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Lead generation software for marketers

(3)

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OptinMonster Features

Features Summary

Functionality

4.2

/5

75

Total features

16

2 categories

OptinMonster features

A/B Testing
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Contact Database
Customer Segmentation
Customizable Forms

Common features of Marketing Automation software

A/B Testing
API
Activity Dashboard
CRM
Campaign Analytics
Campaign Management
Conversion Tracking
Customizable Branding

Price starts from

19

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.2

/5

75

Price starts from

19

Per month

Total Features

16

Unique features

  • Forms Management

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

Total Features

158

Features in Common

13

Unique features

  • Abandoned Cart Saver

  • Customer Surveys

  • Collaboration Tools

  • Email Distribution

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

15

Unique features

  • Activity Dashboard

  • Engagement Tracking

  • Customizable CTAs

  • List Management

Common OptinMonster comparisons

OptinMonster logo
HubSpot Marketing Hub logo
OptinMonstervsHubSpot Marketing Hub
OptinMonster logo
Zoho CRM logo
OptinMonstervsZoho CRM
OptinMonster logo
Wisepops logo
OptinMonstervsWisepops
OptinMonster logo
ActiveCampaign logo
OptinMonstervsActiveCampaign
OptinMonster logo
GetResponse logo
OptinMonstervsGetResponse
OptinMonster logo
Mailchimp logo
OptinMonstervsMailchimp
OptinMonster logo
Constant Contact logo
OptinMonstervsConstant Contact

Reviewers who mentioned features said:

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Alfredo B.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing software!

Reviewed 6 years ago

The company I used it for, really reaped its benefits! The experience was great, not just with the application itself but their service is wonderful!

Pros

This software is a MUST-HAVE for your website if you're serious about putting forth a functional inbound strategy. It's very easy to use and setup. The notification builder is great and intuitive, as well as the reporting feature.

Cons

Can't say that I have any cons I'd like to write about, it is flawless!

BW
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Brandon W.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Lots of templates but not very customizable

Reviewed 6 years ago
Pros

OptinMonster is a great lead gen tool for exit intent, slide-in CTA, lightbox popups, etc. The user interface and building a popup took me a little while but once I got the hang of it, not so bad. Also, whenever I've had questions or needed help their support team responded very quickly.

Cons

The biggest drawback is their templates are not very customizable. You can change colors of buttons and background colors and insert your own image but the templates I tried, the platform doesn't allow you move things around to get the pixel-perfect design I want. For example, inserting an image was locked into place basically without being able to crop it if necessary or move it closer or further away from other elements. Other competing software does offer that capability.

AR
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Verified reviewer

Computer Software, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Great for small retailers, not growing SaaS

Reviewed 5 years ago

The support helped me a lot but to be honest, this is not a robust tool for a growing SaaS business.

Pros

The support. Hands down the best I've seen of any similar product.

Cons

Biggest drawback? You can ONLY add the following fields in ANY form built with OptinMonster: - Fullname - Email - Phone - Privacy Text - Submit If you are a savvy marketer who works with big data. Or, a marketer in a growing SaaS company, you know this is nowhere near 'a good form'. Yes, you can add custom fields but then you need to code. That also means that you can't use the 'success view'. So, all you are paying for is a glorified third-party ad server with close-intent tech.

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Shane J.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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So happy I came back to OptinMonster

Reviewed 2 years ago

The software is excellent, and the service is exceptional!

Pros

Re-capturing Blog browser attention and getting them to optin for content upgrades is the best feature.

Cons

OptinMonster is fairly simple to use so no complaints.

BT
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Bao T.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good for A/B test and performance tracking

Reviewed a year ago

Design popups and iterate based on AB testing performances. It gets the job done, but very time consuming. at times.

Pros

The AB testing capabilities of this product are top-notch. It provides a user-friendly interface that makes it incredibly easy to set up and run experiments without any technical hassle. One standout feature that I particularly enjoyed is the drag and drop functionality. It allows you to create and customize designs without any coding knowledge. This feature is incredibly convenient and significantly speeds up the design process.Great library of designs. It offers a wide range of professionally crafted templates and elements that cater to various industries and design styles.

