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Typeform Logo

Interactive form builder for data collection

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Typeform - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Typeform overview

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Based on 940 verified user reviews

What is Typeform?

Typeform is a survey program with key features that include customizable questions, forms creation and design, reporting and analytics, data import/export, and more.

Who uses Typeform?

Reviews for Typeform come from a wide variety of industries, including computer software (12% of reviewers), marketing and advertising (12%), and information technology and services (7%). The most frequent use case for Typeform cited by reviewers is conducting surveys (75% of reviewers).

What do users say about Typeform pricing?

Some users say Typeform’s free version covers basic needs, and reviewers indicate the paid plans offer valuable features for business growth. However, reviewers frequently mention restrictive free limits and high costs compared to alternatives, especially for small businesses.

What are the most popular integrations for Typeform?

The Typeform integrations most frequently cited by reviewers are: Google Sheets (a spreadsheet product rated 4.6 out of 5 for its integration with Typeform), Zapier (an integration product, 4.8), and Slack (a team communication product, 4.6).

Starting price

39flat rate /
per month
view pricing plans
try for free

Pros & Cons

Survey Creation

Form Creation

Survey Forms

Pricing

Export Options

Conditional Logic

Typeform’s user interface

Ease of use rating:

Typeform pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(9)
3-4(265)
5(666)

What do users say about Typeform?

Typeform is a survey program with key features that include customizable questions, forms creation and design, reporting and analytics, data import/export, and more.

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Who uses Typeform?

Based on 940 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Marketing and Advertising
Information Technology and Services
Design
Others

Use cases

Survey
Form Builder
Forms Automation
Lead Capture
Customer Experience

Typeform's key features

GetApp's analysis of 102 verified user reviews collected between July 2021 and January 2025 identifies Typeform's most critical features and summarizes user sentiment about those features.

Forms creation & design

Reviewers appreciate Typeform's forms creation and design capabilities for their user-friendly and intuitive process. They find the designs elegant and customizable, allowing for brand-specific templates and image uploads. Users report that the forms feel conversational and engaging, with many pre-built templates available. They say the design aspect empowers teams to quickly create and deploy professional-looking forms that match their brand, even in the free version. However, some wish for more flexibility with image layouts. Of the 32 Typeform users who gave detailed accounts of their use of Forms Creation & Design, 100% rated this feature as important or highly important.

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“Typeform is one of my favorite software, as its form creation and design process are straightforward and user-friendly. It also used for surveys designs, to enhance the business intelligence.”
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Saira Y.

Automation

“Very simple to use and set up. Even in the free version you can create beautiful forms that match your brand and style. There are many templates to choose from but you can also very easily create a form from scratch in just a few minutes.”
CC

Christy C.

Business Owner


Customizable questions

Reviewers indicate that Typeform's customizable questions are highly valued for their flexibility and variety. They highlight the ability to switch between multiple question types, such as multiple choice, yes/no, and long/short answers. Users appreciate the advanced customization options, including adding images, gifs, and conditional logic. They find it easy to create questions tailored to specific research needs and customer bases. Some mention a desire for more templates, but overall, they find the customization capabilities excellent. Of the 25 Typeform users who gave detailed accounts of their use of Customizable Questions, 100% rated this feature as important or highly important.

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“Questions are highly customisable on Typeform. You can choose from different question types and select the conditional logic that works best for a given survey.”
AB

Anastasia B.

Head of Operations

“I need to ask a variety of questions in one Typeform. The ability to switch between multiple choice, yes or no, long and short-answer, etc. is great.”
NG

Natalie G.

Senior Marketing Manager


Customizable fields

Users report that Typeform's customizable fields are essential for capturing specific data and tailoring forms to their needs. They appreciate the ability to customize buttons and carry parameters between questions for a personalized experience. Reviewers find the field customization straightforward and versatile, with many options available without requiring programming skills. They mention that the customization is particularly useful for integrating with other web apps and tracking data in CRMs. However, some note limitations in the basic plan. Of the 24 Typeform users who gave detailed accounts of their use of Customizable Fields, 100% rated this feature as important or highly important.

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“This was one of the most important things for me when I first started my business. I needed to capture as many leads as possible and the customized fields were really helpful. ”
PO

Portia O.

CEO & Social Media Strategist

“I love that you can capture and carry parameters between questions to personalise the survey and make it more targeted.”
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Dylan C.

Software Developer


Survey builder

Reviewers feel that Typeform's survey builder is intuitive and user-friendly, making it easy to create and customize surveys. They appreciate the drag-and-drop interface, branching logic, and variety of question types. Users find the tool effective for building engaging and personalized surveys, with positive feedback on the tutorial and seamless creation process. Some mention that complex surveys can experience loading issues, but overall, they find the survey builder helpful for collecting and analyzing data. Of the 53 Typeform users who gave detailed accounts of their use of Survey Builder, 94% rated this feature as important or highly important.

