Wix Features

Wix

Website builder & publishing platform

4.37/5 (6,149 reviews)

Competitor Feature Comparison

ACH Payment Processing
API
Accounting
Alerts/Notifications
Appointment Management
Booking Management
Calendar Management
Campaign Management
Cataloging/Categorization
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Contact Management
Content Management
Credit Card Processing
Customer History
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Security
Design Management
Drag & Drop
Email Distribution
Email Marketing
Event Triggered Actions
Financial Management
Form Builder
Forms Management
Geographic Maps
HTML5 Technology
Image Editing
Image Library
Inventory Management
Invoice Management
Kitting
Knowledge Base Management
Landing Pages/Web Forms
Moderation
Multi-Channel Communication
Multi-Language
Multi-Store
Online Booking
Online Booking Tools
Online Forums
Online Store Builder
Order Management
Order Tracking
Post Management
Pre-built Templates
Preview Functionality
Product Catalog
Promotions Management
Ratings / Reviews
Real Time Editing
Real Time Notifications
Real-time Updates
Reporting/Analytics
Reservations Management
Responsive
SEO Management
SSL Security
Sales Tax Management
Search/Filter
Shipping Management
Shopping Cart
Social Advertising
Social Media Integration
Subscription Management
Survey Builder
Templates
Third Party Integrations
Video Management
Visitor Tracking
WYSIWYG Editor
Website Analytics
Website Integration
Website Management
eCommerce Management
Visit WebsiteCompare App
ACH Payment Processing
API
Accounting
Alerts/Notifications
Appointment Management
Booking Management
Calendar Management
Campaign Management
Cataloging/Categorization
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Contact Management
Content Management
Credit Card Processing
Customer History
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Security
Design Management
Drag & Drop
Email Distribution
Email Marketing
Event Triggered Actions
Financial Management
Form Builder
Forms Management
Geographic Maps
HTML5 Technology
Image Editing
Image Library
Inventory Management
Invoice Management
Kitting
Knowledge Base Management
Landing Pages/Web Forms
Moderation
Multi-Channel Communication
Multi-Language
Multi-Store
Online Booking
Online Booking Tools
Online Forums
Online Store Builder
Order Management
Order Tracking
Post Management
Pre-built Templates
Preview Functionality
Product Catalog
Promotions Management
Ratings / Reviews
Real Time Editing
Real Time Notifications
Real-time Updates
Reporting/Analytics
Reservations Management
Responsive
SEO Management
SSL Security
Sales Tax Management
Search/Filter
Shipping Management
Shopping Cart
Social Advertising
Social Media Integration
Subscription Management
Survey Builder
Templates
Third Party Integrations
Video Management
Visitor Tracking
WYSIWYG Editor
Website Analytics
Website Integration
Website Management
eCommerce Management
Visit WebsiteCompare App
ACH Payment Processing
API
Accounting
Alerts/Notifications
Appointment Management
Booking Management
Calendar Management
Campaign Management
Cataloging/Categorization
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Contact Management
Content Management
Credit Card Processing
Customer History
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Security
Design Management
Drag & Drop
Email Distribution
Email Marketing
Event Triggered Actions
Financial Management
Form Builder
Forms Management
Geographic Maps
HTML5 Technology
Image Editing
Image Library
Inventory Management
Invoice Management
Kitting
Knowledge Base Management
Landing Pages/Web Forms
Moderation
Multi-Channel Communication
Multi-Language
Multi-Store
Online Booking
Online Booking Tools
Online Forums
Online Store Builder
Order Management
Order Tracking
Post Management
Pre-built Templates
Preview Functionality
Product Catalog
Promotions Management
Ratings / Reviews
Real Time Editing
Real Time Notifications
Real-time Updates
Reporting/Analytics
Reservations Management
Responsive
SEO Management
SSL Security
Sales Tax Management
Search/Filter
Shipping Management
Shopping Cart
Social Advertising
Social Media Integration
Subscription Management
Survey Builder
Templates
Third Party Integrations
Video Management
Visitor Tracking
WYSIWYG Editor
Website Analytics
Website Integration
Website Management
eCommerce Management
Visit WebsiteCompare App

Mobile apps

iOS App


40,493 reviews

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


72,809 reviews

Wix Feature Reviews

25 reviewers had the following to say about Wix's features:

Anonymous
Principal Architect (Government Administration company, 10001+ employees)
Verified Reviewer

Wix for self-promotion, WordPress for Corporates or Brand Promotion

2018-07-02

Pros

Has Easy-to-use content management features.