Cons

The product is geared towards users with a solid technical background. I found myself spending more time than anticipated trying to locate specific features or elements, which slowed down my workflow.

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Mohan Lal D.

E-Learning, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Software to help you collect leads effectively on your Website

Reviewed 2 years ago

Experience with using OptinMonster for generating leads has been good. Optin Monster has various campaign types, pre-built templates, and drag n drop builder which makes it easy to create lead generation campaigns with it.

Pros

There are various things I like about OptinMonster including drag & drop builder, tons of pre-built templates, various options for campaign types, and the Yes/No forms. My favorite part about the software is that it has tons of display options or targeting rules that you can set for your Campaign, this allows you to show relevant campaigns to the user, which in turn helps in improving the overall conversion rate.

Cons

There is nothing that I dislike about OptinMonster

ss
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senu s.

Accounting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Optinmonster Review

Reviewed 2 years ago

IT has plethora of well designed templates to select

Pros

The option for display rules is crazy incredelble to setup. Optinmonster has a lot of pre-design and fully customizable templates to choose from. Optinmonster has over the years improved their analytics system and it's still one of the reason I keep using their tool. It also have unique optin forms that can easily be setup by beginners.

Cons

They need to do improvement on the side of third party integrations

PP
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Paola P.

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Must-have tool for boosting conversion rates and growing an e-mail list!

Reviewed 6 years ago
Pros

Templates! I loved the fact that I did not have to KNOW about design or even think about the kind of offer I would present every time. Just used my designer's branding scheme and applied it to the templates, changing the fonts or colors as necessary and bam! I had created an amazing offer upgrade with virtually no effort. This helped increase my conversions a lot (not sure how much because I don't have the numbers with me) and my e-mail list kept getting new subscribers every day. Absolutely worth the investment! The visual editor makes it easy, and the targeting options are key for conversion, as I'm able to reach the audience I want, when I want.

Cons

I was not a fan of the way google analytics grab data from these, but it's not that important at least for the use I was giving the tool. I would have loved to see more detailed reporting options and split testing features that other lead generation tools do offer. Other than that, it's a great, intuitive tool.

Vendor response

Hey Paola, I'm happy to hear how much you enjoy OptinMonster! Also, thank you for the comments about Google Analytics. I'll be sure to bring this up with the team. If you run into any issue, please don't hesitate to reach out to us. -Kevin

SW
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Steve W.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A good lead generation product

Reviewed 5 years ago

I needed a floating bar pop-up to display special offers and I got it with OptinMonster. OptinMonster is easy to configure. However, you have to keep in mind that it's a two-part process. The first step must be done on their SAAS website, and you must complete the rest of the setup on your WordPress site via their API plugin. It may be confusing sometimes.

Pros

I like its templates, functionality and support.

Cons

I don't like the API style plugin. That means every time a visitor clicks an object on my website, there's a lot of unnecessary traffic between the OptinMonster API plugin (in WordPress) and the OptinMonster website. >>This slows down page load. I wish all OptinMonster functions would be cached on my website.

AR
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Verified reviewer

Education Management, 1,001-5,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Opt-in Monster is great at providing quick conversion data and comparing programs to each other

Reviewed 6 years ago
Pros

I like how easy it is to get campaigns up and running within Opt-in Monster over to our website. It never takes me more than 15 minutes to get a basic opt-in for webinar registration up and running. The reporting is also useful and is a quick way to get data on what's getting the most conversions and what isn't.

Cons

We've had a couple of issues with Marketo form integration, but overall our experience with Opt-in Monster is very positive and I would recommend it.

HW
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Hayley W.

Mental Health Care, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Optinmonster is Great for Lead Gen

Reviewed a year ago

I really love the interface, the template options, and the inline campaigns and slide in pop ups are the best.

Pros

Templates are great to build from when creating pop up and inline campaigns

Cons

I do wish the price was a little lower because I do feel like comparable products are more affordable

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Tchameni C.

Graphic Design, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Some improvements will make it a better tool.

Reviewed 8 months ago

It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well.

Pros

I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp.

Cons

What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness.

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Viraj S.