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“Most of the functions we relied on to build intuitive and effective surveys were easily programmed. so it made the survey building process quite smart and stress-free.”
IA

Isaac A.

Business Development Specialist

“Even someone who has never used Typeform or any similar software could learn to create a survey using the Survey Builder. The tutorial was super helpful, and creation is seamless.”
BA

Breshea A.

Author


Reporting/Analytics

Reviewers highlight Typeform's reporting and analytics capabilities for their clean and intuitive presentation. They appreciate the ability to track response rates, completion rates, and drop-off points. Users find the analytics useful for optimizing forms and making data-driven decisions. They mention the ease of viewing results in different formats and the ability to filter and organize data. Some users integrate with Google Sheets for more detailed analysis, and a few note limitations in the free version. Of the 50 Typeform users who gave detailed accounts of their use of Reporting/Analytics, 90% rated this feature as important or highly important.

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“The analytics provide a breakdown of all the answers given by the form takers. This allows us to get an automated overview of where we stand on certain features.”
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Leeav D.

Finance Intern

“This software let you analyse data and responses collected from surveys and other forms and provide you up to date report.”
CL

Chhagan L.

Founder


Data import/export

Users find Typeform's data import/export capabilities valuable for managing and analyzing collected data. They appreciate the ease of exporting data to tools like Google Sheets and Airtable, as well as the ability to customize exports. Reviewers report that importing data saves time for large datasets and that exporting results is straightforward and flexible. They mention the usefulness of this capability for archiving, record-keeping, and sharing data with others. Some note restrictions in the free version. Of the 35 Typeform users who gave detailed accounts of their use of Data Import/Export, 89% rated this feature as important or highly important.

See related user reviews

“Once you have responses from your form, getting this data out of Typeform to your analytics tools is as simple as it can be. You even get to customize your export to cover all response fields or just the one you need for analysis. With third-party integrations such as Airtable, personally, I "export" my responses automatically and analyze them within Airtable. I find this integration very useful as it's time-saving and real-time.”
PE

Pius E.

Founder

“When working with large datasets (e.g., pre-populating dropdowns or quiz options), importing data saves time compared to manually entering it.”
GN

Gabriela N.

Digital Project Manager


All Typeform features

Features rating:

Data visualization
Abbreviation detection
Quizzes
Question piping
Q&A management
Lead generation
Multiple question types
Lead capture
Online forms
Contact database
Communication management
Reporting & statistics
Text fields
Customizable forms
Data capture and transfer
Customizable templates
Data extraction
Surveys & feedback
Process/Workflow automation
Template management
SSL security
Question branching
Statistical analysis
Survey/Poll management
Lead qualification
Drag & drop
Customer experience management
Live results sharing
Data retrieval
Real-Time notifications
Lead segmentation
Third-Party integrations
Feedback management
Dashboard
Skip logic
Online polling
Support audio/images/video
URL customization
Customizable branding
Email management
API
Data analysis tools
Collaboration tools
Scoring
Employee onboarding
Training management
Alerts/Notifications
Workflow management
Access controls/permissions
Multi-Channel distribution
Conditional logic
Test/Quiz creation
Response validation
Pulse surveys
Summary Reports
Web forms
Website integration
360 degree feedback
Activity dashboard
AI/Machine learning
Appointment scheduling
Autofill
Autoresponders
Configurable workflow
CRM
Customer history
Email Distribution
Gamification
Mobile survey
Multi-Channel data collection
NPS survey structure
Offboarding
One-to-One messaging
Panel management
Payment processing
Performance metrics
Ratings/Reviews
Real-time conversations

Typeform awards

Awarded in 6 categories in 2026

Typeform alternatives

Typeform logo
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39

Per month

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Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Typeform pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Basic

39

Per month

Features included:

  • 100 responses/mo
  • 1 user
  • Unlimited forms
  • Unlimited questions
  • Customized branding
  • Accept payments
  • Collect partial responses

Plus

79

Per month

Features included:

  • 1000 responses/mo
  • 3 users
  • Remove Typeform Branding
  • Custom subdomain
  • Custom links
  • Redirect respondents to a webpage

Business

129

Per month

Features included:

  • 10,000 responses/mo
  • 5 users
  • Multi-language forms
  • Drop-off analysis
  • Conversion tracking with Google Analytics, Google Tag Manager, and Meta Pixel
  • Priority support and live chat

Growth Pro

379

Per month

Features included:

