SevenRooms - 2026 Pricing, Features, Reviews & Alternatives

SevenRooms is a web-based direct reservations, guest experience, marketing automation, and operations management solution for restaurants, hotels, nightclubs, sports clubs, and other membership organizations. Businesses can manage guest experience with a native iOS app and multiple POS integrations, as well as integrations with text platforms, booking channels, and payment processing providers. SevenRooms supports single venues, as well as enterprises with multiple locations, and enables data sharing across locations.

SevenRooms offers a white-label, customizable widget that supports multi-channel direct bookings, in order to reduce fees paid to third party providers. SevenRooms supports ticket sales, collects client's payment data, and securely stores credit card information which helps venues recover costs if clients do not show for their appointment. The system uses an auto-assign algorithm to optimize reservations and seat assignments. At the point of reservation all data collected from quests is transferred into in the CRM module, which tracks allergies, past visits and purchases, promotions, upgrades, and other client-specific data that can be used for relationship building.

Data from the CRM database can be analyzed and segmented for use in email marketing campaigns, which can also be created and managed through the SevenRooms platform. Scheduled, personalized campaigns drive repeat visits to the venues by offering clients promotions and coupons for future visits. ROI (return on investment) for each campaign is tracked and recorded to enable strategic planning and adjustments to future campaigns.

Customer feedback and reviews, either through social media or email, are tracked within the system which also provides sentiment analysis. Users can respond to feedback, as well as send transactional emails thanking customers for visiting the venue or reminders when customers haven't visited in a while.