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Heap Logo

All-in-one solution for creating great digital experiences.

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Heap - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: December 2025

Heap overview

What is Heap?

Heap is a digital insights platform that enables digital experience teams to improve customer experiences by pinpointing exactly where users are struggling and quickly make improvements to ensure an intuitive, enjoyable user experience. Rather than relying purely on gut instinct, teams can leverage digital engagement data to test hypotheses and answer questions as they arise.

Get the why behind the what with Heap’s One-Click Session Replay. Bring instant context to analytics & immediately find friction, fully understand user behavior, and quickly identify solutions to the biggest challenges.

Heap's powerful data science layer scours datasets to automatically uncover the insights that lead to the biggest business results — even on untracked events.

Build a personalized experience by creating user cohorts based on real actions taken on site or app. Understand how different users navigate digital experiences, personalize communications, and bring third-party data into Heap to build user segments that accurately incorporate the full customer journey.

With over 100 integrations across the stack, teams can deliver the right information to the right customers at the right moment in their journey.

Heap takes the safety of your customer data seriously: Custom security configurations, built-in PII protections, encrypted data transfer, SOC 2/GDPR compliance, and programmable controls keep your customer data safe and secure.

Only Heap can surface the insights teams need to win: With native session replay, a complete data foundation, and automated data science, teams can understand the full user journey to quickly improve conversion, retention, and customer delight.

Key benefits of using Heap

Heap's Key Differentiators:

- Data Foundation: Unlike manual tracking, Heap Autocapture provides complete granularity into every single digital interaction along the customer journey without additional engineering or administrative burdens. To manage this streaming data, the data engine delivers instant access to high quality, trusted data at virtually any scale.

-Session Replay: Heap’s One-Click Session Replay brings instant context to your analytics so your teams can immediately find friction, fully understand user behavior, and quickly identify solutions to your biggest challenges.

- Proactive Insights: Data science applied to complete, retroactive digital engagement data from Heap Autocapture enables users to uncover blind spots (unknown unknowns) in their business, while exploring and analyzing all their data in real-time.

- Automated Action: Users can quickly answer questions and act on their insights in their chosen tools or data warehouse via streamlined workflows and fully automated data pipelines.

- Integrations Across the Stack: Over 100 integrations ensure you can deliver the right information to the right customers at the right moment in their journey.

- Direction on Key Investments: Heap’s data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention, automatically.

- A Single Platform for Data-Driven Decisions: Other solutions give you quantitative or qualitative tools. Heap integrates the two, giving you complete visibility into everything your users do.

Starting price

24000 /
per year

Alternatives

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Heap’s user interface

Ease of use rating:

Heap pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
3-4(18)
5(24)

What do users say about Heap?

I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing.

Select to learn more


Who uses Heap?

Based on 42 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Information Technology and Services
Internet
Marketing and Advertising
Others

Use cases

Data Analysis
Dashboard
Product Analytics
Web Analytics
Reporting

Heap's key features

Most critical features, based on insights from Heap users:

Reporting/Analytics
Data visualization
Conversion tracking
Dashboard
Data connectors
Performance metrics

All Heap features

Features rating:

Reporting & statistics
Customer journey mapping
Data import/export
Self-service analytics
Campaign tracking
Product data management
Time on site tracking
Trend analysis
Usage tracking/analytics
Website analytics
Activity dashboard
Visual analytics
Referral tracking
Real-Time updates
Real-Time data
Real-Time analytics
KPI monitoring
Marketing reports
Query builder
Projections
Multi-Channel attribution
Private dashboards
Pageview Tracking
Multi-Channel data collection
Multi-Channel marketing
Multiple Site Management
Multiple data sources
Web traffic reporting
Visualization
Visitor tracking
User management
User journeys
User interaction tracking
Trend/Problem indicators
Third-Party integrations
Tagging
Site Search Tracking
Single sign on
Session recording
Secure data storage
Search/Filter
Scheduled/Automated reports
Sales reports
Role-Based permissions
Retention tracking
Conversion Rate Optimization
Collaboration tools
Cohort analysis
Charting
Campaign Segmentation
Campaign management
Campaign analytics
Benchmarking
Behavioral analytics
Behavior tracking
Audience targeting
Attribution modeling
API
Alerts/Notifications
Alerts/Escalation
Ad hoc reporting
Ad hoc query
Ad hoc Analysis
Activity tracking
Access controls/permissions
Keyword tracking
Key performance indicators
Interactive reports
In-App events tracking
Funnel analysis
Engagement tracking
Drag & drop
Data transformation
Data synchronization
Data source connectors
Data mapping
Data extraction
Data capture and transfer
Dashboard creation
Customizable templates
Customizable reports
Customizable dashboard
Customer segmentation
Customer database
CRM

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Heap pricing

Value for money rating:

Starting from

24000

Per year

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Heap price and value

Value for money rating:

To see what individual users think of Heap's price and value, check out the review snippets below.

“I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.”

Verified reviewer

Anonymity request

“I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.”

Verified reviewer

Anonymity request

Heap support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Knowledge Base
FAQs/Forum
Email/Help Desk

Training options

Documentation
Live Online
Webinars
Videos

Heap FAQs

Q. Who are the typical users of Heap?

Heap has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

These products have better value for money


Q. What languages does Heap support?

Heap supports the following languages:
English


Q. Does Heap offer an API?

No, Heap does not have an API available.


Q. What level of support does Heap offer?

Heap offers the following support options:
Chat, Knowledge Base, FAQs/Forum, Email/Help Desk

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