Information Technology and Services, 1,001-5,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great for Lead Gen campaigns on website

Reviewed 4 years ago

Overall, easy to use software and allows a marketer to run lead-gen campaigns on the website quickly .

Pros

Being from a non-technical background, I found this tool very usefull in creating Optin campaigns on the website without requiring to use any code. It gives you a good variety of options to create optins and make design changes. The display features allow you to really customize it to make sure you are in control of when the optin needs to be displayed.

Cons

Did come across a few issues. I feel the analytics does not show accurate data at times. You might have to change the conversion goal to make it proper. Would really love it if they get a feature where we could use a pop-up and footer optin together.

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Adam R.

Accounting, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Let's be honest, it sucks.

Reviewed 6 years ago
Pros

They have a few CTA options so I guess that is a positive.

Cons

It's hard to use, support is slow, lots of bugs with their analytics, the builder is incredibly clunky. You're better off with many other tools. Don't waste your time.

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jason e.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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OptinMonster Review-2022

Reviewed 2 years ago

A nice & beginner-friendly tool for lead generation.

Pros

With the perplexing optin forms, Optin monster provides, it's easy to persuade subscribers to join the list which in the future can be monetized. For users like myself, the split-testing feature is very important as I get to figure out what is best for my forms. It's a great portal for my future endeavors. It's easy to use and supports most 3rd party integrations. Although they do not offer free...

Cons

the customer support service is not fast. They respond to open time within days and that's not evident to me. Should improve on it and that's why I rated a 2 stars.

JS
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Jacob S.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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What it's designed to do, it does extremely well.

Reviewed 2 years ago

Thoroughly enjoyed using this while we did. Truly only moved on to consolidate features and found a more expensive one that combined about 3 softwares we'd been previously using separately.

Pros

Insanely easy-to-use tool for exit pop-ups primarily. the detailed logic of when certain pop-ups appear is very effective and easy for anyone to build. Design builder was also simple, templates worked great. We had some very high conversion rates on several of ours for a long time. A/B testing is also great.

Cons

We ended up moving on from it for one reason: multi-step forms. What optin monster does well, it is great for. But in our case, we needed forms with multi-step logic and more flexibility as far as embedding static forms/pages. So after years of using optinmonster plus other tools we found one that combined it all and chose that.

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Kenny K.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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OptinMonster takes lead generation and automation to the next level

Reviewed 3 years ago

OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. I like the large number of templates and the many customization options. This makes OptinMonster easy for beginners and a great tool for advanced marketers as well. The simple Wordpress integration is also a time-saver.

Pros

What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own. Either you use the WordPress-plugin or you just add a piece of code to your site to display your campaigns. You also get a lot of ready-made templates that are already optimized for high conversions. After being around for so many years and learning from customer campaign data, OptinMonster knows what works and is constantly improving their templates. This way you don't need to start from scratch and know something will work. All you need to do is browse the templates, pick one, customize it a little bit and then publish your campaign.

Cons

There's not much I dislike about OptinMonster. There are different plans that you can take depending on your specific needs, but one thing I'd like to see changed is the page view limitation that comes with each plan. Once your campaign is displayed a certain number of times per month, you will need to upgrade to a higher plan if you reached your maximum.

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Kristen C.

Writing and Editing, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A bit limited for non-paying users, but better than most

Reviewed 3 years ago

We've been using OptinMonster for a very short period of time - perhaps a week - but so far it's worked well. I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well. As I mentioned above, there is a bit of a learning curve, and be prepared to hit the "undo" button several times during your first template build, but once you get the hang of it, it's easy to put together a call to action for whatever you need!

Pros

I like the variety of options available with the software, from the various templates to the customizable options, and so far it's worked seamlessly with my WordPress site. Once you get the hang of how their software works, it's fairly easy to knock out a great-looking "call to action" for your website, with easy to understand analytics and seamless integration.

Cons

Because we're using the free trial, we are a bit limited in what we can do. And, for a small business like ours, the monthly cost for the "Pro" option is just too high. The software itself takes some getting used to, especially if you're building something from scratch, and their system can be a bit slow at times when customizing your call to action.

MR
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Michele R.

Retail, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love OptinMonster!

