WebEngage Features

WebEngage

Marketing Automation & Customer Data Platform for SMBs

4.54/5 (24 reviews)

Competitor Feature Comparison

AB Testing
API
Abandoned Cart Saver
Access Controls/Permissions
Action Management
Alerts/Notifications
Analytics/ROI Tracking
Attribution Modeling
Auto-Responders
Behavioral Analytics
Behavioral Targeting
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Attribution
Channel Management
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Community Management
Conditional Logic
Contact Database
Contact Management
Content Analytics
Content Creation
Contextual Targeting
Conversion Rate Optimization
Coupons
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Data Analysis Tools
Data Connectors
Data Import/Export
Data Integration
Data Visualization
Device Targeting
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Monitoring
Email Tracking
Engagement Tracking
Event Triggered Actions
Experience Management
Expiry Notifications
Feedback Management
GDPR Compliance
Gamification
Geotargeting
Interaction Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Live Chat
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Mobile Optimized Emails
Mobile Survey
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Language
Multivariate Testing
NPS Survey Structure
NPS of Customers
Negative Feedback Management
Notification Scheduling
Offline Response Collection
Performance Metrics
Personalization
Pipeline Management
Predictive Analytics
Predictive Modeling
Pulse Surveys
Push Notifications
Question Branching
Question Library
Question Piping
Randomization
Real Time Analytics
Real Time Data
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Response Quotas
Response Validation
Review Monitoring
Review Notification
SMS Marketing
SMS Messaging
SSL Security
Scheduled / Automated Reports
Search/Filter
Segmentation
Sentiment Analysis
Single Page View
Site Intercept Survey
Skip Logic
Spam Blocker
Support Audio/Images/Video
Survey Builder
Survey/Poll Management
Surveys & Feedback
Template Management
Templates
Text Fields
Text-to-Win
Third Party Integrations
URL Customization
Video Support
Visitor Management
Visitor Tracking
Visual Notifications
WYSIWYG Editor
Web Notifications
Website Analytics
Website Integration
Website Visitor Tracking
Learn moreCompare App
AB Testing
API
Abandoned Cart Saver
Access Controls/Permissions
Action Management
Alerts/Notifications
Analytics/ROI Tracking
Attribution Modeling
Auto-Responders
Behavioral Analytics
Behavioral Targeting
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Attribution
Channel Management
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Community Management
Conditional Logic
Contact Database
Contact Management
Content Analytics
Content Creation
Contextual Targeting
Conversion Rate Optimization
Coupons
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Data Analysis Tools
Data Connectors
Data Import/Export
Data Integration
Data Visualization
Device Targeting
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Monitoring
Email Tracking
Engagement Tracking
Event Triggered Actions
Experience Management
Expiry Notifications
Feedback Management
GDPR Compliance
Gamification
Geotargeting
Interaction Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Live Chat
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Mobile Optimized Emails
Mobile Survey
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Language
Multivariate Testing
NPS Survey Structure
NPS of Customers
Negative Feedback Management
Notification Scheduling
Offline Response Collection
Performance Metrics
Personalization
Pipeline Management
Predictive Analytics
Predictive Modeling
Pulse Surveys
Push Notifications
Question Branching
Question Library
Question Piping
Randomization
Real Time Analytics
Real Time Data
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Response Quotas
Response Validation
Review Monitoring
Review Notification
SMS Marketing
SMS Messaging
SSL Security
Scheduled / Automated Reports
Search/Filter
Segmentation
Sentiment Analysis
Single Page View
Site Intercept Survey
Skip Logic
Spam Blocker
Support Audio/Images/Video
Survey Builder
Survey/Poll Management
Surveys & Feedback
Template Management
Templates
Text Fields
Text-to-Win
Third Party Integrations
URL Customization
Video Support
Visitor Management
Visitor Tracking
Visual Notifications
WYSIWYG Editor
Web Notifications
Website Analytics
Website Integration
Website Visitor Tracking
Visit WebsiteCompare App
AB Testing
API
Abandoned Cart Saver
Access Controls/Permissions
Action Management
Alerts/Notifications
Analytics/ROI Tracking
Attribution Modeling
Auto-Responders
Behavioral Analytics
Behavioral Targeting
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Attribution
Channel Management
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Community Management
Conditional Logic
Contact Database
Contact Management
Content Analytics
Content Creation
Contextual Targeting
Conversion Rate Optimization
Coupons
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Data Analysis Tools
Data Connectors
Data Import/Export
Data Integration
Data Visualization
Device Targeting
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Monitoring
Email Tracking
Engagement Tracking
Event Triggered Actions
Experience Management
Expiry Notifications
Feedback Management
GDPR Compliance
Gamification
Geotargeting
Interaction Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Live Chat
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Mobile Optimized Emails
Mobile Survey
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Language
Multivariate Testing
NPS Survey Structure
NPS of Customers
Negative Feedback Management
Notification Scheduling
Offline Response Collection
Performance Metrics
Personalization
Pipeline Management
Predictive Analytics
Predictive Modeling
Pulse Surveys
Push Notifications
Question Branching
Question Library
Question Piping
Randomization
Real Time Analytics
Real Time Data
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Response Quotas
Response Validation
Review Monitoring
Review Notification
SMS Marketing
SMS Messaging
SSL Security
Scheduled / Automated Reports
Search/Filter
Segmentation
Sentiment Analysis
Single Page View
Site Intercept Survey
Skip Logic
Spam Blocker
Support Audio/Images/Video
Survey Builder
Survey/Poll Management
Surveys & Feedback
Template Management
Templates
Text Fields
Text-to-Win
Third Party Integrations
URL Customization
Video Support
Visitor Management
Visitor Tracking
Visual Notifications
WYSIWYG Editor
Web Notifications
Website Analytics
Website Integration
Website Visitor Tracking
Visit WebsiteCompare App

WebEngage Feature Reviews

22 reviewers had the following to say about WebEngage's features:

Anonymous
(Market Research company, 201-500 employees)

Engage your user with all channels with WebEngage

2021-06-19

Now our customer journey is more powerful and our reach has increased dramatically.