  • 10k+ responses/mo
  • 5 users
  • Video questions
  • Video and audio answers
  • Duplicate response prevention
  • AI-generated clarifying questions
  • Multi-language forms
  • Lead enrichment
  • Automated lead scoring
  • Advanced segmentation
  • Smart Insights
  • Salesforce integration
  • Conversion tracking with Google Analytics, Google Tag Manager, and Meta Pixel

Talent

169

Per month

Features included:

  • 3,000 responses/mo
  • 3 users
  • Video questions
  • Video and audio answers
  • AI-generated clarifying questions
  • Multi-language forms
  • Built-in scheduler tools
  • Email follow-ups
  • Knowledge quizzes and dynamic scoring
  • Sentiment and topic analysis

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Tailored response limits and seats
  • VIP support and dedicated outcomes manager
  • Custom domains and branding
  • Single Sign-On (SSO)
  • HIPAA and GDPR compliance available
  • Select preferred data center

User opinions about Typeform price and value

Value for money rating:

Of 202 reviews that provide robust commentary on Typeform's price and value, 46% mention it in a positive light.

Some users say Typeform offers a generous free version that covers basic needs and allows for customization, making it attractive for individuals or small projects. Reviewers indicate that the ability to test out paid features or upgrade temporarily without losing work is a valuable benefit. Some reviewers feel the paid plans unlock powerful features and integrations, and they find the upgrade worthwhile for business growth or more advanced needs. Users think the design flexibility and quality justify the cost for those who can leverage its capabilities. Some reviewers find the monthly and yearly billing options convenient, and they appreciate the range of templates and user experience.

However, reviewers frequently mention that the free plan is highly limited, with restrictions on the number of forms, questions, responses, and integrations, making it insufficient for most business uses. Some users report that the cost of paid plans is high compared to alternatives, especially for small businesses, startups, or nonprofits. Reviewers indicate that advanced features, higher response limits, and branding removal are only available in more expensive tiers, and they feel the pricing structure pushes users toward higher plans. Some reviewers feel that the value for money is lacking, especially when compared to free or cheaper competitors like Google Forms, and they express frustration with recent price increases and limited flexibility in plan options.

, and

To see what individual users think of Typeform's cost and value, check out the review excerpts below.

“I also really like the personalized aspect of it, where we can pull in the user's answers for later questions - that is something that we've found lacking in other, more expensive software systems of a similar type. And it's very cost-effective which is the cherry on top.”
AG

Annie G.

Content Marketing Specialist

“The free version allows for a good amount of customization and allows for enough questions to fulfill basic needs”
ND

Nicole D.

CEO

“Unfortunately, the low-end and free versions of Typeform allow for very limited customization and features, and only let you implement a couple forms before having to pay for the entry level versions. And those entry level tiers are immediately fairly expensive for what you get.”
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Jack M.

Co-Founder

Typeform integrations (340)

Integrations rated by users

We looked at 940 user reviews to identify which products are mentioned as Typeform integrations and how users feel about them.

Integration rating: 4.6 (15)

It's important to have a place to collect data. I would like a different format though. Maybe collect it in Google Docs and separate each question to make it easier to read. The Google Sheets puts each question in a column making it harder to read.

It is easy to use and integrate for automation by using the 3rd party-like no-code tools.

Helps me organize the responses from Typeform and integrations with Zapier.

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Melanie L.

Brand Designer, Photographer

1/3
Zapier logo
Zapier

Integration rating: 4.7 (14)

Depending on what the users fill out, Zapier connects helps Google Sheets and MailChimp to perform automated email marketing tasks.

I used Zapier as my connector between data collected between Typeform and Salesforce

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Anonymous R.

Freelancer

1/2
Notion logo
Notion

Integration rating: 4.7 (3)

Easy integration with the Notion database allows me to track my survey responses even within my Notion workspace.

I use Notion for my project management, so I also want to have the survey results saved there.

RW

Ryan W.

Full Stack Developer

1/2
Mailchimp logo
Mailchimp

Integration rating: 4.8 (8)

Integration with MailChimp is very important for email marketing based on the responses.

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Anonymous R.

Freelancer

Integration rating: 4.8 (5)

Various reasons. Typeform allows us to perform some intricate automations. This saves us time, promotes confidence and therefore enables us to increase productivity.

SM

Sebakunzi M.

CRM Manager

Calendly logo
Calendly

Integration rating: 4.8 (4)

Sent leads back to Calendly once they leave their information contact in the form.

Verified reviewer profile picture

Rafael d.

Product owner

Make logo
Make

Integration rating: 4.5 (2)

I love using and recommending Typeform because the form designing and creation is easy within Typeform while automating the workflows it provides easy integration also, so I use Typwform within integromat too.

