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Recommended
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Publishing, 51-200 employees
Used daily for 2+ years
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The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. SEMRush also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry.
I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.
While it's great to have a social media toolkit, it's weak compared to full-featured social media software.
Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further!
Laura C.
Leisure, Travel & Tourism, 51-200 employees
Used daily for 2+ years
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It's a great tool for doing keyword research and for tracking keyword visibility across a number of projects. This is the main reason why we are using this product, so that we can monitor and report on the evolution of our website's visibility across our targeted keywords.
1) I don't like the fact that even with the Business subscription, there's only one user that can access the software at one time. I think there should be at least 2 users added to the Business account. 2) In the Keyword research section, it would be good to see an actual trend of the keywords that are being displayed (not just a trend chart) and to see this trend displayed in percentages (e.g. 10%...
Hi Laura, thank you so much for your review! We are happy to know you enjoy SEMrush tools. And thank you so much for the detailed feedback on the features - it is very appreciated and I will pass it to the teams!
Tim J.
Health, Wellness and Fitness, 501-1,000 employees
Used daily for 6-12 months
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SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.
I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool
Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!
Susan S.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Overall it is great and the software is really excacly what I need for doing my SEO work. . The support is awesome they get back to you quickly and are always ready to assist with any issues. Overall I say this the perfect software for SEO.
I like how easy it is to use, it makes my job much easier. I am able to get the info quickly send to trello for the team to work on some items and it's great for giving me ideas for keywords, content and article writing.
My only con for this item is the AMP and needing to have the highest plan to access the amp info. I am on the mid tier and I can't access the pages with Amp errors. Since AMP is so important right now I would think that info would start at the mid-tier level.
Mary A.
Marketing and Advertising, 201-500 employees
Used daily for 1-2 years
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Great. Easy to use, easy to roll out, easy to adopt team-wide.
So easy to use. When we decided to make the switch company-wide earlier this year I was happy to see that there were so many educational resources for our teams to easily get onboarded. They all picked it up quickly and the transition has been smooth. Our old SEO tool lacked many of the features SEMRush has, so the team has been excited to start playing with all the new things and we're even creating new deliverables for our clients because of these new features.
The API documentation could be better. Part of the reason we switched to SEMRush was the ability to use the API for much of our reporting. It's frustrating that you cannot download organic research time series data from the UI into a csv and that the only API option is for a full domain, not per url or subdirectory. The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant.
Steve P.
Design, 1-10 employees
Used daily for 1-2 years
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Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.
SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.
SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.
Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.
Marlyn G.
Management Consulting, 1,001-5,000 employees
Used daily for 2+ years
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Semrush is a platform that has helped us analyze where we are compared to the competition, the metrics and data it provides are useful to know how it can be improved to have greater visibility of the web, another function that handles very well Semrush is the keyword group, this makes our work easier. Semrush is always in constant training; they offer webinars that help us have a better idea of how to use Semrush tools in a better way, there is a whole group of experts behind this platform that help to improve the experience in the matter of SEO.
Semrush is an excellent marketing tool to measure data and make decisions based on it, something that I consider positive is its price, compared to the competition it is cheap considering all the tools it has. Semrush is an excellent tool to analyze technical issues with a website and see if SEO is working correctly, and in this way determine our priorities. Something I like about Semrush is that it helps me to identify which backlinks we have and Identify which are the best sources of traffic and which ones we want on our website. I consider Semrush to be an excellent tool to track online visibility and, in this way we measure our online positioning compared to the competition.
Although it is an excellent platform with multiple functions, it takes time to adapt since its interface is not very intuitive to say. Some features are difficult to find, and that takes time to know where they are; this is time-consuming since you have to search and Learn where they are. For someone who is using it for the first time is a bit difficult since it has to adapt to the platform. In conclusion, the user experience is complex for someone who uses it for the first time.
Thank you so much Marlyn for writing this great review. We really appreciate your feedback about our tool.
Ariel L.
Marketing and Advertising, self-employed
Used daily for less than 6 months
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My overall experience with SEMRush is excellent. THere's a slight learning curve, as with most tools. But you get more value for your money. When you subscribe, you don't just have an SEO software; rather, you have access to the ultimate marketing toolkit.
