WebEngage Features

WebEngage

WebEngage is a multi-channel B2C marketing automation cloud

4.57/5 (21 reviews)

WebEngage Feature Summary

  • User Journey Designers
  • Advanced Custom Segmentation
  • Hyper-Personalisation
  • Cross channel campaign management
  • User CRM
  • Lead Management
  • AB Testing
  • Campaign Analytics & Reporting
  • 3rd party integration
  • Behavioral Targeting

Customer Management Feature Comparison

Most popular features of all Customer Management apps

API (358 other apps)
Activity Dashboard (214 other apps)
Activity Tracking (159 other apps)
Automatic Notifications (195 other apps)
CRM Integration (131 other apps)
Calendar Management (180 other apps)
Custom Fields (147 other apps)
Customer Database (152 other apps)
Customizable Branding (192 other apps)
Customizable Reporting (160 other apps)
Customizable Templates (166 other apps)
Data Import/Export (175 other apps)
Electronic Payments (131 other apps)
Email Integration (186 other apps)
Mobile Integration (128 other apps)
Real Time Data (129 other apps)
Reminders (184 other apps)
Reporting & Statistics (226 other apps)
Social Media Integration (163 other apps)
Third Party Integration (211 other apps)

Competitor Feature Comparison

WebEngage Feature Reviews

20 reviewers had the following to say about WebEngage's features:

Abhishek Bhukker

It was tough to start with the tool but eventually its getting better day by day

2017-09-27

Automation of customer lifecycle

Pros

This tool gives us the power to integrate all my customer touch points under one roof.

Cons

Need more features in overall reporting & the challenge to change the source data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Mohamed Tantawy

Non-Intrusive and highly-engaging is you Keyword

2018-09-13

WebEngage is a seamless easy-to-integrate, easy-to-grasp peace of mind that yields great engagement with effortless execution, highly recommend to all business sizes!

Pros

On-Site Notifications are highly engaging, segmenting is easy, uploading creative and setting rules is really easy

Cons

Need to have more custom date ranges in overview tab

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Soyinka Majumder

A platform which empowers marketing to create large scale campaigns without going to the developer

2017-09-19

Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Pros

Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven.

Cons

The response time on dashboard UI is slow. The SDK is heavy to be integrated in client.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Suhas Reddy

It helped improve our sales conversion by 65%!

2017-10-26

Pros

We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc.

Cons

UI of the in-app and onsite notifications can be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Aniket Thakkar

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

2017-09-22

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder.

Pros

Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Cons

For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Deepank Chopra

Great product for marketing automation & educating users

2018-01-30

Pros

- User Journey is surely one of the best feature about this product.

Cons

- Better Analytics & Reporting - Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Siddhant Dhingra

Smooth, easy going, easy to use and understand. The learning curve is short and the support is great

2018-03-06

Pros

It gives me access to segment and communcate with my customers bith ad hoc and through scheduled conversations.

Cons

Any user level has access to customer data which could pose a risk at any time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Shahin Riaz

Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers.

2017-09-20

Exceptional customer engagement capabilities

Pros

Clear and precise dashboards and back office.

Cons

Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Gaurav Juneja

Fantastic product, super supportive team..

2018-03-07

Pros

Big pros Customized segmentation Journeys Ability to do deep personalisation Super supportive team Deep understanding of ecom

Cons

Segment generation should be real time Funnels can be more detailed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Kunal Sheth

The WE team made sure we are up and running in no time.

2018-03-06

Pros

Ease of use. Tracking user journey to make right decision.

Cons

:) Can add a layer of customisation to the dashboard depending on the role.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anshul Divakar

Webengage enabled us to increase our conversion rate by automating retargeting campaigns

2017-11-10

Pros

Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

Cons

Or bigger set of templates in the gallery will enable users to be quicker in implementation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1001-5000 employees)

Its a easy to use Software, with loads of features.

2018-01-16

Pros

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us.

Cons

It does not have any feature to compute.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Manav Sethi

It's been good experience using web engage so far.

2018-02-16

Pros

Ease of usage User details about when did the the user come, what all the user did,etc is available Making user journey is very simple

Cons

The dashboard is not very friendly, work is needed on that front Remarketing should also be included in the user journey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Sumon Chandra

Very good product

2017-09-12

Single platform for Web and app, really good product,

Pros

Automated campaigns, notifications and one single platform for Web and app.

Cons

Segments, it should be more simplified, we should able to choose users depending on the acquisition source (Google /Facebook /affiliate)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sujeet Jha

Its amazing by work, feature, performance and support

2017-10-16

so many cant describe

Pros

There are so many feature that you can use free and working absolutely amazing and the most amazing the customer service and always available with full support as a friendly way i really appreciate the work and service provide by webaengage

Cons

I dont think any but if pop up window would be like optinmonster than it would be more better but even i can give 5 start with no doubt

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Internet company, 1001-5000 employees)

A good MarTech tool for beginners of SMEs (if they can afford it).

2018-04-24

We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Pros

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Cons

If you have decent tech team, you can custom build most of the features directly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Gaurav Srivastava

Creating retention and cohort marketing campaigns has become easier with WebEngage

2017-09-27

Pros

The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments.

Cons

Starting up can be a little overwhelming; Will easily take upwards of 3 months to get started even with active deployment efforts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Stewart Rogers

We are using WebEngage to monitor and educate our users.

2017-09-12

A more educated user base.

Pros

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

Cons

The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mrinal Singhal

This is simply a great tool for marketing Automation.

2017-10-28

- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication

Pros

- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Harsh Jhunjhunwala

Great team to work with, I havent seen such good implemntation and post implementation support ever!

2018-01-24

Pros

support team is great. the product is easy to use and does help in addressing some of the challenges.

Cons

i would like to see a lot more analytics. it would lead to better rentention strategies all throughout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more