lead Marketing
Integration rating: 5.0 (6)
“Exporting data for storage as a spreadsheet is made easier with integrations rather than downloading a file and then having to upload it to another file.”
Rosie H.
Lead Marketing
Integration rating: 4.7 (3)
“I needed to be able to use OptinMonster's powerful exit-intent technology to build my subscriber list. If MailerLite could not integrate with OptinMonster I would not have considered joining MailerLite ”
Victor A.
Founder & Managing Editor
Integration rating: 4.7 (3)
“This gives us the options to increase revenue because we can add product bumps with each campaign.”

Jamie A.
Community Manager
Integration rating: 5.0 (2)
“I had an existing scheduling form which I integrated through Zapier to MailterLite. Now I can collect subscribers from Jotform into a MailerLite subscriber list... Perfection!”

zoie y.
Coach
Integration rating: 5.0 (1)
“Because of its nice gamification apps for email list building (like the lucky spinning wheel!)”
Al B.
Founder
Integration rating: 5.0 (1)
“Seamless integration saving me time - I don't have to import client data into Mailerlite.”
Blyde N.
Founder
Integration rating: 5.0 (1)
MailerLite customer support
What do users say about MailerLite customer support?
Customer support rating:
We analyzed 946 verified user reviews to identify positive and negative aspects of MailerLite customer support.
Widespread user sentiment highlights MailerLite's customer support as fast, responsive, and available even on weekends.
A number of users value the detailed, step-by-step answers and annotated screenshots provided by support staff.
Multiple users appreciate the friendly, patient, and knowledgeable team that goes above and beyond to resolve issues.
A significant portion of users note that support is helpful for both beginners and advanced users, offering real-time chat and thorough follow-up.
Support options
Training options
To see what individual users say about MailerLite's customer support, check out the review snippets below.
“The ease at which I've been able to create these assets has been fantastic - and when I've hit a roadblock and asked Customer Support for assistance the responses I've received have been very prompt and detailed - providing sufficient information - including annotated screenshots - to help me resolve my issue quickly and efficiently.”
Vince P.
Videographer
“Apart from having the easiest ever UI/UX, the software is beginner-friendly and has outstanding customer support - they reply within minutes, and most importantly, help solve issues so fast!”
Ruta G.
Head of Marketing
“Brilliant customer service - I am a small account just starting to grow my list and received the highest quality support regardless; swift responses, and they stayed with me until my issue was resolved.”
Amy H.
Director
MailerLite FAQs
MailerLite has the following pricing plans:
Starting from: $10.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. What is MailerLite used for?
From subscriber to lifelong customer—MailerLite allows you to achieve more with your email marketing without breaking a sweat (or the bank). Build stunning newsletters: Our Drag and drop editor puts you in control of your newsletter design, with interactive elements that engage subscribers. Choose from over 90 templates, save your favorite templates and content blocks, and apply your brand styles globally to keep every email on-brand. Simple, stable pricing: Send unlimited emails with every plan. With plans starting at $10/month it’s never been more affordable to build a loyal community with email. Lead generation made beautiful: Stop visitors in their tracks with stunning landing pages, forms, websites, and pop-ups that capture attention—and subscribers! Choose from a range of pixel perfect templates that are fully customizable. You can also whip up landing pages, copy, and images with some AI magic. 🪄 Monetize with 0% commission: Sell digital products and paid newsletters without giving us a cut of your revenue. Connect your ecommerce store to showcase products in emails, track sales, and convert subscribers. Advanced automations, executed effortlessly: Powerful automations don’t have to be complicated. Choose from multiple triggers, add custom fields, create multi-trigger workflows, and enjoy unlimited audience segmentation. Plus, use dynamic content and features like Deliver by Timezone to personalize every email for higher engagement. Data-driven decisions: Track clicks, open rates, and conversions with detailed reports. Go further with A/B and multivariate tests on emails, forms, and landing pages to fine-tune performance. Try MailerLite free and get expert support to help you grow!
Q. What are the benefits of using MailerLite?
Q. Who are the typical users of MailerLite?
MailerLite has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does MailerLite support?
MailerLite supports the following languages:
English, Polish, Spanish
Q. Does MailerLite support mobile devices?
MailerLite supports the following devices:
iPad, iPhone
Q. Does MailerLite offer an API?
Yes, MailerLite has an API available for use.
Q. What other apps does MailerLite integrate with?
MailerLite integrates with the following applications:
Kommo, Google Forms, Drupal, GitHub, Adobe Commerce, WooCommerce, PayPal, Google Analytics 360, YouCanBook.me, Todoist, Ghost, MailMunch, Zoho CRM, Kickbox Email Verification, MyFormData, Beacon, Sumo, Lumeer, Teamwork.com, PrestaShop, Zapier, Involve.me, Tidio, Google Docs, Unbounce, Airtable, Mokapen, MailerCheck, ClickFunnels, Trello, Poptin, Pipedrive, Landingi, Zoom Workplace, InvoiceBerry, Elementor, Fyrebox, Salesflare, OptiMonk, WordPress, Twitter/X, Gravity Forms, GrowSurf, Stripe, LeadsBridge, Jotform Sign, DreamApply, Ycode, Squarespace, OttoKit, MakePlans, Slack, Hyperise, Getsitecontrol, ARMember, Mail Designer 365, Canva, Basecamp, Personizely, Relay.app, Partnero, Outfunnel, Divi, OnePageCRM, LinkedIn for Business, Eventbrite, Meta for Business, Convertful, Leadpages, Outgrow, Privy, mailparser.io, Skyvia, OptinMonster, Stripo.email, Mailchimp, Bouncify, NeverBounce, Wrike, Instagram, Marketo Engage, 500Apps, Digioh, Paperform, Figma, ProjectManager, Carrd, n8n.io, Bookingmood, Google Sheets, Intercom, LearnWorlds, BigCommerce, Operations Hub, Payhip, Shopify, Zendesk Suite
Q. What level of support does MailerLite offer?
MailerLite offers the following support options:
Knowledge Base, Chat, 24/7 (Live rep), Email/Help Desk, FAQs/Forum
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