What I liked most about SEMRush is its comprehensiveness as a marketing tool. Most people compare SEMRush as an SEO tool (for keyword research and backlinks). But it goes beyond that. My favorite is the content marketing toolkit which is a suite of tools to help me beat the competition. It has all the tools you need to plan, research, execute and audit your content. Once you have your awesome content,...
The one thing I didn't like is the setup process. I can't remember having some sort of onboarding experience (or maybe i just skipped it). I had to learn by going through other tutorials and help docs. Another thing i didn't like was integrating with Google Analytics/Search Console. My experience is that i have to connect it once per tool. Instead of only doing it once, every tool has to be setup like this. That said, it's still totally worth learning as it has pretty much everything you need.
Hi Ariel! Thanks for giving us such an awesome review! As for the setup process, you can request a free online demo and one of our representatives will conduct a walkthrough about all tools we have. We appreciate you enjoy using the tool, and will keep working on improvements!
Hali M.
Leisure, Travel & Tourism, 5,001-10,000 employees
Used daily for 1-2 years
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I have been able to prove how our content refresh and new blog content has boosted our visibility prior to our new website launch that included a content overhaul. I've shown the correlation between our position and visibility to our increase in search traffic and search purchases. I never would have been able to justify our efforts or my role without the help of SEMrush.
I love being able to build out dashboards for our keyword categories. It helps me see which product groups are performing well vs. which ones we need to focus on. We are a global company so being able to have keywords in different languages was one of the main selling points for me. It's been fantastic!
Since we are global, it would be nice if we didn't have to choose just one country for each dashboard. I really need to see performance on a global scale.
Hi Hali! Thanks a lot for giving us this review, we appreciate it!
Alex P.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful....
- The sheer amount of power at your fingertips - there are tools for every need, whether you're an SEO or a marketer - the level of data is incredible. - Their Keyword Magic Tool for finding related keywords has saved us countless hours of head-scratching. - Excellent citation management - honestly, being able to update SERPs on SEMrush, then have those changes syndicated to all the major listings...
Only a couple, considering everything it does, but being picky: - The price can mount up if you have a lot of clients and want to take advantage of all their tools (though the convenience should overcome most of this reservation) - It takes some time to get used to - there's SO much on offer, that it can be a little overwhelming at first. It's easy to use, though because it's so powerful, finding everything can be tricky with so much going on sometimes
Ian K.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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I've been able to conduct keyword research for websites faster than I could before and find meaningful keywords to target and opportunities to grow organic traffic. This has resulted in better organic traffic to websites we've helped to optimize.
This is an amazing all-in-one tool for SEO. Whether you need a tool for keyword research, backlinks, or optimizing your website, you'll find all the tools inside of SEMRush. It's core features are definitely around keywords (tracking and researching the keywords that are ranking for a particular domain), you can use this information to optimize your site with the built in site audit features.
There are a lot of features and it can sometimes be difficult to find the exact feature you are looking for.
Verified reviewer
Information Technology and Services, self-employed
Used daily for 6-12 months
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We have learned a lot about our client's website traffic and how to better understand customer engagement using proper keywords to target for each respective industry. With the help of some of the SEMRush keyword tools, we were able to find and write about various related keywords to place within our client websites which in turn generated more traffic conversions. Google Ads analysis and keyword...
- In depth backlink analysis reports and tracking on domains - Top notch keyword selection tools (keyword magic tool) for keyword analysis, volume and suggested or related words - Daily & weekly domain and search position monitoring - Provides enhanced traffic metrics which provides insight on spikes of traffic during specific timeframes
Starting off, the tools and analytics can be very cumbersome to understand. The tools take some getting used to and testing with to grasp a good understand of how to analyze website traffic, data and keywords.
Ankur S.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
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Overall this tool is incredibly brilliant and useful, I thank the team of SEMrush who are adding such feature, Most of the time I don't have to look for other tools when I want some research. they are covering most of the thing related to SEO.