Verified reviewer profile picture

Saira Y.

Automation

Klaviyo logo
Klaviyo

Integration rating: 5.0 (2)

It allows us to collect customer emails to continue contacting them through our email system.

RD

RACHEL D.

OWNER

Google Docs logo
Google Docs

Integration rating: 5.0 (2)

It helps me a lot. Bouth applications very important part of my cultural business on-line Teaching activities.

DD

Dana D.

President

Stripe logo
Stripe

Integration rating: 5.0 (1)

It allowed us to accept payment directly in the form reducing the steps our clients/customers needed to take.

MI

Michelle I.

CEO

Slack logo
Slack

Integration rating: 4.7 (7)

Trello logo
Trello

Integration rating: 4.5 (2)

Integration rating: 3.0 (1)

Mention logo
Mention

Integration rating: 4.0 (1)

Workable logo
Workable

Integration rating: 5.0 (1)

monday.com logo
monday.com

Integration rating: 5.0 (1)

Typeform support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Chat
Knowledge Base

Training options

Live Online
Documentation
Videos
Webinars

Typeform FAQs

Q. Who are the typical users of Typeform?

Typeform has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What is Typeform used for?

Typeform is a cloud-based online form builder that enables creation of interactive conversational forms, surveys, quizzes and data collection instruments for organisations across multiple industries. The platform supports marketing teams, product and user experience researchers, human resources professionals, customer success departments and educational institutions that require sophisticated data gathering capabilities. Typeform differentiates itself through a conversational interface that presents questions one at a time instead of displaying traditional static forms. The company reports that customers collect more data with reduced effort. The software accommodates organisations ranging from small businesses to enterprise clients including most Fortune five hundred companies for applications such as lead generation, employee onboarding, customer feedback and satisfaction measurement. The software offers twenty-eight distinct question types to meet diverse data collection requirements, including personal detail fields for signup and registration forms, ranking and rating mechanisms for feedback collection and checkout functionality for order forms with secure payment processing. A drag-and-drop builder allows creation of responsive forms that adapt automatically to different devices and screen sizes without any coding knowledge. Templates numbering one thousand five hundred cover a wide range of use cases such as lead generation, event registration, job applications and net promoter score surveys. Conditional logic and form branching capabilities enable dynamic question paths based on respondent answers while pre-fill functionality personalises the form experience for individual participants. Visual branding can be customised through themes, fonts and colours with support for multimedia content such as images, videos and animated graphics. The software also supports file uploads, multi-language forms and custom thank-you screens with redirect options. Built-in analytics provide real-time tracking of form performance with metrics on engagement rates, completion rates and response patterns. The platform offers collaboration tools that allow team members to work on forms simultaneously with custom roles and permissions management. Security features ensure compliance with data protection regulations and privacy standards through ready configurations for general data protection regulation and health insurance portability and accountability act requirements, data encryption, single sign-on authentication, antispam protection and backup and recovery options. Typeform integrates with hundreds of third-party applications through native connections and automation platforms. Direct integrations include Salesforce for customer relationship management synchronisation, Google Sheets and Google Calendar for data management and scheduling, Slack for team notifications, Mailchimp and Klaviyo for email marketing automation, WordPress for website embedding, Pipedrive for sales pipeline management, Zoho and Office Three Sixty Five for productivity workflows, Zendesk for support ticketing and Stripe for payment processing. A connection with Zapier extends integration possibilities across thousands of additional applications enabling automated workflows that transfer form responses to connected systems in real time. The platform provides application programming interface access for developers requiring custom integration development or advanced automation scenarios. Distribution options include direct link sharing, embeddable code for website integration, email campaign deployment and pop-up implementations with consistent functionality across all deployment methods.


Q. What are the benefits of using Typeform?

  • Simplifies form creation with an intuitive drag-and-drop editor, enabling quick setup without technical expertise
  • Offers customizable forms with flexible design options, including conditional logic and AI-powered tools for tailored data collection
  • Provides a wide selection of ready-to-use templates, supporting various use cases such as lead generation, registration, and feedback
  • Ensures robust data protection through advanced security features, including encryption, compliance standards, and access controls
  • Integrates seamlessly with popular apps and platforms, streamlining workflows and enhancing team collaboration


  • Q. What languages does Typeform support?

    Typeform supports the following languages:
    English, French, Spanish


    Q. Does Typeform offer an API?

    Yes, Typeform has an API available for use.


    Q. What level of support does Typeform offer?

    Typeform offers the following support options:
    Email/Help Desk, FAQs/Forum, Chat, Knowledge Base

    Related categories