Cons

Cannot install new features or third-party themes on your own.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Operations Analysis Manager (Information Technology and Services company, 51-200 employees)
Verified Reviewer

Wix

2019-09-26

Pros

- Very easy and fun to use - Good for static content - Plenty of application to integrate with

Cons

- Bad menu templates for restaurants - Hard email marketing management - Bad for dynamic content or online stores

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 10001+ employees)

Websites Made Easy

2018-09-18

Pros

Tons of available add-ons and 3rd party integrations.

Cons

Wix's traffic analysis and statistics are lacking.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kalyn H.

Simple website management with no experience required

2017-11-12

We have transferred over several of our business needs into wix such as payment processing, email management, domain name hosting, and website building.

Pros

Truly is a great option for nonprofits and businesses alike. Easy SEO management and clear reporting options.

Cons

The only negative we've noticed about the software is since it has simpler options, it can take longer to load your webpage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospital & Health Care company, 1001-5000 employees)

Website builder

2019-11-06

It can be free and customizable and works well for small projects.

Pros

Furthermore, it's extremely customizable, with a lot of details to consider.

Cons

Another main thing you may want to consider is that there is no way to export data.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Fabian D.

The Wix Review

2019-10-14

It's probably the best website builder with awesome features and an affordable price. There is a free offering to get you started with.

Pros

It also gives you access to features and Apps for which you would normally need a third party.

Cons

The choice and customizable options could lead to confusion.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jared D.

Great Basic Website Builder

2020-01-11

Squarespace would be my preference over Wix because it has a little deeper of a feature set, more controls around templates rather than just a drag and drop so that their sites always look good on mobile, and their interface is a bit easier to navigate.

Pros

They have a very wide selection of templates to choose from and their drag-and-drop editor makes customizing your site extremely easy.

Cons

I do wish that Wix also offered more integrations for email marketing and ecommerce, but this may be something that becomes available with their paid plans.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Design company, myself only employees)

My go to product

2021-04-24

It's my go-to for building a design portfolio.

Pros

I've been using this tool for 3 years and I really like to have everything in one tool that helps in web design, SEO, and analytics.

Cons

Also, templates can be more customizable and should definetly be responsive websites.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Trinidad Rebeca C.

Verified Reviewer

A great web developtment plataform.

2019-07-10

Wix allows you to streamline the creation of websites, thanks to its multiple tools using only drag and drop, you can create very interesting sites, with high performance and attractive designs, their analysis tools are also quite effective, and they are always adding new functions that allow you to calculate even income if you own sale of articles, they also help you with SEO, in short it is a great option when you need to create websites quickly and efficiently.

Pros

Wix is ​​a very useful and versatile tool, I like how easy it is to use, to configure allows to edit high quality templates, move the elements on the screen in a simple way, edit texts, add image carousels, playlists of video, in a simple way, has a wide variety of apps that can be quickly integrated into the web page, has different payment plans at a good price, the web pages load fast, and you can do seo effectively, the content management panel is quite intuitive and easy to use.

Cons

Once a template is implemented it can not be changed, so starting a new project to change it is annoying.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, myself only employees)

Drag and Drop Web builder with limitations

2020-09-28

Overall, I think Wix has made leaps and strides from where they once were. The drag and drop capabilities are definitely impressive and makes it easy to create websites for people who have no experience.

Pros

A lot of web builders or content management systems out there advertises themselves as drag and drop.

Cons

Creating a web builder that is drag and drop on top of the html/css's grid-based framework makes things pretty messy.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 501-1000 employees)

Great tool to build websites

2021-05-19

Wix is an easy-to-use website builder that even beginners can use. The drag-and-drop feature paired with an excellent interface makes it very appealing for the laymen.

Pros

Wix has a very cool interface with an easy drag-and-drop builder to build elements of your site.

Cons

IT also doesn't provide statistics and the SEO setup is comparatively poorer for Wix websites.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Sewell S.

Verified Reviewer

Wix is amazing

2019-08-16

Wix is better than all other website builders I tested!