Pros

WebEngage comes with excellent Analytics feature.

Cons

Found difficulty to create dynamic email templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Abhishek B.

It was tough to start with the tool but eventually its getting better day by day

2017-09-27

Automation of customer lifecycle

Pros

This tool gives us the power to integrate all my customer touch points under one roof.

Cons

Need more features in overall reporting & the challenge to change the source data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Suhas R.

It helped improve our sales conversion by 65%!

2017-10-26

Pros

We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc.

Cons

UI of the in-app and onsite notifications can be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Soyinka M.

A platform which empowers marketing to create large scale campaigns without going to the developer

2017-09-19

Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Pros

User journeys is the main value generator for marketing guys.

Cons

The response time on dashboard UI is slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mayank K.

A simple & efficient Marketing Automation software

2021-06-05

The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow.

Pros

Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence.

Cons

Decision making can also be automated with the data the tool collects.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Deepank C.

Great product for marketing automation & educating users

2018-01-30

Pros

- User Journey is surely one of the best feature about this product.

Cons

- Better Analytics & Reporting - Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mohamed T.

Non-Intrusive and highly-engaging is you Keyword

2018-09-13

WebEngage is a seamless easy-to-integrate, easy-to-grasp peace of mind that yields great engagement with effortless execution, highly recommend to all business sizes!

Pros

On-Site Notifications are highly engaging, segmenting is easy, uploading creative and setting rules is really easy

Cons

Need to have more custom date ranges in overview tab

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Aniket T.

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

2017-09-22

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder.

Pros

Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Cons

For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Shahin R.

Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers.

2017-09-20

Exceptional customer engagement capabilities

Pros

Clear and precise dashboards and back office.

Cons

Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Siddhant D.

Smooth, easy going, easy to use and understand. The learning curve is short and the support is great

2018-03-06

Pros

It gives me access to segment and communcate with my customers bith ad hoc and through scheduled conversations.

Cons

Any user level has access to customer data which could pose a risk at any time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1001-5000 employees)

Its a easy to use Software, with loads of features.

2018-01-16

Pros

Very easy to use and helps making marketing campaigns at run time.

Cons

It does not have any feature to compute.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Stewart R.

We are using WebEngage to monitor and educate our users.

2017-09-12

A more educated user base.

Pros

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

Cons

The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Harsh J.

Great team to work with, I havent seen such good implemntation and post implementation support ever!

2018-01-24

Pros

support team is great. the product is easy to use and does help in addressing some of the challenges.

Cons

i would like to see a lot more analytics. it would lead to better rentention strategies all throughout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kunal S.

The WE team made sure we are up and running in no time.

2018-03-06

Pros

Setting up campaigns is easy and fast.

Cons

:) Can add a layer of customisation to the dashboard depending on the role.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Abhishek S.

Excellent product to combine all your marketing efforts

2018-01-10

Focussed marketing campaigns to the users and all channels at one place.

Pros

The great team behind the product, great support. The features are very good, let's us run campaigns in a very focussed manner.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Manav S.

It's been good experience using web engage so far.

2018-02-16

Pros

Ease of usage User details about when did the the user come, what all the user did,etc is available Making user journey is very simple

Cons

The dashboard is not very friendly, work is needed on that front Remarketing should also be included in the user journey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Sumon C.

Very good product

2017-09-12

Single platform for Web and app, really good product,

Pros

Automated campaigns, notifications and one single platform for Web and app.

Cons

Segments, it should be more simplified, we should able to choose users depending on the acquisition source (Google /Facebook /affiliate)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sujeet J.

Its amazing by work, feature, performance and support

2017-10-16

so many cant describe

Pros

There are so many feature that you can use free and working absolutely amazing and the most amazing the customer service and always available with full support as a friendly way i really appreciate the work and service provide by webaengage

Cons

I dont think any but if pop up window would be like optinmonster than it would be more better but even i can give 5 start with no doubt

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anshul D.

Webengage enabled us to increase our conversion rate by automating retargeting campaigns

2017-11-10

Pros

Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

Cons

Or bigger set of templates in the gallery will enable users to be quicker in implementation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Gaurav S.

Creating retention and cohort marketing campaigns has become easier with WebEngage

2017-09-27

Pros

The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments.

Cons

Starting up can be a little overwhelming; Will easily take upwards of 3 months to get started even with active deployment efforts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mrinal S.

This is simply a great tool for marketing Automation.

2017-10-28

- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication

Pros

- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1001-5000 employees)

A good MarTech tool for beginners of SMEs (if they can afford it).

2018-04-24

We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Pros

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Cons

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more