There are plenty of pros of semrush, I found many while using more than 2 years. my favorite feature of this tool is an on-page review, Backlink Gap checker and competitor analysis is the best reason to buy this tool. It gives you a better idea on your backlink strategy (How can still more links from a competitor and how you can build a new one). One of his features name as Keyword Magic tool is great if you are new into the keyword research part, it allows you to go into the deep by local wise, LSI keywords, etc. Position tracking also a great feature by which you can track the performance of your keywords daily basis.
This is the vast exploration of any tool, many of features and reporting functionality you can't understand still if you are an SEO's. So I think this is not everyone cups of tea especially you are very new into the SEO world.
Calin H.
Used daily for 2+ years
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It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.
This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features...
If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.
Sam C.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for
All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc
Lots of tools get deprecated or moved to a higher subscription level
Jorge P.
Marketing and Advertising, 51-200 employees
Used daily for 1-2 years
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SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content. When it comes to competitor and market research, SEMrush is my go-to digital strategy tool to perform this process in a timely and efficient manner. Also, the keyword research tool makes my keyword planning more efficient and productive.
SEMrush has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity. Also, the resources section is the best. You guys show expertise through your courses and blogs.
I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords.
Daniel J.
Marketing and Advertising, 201-500 employees
Used daily for 2+ years
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With such a wide array of tools and opportunities you'd think it would make approaching their tools a little confusing or overwhelming, but SEMrush provides both written and video explanation to how and when to use their tools. And not only that, they are extremely good at listening to customer feedback, if you have suggestions to new features or questions about their current ones.
With a wide array of tools, SEMrush are able to help you with any aspect of your search engine marketing. We use it for both organic and paid advertising research and it plays a crucial role in every project. The single best thing at the moment, is the recent addition of the bulk keyword research tool.
The keyword research "magic tool" is awesome, but difficult to use when your account has multiple users doing research for multiple clients at once. We have experienced that if you aren't aware, you can accidentally add keywords to the wrong profile/client. This can be avoided by not using the "quick add" function but instead ticking off each keyword an then manually adding them to your desired list. Apart from this, we have never experienced any undesired behavior from any of their tools.
Hi Daniel! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We understand that our tools can have a bit of a learning curve, we're happy that you've found our blogs and videos useful and that our CS team was attentive to your needs.
henry r.
Health, Wellness and Fitness, 11-50 employees
Used daily for 1-2 years
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It solved our SEO problem by creating a friendly website and content that is more engaging. We've also been able to identify keywords for our PPC campaigns as well as track the ones that our competition is using.
I love having the option to do a site audit, particularly since, supposing that I execute changes and I don't know whether I did it accurately, the site audit will quickly let me know if I did. Semrush is the most exceptional web application loaded with devices for watchword revelation, rank following, and on-page auditing It covers all the web vitals expected to rank top in the web crawlers. I love its itemized revealing dashboard, which features every one of the basic subtleties and gives important bits of knowledge. Besides, it offers a liberal free arrangement first that incorporates all fundamental highlights including contender investigation and email cautions. It's the most have application to remain ahead in the field of cutting-edge site design improvement.
It only provides keywords that our competitors are using. The pro version is quite expensive per month and if you're not earning more money you may lose your subscription. The dashboard provides good insight but it loads slowly.
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for 2+ years
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I used to like AHREFs more, but I've come to trust SEMRUSH. I've used it for several years in conjunction with other tools. Although it's probably not the most advanced in terms of AI for things like content analysis, it's on par with most other offerings (most AI tools are still pretty shotty anyway).
What I like most about SEMRush is the ability to perform several key aspects of SEO in one place, KWR, technical auditing, and offsite auditing while knowing that the tool is comparable in quality to AHREFS, MOZ and other industry leading tools.
I'd like to be able to copy all tables from the site directly into a spreadsheet. It works for some tables but not for all. This would save tons of time compared to downloading and converting CSV files. The limitations on users are annoying and costly too, but not different from what I've seen from other SAAS tools. The crawl tool also doesn't allow a quick export of say, pages and page headings which makes using a second tool like Screaming Frog necessary.
Janet W.