Reviewed 5 years ago

What I like most about this software is that you can easily integrate and make edits to your site's pop ups. We have a pop up that I've set to appear 30 seconds after you land on our homepage. It's opts customers to sign up for our email newsletter (the incentive is that they will be entered into our monthly giveaway). The list of emails goes straight to our email marketing tool so I can easily pick a winner every month. I also have an exit intent pop up that appears whenever you are on certain pages of our site and move your mouse to close out. It's very easy to edit this pop up as I often make changes to it. My experience with OptinMonster has been great. I'm really glad they have an option to A/B test pop ups. Very happy I chose OptinMonster!

Pros

Integration was super easy. It's also very easy to edit currently running pop ups (no need to have a developer push anything new to code- simply log in to optinmonster's website, swap out an image or change some text and watch it update on your website in real time). They have exit intent pop ups which we utilize (and you can choose what pages on your site you want certain ones to show up on). There's analytics built in so you can see how your pop ups are doing. You can A/B test. They do it all!

Cons

Can't have unique promo codes generate. For instance, I can't have a unique promo code pop up for every customer. We have an exit intent cart saver pop up that gives customers a 5% off coupon code. I have to monitor the coupon websites around the web such as "retail me not" to make sure the promo code doesn't show up on there (it always does). Then I have to go and change the promo code. If OptinMonster had the option for unique promo codes this wouldn't happen.

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Tohibullah M.

Information Services, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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OptinMonster: Giving a better return on money invested

Reviewed 5 years ago
Pros

This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested.

Cons

There is no free version of OptinMonster available unlike WPForms which has a free lite version.

ST
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Steven T.

Real Estate, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good Pop-Up Tool

Reviewed 6 years ago

It helped us easily capture new contacts visiting our website and promote a few events.

Pros

It was easy to use, for a non-IT person. I can customize it in so many ways and do different pop-up methods. If you want to plug into your site with proper analytics, you'll definitely need help though. But once setup, it's nice.

Cons

I experienced some cross-domain tracking issues between OptinMonster and our CRM system, Pardot. Their support team wasn't able to resolve them, so we leveraged a WordPress plugin instead.

DJ
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Dawn J.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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OptinMonster for the Win

Reviewed a year ago

OptinMonster is easy to use and a go to plug-in for all my website builds.

Pros

Ease of deployment and ease of reading analytics

Cons

I don’t have any cons for OptinMonster.

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Julieanna C.

Market Research, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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OptinMonster Bait and Switch

Reviewed 3 years ago

OptinMonster sold me lifetime access (when it was new), to their platform back in 2014. In 2015, they transitioned to SaaS and I was welcomed. In 2021, I was contacted out of the blue and told that unless I wanted to pay the very low cost of $1,430/year, I would lose access to my service. Unfortunately, this is indeed, what happened. You can read about my experience here:[SENSITIVE CONTENT HIDDEN]. At best, this company has horrible business practices. Buyer beware and be sure to search "Optinmonster and BBB" as well as go to ripoffreport.com.

Pros

Thought it was a lifetime purchase, so was really happy with this purchase for 7 years.

Cons

It was somewhat difficult during the transition from plugin to SaaS,--and, of course, what I disliked the most was that OptinMonster turned out to be a "bait and switch" scam,--offering a lifetime subscription when they were "new," and then revoking access to their platform when I did not purchase another subscription to something I already had purchased a lifetime subscription to.

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Camille B.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Keep it simple when using this tool

Reviewed 6 years ago

Great tool for driving conversions. You can launch tactics FAST.

Pros

Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

Cons

This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble.

Vendor response

Hey Camille, Thanks for the review. I think most if not all of your concerns will be addressed in some of our future updates to the Builder. :) Thanks again for working with us. Don't hesitate to reach out if we can help you with anything.

AR
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Verified reviewer

Nonprofit Organization Management, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool for nonprofits!

Reviewed 3 months ago

Very good experience overall - would highly recommend.

Pros

We had a great experience working with OptinMonster for our fundraising campaigns. The platform has allowed us to reach new audiences through our website integration.

Cons

Could be more userfriendly, we needed to know some limited coding in order to edit templates.