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Marketing Automation Software

Last updated: April 2026

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47 software options

HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

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Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Mirabel's Marketing Manager logo

Mirabel's Marketing Manager

Marketing Automation & Audience Development Platform

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This affordable software combines audience development tools, email marketing, workflow automation, and a variety of digital tools for the everyday marketer.

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Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

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Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

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Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

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Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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Marketing Optimizer logo

Marketing Optimizer

Digital Marketing Optimization Software

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Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

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Campaign Monitor by Marigold logo

Campaign Monitor by Marigold

Cross-channel marketing made simple and stress-free

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Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

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ActiveCampaign logo

ActiveCampaign

AI-first marketing platform

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ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

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MailerLite logo

MailerLite

Advanced email marketing made easy.

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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

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LeadSquared logo

LeadSquared

Marketing automation and sales execution platform

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Push your leads faster down the sales funnel with LeadSquared's cross-channel marketing automation software.

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servis.ai logo

servis.ai

Powerful, easy-to-use BOMP your whole team will love.

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FreeAgent CRM is a fully-featured CRM. Automate email and text message campaigns to progress leads down the funnel.

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LeadMaster logo

LeadMaster

CRM & Lead Management Solution

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Automated Business Rules, Sales Rep Reminders, Date Based Workflow, Milestone Triggers, Automatic Emails & Text. Automate routine tasks to save time and money. Be more productive with automation.

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Aritic Pinpoint logo

Aritic Pinpoint

Marketing automation platform for SME & mid-enterprise

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Marketing Automation Platform for Small and Mid Enterprise.

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Agile CRM logo

Agile CRM

Sales and marketing CRM for growing businesses

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Automate your marketing to generate, Score, Nurture and Segment leads. Drag and Drop Designer, Autoresponders, Newsletters, Drip Marketing and many more.

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iContact logo

iContact

Email marketing , automation, and landing page software

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iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

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E-goi logo

E-goi

AI-powered omnichannel marketing platform

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E-goi’s omnichannel Marketing Automation unifies journeys across email, SMS and push. With a drag-and-drop builder, brands automate lead nurturing and cart recovery. AI-driven segmentation and behavioural triggers power personalised campaigns that drive measurable conversions and ROI.

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ActiveDEMAND logo

ActiveDEMAND

An integrated marketing solution for marketers & agencies

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ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional.

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OptiMonk logo

OptiMonk

Popups supercharged: stunning templates for email, SMS etc.

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Turn popups into sales with OptiMonk. Use its drag-and-drop editor, personalization, and A/B testing to create high-conversion popups. Unlock 20+ templates for email/SMS lists, cart recovery, and more. Proven results or your money back. No designer needed. Try OptiMonk and see the difference!

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Zoho Campaigns logo

Zoho Campaigns

Simplified email and SMS marketing management software

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

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Brevo logo

Brevo

Automation, marketing & transactional email, and SMS service

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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

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BenchmarkONE logo

BenchmarkONE

CRM & Marketing for small businesses and marketing agencies.

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Our Email Nurturing Engine cultivates relationships with leads and customers and then brings them to you when they are ready to buy.

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Instiller logo

Instiller

The email marketing solution for agencies

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Use drag & drop design to create workflows focused on increasing user engagement and improving customer satisfaction through a sequence of automated decisions t

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PushAd logo

PushAd

PushAd is a SaaS marketing automation tool supporting ROI.

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You can engage users whenever you want instead of waiting for them to notice your ad. You keep access to your website's visitors even when they have left it.

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Influence logo

Influence

Social proof marketing software for businesses of all sizes

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Influence helps businesses track user activities, visitor traffic, sales trends, and other marketing data on a unified portal. The platform lets organizations display a variety of data like reviews, feedback, customer signups, sales, and more across websites via custom notifications in real-time.

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Popular marketing automation comparisons

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ActiveCampaign logo
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