Information Technology and Services, 51-200 employees
Used daily for 6-12 months
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Overall, I've been very happy with SEMrush as an administrator and user. I always feel supported by SEMrush, which is great for a 1-person SEO team!
I love ALL the trainings, webinars and resources, they not only make the software easy to use, but teaches me new things about SEO. The tool is already pretty easy to use too! I love how I can make notations and change statuses in the tool to track progress. Support team is awesome! Price is simply great too.
If you're brand new to SEO, the functions and features may be a bit hard to use, you'll need to rely on the training videos, courses and all the resources, but they'll take care of you.
Hi Janet, thank you so much for your awesome review! We are happy to know you enjoy SEMrush tools!
Stephen S.
Internet, self-employed
Used daily for 2+ years
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I use so many features of SEMrush every day. Unrivalled competitor analysis, accurate position tracking, keywords magic tool is really useful.
There isn't really anything I dislike - Moz and Ahrefs are better in some features but SEMrush is the best overall package in my opinion.
Hi, Stephen! Thanks for giving us this review. We are happy to hear that you enjoy using our tools!
Stephen Brent M.
Marketing and Advertising, 1-10 employees
Used weekly for 6-12 months
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SEMrush is a great tool for SEO and I am able to get all the information I need by using it. From keyword rankings, movement over time, technical issues, and location-specific information, it has everything me and my team need to successfully monitor and manage SEO for our own business and clients.
They try to be everything to everyone, which diminishes the value of the software to me. For example, I am not looking for a social media posting tool from my SEO tool. Because of the amount of features, it puts them at a higher price point and I am already paying for some of these features from software that is built specifically for those purposes. Focus on one thing and do that one thing really...
Lauren V.
Marketing and Advertising, self-employed
Used daily for 6-12 months
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Overall, SEMrush has been a game-changer for my SEO strategy. It's saved me a ton of time and guesswork about which keywords to target, and I've been able to help my clients grow their organic traffic more efficiently.
The most valuable part of SEMrush for me is the Keyword Magic Tool. I love that I can easily view related keywords and get suggestions for more competitive keywords that weren't on my radar yet. Volume and Keyword Difficulty are the metrics I use the most. They have helped me rank on the first page of Google for clients with certain keywords. In addition, the Intent feature is really helpful for knowing why people are searching for a particular keyword.
I do wish the Keyword Magic Tool would bring up more suggestions sometimes. For example, I might search a keyword that popped up on Google suggestions but that SEMrush shows no data for. It would be helpful if the software brought up any related keywords even if there's no data for the exact wording I'm using. However, this is a small nickpick. The other tough pill to swallow is the price. I'm a solopreneur, so paying the monthly fee for Pro is steep. However, I do think their pricing is competitive with other tools.
Verified reviewer
Internet, 11-50 employees
Used daily for 2+ years
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I find something new everyday with this tool. However I will admit I still find navigating this tool tricky and the amount of features overwhelming.
I do like the organic position dashboard, the backlink audit and backlink requests tool, the content readbility scores and the keyword magic tool is kinda cool.
Not sure about the accuracy of the Paid advertising tool, seo audit tool and the reports are really not too robust.
Hi, thank you for your review! Great to hear you discover new opportunities with the tool. I have also passed your feedback on the reports and UX/UI to the corresponding teams.
Reed M.
Marketing and Advertising, self-employed
Used daily for 1-2 years
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Excellent, absolutely astonished at how powerful this toolkit is, and cant wait to finish up my certifications (once my business slows down a little thanks to this product) so that i can truly say i have mastered this campaigning software. I am SEMRush certified but there are still many tests that i can take to gain a more indepth mastery of this software
The Academy in order to learn the product is by far the best example of a knowledge base center filled with videos and tests to truly insure their clients succeed. Granted upon receiving the product I had not been able to complete said courses with my schedule - it didnt really harm my understand of the product. The GUI is very intuitive and extremely powerful
I have nothing bad to say about the product; however, I will say the least I like about the product (is probably the coolest aspect) is the sheer size and range of services that can be done with this product. Whether you are solely an SEO Specialist, Social Media Manager, Content writer, etc... they have a solution for you