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Free Web Analytics Software

Last updated: April 2026

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103 software options

Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

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Free
Available from 1.3 million Yen per month.

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Semrush logo

Reliable SEO tools for the AI Search Era

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Free
Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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Free
Basic: $14.99/user/ month (paid monthly) or $12.29/user/month (paid yearly) or $10.79/user/month (paid biennially) Growth: $49.99/user/month (paid monthly) or $40.99/user/ month (paid yearly) or $35.99/user/month (paid biennially) Pro: $79.99/user/month (paid monthly) or $65.59/user/ month (paid yearly) or $57.59/user/month (paid biennially)

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Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

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Free
Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.

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Hotjar logo
Category Leaders

Digital experience insights for any business selling online

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Free
Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing

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TWIPLA logo
Category Leaders

The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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Free
From Solo to Enterprise.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Free
Free seven day trial for all accounts that begins once we track your first website visitor. All plans include unlimited team members. Free Plan: $0 per month | Build: $39 per month | Grow: $89 per month | Expand: $249-$739 per month | Scale: $1,049-$1,669 per month | Enterprise: Starts at $2,289 - Contact Lucky Orange | Get 20% off with an annual plan.

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Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

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Free
Moz Pro offers plans directed to different SEO needs and with features and limits increasing per plan level. Starter plan starts at $49/month, Standard plan $99/month, Medium plan $179/month, Large plan $299/month.

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Similarweb logo

Website & app traffic data analysis

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Free
Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Free
FREE (10 Users) Starter: $14.99/month ($.99/month paid annually or $8.99/month paid each 2 years) Regular: $49.99/month ($39.99/month paid annually or $29.99/month paid each 2 years) Enterprise: $79.99/month ($64.99/month paid annually or $47.99/month paid each 2 years)

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Pendo logo

Product usage & behavior data capture

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Squirrly SEO logo

Boosting SEO with AI & advanced tools

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Free
PRO Plan, Business Plan and Agency Plan - many levels for Agency available.

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New Relic logo

Performance testing and monitoring management software

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Free
Sign up for free access with our perpetual free tier and 100 GB/month of data ingest included.

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Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

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Free
Please contact Contentsquare directly for pricing details.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Free
Free: 3,000 sessions/month Pro: 200,000 sessions/month Ultimate: 1,000,000 sessions/month

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Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

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Mixpanel logo

Powerful, self-serve product analytics.

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Free
FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

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Plytix logo

The central source of truth for all your product information

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Free
Plytix pricing is built to be flexible without getting complicated. You start by choosing a base plan that fits your catalog size, and every plan already includes core content management, automations, collaboration tools, unlimited users, and free AI credits to help you get started. From there, you can add AI credits based on how often you use features like content generation, image editing, and automations, plus optional add-ons if you need extra distribution or more advanced capabilities. It’s designed to scale with you, so you’re only paying for what you actually use.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Free
Dreamdata is available across four pricing tiers: Free, Activation Starter, Attribution Advanced, and Attribuion Advanced + Activation Pro. You can find our full pricing details here:

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Zoho SalesIQ logo

Discover the future of customer engagement

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Free
Free: 3 users Connect with 10k visitors / month Basic: $10/ month / user Connect with 50K visitors / month Professional: $17/ month/ user Connect with 100K visitors / month Enterprise: $25/ month / user Connect with 200k visitors / month

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Cyfe logo

All-in-one business dashboard

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Free
Cyfe offers 3 pricing plans. Free: $0/month with limited functionality Premium: Starting at $29/month White Label: $20/client/month

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Free
Free tool. Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version.

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Dealfront logo

Generate B2B sales leads from website visitors

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Matomo logo
Category Leaders

Take back control with Matomo

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Free
Per number of page views.

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Fullstory logo

Every data point has a story to tell

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Free
FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes.

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