Pros

Easy to make complex websites Best SEO Best drag 'n' drop interface

Cons

Not available on mobile Wix Code breaks down sometimes Terrible customer support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Stefan B.

A flawless drag and drop CMS for any user

2021-02-22

It's the best drag and drop website builder I've used to date, extremely clean interface and design which is very responsive!

Pros

The theme options, layout features and responsiveness are flawless and are well suited for first timers who are interested in website design.

Cons

I discovered a vital feature that was not available with Wix that was with other CMS software (WordPress, Shopify) which was unfortunate when designing a eCommerce store.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jed P.

The easiest and fullest featured website builder around

2018-01-23

Pros

They have a catalog of hundreds of templates for specific businesses and other uses and good mobile-site-building tools.

Cons

There is no built-in statistics feature and the sites do not use responsive design in the strictest sense of the term.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
George C.

By far the best website creator in the market

2020-10-23

I am really comfortable about using Wix for my personal website. The management panel is quite advance and user-friendly that I can apply any change I want.

Pros

Adding any item to the website is quite easy and mobile editor is extremely successful that once you optimize your website in the mobile editor it fits quite well to any screen dimension.

Cons

Also the template achieve does not contain sufficient number of ready templates yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 10001+ employees)

Build a professional website quick and easy.

2019-08-27

We use wix in web projects and we are happy with it till now. Thanks.

Pros

drag-and-drop editor is incredible Robust eCommerce analytics Frequent updates and add-ons from wix.

Cons

Unable to export data

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Maurice M.

Wix: The most advanced web development program

2020-06-09

Wix has advanced content management.

Pros

Wix has allowed me to develop my own apparel website from scratch. Content management has now been easy to do with Wix.

Cons

Wix issues were rectified long time ago by the vendor technical support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
awogor m.

Simple, good and easy to use drag and drop website builder

2019-08-28

I have used Wix on 4 different websites and I must say, it's easy, fast and good platform for website design for companies and portfolios.

Pros

With Wix's Drag and Drop website builder, you can easily build your personal portfolio website, photographic site, lifestyle, eCommerce store for advance users etc.

Cons

It's not the best place for content management and therefore do not offer total user experience for companies website just like with WordPress, you can post publications in a blog section of your website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gunjan A.

Wix- Easy to build Websites

2021-01-12

Wix is easy to use to design your websites with no prior expereince of coding.

Pros

Out of the box templates provided by Wix are easy to configure and customize as per the business needs. UI is quite

Cons

SEO tools are quite limited in Wix which is really a pain.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex d.

Easy and affordable way to stay on the internet

2020-03-24

And you could easily past codes to integration with other system, in my case Freshworks.

Pros

It becaus I'm not a web design professional.

Cons

When you stuck with something and this will occur the content in automated support could be some messy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kali C.

Wix Keeps it Simple

2019-09-24

I have used Wix to design at least 3 or 4 websites over the last 8 years and it has been a breeze.

Pros

I love that Wix has the drag and drop feature and makes it possible for anyone to design a website, even with little to no experience.

Cons

I would like to have a little more control over the keywords. The SEO Wizard helps navigate through a lot of it but doesn't allow for me to list my keywords, specifically.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bobbi C.

Wix - easy way to build and maintain attractive website

2020-07-16

Wix makes maintaining and editing a website very simple. It is also very flexible and requires no coding unless you are doing something really complex. There are many add-ons.

Pros

Flexibility, easy to learn and use. Many design options.

Cons

The blog feature, while easy to use for a blog, became too bulky to use for content management.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Karmon W.

Wix - easily build your website

2019-12-31

The many templates to choose from and drag and drop features are my favorite.

Pros

Many customizable features with analytics and reports on site traffic etc.

Cons

I have had no issues with this software but as always you worry about down time or glitches but thus far I have 0 complaints.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Muddassar B.

Create and Design a Beautiful Professional Website

2020-07-24

I use Wix in my several websites, I choose a template and customize all things according to my content.

Pros

Because in Wix you can find a lot of content elements, just drag and drop them in your web pages and edit the content.

Cons

The interface is really easy to understand and use, elements are really nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

I created a website using wix

2018-03-23

Pros

-you don't need to write any code. everything is drag and drop which is very nice -there are great eCommerce management tools to sell items on your site.

Cons

the interface can be a bit hard to navigate to the area you want to get to, or to accomplish the task you are trying to do.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more